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HOG Insider Trading

Insider Ownership Percentage: 0.97%
Insider Buying (Last 12 Months): $1,489,500.00
Insider Selling (Last 12 Months): $318,356.80

Harley-Davidson Insider Trading History Chart

This chart shows the insider buying and selling history at Harley-Davidson by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Harley-Davidson Share Price & Price History

Current Price: $25.79
Price Change: ▼ Price Decrease of -0.715 (-2.70%)
As of 09/18/2026 01:30 PM ET

This chart shows the closing price history over time for HOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
9/1/2026Jonathan R RootCFOSell1,554$27.46$42,672.8426,292View SEC Filing Icon  
8/11/2026Gayle LittletonCAOBuy7,500$26.38$197,850.007,500View SEC Filing Icon  
8/10/2026Artie StarrsCEOBuy10,000$25.89$258,900.0025,000View SEC Filing Icon  
8/3/2026Jonathan R RootCFOSell1,554$24.88$38,663.5227,846View SEC Filing Icon  
7/31/2026Daniel J NovaDirectorBuy40,000$24.57$982,800.0047,605View SEC Filing Icon  
7/1/2026Jonathan R RootCFOSell1,554$24.44$37,979.7629,400View SEC Filing Icon  
5/19/2026Jonathan R RootCFOSell1,554$24.21$37,622.3432,508View SEC Filing Icon  
5/11/2026Paul J KrauseInsiderSell1,564$26.00$40,664.0030,012View SEC Filing Icon  
2/27/2026Rafeh MasoodDirectorBuy2,775$18.00$49,950.007,480View SEC Filing Icon  
2/25/2026James D Farley JrDirectorSell6,454$18.71$120,754.3416,205View SEC Filing Icon  
8/5/2025Rafeh MasoodDirectorBuy2,068$24.06$49,756.084,705View SEC Filing Icon  
2/13/2025Luke Christopher MansfieldInsiderSell3,400$25.96$88,264.0023,555View SEC Filing Icon  
10/30/2024Maryrose SylvesterDirectorSell4,278$32.25$137,965.5017,687View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at HOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Harley-Davidson Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
9/9/2026WINTON GROUP Ltd13,201$0.32M0.0%-84.2%0.013%Search for SEC Filing on Google Icon
9/9/2026Engineers Gate Manager LP99,046$2.42M0.0%+294.6%0.095%Search for SEC Filing on Google Icon
9/9/2026Integrated Wealth Concepts LLC9,881$0.24M0.0%N/A0.009%Search for SEC Filing on Google Icon
9/8/2026Allworth Financial LP7,810$0.19M0.0%+98.5%0.008%Search for SEC Filing on Google Icon
9/8/2026Arizona State Retirement System30,102$0.74M0.0%-2.4%0.029%Search for SEC Filing on Google Icon
9/8/2026Nykredit A S3,603$88K0.0%N/A0.003%Search for SEC Filing on Google Icon
8/27/2026Corient Private Wealth LP27,833$0.68M0.0%+76.9%0.027%Search for SEC Filing on Google Icon
8/26/2026Amundi30,538$0.75M0.0%-17.8%0.029%Search for SEC Filing on Google Icon
8/25/2026VIRGINIA RETIREMENT SYSTEMS ET Al117,700$2.88M0.0%N/A0.113%Search for SEC Filing on Google Icon
8/22/2026Syon Capital LLC16,333$0.40M0.0%+4.2%0.016%Search for SEC Filing on Google Icon
8/22/2026TD Waterhouse Canada Inc.3,687$89K0.0%-27.7%0.004%Search for SEC Filing on Google Icon
8/21/2026iSAM Funds UK Ltd10,000$0.25M0.2%N/A0.010%Search for SEC Filing on Google Icon
8/21/2026Nykredit A S3,603$88K0.0%N/A0.003%Search for SEC Filing on Google Icon
8/20/2026Two Sigma Securities LLC20,110$0.49M0.0%N/A0.019%Search for SEC Filing on Google Icon
8/19/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC373,395$9.13M0.0%-8.2%0.359%Search for SEC Filing on Google Icon
8/18/2026Beacon Pointe Advisors LLC9,699$0.24M0.0%N/A0.009%Search for SEC Filing on Google Icon
8/18/2026Twin Lakes Capital Management LLC3,785$93K0.0%N/A0.004%Search for SEC Filing on Google Icon
8/18/2026Empowered Funds LLC669,269$16.37M0.1%N/A0.643%Search for SEC Filing on Google Icon
8/18/2026Jefferies Financial Group Inc.40,546$0.99M0.0%N/A0.039%Search for SEC Filing on Google Icon
8/17/2026Capstone Investment Advisors LLC12,332$0.30M0.0%N/A0.012%Search for SEC Filing on Google Icon
8/17/2026Redwood Investment Management LLC90,891$2.22M0.2%N/A0.087%Search for SEC Filing on Google Icon
