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GPRO Insider Trading

Insider Ownership Percentage: 18.38%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $266,973.47

GoPro Insider Trading History Chart

This chart shows the insider buying and selling history at GoPro by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

GoPro Share Price & Price History

Current Price: $0.66
Price Change: ▲ Price Increase of +0.0345 (5.52%)
As of 03/23/2026 03:54 PM ET

This chart shows the closing price history over time for GPRO up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

GoPro Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
2/18/2026Jason Christopher StephenSVPSell5,393$0.80$4,314.40134,542View SEC Filing Icon  
11/20/2025Brian McgeeEVPSell4,579$1.57$7,189.03773,890View SEC Filing Icon  
11/18/2025Jason Christopher StephenVPSell26,011$1.52$39,536.72143,714View SEC Filing Icon  
9/19/2025William George BrumderMajor ShareholderSell12,000$2.49$29,880.0010,838,000View SEC Filing Icon  
8/20/2025Brian McgeeEVPSell150,043$1.24$186,053.32779,974View SEC Filing Icon  
2/19/2025Dean JahnkeSVPSell6,323$0.86$5,437.78355,529View SEC Filing Icon  
5/31/2024Dean JahnkeSVPSell1,794$1.53$2,744.82375,970View SEC Filing Icon  
8/16/2023Charles LafradesCAOSell7,571$3.67$27,785.57105,640View SEC Filing Icon  
8/16/2023Eve T SaltmanSVPSell4,958$3.67$18,195.86219,732View SEC Filing Icon  
5/25/2023Brian McgeeCFOSell13,376$4.06$54,306.56392,468View SEC Filing Icon  
4/6/2023Brian McgeeCFOSell7,155$4.77$34,129.35407,416View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for GoPro (NASDAQ:GPRO)

70.09% of GoPro stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at GPRO by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

