Under Armour (NYSE:UA) Major Shareholder V Prem Et Al Watsa Acquires 1,313,881 Shares

December 30, 2025 by InsiderTrades.com

Key Points

V. Prem Watsa bought 1,313,881 shares on Dec. 24 at $4.55 as part of a larger Dec. 22–29 buying spree (about 15.68M shares acquired in that period), leaving him with roughly 30.45M shares valued at about $142M.
Insider accumulation contrasts with the company's fundamentals: Under Armour trades near $4.55 with a market cap of about $1.95B, a negative P/E and weak margins, and carries an average analyst rating of "Sell".

Under Armour, Inc. (NYSE:UA - Get Free Report) major shareholder V Prem Et Al Watsa acquired 1,313,881 shares of the company's stock in a transaction that occurred on Wednesday, December 24th. The shares were acquired at an average cost of $4.55 per share, with a total value of $5,978,158.55. Following the purchase, the insider owned 27,691,049 shares in the company, valued at $125,994,272.95. This represents a 4.98% increase in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Large shareholders that own more than 10% of a company's stock are required to disclose their sales and purchases with the SEC.

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V Prem Et Al Watsa also recently made the following trade(s):

On Monday, December 29th, V Prem Et Al Watsa bought 2,497,826 shares of Under Armour stock. The stock was acquired at an average cost of $4.66 per share, for a total transaction of $11,639,869.16.
On Friday, December 26th, V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock. The shares were bought at an average price of $4.58 per share, for a total transaction of $6,347,193.00.
On Tuesday, December 23rd, V Prem Et Al Watsa purchased 2,745,253 shares of Under Armour stock. The stock was bought at an average cost of $4.51 per share, with a total value of $12,381,091.03.
On Monday, December 22nd, V Prem Et Al Watsa acquired 7,739,154 shares of Under Armour stock. The shares were bought at an average price of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Stock Performance

NYSE UA opened at $4.55 on Tuesday. The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The stock's fifty day moving average is $4.35 and its two-hundred day moving average is $5.13. The firm has a market capitalization of $1.95 billion, a P/E ratio of -21.64 and a beta of 1.74. Under Armour, Inc. has a fifty-two week low of $3.95 and a fifty-two week high of $7.85.

Seize the Opportunity: Under Armour Stock Set for a Comeback

Under Armour (NYSE:UA - Get Free Report) last posted its quarterly earnings results on Thursday, November 6th. The company reported $0.04 EPS for the quarter, topping the consensus estimate of $0.02 by $0.02. The business had revenue of $1.33 billion for the quarter, compared to analyst estimates of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of UA. Norges Bank purchased a new stake in shares of Under Armour in the 2nd quarter valued at approximately $18,920,000. BDT Capital Partners LLC increased its holdings in Under Armour by 4.9% in the 2nd quarter. BDT Capital Partners LLC now owns 62,463,879 shares of the company's stock valued at $405,391,000 after purchasing an additional 2,898,561 shares during the last quarter. Millennium Management LLC raised its position in Under Armour by 153.7% in the third quarter. Millennium Management LLC now owns 2,346,929 shares of the company's stock valued at $11,336,000 after purchasing an additional 1,421,981 shares during the period. Corient Private Wealth LLC lifted its stake in Under Armour by 99.8% during the second quarter. Corient Private Wealth LLC now owns 2,005,844 shares of the company's stock worth $13,018,000 after purchasing an additional 1,002,037 shares in the last quarter. Finally, Trexquant Investment LP purchased a new position in shares of Under Armour during the first quarter worth $5,122,000. Hedge funds and other institutional investors own 36.35% of the company's stock.

Key Headlines Impacting Under Armour

Bears Sent a False Alarm for Under Armour Stock

Here are the key news stories impacting Under Armour this week:

Positive Sentiment: Watsa bought 2,497,826 shares on Dec. 29 at an average $4.66 (≈ $11.64M); after the trade he directly owned 30,454,445 shares (≈ $141.9M). SEC Filing
Positive Sentiment: Watsa bought 1,385,850 shares on Dec. 26 at $4.58 (≈ $6.35M); position rose to 28,691,049 shares. SEC Filing
Positive Sentiment: Watsa bought 1,313,881 shares on Dec. 24 at $4.55 (≈ $5.98M); position reported at 27,691,049 shares. SEC Filing
Positive Sentiment: Watsa bought 2,745,253 shares on Dec. 23 at $4.51 (≈ $12.38M); position rose to 26,815,501 shares. SEC Filing
Positive Sentiment: Watsa bought 7,739,154 shares on Dec. 22 at $4.48 (≈ $34.67M); position jumped to 24,691,049 shares (a large, earlier accumulation). SEC Filing
Neutral Sentiment: Context — UA trades near $4.55 with 50‑day SMA ~$4.35 and 200‑day SMA ~$5.13; market cap ≈ $1.95B, negative P/E and weak margins. Insider accumulation is a constructive signal for sentiment/liquidity but company still faces profitability/headwinds. Market Data

Analyst Upgrades and Downgrades

Separately, Weiss Ratings reaffirmed a "sell (d-)" rating on shares of Under Armour in a research report on Monday, December 15th. One analyst has rated the stock with a Sell rating, According to MarketBeat.com, the stock has an average rating of "Sell".

Get Our Latest Stock Analysis on Under Armour

Under Armour Company Profile

(Get Free Report)

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company's product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.