Insider Selling: Wayfair (NYSE:W) CEO Sells 30,000 Shares of Stock

Key Points

  • Wayfair CEO Niraj Shah sold 30,000 shares on Dec. 26 at an average price of $102.32 for $3.07M, leaving him with 439,137 shares (a 6.39% reduction); he and co‑founder Steven Conine completed several earlier large sales in Nov/Dec, with combined founder proceeds of roughly $30.2M.
  • Despite the insider selling, Wayfair recently reported a beat (Q: $0.70 EPS vs. $0.44 expected; revenue $3.12B, +8.1% YoY) and carries a MarketBeat consensus of "Moderate Buy" with a $105.29 price target while shares trade near $102 (market cap ~$13.3B).

Wayfair Inc. (NYSE:W - Get Free Report) CEO Niraj Shah sold 30,000 shares of the company's stock in a transaction dated Friday, December 26th. The stock was sold at an average price of $102.32, for a total transaction of $3,069,600.00. Following the completion of the sale, the chief executive officer directly owned 439,137 shares of the company's stock, valued at $44,932,497.84. The trade was a 6.39% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link.

Niraj Shah also recently made the following trade(s):

  • On Tuesday, December 23rd, Niraj Shah sold 120,000 shares of Wayfair stock. The shares were sold at an average price of $100.27, for a total transaction of $12,032,400.00.
  • On Monday, November 24th, Niraj Shah sold 150,000 shares of Wayfair stock. The shares were sold at an average price of $105.91, for a total value of $15,886,500.00.
  • On Tuesday, October 28th, Niraj Shah sold 30,000 shares of Wayfair stock. The stock was sold at an average price of $105.10, for a total value of $3,153,000.00.
  • On Thursday, October 23rd, Niraj Shah sold 120,000 shares of Wayfair stock. The stock was sold at an average price of $82.17, for a total transaction of $9,860,400.00.
  • On Monday, October 20th, Niraj Shah sold 85,000 shares of Wayfair stock. The shares were sold at an average price of $82.85, for a total value of $7,042,250.00.

Wayfair Stock Down 0.3%




Shares of NYSE W opened at $101.96 on Tuesday. The stock's fifty day simple moving average is $100.33 and its 200 day simple moving average is $81.55. The stock has a market capitalization of $13.29 billion, a price-to-earnings ratio of -39.83 and a beta of 3.25. Wayfair Inc. has a 52-week low of $20.41 and a 52-week high of $114.92.

Wayfair (NYSE:W - Get Free Report) last released its quarterly earnings results on Tuesday, October 28th. The company reported $0.70 earnings per share for the quarter, beating analysts' consensus estimates of $0.44 by $0.26. The company had revenue of $3.12 billion during the quarter, compared to analyst estimates of $3.01 billion. The company's revenue for the quarter was up 8.1% compared to the same quarter last year. During the same quarter last year, the business earned $0.22 EPS. As a group, analysts anticipate that Wayfair Inc. will post -2.54 earnings per share for the current year.

Analyst Upgrades and Downgrades

W has been the subject of a number of recent analyst reports. Evercore ISI raised their price objective on shares of Wayfair from $100.00 to $115.00 and gave the stock an "outperform" rating in a research note on Thursday, October 30th. Weiss Ratings reiterated a "sell (d-)" rating on shares of Wayfair in a report on Wednesday, October 8th. Jefferies Financial Group downgraded Wayfair from a "buy" rating to a "hold" rating and set a $94.00 price objective for the company. in a research note on Wednesday, December 3rd. The Goldman Sachs Group lifted their target price on Wayfair from $80.00 to $120.00 and gave the company a "neutral" rating in a research note on Wednesday, October 29th. Finally, Needham & Company LLC upped their target price on Wayfair from $83.00 to $125.00 and gave the company a "buy" rating in a report on Wednesday, October 29th. Two analysts have rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, ten have given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $105.29.

Get Our Latest Report on Wayfair

Wayfair News Summary

Here are the key news stories impacting Wayfair this week:

  • Positive Sentiment: Analysts give Wayfair an overall "Moderate Buy" consensus, which supports demand expectations and could be bullish for the stock if execution continues to beat estimates. Analyst Note
  • Neutral Sentiment: Multiple consumer-focused pieces highlight heavy Wayfair discounting on big-ticket items (sleeper sofas, storage cabinets, sectional sets). These articles may boost traffic and short‑term sales but are unlikely to move the stock materially on their own. Links: Cabinet Deal Sofa Deal Chair Deal Sectional Deal
  • Neutral Sentiment: There is broader market commentary (e.g., precious‑metals and mining coverage) included in feeds that is unrelated to Wayfair's business and unlikely to affect its share price. Market Commentary
  • Negative Sentiment: Insider sales by co‑founders Niraj Shah (CEO) and Steven Conine: each sold 120,000 shares on Dec. 23 (~$100.27–$100.28 avg) and 30,000 shares on Dec. 26 (~$102.32–$102.33 avg). Proceeds per insider ≈ $15.1M (combined ≈ $30.2M). The transactions reduced each insider's holdings by roughly 20% then an additional ~6%, and are disclosed in SEC Form 4 filings — large founder sales can pressure sentiment even if motivated by diversification or tax planning. SEC filings: Niraj Shah Niraj Shah Form 4; Steven Conine Steven Conine Form 4

Institutional Inflows and Outflows

Several hedge funds have recently bought and sold shares of W. Cornerstone Planning Group LLC raised its stake in shares of Wayfair by 28,200.0% during the 3rd quarter. Cornerstone Planning Group LLC now owns 283 shares of the company's stock worth $25,000 after purchasing an additional 282 shares in the last quarter. True Wealth Design LLC lifted its stake in Wayfair by 250.5% in the third quarter. True Wealth Design LLC now owns 326 shares of the company's stock valued at $29,000 after acquiring an additional 233 shares during the last quarter. Global Retirement Partners LLC grew its position in Wayfair by 156.3% in the third quarter. Global Retirement Partners LLC now owns 328 shares of the company's stock worth $29,000 after acquiring an additional 200 shares in the last quarter. EverSource Wealth Advisors LLC increased its stake in shares of Wayfair by 393.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company's stock worth $42,000 after purchasing an additional 653 shares during the last quarter. Finally, Larson Financial Group LLC increased its stake in shares of Wayfair by 30.0% during the 3rd quarter. Larson Financial Group LLC now owns 520 shares of the company's stock worth $46,000 after purchasing an additional 120 shares during the last quarter. 89.67% of the stock is owned by institutional investors and hedge funds.

About Wayfair

(Get Free Report)

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company's portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.

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