GoPro Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
3/20/2026Hsbc Holdings PLC23,269$33K0.0%-51.1%0.015%Search for SEC Filing on Google Icon
3/3/2026Caitong International Asset Management Co. Ltd92,665$0.13M0.0%+615.1%0.058%Search for SEC Filing on Google Icon
2/23/2026Virtu Financial LLC83,665$0.12M0.0%+26.9%0.052%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.632,381$0.89M0.0%+27.9%0.396%Search for SEC Filing on Google Icon
2/18/2026XTX Topco Ltd137,475$0.19M0.0%+33.4%0.086%Search for SEC Filing on Google Icon
2/18/2026Twinbeech Capital LP53,567$76K0.0%N/A0.034%Search for SEC Filing on Google Icon
2/18/2026Prentice Capital Management LP1,897,870$2.68M4.2%+66.9%1.188%Search for SEC Filing on Google Icon
2/18/2026Millennium Management LLC3,438,671$4.85M0.0%+111.9%2.153%Search for SEC Filing on Google Icon
2/18/2026Balyasny Asset Management L.P.63,724$90K0.0%N/A0.040%Search for SEC Filing on Google Icon
2/18/2026Bridgeway Capital Management LLC128,400$0.18M0.0%N/A0.080%Search for SEC Filing on Google Icon
2/17/2026Schonfeld Strategic Advisors LLC50,186$71K0.0%N/A0.031%Search for SEC Filing on Google Icon
2/17/2026Lazard Asset Management LLC61,648$87K0.0%N/A0.039%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.74,209$0.11M0.0%-25.4%0.046%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada393,009$0.55M0.0%-11.0%0.246%Search for SEC Filing on Google Icon
2/17/2026Graham Capital Management L.P.317,193$0.45M0.0%N/A0.199%Search for SEC Filing on Google Icon
2/16/2026Squarepoint Ops LLC149,797$0.21M0.0%+1,223.8%0.094%Search for SEC Filing on Google Icon
2/16/2026OMERS ADMINISTRATION Corp166,700$0.24M0.0%N/A0.104%Search for SEC Filing on Google Icon
2/16/2026Barclays PLC269,766$0.38M0.0%+124.9%0.169%Search for SEC Filing on Google Icon
2/13/2026Hudson Bay Capital Management LP51,180$72K0.0%N/A0.032%Search for SEC Filing on Google Icon
2/13/2026Jacobs Levy Equity Management Inc.1,911,920$2.70M0.0%-9.0%1.197%Search for SEC Filing on Google Icon
2/13/2026Charles Schwab Investment Management Inc.7,278,484$10.26M0.0%+16.2%4.557%Search for SEC Filing on Google Icon
2/13/2026Caitong International Asset Management Co. Ltd40,591$57K0.2%+213.2%0.025%Search for SEC Filing on Google Icon
2/12/2026Dimensional Fund Advisors LP329,706$0.47M0.0%-31.7%0.206%Search for SEC Filing on Google Icon
2/12/2026CIBC Private Wealth Group LLC140,000$0.20M0.0%N/A0.088%Search for SEC Filing on Google Icon
2/11/2026Deutsche Bank AG159,756$0.23M0.0%-72.9%0.100%Search for SEC Filing on Google Icon
2/11/2026LPL Financial LLC18,618$26K0.0%-39.7%0.012%Search for SEC Filing on Google Icon
2/11/2026State of Wyoming72,013$0.10M0.0%+1,188.2%0.045%Search for SEC Filing on Google Icon
2/10/2026Goldman Sachs Group Inc.1,060,580$1.50M0.0%+151.9%0.664%Search for SEC Filing on Google Icon
2/9/2026Geode Capital Management LLC1,500,685$2.12M0.0%+2.0%0.940%Search for SEC Filing on Google Icon
2/9/2026Jefferies Financial Group Inc.23,794$34K0.0%+88.8%0.015%Search for SEC Filing on Google Icon
2/6/2026GSA Capital Partners LLP945,410$1.33M0.1%+1,441.6%0.592%Search for SEC Filing on Google Icon
1/30/2026R Squared Ltd64,954$92K0.0%+29.7%0.041%Search for SEC Filing on Google Icon
1/29/2026UBS Group AG3,781,516$5.33M0.0%+168.6%2.367%Search for SEC Filing on Google Icon
1/13/2026Norden Group LLC46,827$66K0.0%N/A0.029%Search for SEC Filing on Google Icon
1/9/2026Assenagon Asset Management S.A.127,574$0.18M0.0%+112.2%0.080%Search for SEC Filing on Google Icon
11/19/2025Caitong International Asset Management Co. Ltd12,959$27K0.0%+1,295,800.0%0.008%Search for SEC Filing on Google Icon
11/17/2025Jacobs Levy Equity Management Inc.2,101,691$4.46M0.0%+59.2%1.316%Search for SEC Filing on Google Icon
11/17/2025Kestra Private Wealth Services LLC15,320$32K0.0%N/A0.010%Search for SEC Filing on Google Icon
11/17/2025Sender Co & Partners Inc.25,905$55K0.0%N/A0.016%Search for SEC Filing on Google Icon
11/17/2025Victory Financial Group LLC28,900$61K0.0%N/A0.018%Search for SEC Filing on Google Icon
11/17/2025Scientech Research LLC16,953$36K0.0%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025Prentice Capital Management LP1,137,114$2.41M3.7%+19.9%0.712%Search for SEC Filing on Google Icon
11/17/2025Prelude Capital Management LLC69,960$0.15M0.0%-62.8%0.044%Search for SEC Filing on Google Icon
11/17/2025Public Employees Retirement System of Ohio135,017$0.29M0.0%+3,179.5%0.085%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC1,623,034$3.44M0.0%-28.8%1.016%Search for SEC Filing on Google Icon
11/17/2025Centiva Capital LP29,876$63K0.0%N/A0.019%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.124,538$0.26M0.0%-42.9%0.078%Search for SEC Filing on Google Icon
11/14/2025Virtu Financial LLC65,954$0.14M0.0%N/A0.042%Search for SEC Filing on Google Icon
11/14/2025Two Sigma Investments LP648,473$1.38M0.0%-58.1%0.410%Search for SEC Filing on Google Icon
