Key Points
- Steven Conine sold 26,950 Wayfair shares on Feb. 26 at an average of $78.86 for about $2.13M, leaving him with 169,073 shares — a 13.75% reduction in his stake.
- This sale is part of a larger insider-selling trend: Conine has offloaded roughly 420,000 shares since December and CEO Niraj Shah also sold ~93,000 shares on Feb. 23, a near‑term negative signal for sentiment.
- Market context: Wayfair opened at $76.14 (below its 50‑day/200‑day averages of ~$99/$94), has a market cap of ~$9.9B and a consensus analyst target of about $104.62 (average rating: Moderate Buy).
Wayfair Inc. (NYSE:W - Get Free Report) insider Steven Conine sold 26,950 shares of the stock in a transaction on Thursday, February 26th. The shares were sold at an average price of $78.86, for a total value of $2,125,277.00. Following the completion of the transaction, the insider directly owned 169,073 shares in the company, valued at $13,333,096.78. This trade represents a 13.75% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website.
Steven Conine also recently made the following trade(s):
- On Monday, February 23rd, Steven Conine sold 93,050 shares of Wayfair stock. The stock was sold at an average price of $74.63, for a total value of $6,944,321.50.
- On Friday, January 23rd, Steven Conine sold 150,000 shares of Wayfair stock. The stock was sold at an average price of $108.87, for a total value of $16,330,500.00.
- On Friday, December 26th, Steven Conine sold 30,000 shares of Wayfair stock. The shares were sold at an average price of $102.33, for a total transaction of $3,069,900.00.
- On Tuesday, December 23rd, Steven Conine sold 120,000 shares of Wayfair stock. The stock was sold at an average price of $100.28, for a total transaction of $12,033,600.00.
Wayfair Price Performance
NYSE W opened at $76.14 on Friday. The firm's fifty day moving average price is $99.21 and its 200 day moving average price is $93.58. The company has a market capitalization of $9.92 billion, a price-to-earnings ratio of -31.33, a price-to-earnings-growth ratio of 5.85 and a beta of 3.36. Wayfair Inc. has a 12 month low of $20.41 and a 12 month high of $119.98.
More Wayfair News
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Marketplace expansion: a consumer brand (Drinkmate) has launched on Wayfair.com (and Nordstrom.com), highlighting Wayfair’s role as a third‑party distribution channel that can boost assortment and marketplace revenue. Drinkmate Launches on Wayfair
- Positive Sentiment: Promotions and traffic: multiple outlets are highlighting large Wayfair sales (spring sale up to ~70% off) and high‑visibility product deals — signals of marketing push and potential short‑term order/traffic lift. These stories include curated deal roundups and editor picks that can drive consumer demand. Wayfair Spring Sale Deals
- Neutral Sentiment: Analyst repositioning: Citigroup cut its price target from $135 to $110 but kept a "buy" rating — this lowers upside expectations while maintaining analyst conviction in recovery, producing mixed investor reaction. Citigroup Lowers PT
- Negative Sentiment: Earnings tone and active‑customer softness: post‑Q4 commentary showed revenue/profit beats but management flagged ongoing customer softness and headwinds in active customers — the market reacted poorly to the cautious commentary despite the beats. Analyst Questions from Q4 Call
- Negative Sentiment: Insider selling: CEO Niraj Shah and co‑founder Steven Conine reported large share sales (each ~93k shares on Feb 23), materially reducing their stakes — a near‑term negative signal that likely pressured sentiment. Insider Selling Filing
- Negative Sentiment: Comparative outlook: analyst pieces comparing MercadoLibre and Wayfair argue MELI has stronger long‑term upside (fintech growth & LatAm dominance), suggesting investors may prefer other e‑commerce exposure over Wayfair now. MercadoLibre vs Wayfair
Institutional Inflows and Outflows
Large investors have recently added to or reduced their stakes in the company. Capital World Investors increased its position in Wayfair by 0.6% during the 4th quarter. Capital World Investors now owns 13,457,158 shares of the company's stock worth $1,351,237,000 after purchasing an additional 82,584 shares during the period. Vanguard Group Inc. boosted its stake in shares of Wayfair by 0.8% in the fourth quarter. Vanguard Group Inc. now owns 9,634,757 shares of the company's stock valued at $967,426,000 after buying an additional 72,707 shares in the last quarter. Renaissance Technologies LLC grew its holdings in Wayfair by 3.5% during the fourth quarter. Renaissance Technologies LLC now owns 5,407,325 shares of the company's stock worth $542,950,000 after acquiring an additional 180,558 shares during the period. Janus Henderson Group PLC lifted its holdings in Wayfair by 4.9% in the fourth quarter. Janus Henderson Group PLC now owns 3,570,475 shares of the company's stock valued at $358,514,000 after acquiring an additional 166,855 shares during the period. Finally, Spruce House Investment Management LLC boosted its position in shares of Wayfair by 37.6% during the 2nd quarter. Spruce House Investment Management LLC now owns 3,000,000 shares of the company's stock worth $153,420,000 after purchasing an additional 819,615 shares in the last quarter. 89.67% of the stock is owned by hedge funds and other institutional investors.
Wall Street Analysts Forecast Growth
Several research firms have recently weighed in on W. Guggenheim boosted their target price on Wayfair from $120.00 to $125.00 and gave the company a "buy" rating in a report on Thursday, November 13th. Truist Financial decreased their price objective on Wayfair from $120.00 to $105.00 and set a "buy" rating for the company in a report on Friday, February 20th. Mizuho lowered their target price on shares of Wayfair from $130.00 to $110.00 and set an "outperform" rating on the stock in a research report on Tuesday. Citigroup reduced their price target on shares of Wayfair from $135.00 to $110.00 and set a "buy" rating for the company in a research report on Thursday. Finally, Oppenheimer raised their price objective on shares of Wayfair from $100.00 to $144.00 and gave the stock an "outperform" rating in a research report on Wednesday, November 12th. One research analyst has rated the stock with a Strong Buy rating, eighteen have issued a Buy rating, eleven have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, the stock has an average rating of "Moderate Buy" and a consensus price target of $104.62.
Get Our Latest Report on W
Wayfair Company Profile
(
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Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company's portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.
Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.
Further Reading
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