Barbara  Messing net worth and biography

Barbara Messing Biography and Net Worth

Director of AppLovin

Ms. Messing has served as a member of our Board of Directors since March 2024. Ms. Messing served as Chief Marketing & Communications Officer at Roblox (NYSE: RBLX) from August 2020 to December 2023 and previously served as Chief Marketing Officer and People Experience Officer from August 2020 to July 2023. Prior to Roblox, Ms. Messing served as Senior Vice President, Chief Marketing Officer of Walmart U.S (NYSE: WMT) from August 2018 to August 2019, and brought her years of experience serving in multiple roles including Vice President and Chief Marketing Officer, and later Senior Vice President and Chief Marketing Officer at TripAdvisor, Inc. (NASDAQ: TRIP) an online travel company, between 2011 and 2018. Between 2002 and 2011, she served in a number of management positions at Hotwire.com, an internet-based travel agency, including Vice President of Customer Experience and Vice President and General Manager, Travel Ticker. Ms. Messing currently serves on the board of directors of Vacasa (NASDAQ: VCSA), a publicly-traded company with a leading platform for vacation rental management. She previously served on the board of directors of Overstock.com, Inc. (NYSE: BYON), a publicly-traded internet retailer, and the board of directors of publicly-traded XO Group, Inc., which merged with WeddingWire in December 2018. Ms. Messing received her B.A. from Northwestern University and her J.D. from Stanford Law School.

Ms. Messing was selected to serve on our Board of Directors because of her extensive operational expertise and leadership experience in both management and director roles at public companies. She brings deep knowledge in marketing, digital media, product development, and adtech, with a strong background in building and scaling online platforms. Her experience in human capital and talent development enhances our ability to help drive organizational growth and foster leadership excellence.

What is Barbara Messing's net worth?

The estimated net worth of Barbara Messing is at least $6.50 million as of June 11th, 2025. Ms. Messing owns 9,510 shares of AppLovin stock worth more than $6,502,748 as of December 5th. This net worth approximation does not reflect any other assets that Ms. Messing may own. Learn More about Barbara Messing's net worth.

How do I contact Barbara Messing?

The corporate mailing address for Ms. Messing and other AppLovin executives is 1100 PAGE MILL ROAD, PALO ALTO CA, 94304. AppLovin can also be reached via phone at 800-839-9646 and via email at [email protected]. Learn More on Barbara Messing's contact information.

Has Barbara Messing been buying or selling shares of AppLovin?

Barbara Messing has not been actively trading shares of AppLovin during the last ninety days. Most recently, Barbara Messing sold 1,500 shares of the business's stock in a transaction on Wednesday, June 11th. The shares were sold at an average price of $382.46, for a transaction totalling $573,690.00. Following the completion of the sale, the director now directly owns 9,510 shares of the company's stock, valued at $3,637,194.60. Learn More on Barbara Messing's trading history.

Who are AppLovin's active insiders?

AppLovin's insider roster includes Elena Arutunian (CAO), Craig Billings (Director), Herald Chen (CFO), Arash Foroughi (CEO), Margaret Georgiadis (Director), Alyssa Harvey Dawson (Director), Katie Jansen (CMO), Andrew Karam (Major Shareholder), John Krystynak (Major Shareholder), Barbara Messing (Director), Vasily Shikin (CTO), Matthew Stumpf (CFO), Victoria Valenzuela (Insider), and Eduardo Vivas (Director). Learn More on AppLovin's active insiders.

Are insiders buying or selling shares of AppLovin?

During the last year, insiders at the sold shares 70 times. They sold a total of 3,126,780 shares worth more than $1,309,854,126.00. The most recent insider tranaction occured on November, 24th when CTO Vasily Shikin sold 27,143 shares worth more than $14,803,249.34. Insiders at AppLovin own 13.7% of the company. Learn More about insider trades at AppLovin.

Information on this page was last updated on 11/24/2025.

Barbara Messing Insider Trading History at AppLovin

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
6/11/2025Sell1,500$382.46$573,690.009,510View SEC Filing Icon  
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Barbara Messing Buying and Selling Activity at AppLovin

This chart shows Barbara Messing's buying and selling at AppLovin by year and by quarter.

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AppLovin Company Overview

AppLovin logo
AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Software Platform and Apps. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding software that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and tools needed to grow their apps from early stage to maturity; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, ContentDiscovery, and Global FAST Pass products. It also offers SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single and direct RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, indie studio developers, and internet platforms. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.
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Today's Range

Now: $683.78
Low: $668.48
High: $698.47

50 Day Range

MA: $608.45
Low: $520.26
High: $718.54

2 Week Range

Now: $683.78
Low: $200.50
High: $745.61

Volume

4,949,419 shs

Average Volume

4,453,839 shs

Market Capitalization

$231.09 billion

P/E Ratio

82.98

Dividend Yield

N/A

Beta

2.51