11/13/2025Arrowstreet Capital Limited Partnership120,667$0.26M0.0%N/A0.076%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG1,407,615$2.98M0.0%+567.4%0.890%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.99,450$0.21M0.0%+24.2%0.063%Search for SEC Filing on Google Icon
11/13/2025Jefferies Financial Group Inc.12,600$27K0.0%N/A0.008%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP482,834$1.02M0.0%-44.0%0.305%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP29,049$62K0.0%N/A0.018%Search for SEC Filing on Google Icon
11/12/2025R Squared Ltd50,095$0.11M0.0%-38.1%0.032%Search for SEC Filing on Google Icon
11/7/2025GSA Capital Partners LLP61,325$0.13M0.0%-91.6%0.039%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.6,662,575$14.13M0.0%-1.0%4.212%Search for SEC Filing on Google Icon
11/6/2025Baader Bank Aktiengesellschaft13,230$28K0.0%N/A0.008%Search for SEC Filing on Google Icon
11/5/2025Thompson Davis & CO. Inc.50,669$0.11M0.1%N/A0.032%Search for SEC Filing on Google Icon
11/4/2025Allianz Asset Management GmbH1,062,373$2.25M0.0%+69.6%0.672%Search for SEC Filing on Google Icon
10/29/2025Bank Hapoalim BM43,750$93K0.0%N/A0.028%Search for SEC Filing on Google Icon
10/15/2025CWM LLC14,638$31K0.0%-89.4%0.009%Search for SEC Filing on Google Icon
10/7/2025Assenagon Asset Management S.A.60,112$0.13M0.0%-36.2%0.038%Search for SEC Filing on Google Icon
8/15/2025Captrust Financial Advisors33,041$25K0.0%+89.6%0.021%Search for SEC Filing on Google Icon
8/15/2025Militia Capital Partners LP500,000$0.38M0.2%N/A0.317%Search for SEC Filing on Google Icon
8/15/2025Engineers Gate Manager LP171,850$0.13M0.0%-11.3%0.109%Search for SEC Filing on Google Icon
8/15/2025BNP Paribas Financial Markets36,497$28K0.0%+323.9%0.023%Search for SEC Filing on Google Icon
8/15/2025Brevan Howard Capital Management LP245,597$0.19M0.0%N/A0.156%Search for SEC Filing on Google Icon
8/15/2025Bank of America Corp DE49,727$38K0.0%-63.5%0.032%Search for SEC Filing on Google Icon
8/14/2025Banco BTG Pactual S.A.35,393$27K0.0%N/A0.022%Search for SEC Filing on Google Icon
8/14/2025Cerity Partners LLC42,338$32K0.0%-65.1%0.027%Search for SEC Filing on Google Icon
8/13/2025Jump Financial LLC33,358$25K0.0%N/A0.021%Search for SEC Filing on Google Icon
8/13/2025Invesco Ltd.487,563$0.37M0.0%-22.0%0.309%Search for SEC Filing on Google Icon
8/12/2025Prudential Financial Inc.46,700$35K0.0%-85.0%0.030%Search for SEC Filing on Google Icon
8/12/2025Catalyst Funds Management Pty Ltd60,000$45K0.0%N/A0.038%Search for SEC Filing on Google Icon
8/8/2025Geode Capital Management LLC1,482,606$1.12M0.0%-51.6%0.941%Search for SEC Filing on Google Icon
8/7/2025Acadian Asset Management LLC4,264,839$3.23M0.0%-6.0%2.707%Search for SEC Filing on Google Icon
8/6/2025Disciplined Investors L.L.C.63,000$48K0.0%-67.5%0.040%Search for SEC Filing on Google Icon
8/6/2025Savant Capital LLC204,991$0.16M0.0%+213.1%0.130%Search for SEC Filing on Google Icon
8/1/2025Y Intercept Hong Kong Ltd118,730$90K0.0%N/A0.075%Search for SEC Filing on Google Icon
7/31/2025R Squared Ltd80,898$61K0.0%+146.6%0.051%Search for SEC Filing on Google Icon
7/28/2025Allianz Asset Management GmbH626,435$0.47M0.0%N/A0.398%Search for SEC Filing on Google Icon
7/25/2025CWM LLC137,493$0.10M0.0%+26.7%0.087%Search for SEC Filing on Google Icon
7/11/2025Assenagon Asset Management S.A.94,166$71K0.0%-68.3%0.060%Search for SEC Filing on Google Icon
7/10/2025Wealth Enhancement Advisory Services LLC62,581$47K0.0%-17.8%0.040%Search for SEC Filing on Google Icon
6/27/2025Goldman Sachs Group Inc.1,578,385$1.05M0.0%+6.1%1.002%Search for SEC Filing on Google Icon
5/29/2025Rhumbline Advisers183,952$0.12M0.0%-9.4%0.117%Search for SEC Filing on Google Icon
5/21/2025Acadian Asset Management LLC4,537,898$3.01M0.0%-5.7%2.880%Search for SEC Filing on Google Icon
5/16/2025Goldman Sachs Group Inc.1,578,385$1.05M0.0%+6.1%1.003%Search for SEC Filing on Google Icon
5/16/2025Jacobs Levy Equity Management Inc.1,416,296$0.94M0.0%-39.1%0.900%Search for SEC Filing on Google Icon
5/16/2025AQR Capital Management LLC3,687,711$2.45M0.0%+957.3%2.342%Search for SEC Filing on Google Icon
5/14/2025Ieq Capital LLC319,828$0.21M0.0%N/A0.203%Search for SEC Filing on Google Icon
5/14/2025Hsbc Holdings PLC137,831$93K0.0%-42.0%0.088%Search for SEC Filing on Google Icon
5/13/2025Russell Investments Group Ltd.81,176$54K0.0%-35.2%0.052%Search for SEC Filing on Google Icon
5/12/2025Nuveen LLC377,819$0.25M0.0%N/A0.240%Search for SEC Filing on Google Icon
5/12/2025Invesco Ltd.625,035$0.41M0.0%-6.1%0.397%Search for SEC Filing on Google Icon
5/12/2025Connor Clark & Lunn Investment Management Ltd.481,220$0.32M0.0%-6.6%0.306%Search for SEC Filing on Google Icon
5/9/2025Charles Schwab Investment Management Inc.3,236,823$2.15M0.0%+132.1%2.056%Search for SEC Filing on Google Icon
5/8/2025GSA Capital Partners LLP1,723,421$1.14M0.1%+99.5%1.095%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
GoPro logo
GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.
Read More on GoPro

