Insider And Institutions Put A Bottom In Docusign
Shares of DocuSign (NASDAQ: DOCU) have been in a correction for several quarters due to slowing growth and it hit a new low in the wake of the FQ4 results. The good news is that a bottom is now in play due to an uptick in insider and institutional activity. Most notably, company CEO David D. Springer made his 2nd purchase in 3 months as the stock hits it's new low and it was no small purchase. Mr. Springer put just over $5 million of his own dollars into the market bringing his total purchases up to nearly $10 million since late December 2021. You may say, but the other execs have been selling and that is true. The mitigating factor here is that insider selling is consistent with share-based compensation and expiring lockups so not the red flag it could be.
In regards to the institutions, they have been a little more aggressive with their purchases having netted shares for the last 3 quarters. Total institutional buying in that time is worth about 14% of the market cap with shares trading near $96 and a large portion of that buying was done in the first quarter of 2022 and picked up in the wake of the earnings report. Total Q1 purchases amount to about 6.9% of the market cap and that figure is still on the rise.
The analysts are where the risk lay, at least for now. The analysts rate the stock a firm Hold leaning to weak Buy but there is a notable downtrend in sentiment. At least 11 of the 17 analysts with current ratings came out with price target reductions and downgrades and this trend may continue. Among the 11 are 9 price target reductions and 2 downgrades that have the Pricetargets.com consensus target at $171.25. This is still about 80% above the recent price action but doe not truly reflect the most recent changes. The most recent activity has the stock trading in a range of $75 to $100 which assumes it is slightly over or fairly valued at the current levels.
DocuSign Underwhelsm With Results And Outlook
DocuSign had a truly great quarter and the business is still strong but there are two problems. The first is that growth is slowing from the high double-digits to almost nill and what growth there is was already priced into the market. The company reported $580.8 million in net revenue for the quarter which is up 34.8% from last year and beat the consensus by 2.9% but the pace of growth is down from 42% and 50% in the two prior quarters and the guidance for Q1 is only flat. On the bottom line, earnings were also strong but only as expected and nothing to juice market sentiment. Turning to the guidance, the company is guiding the Q1 period well above the consensus which is good but sequential growth is ending and not expected to improve in Q2 through Q4 of this year.
"the demise of the DocuSign growth story continued as the WFH [work from home] poster child delivered good January results which were more than offset by very weak and concerning guidance which speaks to some darker days ahead," Wedbush analysts Dan Ives wrote in a note to clients.
The Technical Outlook: DocuSign Is At A Bottom
The market for DocuSign capitulated in the wake of the Q4 results but it looks like a bottom is in play. Bottom-fishing, bargain hunting, institutional and insider activity has price action well off the low and heading higher with the indicators to back it up. Both MACD and stochastic are showing bullish crossovers that should get the price up to the short-term EMA at least. If the market can get the price above the EMA we see this stock entering a range with a possible top near $100. If the EMA can not be surpassed shares of DocuSign may hit a new low before it truly bottoms.

Companies in This Article:
| Company | Current Price | Price Change | Dividend Yield | P/E Ratio | Consensus Rating | Consensus Price Target |
|---|
| Docusign (DOCU) | $71.11 | +1.3% | N/A | 49.73 | Hold | $86.71 |

Experience
Thomas Hughes has been a contributing writer for InsiderTrades.com since 2019.
- Professional Background: Thomas Hughes is the Managing Partner of Passive Market Intelligence LLC, a market research platform he launched in 2023 with the mission: “We watch the market so you don't have to.” He has worked as a blogger, stock market commentator, and independent analyst since 2010 and has been actively involved in trading and investing since 2005.
- Credentials: He holds an Associate of Arts in Culinary Technology—training that honed his discipline, attention to detail, and ability to anticipate outcomes, all of which carry over into his work as a market analyst.
- Finance Experience: Thomas has been writing about finance and investing since 2011, when he discovered it could be more than a personal passion—it could be a profession. He’s been a contributing writer for InsiderTrades.com since 2019.
- Writing Focus: He specializes in the S&P 500, small-cap stocks, dividend and high-yield strategies, consumer staples, retail, technology, oil, and cryptocurrencies. His analysis blends chart-based technical setups with key fundamental insights, helping readers identify actionable trends.
- Investment Approach: Thomas takes a hybrid approach that combines technical analysis with deep fundamental research. He often writes about macroeconomic shifts, earnings trends, and sentiment-based trading signals.
- Inspiration: Thomas first became interested in stocks after attending a seminar on how to buy and sell your own shares. That event opened his eyes to the market's potential and sparked a lifelong interest in investing.
- Fun Fact: Thomas took up model railroading by accident a few years ago—and now he can’t stop running the rails.
- Areas of Expertise: Technical and fundamental analysis, S&P 500, retail and consumer sectors, dividends, market trends
Education
Associate of Arts in Culinary Technology