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SRXH Insider Trading

Insider Ownership Percentage: 33.40%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $0.00

Better Choice Insider Trading History Chart

This chart shows the insider buying and selling history at Better Choice by year and by quarter.

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Better Choice Share Price & Price History

Current Price: $2.53
Price Change: ▲ Price Increase of +0.56 (28.43%)
As of 07/9/2026 04:00 PM ET

This chart shows the closing price history over time for SRXH up to the past year.

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Days: 30 | 90 | 365

Better Choice Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
12/23/2024Lionel F ConacherDirectorSell10$102.60$1,026.00609View SEC Filing Icon  
11/20/2024Lionel F ConacherDirectorBuy83$102.60$8,515.80620View SEC Filing Icon  
2/1/2024Lionel F ConacherDirectorBuy140$712.80$99,792.00537View SEC Filing Icon  
9/5/2023Lionel F ConacherDirectorBuy284$418.20$118,768.80396View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Better Choice (NYSE:SRXH)

12.64% of Better Choice stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at SRXH by year and by quarter.

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Better Choice Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
5/13/2025Altium Capital Management LLC38,984$67K0.2%-67.1%2.130%Search for SEC Filing on Google Icon
2/14/2025Altium Capital Management LLC118,459$0.28M0.1%-11.0%5.983%Search for SEC Filing on Google Icon
2/13/2025Warberg Asset Management LLC23,500$55K0.0%-22.0%1.187%Search for SEC Filing on Google Icon
11/25/2024Sanctuary Advisors LLC14,823$31K0.0%N/A0.768%Search for SEC Filing on Google Icon
2/15/2024Cantor Fitzgerald L. P.95,000$26K0.0%N/A0.296%Search for SEC Filing on Google Icon
11/7/2023Must Asset Management Inc.1,407,416$0.17M0.4%-46.2%4.387%Search for SEC Filing on Google Icon
11/6/2023Callan Capital LLC243,306$30K0.0%+69.8%0.758%Search for SEC Filing on Google Icon
11/2/2023Perkins Capital Management Inc.782,834$97K0.1%-8.5%2.440%Search for SEC Filing on Google Icon
8/9/2023Must Asset Management Inc.2,613,879$0.57M1.6%-8.3%8.559%Search for SEC Filing on Google Icon
8/4/2023Callan Capital LLC143,306$30K0.0%+230.9%0.469%Search for SEC Filing on Google Icon
5/12/2023Must Asset Management Inc.2,851,142$1.07M2.7%-1.6%9.335%Search for SEC Filing on Google Icon
5/11/2023Brown Brothers Harriman & Co.227,241$84K0.0%+366.9%0.744%Search for SEC Filing on Google Icon
4/21/2023Vanguard Capital Wealth Advisors236,837$88K0.1%+306.5%0.775%Search for SEC Filing on Google Icon
2/7/2023Must Asset Management Inc.2,897,897$1.48M3.3%-1.2%9.853%Search for SEC Filing on Google Icon
1/26/2023Perkins Capital Management Inc.876,334$0.47M0.5%+11.4%2.980%Search for SEC Filing on Google Icon
11/3/2022Creative Planning39,910$32K0.0%-84.9%0.136%Search for SEC Filing on Google Icon
10/24/2022Perkins Capital Management Inc.786,834$0.63M0.7%-6.6%2.679%Search for SEC Filing on Google Icon
8/12/2022Brandywine Global Investment Management LLC1,322,500$2.91M0.0%-12.0%4.504%Search for SEC Filing on Google Icon
7/29/2022Perkins Capital Management Inc.842,250$1.85M1.9%+25.7%2.869%Search for SEC Filing on Google Icon
7/28/2022Millrace Asset Group Inc.717,830$1.58M1.5%+35.5%2.445%Search for SEC Filing on Google Icon
5/11/2022Must Asset Management Inc.2,921,991$7.39M3.7%+1.7%9.951%Search for SEC Filing on Google Icon
5/4/2022Millrace Asset Group Inc.529,833$1.35M1.0%+5.3%1.805%Search for SEC Filing on Google Icon
Data available starting January 2016

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Better Choice logo
Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.
Read More on Better Choice

Today's Range

Now: $2.53
Low: $1.61
High: $3.25

50 Day Range

MA: $26.08
Low: $1.35
High: $326.52

52 Week Range

Now: $2.53
Low: $0.96
High: $46.80

Volume

55,633,171 shs

Average Volume

1,842,821 shs

Market Capitalization

$24.94 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

0.73

Who are the company insiders with the largest holdings of Better Choice?

Better Choice's top insider shareholders include:
  1. Lionel F Conacher (Director)
  2. Donald Young (Insider)
  3. Donald Young (EVP)
  4. Michael Young (Director)
  5. Robert Sauermann (COO)
  6. Scott Lerner (CEO)
  7. Robert Sauermann (EVP)
  8. Sharla A Cook (CFO)
  9. John M Word III (Director)
Learn More about top insider investors at Better Choice.

Better Choice Active Insiders

Scott Lerner (Age 53)
CEO
Sharla A Cook
Sharla A Cook (Age 45)
CFO
John M Word III
Director
Michael Young
Director
Robert Sauermann
Robert Sauermann (Age 34)
EVP