8/17/2026Corient Private Wealth LP27,971$0.68M0.0%N/A0.027%Search for SEC Filing on Google Icon
8/17/2026Bank of America Corp DE1,842,376$45.07M0.0%N/A1.770%Search for SEC Filing on Google Icon
8/15/2026Caisse de depot et placement du Quebec26,000$0.64M0.0%N/A0.025%Search for SEC Filing on Google Icon
8/15/2026Odyssean LLC21,114$0.52M0.1%N/A0.020%Search for SEC Filing on Google Icon
8/15/2026Man Group plc244,266$5.98M0.0%N/A0.235%Search for SEC Filing on Google Icon
8/15/2026Jupiter Topco LLC52,099$1.28M0.0%N/A0.050%Search for SEC Filing on Google Icon
8/14/2026PDT Partners LLC267,478$6.54M0.3%N/A0.257%Search for SEC Filing on Google Icon
8/14/2026Manatuck Hill Partners LLC65,000$1.59M0.5%N/A0.062%Search for SEC Filing on Google Icon
8/14/2026Legal & General Group Plc154,556$3.78M0.0%N/A0.149%Search for SEC Filing on Google Icon
8/14/2026The Manufacturers Life Insurance Company93,935$2.30M0.0%N/A0.090%Search for SEC Filing on Google Icon
8/14/2026Aberdeen Wealth Management LLC1,200$29K0.0%N/A0.001%Search for SEC Filing on Google Icon
8/14/2026Algert Global LLC366,620$8.97M0.1%-40.1%0.352%Search for SEC Filing on Google Icon
8/13/2026TCM Advisors LLC30,218$0.74M0.1%N/A0.029%Search for SEC Filing on Google Icon
8/13/2026Cibc World Market Inc.16,706$0.41M0.0%N/A0.016%Search for SEC Filing on Google Icon
8/13/2026Connor Clark & Lunn Investment Management Ltd.212,781$5.21M0.0%N/A0.204%Search for SEC Filing on Google Icon
8/13/2026Pinnacle Holdings LLC1,468$36K0.0%N/A0.001%Search for SEC Filing on Google Icon
8/12/2026Commerce Bank8,188$0.20M0.0%N/A0.008%Search for SEC Filing on Google Icon
8/12/2026Northwestern Mutual Wealth Management Co.5,011$0.12M0.0%N/A0.005%Search for SEC Filing on Google Icon
8/12/2026Quantbot Technologies LP25,932$0.63M0.0%N/A0.025%Search for SEC Filing on Google Icon
8/12/2026Evolve Private Wealth LLC10,311$0.25M0.0%N/A0.010%Search for SEC Filing on Google Icon
8/12/2026Callan Family Office LLC13,848$0.34M0.0%N/A0.013%Search for SEC Filing on Google Icon
8/11/2026Donald Smith & CO. Inc.9,279,072$226.97M4.0%N/A8.916%Search for SEC Filing on Google Icon
8/11/2026Allworth Financial LP7,810$0.19M0.0%N/A0.008%Search for SEC Filing on Google Icon
8/10/2026Johnson Financial Group Inc.2,405$59K0.0%N/A0.002%Search for SEC Filing on Google Icon
8/7/2026BlackRock Inc.10,196,018$249.40M0.0%N/A9.686%Search for SEC Filing on Google Icon
8/7/2026Deutsche Bank AG112,908$2.76M0.0%N/A0.107%Search for SEC Filing on Google Icon
8/6/2026Global Retirement Partners LLC3,139$77K0.0%N/A0.003%Search for SEC Filing on Google Icon
8/6/2026Bank of New York Mellon Corp1,158,910$28.35M0.0%N/A1.101%Search for SEC Filing on Google Icon
8/6/2026State of Wyoming38,495$0.94M0.1%N/A0.037%Search for SEC Filing on Google Icon
7/10/2026Handelsbanken Fonder AB40,823$1M0.0%-15.9%0.039%Search for SEC Filing on Google Icon
7/8/2026RVW Wealth LLC604,052$14.78M1.0%N/A0.574%Search for SEC Filing on Google Icon
7/7/2026GAMMA Investing LLC6,852$0.17M0.0%+47.7%0.007%Search for SEC Filing on Google Icon
7/7/2026CoreCap Advisors LLC6,342$0.16M0.0%-10.2%0.006%Search for SEC Filing on Google Icon
7/2/2026Versant Capital Management Inc1,629$40K0.0%+858.2%0.002%Search for SEC Filing on Google Icon
7/2/2026Hilltop National Bank3,278$80K0.0%+86.8%0.003%Search for SEC Filing on Google Icon
6/18/2026Pacer Advisors Inc.937,836$18.96M0.0%+6,537.2%0.891%Search for SEC Filing on Google Icon
6/16/2026Empowered Funds LLC465,085$9.40M0.1%+303.4%0.442%Search for SEC Filing on Google Icon
5/19/2026Bank of America Corp DE1,735,378$35.09M0.0%+456.7%1.649%Search for SEC Filing on Google Icon
5/19/2026Kentucky Retirement Systems18,255$0.37M0.0%N/A0.017%Search for SEC Filing on Google Icon
5/18/2026Amundi37,140$0.75M0.0%+119.8%0.035%Search for SEC Filing on Google Icon
