Key Points
- Elliott Hill, NIKE's CEO, bought 23,660 shares at an average price of $42.27 on April 13 (~$1.00M), increasing his stake to 265,247 shares (a 9.79% rise), a sign of insider confidence.
- NIKE recently beat quarterly EPS estimates ($0.35 vs. $0.29) on $11.28B revenue (up 0.1% YoY), but the stock sits near its 52‑week low (~$42.09) and the dividend yield is 3.7% with a payout ratio above 100%, highlighting mixed fundamentals and dividend sustainability concerns.
- Analyst sentiment is mixed-to-negative: several firms cut price targets or ratings (HSBC, Piper Sandler, BNP Paribas), the consensus rating is "Hold" with an average target of $62.34, and insider accumulation contrasts with recent downside analyst pressure.
NIKE, Inc. (NYSE:NKE - Get Free Report) CEO Elliott Hill purchased 23,660 shares of the business's stock in a transaction that occurred on Monday, April 13th. The stock was bought at an average cost of $42.27 per share, for a total transaction of $1,000,108.20. Following the completion of the acquisition, the chief executive officer directly owned 265,247 shares in the company, valued at $11,211,990.69. The trade was a 9.79% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website.
NIKE Price Performance
NKE opened at $44.19 on Wednesday. NIKE, Inc. has a fifty-two week low of $42.09 and a fifty-two week high of $80.17. The firm has a 50-day moving average of $55.73 and a 200 day moving average of $61.71. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.45 and a current ratio of 2.14. The firm has a market cap of $65.44 billion, a P/E ratio of 29.27, a PEG ratio of 2.26 and a beta of 1.31.
NIKE (NYSE:NKE - Get Free Report) last released its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share for the quarter, beating analysts' consensus estimates of $0.29 by $0.06. NIKE had a net margin of 4.84% and a return on equity of 16.41%. The firm had revenue of $11.28 billion for the quarter, compared to analysts' expectations of $11.23 billion. During the same period in the previous year, the company earned $0.54 earnings per share. The company's quarterly revenue was up .1% on a year-over-year basis. On average, research analysts expect that NIKE, Inc. will post 2.05 EPS for the current year.
NIKE Announces Dividend
The company also recently disclosed a quarterly dividend, which was paid on Wednesday, April 1st. Investors of record on Monday, March 2nd were paid a $0.41 dividend. The ex-dividend date was Monday, March 2nd. This represents a $1.64 annualized dividend and a yield of 3.7%. NIKE's dividend payout ratio is presently 108.61%.
Key Headlines Impacting NIKE
Here are the key news stories impacting NIKE this week:
- Positive Sentiment: Company insiders are buying: CEO Elliott Hill disclosed a ~23,660-share purchase (~$1.00M) at about $42.27; Director Timothy D. Cook bought 25,000 shares (~$1.06M) at ~$42.43 — insider accumulation often signals management confidence and can support the stock. Elliott Hill Form 4 Timothy D. Cook Form 4
- Positive Sentiment: Brand momentum with younger consumers: surveys show U.S. teens rank Nike No.1 for footwear and apparel, a demographic tailwind if it translates into sustained spending and product demand. 1 Glimmer of Hope for Hard-Hit Nike Stock: Teens Love Nike
- Neutral Sentiment: Sales mix is shifting: Nike is growing wholesale relationships while digital sales are softening — this may stabilize margins if wholesale execution improves, but it also highlights near-term top-line risk from a weaker direct-to-consumer channel. NIKE's Sales Mix Shift: Wholesale Gains vs. Digital Decline
- Neutral Sentiment: Shelf registration filed for up to $2.332B in Class B shares tied to an ESOP — could affect future share supply/employee ownership; watch for timing and dilution implications. Nike (NKE) Valuation Check After Turnaround Challenges And Analyst Downgrades
- Neutral Sentiment: Major banks keep a cautious stance: JPMorgan reaffirmed a neutral rating, signaling no near-term upgrade catalyst from some large brokers. JP Morgan Reaffirms Neutral
- Negative Sentiment: HSBC downgraded NKE to Hold and slashed its price target from $90 to $48, calling the turnaround a “show-me” story with no near-term catalysts — a headline driver for recent selling pressure. HSBC Downgrades Nike to Hold
- Negative Sentiment: Piper Sandler cut NKE to Neutral and trimmed its price target (reported as a $10 cut), adding to analyst-driven downside and investor caution. NIKE (NKE) Downgraded to Neutral, Price Target Cut by $10
- Negative Sentiment: Broader bear case and timing risk: commentary from TipRanks and other analysts emphasizes a delayed turnaround and weak guidance, pressuring sentiment until clearer execution or sales inflection appears. Nike’s (NKE) Delayed Turnaround Fuels the Bear Case
- Negative Sentiment: Media commentary (e.g., Jim Cramer) highlights structural problems management inherited — keeps the short-term narrative bearish until results and guidance improve. Jim Cramer Says NIKE CEO “Inherited a Company With Many More Problems Than Anyone Realized”
- Negative Sentiment: A shareholder-focused PR on potential insider fiduciary breaches raises legal/governance headline risk — monitor for any formal filings. Did NIKE, Inc. Insiders Breach their Fiduciary Duties?
Analysts Set New Price Targets
A number of research analysts have recently commented on the company. Williams Trading dropped their price target on NIKE from $80.00 to $57.00 and set a "buy" rating on the stock in a research report on Wednesday, April 1st. Stifel Nicolaus lowered their price objective on NIKE from $65.00 to $56.00 and set a "hold" rating on the stock in a research note on Wednesday, April 1st. Berenberg Bank reaffirmed a "neutral" rating and set a $70.00 price objective on shares of NIKE in a report on Friday, December 19th. BNP Paribas Exane cut their target price on shares of NIKE from $35.00 to $23.00 and set an "underperform" rating for the company in a research report on Wednesday, April 1st. Finally, Needham & Company LLC downgraded shares of NIKE from a "buy" rating to a "hold" rating in a research note on Thursday, January 8th. Seventeen equities research analysts have rated the stock with a Buy rating, seventeen have given a Hold rating and two have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the company currently has a consensus rating of "Hold" and an average price target of $62.34.
Read Our Latest Analysis on NKE
Institutional Inflows and Outflows
Several hedge funds and other institutional investors have recently modified their holdings of the business. Cornerstone Financial Management LLC purchased a new stake in NIKE in the fourth quarter valued at approximately $26,000. Sankala Group LLC purchased a new position in NIKE in the 4th quarter worth approximately $26,000. J.Safra Asset Management Corp purchased a new position in NIKE in the 4th quarter worth approximately $29,000. Kemnay Advisory Services Inc. bought a new position in shares of NIKE in the 4th quarter worth $30,000. Finally, Litman Gregory Wealth Management LLC purchased a new stake in shares of NIKE during the 4th quarter valued at $32,000. Hedge funds and other institutional investors own 64.25% of the company's stock.
NIKE Company Profile
(
Get Free Report)
Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.
The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).
Recommended Stories

This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. Please send any questions or comments about this story to [email protected].