Institutions Aggressively Buy Into Draftkings Potential 

Institutions Aggressively Buy Into Draftkings Potential 

Buy The Downdraft In Draftkings 

Shares of Draftkings (NASDAQ: DKNG)  are plunging in the wake of the Q4 earnings release but we think this is the time to buy the stock. The plunge is driven by the guidance which is expecting revenue growth but a wider than anticipated loss on the bottom line. The mitigating factor is that the loss will be driven in large part by reinvestment in the company and expansion into new territory. In our view, that will drive value for shareholders that will support higher prices down the road. And we think the institutions see the same potential. 

The institutions have been aggressively buying Draftkings for the last year and their activity has been bullish so far in 2022. The net of activity is worth about $5 billion in favor of the bulls or about 55% of the market cap pre-earnings release. A good 1.3% worth of the market cap was purchased in Q1 2022 alone and we think that figure will rise with share prices at such low levels. 

The analysts have been silent about the earnings report so far but we do expect that to change. We aren’t looking for many downgrades but they may come, what we are looking for is a lower consensus price target but that may not come either. As it is, the consensus price target is 190% above the post-release price action and setting up a potentially large rebound later in the year. The caveat is that analyst activity has been negative (in the form of lower prices targets) so far this year and that is providing downward pressure to the market. 

DraftKings Blows Past Consensus, Guides For Growth 

DraftKings had a fantastic quarter despite weakness related to the NFL and the outcomes of games. The company reported $473 million in net revenue for a gain of 46.9% over last year driven by user growth, retention, and cross-selling between platforms. The revenue also beat the analyst's consensus and we see this strength continuing in 2022. On an acquisition-adjusted basis, core DraftKings revenue grew more than 100% with monthly-unique-users up 32% and average revenue per user up 19%. 




Moving down to the bottom line, the company reported a net loss but one in line with expectations. The problems arise with the guidance which projects both an above-consensus increase in revenue and set the target loss at a level both above the previous year and the consensus estimate which is not good for the profitability outlook. 

Short-Sellers Drive DraftKings Back To Support 

Part of the problem with DraftKings is the market fundamentals. The stock is more than 12.5% short as of the latest report and that is a big weight for the market to bear guidance or not. The good news is that the post-release drop has price action exactly at the most recent support level, a support level that has been very strong in the past. We aren’t saying DraftKings won’t move lower from here, only that the bears should expect a fight from the bulls. 

The Technical Outlook: DraftKings Might Be Bottoming 

Shares of DraftKings are testing support at $18.40 for the second time this year and we think it will be confirmed. The bounce from support has, so far, been accompanied by bullish indicators that are consistent with a bottom if not a reversal. At worst, we are expecting to see DraftKings' share price move sideways with a chance of falling through support. At best we are expecting to see share price sideways with a chance of moving higher but much later in the year. Until then, the stock is presenting a deep discount to recent activity and is still trading above key support and levels at which institutional buying has been strong. We’ll see where it goes from here. 

Institutions Aggressively Buy Into Draftkings Potential 

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Companies in This Article:

CompanyCurrent PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
DraftKings (DKNG)$35.52+1.8%N/A-62.32Moderate Buy$47.48
Thomas Hughes

About Thomas Hughes

Experience

Thomas Hughes has been a contributing writer for InsiderTrades.com since 2019.

  • Professional Background: Thomas Hughes is the Managing Partner of Passive Market Intelligence LLC, a market research platform he launched in 2023 with the mission: “We watch the market so you don't have to.” He has worked as a blogger, stock market commentator, and independent analyst since 2010 and has been actively involved in trading and investing since 2005.
  • Credentials: He holds an Associate of Arts in Culinary Technology—training that honed his discipline, attention to detail, and ability to anticipate outcomes, all of which carry over into his work as a market analyst.
  • Finance Experience: Thomas has been writing about finance and investing since 2011, when he discovered it could be more than a personal passion—it could be a profession. He’s been a contributing writer for InsiderTrades.com since 2019.
  • Writing Focus: He specializes in the S&P 500, small-cap stocks, dividend and high-yield strategies, consumer staples, retail, technology, oil, and cryptocurrencies. His analysis blends chart-based technical setups with key fundamental insights, helping readers identify actionable trends.
  • Investment Approach: Thomas takes a hybrid approach that combines technical analysis with deep fundamental research. He often writes about macroeconomic shifts, earnings trends, and sentiment-based trading signals.
  • Inspiration: Thomas first became interested in stocks after attending a seminar on how to buy and sell your own shares. That event opened his eyes to the market's potential and sparked a lifelong interest in investing.
  • Fun Fact: Thomas took up model railroading by accident a few years ago—and now he can’t stop running the rails.
  • Areas of Expertise: Technical and fundamental analysis, S&P 500, retail and consumer sectors, dividends, market trends

Education

Associate of Arts in Culinary Technology

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