2 Cheap Stocks The Insiders Are Buying 

Stocks Insiders are buying

Key Points

  • Aspira Women's Health is turning a corner, and the insiders are buying. 
  • Genesco is deeply undervalued, and insiders are buying. 
  • These stocks are at the bottom and could be ready to move higher. 

Aspira Women’s Health and Genesco have both seen their share prices implode. The plunges spurred the insiders to act and buy shares. The purchases are all the more telling because there has been no insider activity in either stock for many quarters, and both have catalysts on the horizon. 

Aspira Women’s Health Turning A Corner 

Aspira Women’s Health has seen better days. Its shares are down nearly 100% from $140 to $2 over the last 2 years due to continued failure to deliver revenue and earnings. However, a new strategy appears to be gaining momentum, and the insiders are buying.

The company implemented a new marketing and sales strategy that resulted in a record increase in new ordering physicians. The company’s core products are a suite of tests for gynecologic diseases, a market valued at nearly $15 billion. 

Key highlights of the Q1 report include volume per rep doubling and total revenue growing by 26%. Revenue was underpinned by a 29% increase in OvaSuite sales, and leverage was gained too. The company’s cash burn also subsided and was 44% less than the prior year. Assuming this momentum continues, the company could reach profitability within the next few years. 

Aspira Women’s Health has 2 potential catalysts ahead. The 1st is the expanded use of the OvaWatch as a serial test which would greatly expand the addressable market. The 2nd is the launch of the 1st generation EndoCheck blood test.

The EndoCheck blood test is a non-invasive test for endometriosis and could add significantly to the top and bottom lines. 

Regarding the insiders. Insiders hadn’t made a sale or purchase of stock since the middle of 2022, and then in July of this year, 5 insiders made purchases on the same day. Insiders include the CEO, COO, CFO, director, and a major investor. That investor is Jack W. Shuler, who is a well-known pharma investor and philanthropist. Together, insiders own about 5% of the company. 




The chart isn’t awesome. The stock is in a clear downtrend and may continue to trend lower. However, the market is also oversold and showing signs of support at the current levels. Those signs include rising volume and diverging stochastic, which suggest overextension. 

Aspira Stock Price chart

Genesco Hits Rock Bottom

Shares of hit rock bottom following the fiscal Q1 earnings report and a rebound in play. The plunge was caused by weaker-than-expected earnings and reduced guidance now priced into the market.

The post-release action smacks of capitulation, meaning a meaningful rally could be brewing. Regardless, the insiders viewed the drop as a compelling opportunity and used it to buy shares. The insiders hadn’t made a purchase or sale in over a  year until Q2 when 4, including the CEO, CFO, VP, and a director, all made purchases.

The 1st three made their buys on the same day while the director waited until the following week. The salient point is that the stock is at a bottom and, like the business, at a turning point. 

Institutions may provide a headwind. The institutions own nearly 90% of the stock and sold heavily following the Q1 release. The activity has slacked off since but remains bearish on balance.

The next catalyst will be Q2 results expected at the end of this month.

The stock shows solid support at a critical level; the Q2 results may spark a retest of support, but it is expected to hold. Coincidentally, the single analyst with a rating on Insidertrades.com screening tools is bullish.

Seaport upped the stock to Buy earlier this year but did not set a price target with the release. However, it is trading in line with Footlocker’s valuation, which the analysts view as undervalued. 

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Companies in This Article:

CompanyCurrent PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Aspira Women's Health (AWH)$0.08-12.5%1,268.29%-0.07N/AN/A
Genesco (GCO)$23.63+4.0%N/A-131.28Hold$30.33
Thomas Hughes

About Thomas Hughes

Experience

Thomas Hughes has been a contributing writer for InsiderTrades.com since 2019.

  • Professional Background: Thomas Hughes is the Managing Partner of Passive Market Intelligence LLC, a market research platform he launched in 2023 with the mission: “We watch the market so you don't have to.” He has worked as a blogger, stock market commentator, and independent analyst since 2010 and has been actively involved in trading and investing since 2005.
  • Credentials: He holds an Associate of Arts in Culinary Technology—training that honed his discipline, attention to detail, and ability to anticipate outcomes, all of which carry over into his work as a market analyst.
  • Finance Experience: Thomas has been writing about finance and investing since 2011, when he discovered it could be more than a personal passion—it could be a profession. He’s been a contributing writer for InsiderTrades.com since 2019.
  • Writing Focus: He specializes in the S&P 500, small-cap stocks, dividend and high-yield strategies, consumer staples, retail, technology, oil, and cryptocurrencies. His analysis blends chart-based technical setups with key fundamental insights, helping readers identify actionable trends.
  • Investment Approach: Thomas takes a hybrid approach that combines technical analysis with deep fundamental research. He often writes about macroeconomic shifts, earnings trends, and sentiment-based trading signals.
  • Inspiration: Thomas first became interested in stocks after attending a seminar on how to buy and sell your own shares. That event opened his eyes to the market's potential and sparked a lifelong interest in investing.
  • Fun Fact: Thomas took up model railroading by accident a few years ago—and now he can’t stop running the rails.
  • Areas of Expertise: Technical and fundamental analysis, S&P 500, retail and consumer sectors, dividends, market trends

Education

Associate of Arts in Culinary Technology

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