Today's Range

Now: $0.66
Low: $0.63
High: $0.71

50 Day Range

MA: $1.00
Low: $0.63
High: $1.46

52 Week Range

Now: $0.66
Low: $0.40
High: $3.05

Volume

3,954,049 shs

Average Volume

3,869,705 shs

Market Capitalization

$108.35 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.76

Who are the company insiders with the largest holdings of GoPro?

GoPro's top insider shareholders include:
  1. William George Brumder (Major Shareholder)
  2. Brian Mcgee (EVP)
  3. Dean Jahnke (SVP)
  4. Jason Christopher Stephen (VP)
  5. Jason Christopher Stephen (SVP)
Learn More about top insider investors at GoPro.

Who are the major institutional investors of GoPro?

GoPro's top institutional investors include:
  1. Charles Schwab Investment Management Inc. — 4.56%
  2. UBS Group AG — 2.37%
  3. Millennium Management LLC — 2.15%
  4. Jacobs Levy Equity Management Inc. — 1.20%
  5. Prentice Capital Management LP — 1.19%
  6. Geode Capital Management LLC — 0.94%
Learn More about top institutional investors of GoPro stock.

Which institutional investors are selling GoPro stock?

In the previous quarter, GPRO stock was sold by these institutional investors:
  1. Deutsche Bank AG
  2. Group One Trading LLC
  3. Jacobs Levy Equity Management Inc.
  4. Dimensional Fund Advisors LP
  5. Royal Bank of Canada
  6. Russell Investments Group Ltd.
  7. Hsbc Holdings PLC
  8. Simplex Trading LLC
During the previous year, company insiders that have sold GoPro company stock include:
  1. William George Brumder (Major Shareholder)
  2. Brian Mcgee (EVP)
  3. Dean Jahnke (SVP)
  4. Jason Christopher Stephen (VP)
Learn More investors selling GoPro stock.

Which institutional investors are buying GoPro stock?

Within the previous quarter, GPRO stock was purchased by institutional investors including:
  1. UBS Group AG
  2. Millennium Management LLC
  3. Charles Schwab Investment Management Inc.
  4. GSA Capital Partners LLP
  5. Prentice Capital Management LP
  6. Goldman Sachs Group Inc.
  7. Graham Capital Management L.P.
  8. OMERS ADMINISTRATION Corp