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BTTR Insider Trading (Better Choice)

Insider Ownership Percentage: N/A
Insider Buying (Last 12 Months): $153,356.35
Insider Selling (Last 12 Months): $0.00

Better Choice Insider Trading History Chart

This chart shows the insider buying and selling history at Better Choice by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Better Choice Share Price & Price History

Current Price: $4.05
Price Change: Price Increase of +0.01 (0.25%)
As of 10/22/2021 01:00 AM ET

This chart shows the closing price history over time for BTTR up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
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Better Choice Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/26/2021Michael YoungDirectorBuy4,000$3.66$14,640.00View SEC Filing Icon  
8/20/2021Robert SauermannEVPBuy3,000$3.52$10,560.00View SEC Filing Icon  
8/20/2021Scott LernerCEOBuy1,445$3.50$5,057.5012,746View SEC Filing Icon  
8/19/2021Michael YoungDirectorBuy9,833$3.45$33,923.85View SEC Filing Icon  
8/19/2021Sharla A. CookCFOBuy1,500$3.45$5,175.004,834View SEC Filing Icon  
8/17/2021John M. Word, IIIDirectorBuy25,000$3.36$84,000.00View SEC Filing Icon  
See Full Table
Insider Buying at Better Choice?
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SEC Filings (Institutional Ownership Changes) for Better Choice (NASDAQ:BTTR)

11.58% of Better Choice stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at BTTR by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Better Choice Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/17/2021Walleye Capital LLC250,000$1.08M0.0%N/A0.845%Search for SEC Filing on Google Icon
8/17/2021Grandeur Peak Global Advisors LLC84,612$0.36M0.0%N/A0.286%Search for SEC Filing on Google Icon
8/16/2021Putnam Investments LLC616,819$2.65M0.0%N/A2.085%Search for SEC Filing on Google Icon
8/16/2021Union Square Park Capital Management LLC184,578$0.79M0.4%N/A0.624%Search for SEC Filing on Google Icon
8/13/2021Northern Trust Corp6,227$27K0.0%N/A0.021%Search for SEC Filing on Google Icon
8/13/2021Altium Capital Management LP20,000$86K0.0%N/A0.068%Search for SEC Filing on Google Icon
8/13/2021Brandywine Global Investment Management LLC625,000$2.69M0.0%N/A2.113%Search for SEC Filing on Google Icon
8/11/2021Millrace Asset Group Inc.350,000$1.51M0.8%N/A1.183%Search for SEC Filing on Google Icon
8/2/2021Skylands Capital LLC19,800$85K0.0%N/A0.067%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Better Choice logo
Better Choice Co., Inc. is an animal health and wellness company. The firm sells dog food, cat food, and treats under the Halo and TruDog brands, which are focused on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food. Its brands include Trucut, Bona Vida, Orapup, Rawgo, and TruDog. The company was founded on January 3, 2001 and is headquartered in Oldsmar, FL.
Read More on Better Choice

Today's Range

Now: $4.05
Low: $4.00
High: $4.07

50 Day Range

MA: $3.68
Low: $3.00
High: $4.27

52 Week Range

Now: $4.05
Low: $2.96
High: $10.80


30,365 shs

Average Volume

104,668 shs

Market Capitalization

$119.82 million

P/E Ratio


Dividend Yield




Who are the company insiders with the largest holdings of Better Choice?

Better Choice's top insider shareholders include:
  1. Scott Lerner (CEO)
  2. Sharla A Cook (CFO)
  3. John M Word III (Director)
  4. Michael Young (Director)
  5. Robert Sauermann (EVP)
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