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DRCT Insider Trading

Insider Ownership Percentage: 25.57%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $183,495.40

Direct Digital Insider Trading History Chart

This chart shows the insider buying and selling history at Direct Digital by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Direct Digital Share Price & Price History

Current Price: $4.24
Price Change: ▲ Price Increase of +0.25 (6.27%)
As of 05/4/2026 04:00 PM ET

This chart shows the closing price history over time for DRCT up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Direct Digital Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/19/2025Mark D WalkerCEOSell104$85.80$8,923.20View SEC Filing Icon  
8/18/2025Mark D WalkerCEOSell110$85.80$9,438.00104View SEC Filing Icon  
8/15/2025Mark D WalkerCEOSell101$90.20$9,110.20View SEC Filing Icon  
7/28/2025W Keith SmithPresidentSell36$118.80$4,276.80128View SEC Filing Icon  
7/25/2025W Keith SmithPresidentSell40$116.60$4,664.00165View SEC Filing Icon  
7/24/2025W Keith SmithPresidentSell71$116.60$8,278.60205View SEC Filing Icon  
7/23/2025Mark D WalkerCEOSell25$112.20$2,805.00215View SEC Filing Icon  
7/23/2025W Keith SmithPresidentSell54$112.20$6,058.80277View SEC Filing Icon  
7/22/2025Mark D WalkerCEOSell70$112.20$7,854.00240View SEC Filing Icon  
7/22/2025W Keith SmithPresidentSell69$112.20$7,741.80331View SEC Filing Icon  
7/21/2025Mark D WalkerCEOSell76$114.40$8,694.40310View SEC Filing Icon  
7/21/2025W Keith SmithPresidentSell77$114.40$8,808.80401View SEC Filing Icon  
7/18/2025Mark D WalkerCEOSell89$112.20$9,985.80386View SEC Filing Icon  
7/18/2025W Keith SmithPresidentSell88$112.20$9,873.60478View SEC Filing Icon  
7/17/2025Mark D WalkerCEOSell87$114.40$9,952.80476View SEC Filing Icon  
7/17/2025W Keith SmithPresidentSell90$114.40$10,296.00567View SEC Filing Icon  
7/16/2025Mark D WalkerCEOSell52$116.60$6,063.20564View SEC Filing Icon  
7/16/2025W Keith SmithPresidentSell53$116.60$6,179.80657View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell36$118.80$4,276.80617View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell36$118.80$4,276.80617View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell36$118.80$4,276.80711View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell36$118.80$4,276.80711View SEC Filing Icon  
7/14/2025Mark D WalkerCEOSell96$121.00$11,616.00653View SEC Filing Icon  
7/14/2025W Keith SmithPresidentSell93$121.00$11,253.00747View SEC Filing Icon  
6/12/2025Antoinette Renee LeatherberryDirectorSell9$116.60$1,049.40338View SEC Filing Icon  
6/12/2025Mistelle LockeDirectorSell15$114.40$1,716.00183View SEC Filing Icon  
6/12/2025Richard CohenDirectorSell15$116.60$1,749.00319View SEC Filing Icon  
4/17/2025Mark D WalkerCEOSell39$118.80$4,633.20128View SEC Filing Icon  
3/26/2025Mark D WalkerCEOSell89$171.60$15,272.40196View SEC Filing Icon  
3/26/2025W Keith SmithPresidentSell93$171.60$15,958.8055View SEC Filing Icon  
3/24/2025Mark D WalkerCEOSell47$167.20$7,858.402View SEC Filing Icon  
3/24/2025W Keith SmithPresidentSell46$167.20$7,691.20183View SEC Filing Icon  
3/21/2025Mark D WalkerCEOSell26$167.20$4,347.2050View SEC Filing Icon  
3/21/2025W Keith SmithPresidentSell26$167.20$4,347.20230View SEC Filing Icon  
3/19/2025Mark D WalkerCEOSell49$176.00$8,624.00143View SEC Filing Icon  
3/19/2025W Keith SmithPresidentSell46$176.00$8,096.00328View SEC Filing Icon  
3/17/2025Mark D WalkerCEOSell49$160.60$7,869.40216View SEC Filing Icon  
3/17/2025W Keith SmithPresidentSell39$160.60$6,263.40397View SEC Filing Icon  
3/14/2025W Keith SmithPresidentSell72$169.40$12,196.80437View SEC Filing Icon  
3/13/2025Mark D WalkerCEOSell17$178.20$3,029.40337View SEC Filing Icon  
3/12/2025W Keith SmithPresidentSell67$182.60$12,234.20526View SEC Filing Icon  
3/11/2025Mark D WalkerCEOSell51$202.40$10,322.40422View SEC Filing Icon  
1/16/2025Mistelle LockeDirectorSell8$286.00$2,288.00162View SEC Filing Icon  
12/18/2024Antoinette Renee LeatherberryDirectorSell31$187.00$5,797.00253View SEC Filing Icon  
12/16/2024Mark D WalkerCEOSell36$154.00$5,544.00624View SEC Filing Icon  
12/12/2024Mark D WalkerCEOSell30$180.40$5,412.00764View SEC Filing Icon  
12/10/2024Mark D WalkerCEOSell45$222.20$9,999.00863View SEC Filing Icon  
12/4/2024Mark D WalkerCEOSell36$222.20$7,999.2039View SEC Filing Icon  
12/2/2024Mark D WalkerCEOSell34$264.00$8,976.0091View SEC Filing Icon  
11/29/2024Mark D WalkerCEOSell39$264.00$10,296.00125View SEC Filing Icon  
11/27/2024Mark D WalkerCEOSell36$275.00$9,900.00165View SEC Filing Icon  
11/25/2024Mark D WalkerCEOSell27$294.80$7,959.60230View SEC Filing Icon  
11/22/2024Mark D WalkerCEOSell22$286.00$6,292.00257View SEC Filing Icon  
11/18/2024Mark D WalkerCEOSell15$341.00$5,115.00302View SEC Filing Icon  
11/15/2024Mark D WalkerCEOSell32$400.40$12,812.80318View SEC Filing Icon  
11/15/2024W Keith SmithPresidentSell1$396.00$396.00349View SEC Filing Icon  
6/14/2024Antoinette Renee LeatherberryDirectorSell13$1,122.00$14,586.00173View SEC Filing Icon  
12/11/2023W Keith SmithPresidentSell354$2,448.60$866,804.40782View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Direct Digital (NASDAQ:DRCT)