5/18/2026California State Teachers Retirement System123,757$2.50M0.0%+15.8%0.118%Search for SEC Filing on Google Icon
5/18/2026Royal Bank of Canada229,216$4.64M0.0%+0.8%0.218%Search for SEC Filing on Google Icon
5/18/2026Empowered Funds LLC465,085$9.40M0.1%+303.4%0.442%Search for SEC Filing on Google Icon
5/16/2026The Manufacturers Life Insurance Company78,976$1.60M0.0%-1.5%0.075%Search for SEC Filing on Google Icon
5/16/2026Quantinno Capital Management LP433,999$8.78M0.0%+77.0%0.412%Search for SEC Filing on Google Icon
5/16/2026SummitTX Capital L.P.143,812$2.91M0.1%-16.5%0.137%Search for SEC Filing on Google Icon
5/15/2026TCM Advisors LLC31,318$0.63M0.0%+19.5%0.030%Search for SEC Filing on Google Icon
5/14/2026Public Employees Retirement System of Ohio32,438$0.66M0.0%-1.6%0.031%Search for SEC Filing on Google Icon
5/14/2026Caxton Associates LLP47,312$0.96M0.0%N/A0.045%Search for SEC Filing on Google Icon
5/14/2026Sei Investments Co.228,009$4.61M0.0%+100.8%0.217%Search for SEC Filing on Google Icon
5/14/2026Lido Advisors LLC11,029$0.22M0.0%N/A0.010%Search for SEC Filing on Google Icon
5/14/2026State of Wyoming12,124$0.25M0.0%+11.6%0.012%Search for SEC Filing on Google Icon
5/13/2026Cetera Investment Advisers21,048$0.43M0.0%-2.7%0.020%Search for SEC Filing on Google Icon
5/13/2026Aegis Financial Corp1,369,000$27.68M4.7%N/A1.300%Search for SEC Filing on Google Icon
5/13/2026First Trust Advisors LP645,934$13.06M0.0%+115.3%0.614%Search for SEC Filing on Google Icon
5/8/2026PNC Financial Services Group Inc.11,983$0.24M0.0%-6.5%0.011%Search for SEC Filing on Google Icon
5/7/2026Dimensional Fund Advisors LP5,844,941$118.18M0.0%-11.5%5.358%Search for SEC Filing on Google Icon
5/7/2026Swiss National Bank222,100$4.49M0.0%-2.5%0.204%Search for SEC Filing on Google Icon
5/6/2026Gallacher Capital Management LLC23,091$0.47M0.2%N/A0.021%Search for SEC Filing on Google Icon
5/6/2026Bessemer Group Inc.2,937$59K0.0%+1,758.9%0.003%Search for SEC Filing on Google Icon
5/5/2026Bank of New York Mellon Corp2,110,552$42.68M0.0%+8.4%1.935%Search for SEC Filing on Google Icon
5/5/2026Robinson Value Management Ltd.158,986$3.22M1.8%N/A0.146%Search for SEC Filing on Google Icon
5/4/2026Calamos Wealth Management LLC15,948$0.32M0.0%N/A0.015%Search for SEC Filing on Google Icon
5/4/2026Calamos Advisors LLC15,948$0.32M0.0%N/A0.015%Search for SEC Filing on Google Icon
5/4/2026State of Michigan Retirement System28,461$0.58M0.0%+1.8%0.026%Search for SEC Filing on Google Icon
5/4/2026Principal Financial Group Inc.263,734$5.33M0.0%+3.9%0.242%Search for SEC Filing on Google Icon
5/4/2026Chicago Partners Investment Group LLC10,016$0.20M0.0%N/A0.009%Search for SEC Filing on Google Icon
5/1/2026Fifth Third Bancorp29,797$0.60M0.0%+1,589.2%0.027%Search for SEC Filing on Google Icon
4/30/2026Hsbc Holdings PLC33,644$0.68M0.0%-24.7%0.031%Search for SEC Filing on Google Icon
4/30/2026Money Concepts Capital Corp112,833$2.28M0.1%+75.5%0.103%Search for SEC Filing on Google Icon
4/30/2026Oregon Public Employees Retirement Fund24,251$0.49M0.0%+2.5%0.022%Search for SEC Filing on Google Icon
4/27/2026New York State Teachers Retirement System84,144$1.70M0.0%-22.8%0.077%Search for SEC Filing on Google Icon
4/27/2026Leonteq Securities AG13,494$0.27M0.0%-14.0%0.012%Search for SEC Filing on Google Icon
4/24/2026CHICAGO TRUST Co NA10,978$0.22M0.0%N/A0.010%Search for SEC Filing on Google Icon
4/22/2026Sterling Capital Management LLC3,812$77K0.0%-41.2%0.003%Search for SEC Filing on Google Icon
4/21/2026Louisiana State Employees Retirement System34,300$0.69M0.0%N/A0.031%Search for SEC Filing on Google Icon
4/16/2026SG Americas Securities LLC128,044$2.59M0.0%-88.3%0.117%Search for SEC Filing on Google Icon
3/20/2026Hsbc Holdings PLC44,665$0.92M0.0%+96.5%0.040%Search for SEC Filing on Google Icon
3/9/2026EMC Capital Management4,757$97K0.0%-15.0%0.004%Search for SEC Filing on Google Icon
Data available starting January 2016

