Alex Norstrom Sells 5,436 Shares of Spotify Technology (NYSE:SPOT) Stock

April 4, 2026 by InsiderTrades.com

Key Points

Alex Norstrom sold 5,436 Spotify shares at an average of $479.51 for about $2.61M, reducing his holding by 7.21% to 69,989 shares (≈$33.56M).
Another large insider sale: executive Gustav Soderstrom sold 20,833 shares at roughly $473.52 (≈$9.9M), cutting his stake by about 50%, a notable negative catalyst highlighted in the report.
Company fundamentals remain strong—Spotify beat quarterly estimates with $5.16 EPS vs. $3.16 expected and $5.32B in revenue (up 6.8% YoY), and analysts' consensus rates the stock a "Moderate Buy" with an average target of $699.

Spotify Technology (NYSE:SPOT - Get Free Report) CEO Alex Norstrom sold 5,436 shares of the company's stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $479.51, for a total value of $2,606,616.36. Following the completion of the transaction, the chief executive officer directly owned 69,989 shares of the company's stock, valued at approximately $33,560,425.39. This trade represents a 7.21% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website.

Spotify Technology Trading Down 0.1%

3 of the Most Highly Anticipated IPOs of 2026

Shares of NYSE:SPOT opened at $488.48 on Friday. The firm has a market capitalization of $100.57 billion, a PE ratio of 50.67, a PEG ratio of 1.07 and a beta of 1.70. Spotify Technology has a 1-year low of $405.00 and a 1-year high of $785.00. The business's 50 day moving average is $489.81 and its 200-day moving average is $574.26.

Spotify Technology (NYSE:SPOT - Get Free Report) last issued its earnings results on Tuesday, February 10th. The company reported $5.16 EPS for the quarter, beating analysts' consensus estimates of $3.16 by $2.00. The business had revenue of $5.32 billion during the quarter, compared to analyst estimates of $5.14 billion. Spotify Technology had a return on equity of 31.35% and a net margin of 13.16%.Spotify Technology's revenue was up 6.8% on a year-over-year basis. During the same period in the prior year, the company posted $1.88 earnings per share. On average, sell-side analysts predict that Spotify Technology will post 10.3 EPS for the current year.

Hedge Funds Weigh In On Spotify Technology

Spotify Just Crushed Earnings—So Why Is the Stock Still Down 34%?

Several institutional investors have recently bought and sold shares of the business. Sivia Capital Partners LLC bought a new stake in shares of Spotify Technology during the second quarter worth $312,000. Lido Advisors LLC raised its holdings in shares of Spotify Technology by 10.3% in the second quarter. Lido Advisors LLC now owns 2,608 shares of the company's stock valued at $2,001,000 after buying an additional 244 shares during the last quarter. Twin Peaks Wealth Advisors LLC acquired a new position in Spotify Technology during the 2nd quarter worth about $104,000. CW Advisors LLC lifted its position in Spotify Technology by 36.5% during the 2nd quarter. CW Advisors LLC now owns 1,678 shares of the company's stock worth $1,288,000 after buying an additional 449 shares in the last quarter. Finally, EverSource Wealth Advisors LLC grew its holdings in Spotify Technology by 16.1% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 1,117 shares of the company's stock worth $857,000 after acquiring an additional 155 shares during the last quarter. Institutional investors own 84.09% of the company's stock.

Key Stories Impacting Spotify Technology

Here are the key news stories impacting Spotify Technology this week:

Positive Sentiment: Coverage framing Spotify as more than a "streaming platform" underscores the company's strategic push into podcasts, advertising and broader audio/creator initiatives — a narrative that can support longer-term revenue diversification. Don't call Spotify a 'streaming platform' anymore
Neutral Sentiment: General market stories and stock-screen lists that mention growth stocks or discounted names could bring incremental interest to Spotify but are not direct catalysts. 3 Growth Stocks With Strong Insider Stakes
Neutral Sentiment: Another market list piece highlighting potentially undervalued stocks may draw value-seeking flows but is not a direct company update. 3 Stocks Estimated To Be Trading At A Discount Of Up To 43.2%
Neutral Sentiment: OpenAI's surprise media acquisition (TBPN) is getting attention; it may incrementally change competition for premium talk-show/online audio formats but the direct impact on Spotify is uncertain. OpenAI Makes Surprise Media Acquisition Ahead of IPO. Why It Will Fail.
Neutral Sentiment: User-experience pieces (e.g., "Spotify tanked my productivity...") highlight consumer behavior nuances but are anecdotal and unlikely to move fundamentals alone. Spotify tanked my productivity, but this music app helped me regain focus
Negative Sentiment: Insider sale — CEO Alex Norstrom sold 5,436 shares at an average $479.51 (≈$2.6M). Norstrom's stake fell ~7.2%; markets often view insider selling as a near-term negative signal. Alex Norstrom Form 4
Negative Sentiment: Large insider sale — CEO Gustav Soderstrom sold 20,833 shares at an average $473.52 (≈$9.9M), cutting his holding by ~50%. This sizable reduction is the clearest immediate negative catalyst in today's filings and likely weighed on sentiment. Gustav Soderstrom Form 4
Negative Sentiment: Momentum metrics for Spotify have reportedly deteriorated even as analysts remain bullish; declining technical/momentum scores can trigger short-term selling by momentum-driven funds. Spotify stock's momentum score tanks even as Wall Street analysts stay bullish

Analyst Ratings Changes

2 Subscription Economy Winners That Still Dominate Their Niches

Several analysts have recently weighed in on SPOT shares. Arete Research upgraded shares of Spotify Technology from a "neutral" rating to a "buy" rating and set a $586.00 target price on the stock in a research report on Thursday, February 26th. UBS Group dropped their price target on shares of Spotify Technology from $850.00 to $800.00 and set a "buy" rating for the company in a research report on Friday, January 9th. Sanford C. Bernstein lowered their price objective on Spotify Technology from $830.00 to $650.00 and set an "outperform" rating on the stock in a research note on Wednesday, January 14th. Moffett Nathanson started coverage on Spotify Technology in a report on Tuesday, January 27th. They issued a "neutral" rating and a $487.00 target price for the company. Finally, Weiss Ratings lowered Spotify Technology from a "buy (b-)" rating to a "hold (c+)" rating in a research note on Thursday, February 26th. Two analysts have rated the stock with a Strong Buy rating, twenty-four have assigned a Buy rating and seven have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, the company currently has an average rating of "Moderate Buy" and an average target price of $699.00.

View Our Latest Research Report on Spotify Technology

About Spotify Technology

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Spotify Technology is a digital audio streaming company best known for its on-demand music service and a growing portfolio of spoken-word content. Founded in Sweden in 2006 by Daniel Ek and Martin Lorentzon and launched commercially in 2008, the company offers a cross-platform app that enables users to discover, stream and organize music, podcasts and other audio. Its primary consumer products include a free, ad-supported tier and a paid Spotify Premium subscription that provides ad-free listening, offline playback and higher-quality audio streams.