4.02% of Direct Digital stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at DRCT by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Direct Digital Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/12/2025XTX Topco Ltd53,787$30K0.0%+252.6%0.284%Search for SEC Filing on Google Icon
2/17/2025Citadel Advisors LLC44,202$70K0.0%N/A0.302%Search for SEC Filing on Google Icon
8/2/2024Privium Fund Management UK Ltd20,925$91K0.0%N/A0.147%Search for SEC Filing on Google Icon
4/19/2024Denali Advisors LLC15,400$0.24M0.1%-36.1%0.108%Search for SEC Filing on Google Icon
2/14/2024Intrinsic Edge Capital Management LLC77,639$1.16M0.1%N/A0.544%Search for SEC Filing on Google Icon
2/13/2024Tower Research Capital LLC TRC 2,445$36K0.0%-49.0%0.017%Search for SEC Filing on Google Icon
1/19/2024Denali Advisors LLC24,100$0.36M0.1%N/A0.169%Search for SEC Filing on Google Icon
1/16/2024Raymond James & Associates27,173$0.40M0.0%N/A0.190%Search for SEC Filing on Google Icon
11/14/2023Perritt Capital Management Inc.52,480$0.13M0.1%+31.2%0.368%Search for SEC Filing on Google Icon
11/13/2023Warberg Asset Management LLC29,867$76K0.0%N/A0.209%Search for SEC Filing on Google Icon
5/12/2023Perritt Capital Management Inc.40,000$0.13M0.1%-9.6%0.282%Search for SEC Filing on Google Icon
2/14/2023Susquehanna International Group LLP21,705$53K0.0%N/A0.149%Search for SEC Filing on Google Icon
11/4/2022First Republic Investment Management Inc.12,250$27K0.0%N/A0.388%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Direct Digital logo
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Read More on Direct Digital

Today's Range

Now: $4.24
Low: $3.84
High: $5.10

50 Day Range

MA: $3.36
Low: $2.38
High: $5.00

52 Week Range

Now: $4.24
Low: $2.17
High: $205.68

Volume

292,072 shs

Average Volume

550,816 shs

Market Capitalization

$593.60 thousand

P/E Ratio

N/A

Dividend Yield

N/A

Beta

5.44

Who are the company insiders with the largest holdings of Direct Digital?

Direct Digital's top insider investors include:
  1. Mark D Walker (CEO)
  2. W Keith Smith (President)
  3. Antoinette Renee Leatherberry (Director)
  4. Richard Cohen (Director)
  5. Mistelle Locke (Director)
Learn More about top insider investors at Direct Digital.