General Mills, Inc. engages in the manufacture and marketing of branded consumer foods sold through retail stores. The firm operates through the following segments: North America Retail, Europe & Australia, Convenience Stores & Foodservice, Pet, and Asia & Latin America. The North America Retail segment includes grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains and e-commerce grocery providers. The Europe & Australia segment refers to the retail and foodservice businesses in the greater Europe and Australian region, which includes yogurt, meal kits, super-premium ice cream, refrigerated and frozen dough products, shelf stable vegetables, grain snacks and dessert and baking mixes. The Convenience Stores & Foodservice segment consists of ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes. The Pet segment represents the pet food products sold in the United States in specialty channels, including national pet superstore chains, regional pet store chains, neighborhood pet stores and farm and feed stores, e-commerce retailers, military outlets, hardware
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