Key Points
- Director Stephen Spinelli Jr. bought 10,000 Planet Fitness shares at an average price of $49.28, investing approximately $492,800 and increasing his direct ownership by 28.16% to 45,516 shares.
- Planet Fitness exceeded quarterly expectations, reporting $0.88 EPS and $365.22 million in revenue, while revenue rose 7.1% year over year. Analysts expect approximately $3.19 in full-year EPS.
- The stock faces mixed signals: institutional investors own 95.53%, but some analysts have downgraded the shares and the company faces litigation tied to alleged marketing and membership-growth issues. The consensus rating remains “Moderate Buy,” with an average price target of $70.03.
Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) Director Stephen Spinelli, Jr. acquired 10,000 shares of Planet Fitness stock in a transaction on Monday, August 10th. The shares were bought at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the purchase, the director directly owned 45,516 shares in the company, valued at $2,243,028.48. The trade was a 28.16% increase in their ownership of the stock. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available at this link.
Planet Fitness Stock Performance
PLNT opened at $47.83 on Wednesday. The company has a 50-day moving average of $52.50 and a 200-day moving average of $66.25. The company has a market capitalization of $3.80 billion, a P/E ratio of 16.21, a PEG ratio of 1.06 and a beta of 1.03. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26.
Planet Fitness (NYSE:PLNT - Get Free Report) last issued its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business had revenue of $365.22 million for the quarter, compared to analyst estimates of $356.21 million. During the same quarter in the prior year, the business posted $0.86 EPS. The company's revenue for the quarter was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. As a group, sell-side analysts expect that Planet Fitness, Inc. will post 3.19 earnings per share for the current fiscal year.
Hedge Funds Weigh In On Planet Fitness
Hedge funds and other institutional investors have recently modified their holdings of the company. Versant Capital Management Inc grew its position in shares of Planet Fitness by 285.9% during the second quarter. Versant Capital Management Inc now owns 494 shares of the company's stock worth $26,000 after acquiring an additional 366 shares during the last quarter. V Square Quantitative Management LLC bought a new stake in Planet Fitness in the 4th quarter valued at about $27,000. Clearstead Advisors LLC lifted its position in Planet Fitness by 135.9% in the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company's stock valued at $36,000 after purchasing an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC boosted its stake in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after purchasing an additional 214 shares during the period. Finally, Los Angeles Capital Management LLC acquired a new position in Planet Fitness during the 4th quarter valued at about $41,000. Institutional investors and hedge funds own 95.53% of the company's stock.
Trending Headlines about Planet Fitness
Here are the key news stories impacting Planet Fitness this week:
- Positive Sentiment: Director Stephen Spinelli Jr. purchased 10,000 PLNT shares at an average price of $49.28, investing approximately $492,800 and increasing his position by 28.16%. The insider purchase may signal confidence that the stock’s recent weakness has been excessive. SEC insider transaction filing
- Neutral Sentiment: Several law firms reminded investors who bought Planet Fitness shares between November 6, 2025, and May 6, 2026, of the September 14 deadline to seek lead-plaintiff status in a pending securities class action. These notices are primarily investor solicitations and do not establish wrongdoing. Rosen class-action notice
- Negative Sentiment: The litigation alleges that Planet Fitness and certain executives violated securities laws by failing to disclose problems with a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership growth during the key first-quarter sign-up period. The claims follow an earlier stock decline of more than 31%, adding legal and reputational risk. Planet Fitness securities lawsuit announcement
Analyst Ratings Changes
A number of equities research analysts recently weighed in on PLNT shares. Weiss Ratings downgraded shares of Planet Fitness from a "hold (c-)" rating to a "sell (d+)" rating in a research report on Thursday, June 18th. Zacks Research raised shares of Planet Fitness from a "strong sell" rating to a "hold" rating in a report on Friday, July 10th. William Blair downgraded Planet Fitness from an "outperform" rating to a "market perform" rating in a research note on Thursday, May 7th. Bank of America reaffirmed a "neutral" rating and set a $59.00 target price (down from $110.00) on shares of Planet Fitness in a report on Friday, May 8th. Finally, Wells Fargo & Company reiterated an "overweight" rating on shares of Planet Fitness in a research report on Monday, July 20th. One analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has issued a Sell rating to the company's stock. Based on data from MarketBeat, Planet Fitness has a consensus rating of "Moderate Buy" and an average target price of $70.03.
Check Out Our Latest Research Report on PLNT
About Planet Fitness
(
Get Free Report)
Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.
The company operates through a network of franchised and company-owned clubs.
See Also
This instant news alert was generated by narrative science technology and financial data from InsiderTrades.com in order to provide readers with the fastest and most accurate reporting. Please send any questions or comments about this story to [email protected].
