Benjamin Seong Lee Sells 3,320 Shares of Reddit (NYSE:RDDT) Stock

January 10, 2026 by InsiderTrades.com

Key Points

Insider sale: Benjamin Seong Lee sold 27,930 Reddit shares on Jan. 7 at an average price of $260.08 for $7.26M, cutting his stake by 30.85% to 62,608 shares (≈$16.28M).
Broader insider activity: Lee made multiple recent disposals (including Dec. 16 and Dec. 18) and CFO Andrew Vollero also sold shares in early January, a pattern of insider selling that could pressure near‑term sentiment.
Fundamentals and analyst view: Reddit reported strong results (Qtrly EPS $0.80 vs $0.50 estimate; revenue $584.9M, +67.9% YoY), trades near its 52‑week high, and carries a consensus "Moderate Buy" with an average price target of $232.58.

Reddit Inc. (NYSE:RDDT - Get Free Report) insider Benjamin Seong Lee sold 3,320 shares of the company's stock in a transaction that occurred on Friday, January 9th. The stock was sold at an average price of $260.22, for a total value of $863,930.40. Following the transaction, the insider directly owned 62,608 shares of the company's stock, valued at approximately $16,291,853.76. This trade represents a 5.04% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Reddit Buy Alert: Could It Really Have 40% Upside Potential?

Benjamin Seong Lee also recently made the following trade(s):

On Wednesday, January 7th, Benjamin Seong Lee sold 27,930 shares of Reddit stock. The stock was sold at an average price of $260.08, for a total transaction of $7,264,034.40.
On Thursday, December 18th, Benjamin Seong Lee sold 18,750 shares of Reddit stock. The stock was sold at an average price of $240.00, for a total transaction of $4,500,000.00.
On Tuesday, December 16th, Benjamin Seong Lee sold 55,005 shares of Reddit stock. The shares were sold at an average price of $221.21, for a total transaction of $12,167,656.05.
On Monday, November 24th, Benjamin Seong Lee sold 6,427 shares of Reddit stock. The shares were sold at an average price of $192.68, for a total transaction of $1,238,354.36.

Reddit Price Performance

Reddit stock opened at $244.71 on Friday. The company has a market cap of $46.37 billion, a price-to-earnings ratio of 140.64, a P/E/G ratio of 1.71 and a beta of 2.17. The firm has a 50-day moving average of $218.41 and a 200-day moving average of $206.87. Reddit Inc. has a one year low of $79.75 and a one year high of $282.95.

TL;DR: Why Reddit is the New Growth Stock to Beat

Reddit (NYSE:RDDT - Get Free Report) last released its earnings results on Thursday, October 30th. The company reported $0.80 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.50 by $0.30. Reddit had a return on equity of 14.94% and a net margin of 18.33%.The business had revenue of $584.91 million for the quarter, compared to the consensus estimate of $546.65 million. During the same quarter in the previous year, the business earned $0.16 earnings per share. Reddit's quarterly revenue was up 67.9% on a year-over-year basis. As a group, sell-side analysts expect that Reddit Inc. will post 1.12 earnings per share for the current year.

Key Stories Impacting Reddit

Here are the key news stories impacting Reddit this week:

Positive Sentiment: Third‑party product coverage widening Reddit’s visibility — Ahrefs added Reddit to its Brand Radar tracking (now covers YouTube, TikTok and Reddit), which can increase marketer awareness and make Reddit mentions more actionable for advertisers. This is a modest positive for ad monetization and brand measurement. Ahrefs Adds YouTube and Reddit Tracking to Brand Radar
Neutral Sentiment: Cantor Fitzgerald initiated coverage with a "neutral" rating and a $240 price target (slightly below current levels). New coverage and a near‑term price target below the market can limit upside but doesn’t signal a change to Reddit’s long‑term growth story; it may contribute to cautious trader positioning. Analyst Coverage Note
Negative Sentiment: Insider selling by CFO Andrew Vollero — filings show sales on Jan 6 (8,413 shares at ~$252.72) and Jan 7 (500 shares at ~$260.06). While the CFO still holds ~255k shares (valued in the tens of millions), the high‑profile insider sales — particularly the larger Jan 6 block — can send a negative near‑term signal to traders and may weigh on sentiment. Insider Selling: Reddit CFO Sells Shares
Negative Sentiment: Reputational/ content‑risk coverage — a New York Times podcast discussed misuse of AI tools to push abusive/political content (context includes platforms and moderation challenges). Any spotlight on content or AI‑driven moderation failures can raise advertiser and regulatory concerns, pressuring sentiment until moderation/AI controls are clarified. Grok's Undressing Scandal + Claude Code Capers

Analyst Upgrades and Downgrades

MarketBeat Week in Review – 10/13 - 10/17

A number of equities analysts recently weighed in on RDDT shares. Cannonball Research restated a "buy" rating on shares of Reddit in a report on Tuesday, September 23rd. Truist Financial set a $270.00 price objective on shares of Reddit in a research note on Friday, October 31st. Sanford C. Bernstein upped their target price on shares of Reddit from $190.00 to $210.00 and gave the company a "market perform" rating in a report on Friday, October 31st. Bank of America raised their target price on shares of Reddit from $180.00 to $210.00 and gave the company a "neutral" rating in a research note on Friday, October 31st. Finally, B. Riley reissued a "buy" rating and set a $245.00 price target (up previously from $235.00) on shares of Reddit in a research report on Friday, October 31st. Two analysts have rated the stock with a Strong Buy rating, fifteen have assigned a Buy rating, eleven have issued a Hold rating and two have assigned a Sell rating to the company's stock. According to MarketBeat.com, Reddit has a consensus rating of "Moderate Buy" and a consensus target price of $232.58.

Get Our Latest Report on Reddit

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the stock. Raiffeisen Bank International AG bought a new stake in shares of Reddit during the third quarter worth approximately $25,000. GW&K Investment Management LLC acquired a new stake in Reddit during the 3rd quarter worth approximately $30,000. Cornerstone Planning Group LLC lifted its holdings in Reddit by 13,500.0% during the 3rd quarter. Cornerstone Planning Group LLC now owns 136 shares of the company's stock worth $31,000 after purchasing an additional 135 shares during the last quarter. Financial Perspectives Inc bought a new stake in Reddit in the 2nd quarter valued at $34,000. Finally, Noble Wealth Management PBC acquired a new position in Reddit in the 4th quarter valued at $34,000.

About Reddit

(Get Free Report)

Reddit is an online social news aggregation, discussion and content-sharing platform organized around user-created communities called "subreddits," each focused on a particular topic or interest. Registered users submit links, text posts, images and video, and community members vote and comment to surface popular content. The site is accessed via its web platform and mobile apps for iOS and Android, and it supports live events such as Ask Me Anything (AMA) sessions and community-driven discussions.

Founded in 2005 by Steve Huffman and Alexis Ohanian, Reddit is headquartered in San Francisco and serves a global audience with particularly large user bases in the United States and other English-speaking markets.