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Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Read More on Harley-Davidson

Today's Range

Now: $25.79
Low: $25.59
High: $26.63

50 Day Range

MA: $26.81
Low: $24.50
High: $28.46

52 Week Range

Now: $25.79
Low: $17.09
High: $29.88

Volume

548,839 shs

Average Volume

2,955,908 shs

Market Capitalization

$2.68 billion

P/E Ratio

15.80

Dividend Yield

2.79%

Beta

1.29

Who are the company insiders with the largest holdings of Harley-Davidson?

Harley-Davidson's top insider investors include:
  1. ZEITZ JOCHEN (President and CEO)
  2. John A Olin (CFO)
  3. Jochen Zeitz (Chairman)
  4. Matthew S Levatich (CEO)
  5. Keith Wandell (CEO)
  6. Daniel J Nova (Director)
  7. Jonathan R Root (CFO)
  8. Mark R Kornetzke (Insider)
  9. Paul J Krause (Insider)
  10. Lawrence G Hund (Insider)
Learn More about top insider investors at Harley-Davidson.

Who are the major institutional investors of Harley-Davidson?

Harley-Davidson's top institutional investors include:
  1. BlackRock Inc. — 9.69%
  2. Donald Smith & CO. Inc. — 8.92%
  3. Bank of America Corp DE — 1.77%
  4. Bank of New York Mellon Corp — 1.10%
  5. Empowered Funds LLC — 0.64%
  6. RVW Wealth LLC — 0.57%
Learn More about top institutional investors of Harley-Davidson stock.

Which major investors are selling Harley-Davidson stock?

Within the previous quarter, HOG stock was sold by these institutional investors:
  1. Algert Global LLC
  2. WINTON GROUP Ltd
  3. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC
  4. Handelsbanken Fonder AB
  5. Amundi
  6. TD Waterhouse Canada Inc.
  7. Arizona State Retirement System
  8. CoreCap Advisors LLC
During the last year, company insiders that have sold Harley-Davidson company stock include:
  1. Jonathan R Root (CFO)
  2. Paul J Krause (Insider)
  3. James D Farley Jr (Director)
Learn More investors selling Harley-Davidson stock.

Which major investors are buying Harley-Davidson stock?

In the previous quarter, HOG stock was bought by institutional investors including:
  1. BlackRock Inc.
  2. Donald Smith & CO. Inc.
  3. Bank of America Corp DE
  4. Bank of New York Mellon Corp
  5. Empowered Funds LLC
  6. RVW Wealth LLC
  7. PDT Partners LLC
  8. Man Group plc
During the last year, these company insiders have bought Harley-Davidson stock:
  1. Daniel J Nova (Director)
  2. Artie Starrs (CEO)
  3. Gayle Littleton (CAO)
  4. Rafeh Masood (Director)
Learn More investors buying Harley-Davidson stock.

Harley-Davidson Active Insiders

John A Olin
John A Olin
CFO
Jonathan R Root
Jonathan R Root (Age 52)
CFO
4 recent trades
Mark R Kornetzke
CAO
Gayle Littleton
Gayle Littleton (Age 53)
CAO
1 recent trades
Rafeh Masood
Rafeh Masood
Director
Daniel J Nova
Daniel J Nova
Director
1 recent trades
Luke Christopher Mansfield
Luke Christopher Mansfield
VP