Wayfair Inc. (NYSE:W - Get Free Report) CEO Niraj Shah sold 6,137 shares of the firm's stock in a transaction on Friday, April 24th. The stock was sold at an average price of $78.62, for a total value of $482,490.94. Following the completion of the transaction, the chief executive officer owned 429,137 shares in the company, valued at approximately $33,738,750.94. This trade represents a 1.41% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Niraj Shah also recently made the following trade(s):
- On Thursday, April 23rd, Niraj Shah sold 113,863 shares of Wayfair stock. The shares were sold at an average price of $77.49, for a total value of $8,823,243.87.
- On Tuesday, March 24th, Niraj Shah sold 1,571 shares of Wayfair stock. The shares were sold at an average price of $77.18, for a total value of $121,249.78.
- On Monday, March 23rd, Niraj Shah sold 107,818 shares of Wayfair stock. The stock was sold at an average price of $77.19, for a total value of $8,322,471.42.
- On Thursday, February 26th, Niraj Shah sold 27,000 shares of Wayfair stock. The shares were sold at an average price of $78.88, for a total value of $2,129,760.00.
- On Monday, February 23rd, Niraj Shah sold 93,000 shares of Wayfair stock. The shares were sold at an average price of $74.63, for a total transaction of $6,940,590.00.
Wayfair Stock Down 3.9%
Shares of NYSE:W opened at $75.74 on Tuesday. The firm's 50 day moving average price is $76.33 and its 200-day moving average price is $91.75. Wayfair Inc. has a twelve month low of $28.77 and a twelve month high of $119.98. The stock has a market capitalization of $9.90 billion, a PE ratio of -31.17, a price-to-earnings-growth ratio of 6.61 and a beta of 3.30.
Wayfair (NYSE:W - Get Free Report) last announced its earnings results on Thursday, February 19th. The company reported $0.85 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.64 by $0.21. Wayfair had a negative net margin of 2.51% and a negative return on equity of 1.52%. The company had revenue of $3.34 billion during the quarter, compared to analyst estimates of $3.30 billion. During the same period in the previous year, the business posted ($0.25) earnings per share. The firm's quarterly revenue was up 6.9% compared to the same quarter last year. Analysts expect that Wayfair Inc. will post 0.4 earnings per share for the current fiscal year.
Key Stories Impacting Wayfair
Here are the key news stories impacting Wayfair this week:
- Positive Sentiment: Broad media coverage of Wayfair’s “Way Day” promotion and heavily discounted inventory (up to ~80% off) could drive near‑term traffic and sales during the seasonal promo period, supporting top‑line momentum if conversion and AOV hold. Wayfair kicks off Way Day
- Neutral Sentiment: Extensive lifestyle and deal coverage (product roundups, viral items, large markdowns on furniture and appliances) increases brand visibility and may lift short‑term demand, but heavy discounting can compress margins — impact depends on sell‑through and margin mix. Representative coverage: Wayfair Way Day bedding deals
- Negative Sentiment: Large insider stock sales by CEO Niraj Shah and Director Steven Conine (transactions on April 23–24 totaling ~235k shares reported across filings) are weighing on sentiment. The trades were executed under pre‑arranged Rule 10b5‑1 plans (which reduces, but does not eliminate, negative interpretation). Market reaction likely interprets the magnitude and timing of the sales as a bearish signal despite the planned nature. CEO Form 4 (Shah) Director Form 4 (Conine)
Institutional Inflows and Outflows
Several hedge funds have recently bought and sold shares of W. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. increased its stake in Wayfair by 29.0% in the 1st quarter. MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd. now owns 67,023 shares of the company's stock worth $2,147,000 after buying an additional 15,084 shares in the last quarter. Prudential Financial Inc. lifted its position in shares of Wayfair by 30.4% in the second quarter. Prudential Financial Inc. now owns 7,328 shares of the company's stock valued at $375,000 after acquiring an additional 1,710 shares in the last quarter. Northwestern Mutual Wealth Management Co. lifted its position in shares of Wayfair by 12.3% in the second quarter. Northwestern Mutual Wealth Management Co. now owns 2,462 shares of the company's stock valued at $126,000 after acquiring an additional 270 shares in the last quarter. M&T Bank Corp bought a new position in shares of Wayfair in the second quarter worth about $262,000. Finally, EverSource Wealth Advisors LLC grew its position in shares of Wayfair by 393.4% during the second quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company's stock worth $42,000 after purchasing an additional 653 shares in the last quarter. Institutional investors own 89.67% of the company's stock.
Analyst Ratings Changes
Several equities research analysts have recently commented on W shares. Stifel Nicolaus reduced their price objective on Wayfair from $100.00 to $89.00 and set a "hold" rating for the company in a research note on Friday, February 20th. Robert W. Baird cut their price target on Wayfair from $98.00 to $85.00 and set a "neutral" rating for the company in a report on Friday, February 20th. Piper Sandler restated an "overweight" rating and issued a $125.00 price target on shares of Wayfair in a research report on Friday, February 20th. UBS Group reaffirmed a "buy" rating on shares of Wayfair in a research note on Tuesday, February 17th. Finally, JPMorgan Chase & Co. lowered their price objective on Wayfair from $114.00 to $105.00 and set an "overweight" rating on the stock in a research report on Friday, February 20th. One analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have assigned a Hold rating and two have assigned a Sell rating to the company's stock. According to data from MarketBeat, Wayfair presently has a consensus rating of "Moderate Buy" and a consensus target price of $104.62.
Get Our Latest Stock Analysis on Wayfair
Wayfair Company Profile
(
Get Free Report)
Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company's portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.
Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.
Further Reading

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