V Prem Et Al Watsa Buys 1,313,881 Shares of Under Armour (NYSE:UAA) Stock

December 30, 2025 by InsiderTrades.com

Key Points

V Prem Et Al Watsa bought roughly 15.7 million Under Armour shares from Dec. 22–29 (spending about $71M), increasing his stake to approximately 30.45 million shares.
Under Armour shares trade around $4.78 (below the 200‑day SMA of ~$5.35), and the company reported a small EPS beat while revenue was down ~4.7% YoY; analysts' consensus rating is a Hold with a $6.43 price target.

Under Armour, Inc. (NYSE:UAA - Get Free Report) major shareholder V Prem Et Al Watsa bought 1,313,881 shares of the stock in a transaction on Wednesday, December 24th. The stock was acquired at an average price of $4.55 per share, with a total value of $5,978,158.55. Following the completion of the acquisition, the insider owned 27,691,049 shares of the company's stock, valued at $125,994,272.95. This represents a 4.98% increase in their position. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Large shareholders that own at least 10% of a company's shares are required to disclose their sales and purchases with the SEC.

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V Prem Et Al Watsa also recently made the following trade(s):

On Monday, December 29th, V Prem Et Al Watsa purchased 2,497,826 shares of Under Armour stock. The shares were acquired at an average price of $4.66 per share, for a total transaction of $11,639,869.16.
On Friday, December 26th, V Prem Et Al Watsa acquired 1,385,850 shares of Under Armour stock. The shares were bought at an average cost of $4.58 per share, with a total value of $6,347,193.00.
On Tuesday, December 23rd, V Prem Et Al Watsa bought 2,745,253 shares of Under Armour stock. The shares were bought at an average price of $4.51 per share, for a total transaction of $12,381,091.03.
On Monday, December 22nd, V Prem Et Al Watsa bought 7,739,154 shares of Under Armour stock. The shares were bought at an average cost of $4.48 per share, for a total transaction of $34,671,409.92.

Under Armour Trading Up 2.7%

UAA opened at $4.78 on Tuesday. The company has a fifty day moving average price of $4.54 and a two-hundred day moving average price of $5.35. Under Armour, Inc. has a 1-year low of $4.13 and a 1-year high of $8.72. The company has a market cap of $2.05 billion, a P/E ratio of -22.74, a price-to-earnings-growth ratio of 4.96 and a beta of 1.83. The company has a current ratio of 1.69, a quick ratio of 1.10 and a debt-to-equity ratio of 0.32.

Seize the Opportunity: Under Armour Stock Set for a Comeback

Under Armour (NYSE:UAA - Get Free Report) last released its quarterly earnings data on Thursday, November 6th. The company reported $0.04 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.03 by $0.01. The company had revenue of $1.33 billion for the quarter, compared to analysts' expectations of $1.31 billion. Under Armour had a negative net margin of 1.74% and a positive return on equity of 1.27%. The business's revenue was down 4.7% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.39 EPS. Under Armour has set its Q3 2026 guidance at 0.030-0.050 EPS. Analysts predict that Under Armour, Inc. will post 0.3 EPS for the current fiscal year.

Hedge Funds Weigh In On Under Armour

Large investors have recently bought and sold shares of the stock. UMB Bank n.a. raised its position in shares of Under Armour by 133.8% in the 2nd quarter. UMB Bank n.a. now owns 4,203 shares of the company's stock worth $29,000 after acquiring an additional 2,405 shares in the last quarter. Panagora Asset Management Inc. grew its position in shares of Under Armour by 11.3% in the 2nd quarter. Panagora Asset Management Inc. now owns 23,973 shares of the company's stock worth $164,000 after buying an additional 2,440 shares during the period. HUB Investment Partners LLC grew its position in shares of Under Armour by 12.9% in the 2nd quarter. HUB Investment Partners LLC now owns 21,810 shares of the company's stock worth $149,000 after buying an additional 2,489 shares during the period. M&T Bank Corp increased its stake in shares of Under Armour by 23.2% in the 2nd quarter. M&T Bank Corp now owns 13,296 shares of the company's stock worth $91,000 after acquiring an additional 2,504 shares in the last quarter. Finally, Police & Firemen s Retirement System of New Jersey lifted its position in Under Armour by 4.5% during the 2nd quarter. Police & Firemen s Retirement System of New Jersey now owns 71,967 shares of the company's stock valued at $492,000 after acquiring an additional 3,094 shares during the period. 34.58% of the stock is owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

Extreme Networks Snags an Upgrade on Inventory Normalization

A number of equities analysts recently issued reports on UAA shares. Wall Street Zen cut Under Armour from a "hold" rating to a "sell" rating in a report on Sunday, December 21st. Weiss Ratings restated a "sell (d-)" rating on shares of Under Armour in a research note on Monday, December 22nd. Guggenheim upgraded Under Armour to a "strong-buy" rating in a research note on Wednesday, December 10th. Telsey Advisory Group set a $5.00 target price on Under Armour in a research report on Friday, November 14th. Finally, Citigroup decreased their price objective on Under Armour from $5.50 to $5.00 and set a "neutral" rating on the stock in a research note on Tuesday, October 21st. One investment analyst has rated the stock with a Strong Buy rating, three have given a Buy rating, sixteen have assigned a Hold rating and three have assigned a Sell rating to the company's stock. Based on data from MarketBeat, the company currently has an average rating of "Hold" and a consensus price target of $6.43.

Check Out Our Latest Analysis on Under Armour

Key Stores Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

Positive Sentiment: Dec. 29 — Watsa bought 2,497,826 shares at an average $4.66 (≈$11.64M), increasing his position to 30,454,445 shares. SEC Ownership Filing (Dec 29)
Positive Sentiment: Dec. 26 — Watsa bought 1,385,850 shares at an average $4.58 (≈$6.35M), raising his stake to 28,691,049 shares. SEC Ownership Filing (Dec 26)
Positive Sentiment: Dec. 24 — Watsa bought 1,313,881 shares at an average $4.55 (≈$5.98M), bringing his holding to ~27.69M shares. SEC Ownership Filing (Dec 24)
Positive Sentiment: Dec. 23 — Watsa bought 2,745,253 shares at an average $4.51 (≈$12.38M), increasing his stake to ~26.82M shares. SEC Ownership Filing (Dec 23)
Positive Sentiment: Dec. 22 — Watsa bought 7,739,154 shares at an average $4.48 (≈$34.67M), the largest single tranche in this span and the start of the buying spree. SEC Ownership Filing (Dec 22)
Neutral Sentiment: Context — Under Armour reported a small EPS beat in its last quarter (Nov. 6) but revenue was down year‑over‑year; company guidance is modest. The shares trade below the 200‑day SMA (~$5.35) but above the 50‑day (~$4.54), market cap is ≈$2.05B and liquidity is high, so insider buying may attract momentum traders. MarketBeat UAA Profile

About Under Armour

(Get Free Report)

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company's product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.