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LFVN Insider Trading

Insider Ownership Percentage: 21.95%
Insider Buying (Last 12 Months): $4,882.50
Insider Selling (Last 12 Months): $577,895.88

Lifevantage Insider Trading History Chart

This chart shows the insider buying and selling history at Lifevantage by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Lifevantage Share Price & Price History

Current Price: $6.97
Price Change: ▲ Price Increase of +0.11 (1.60%)
As of 12/4/2025 05:00 PM ET

This chart shows the closing price history over time for LFVN up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Lifevantage Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/19/2025Michael A. BeindorffDirectorSell12,607$6.42$80,936.9443,806View SEC Filing Icon  
11/7/2025Michael A. BeindorffDirectorSell1,000$7.33$7,330.0035,389View SEC Filing Icon  
11/7/2025Michael A. BeindorffDirectorSell35,000$6.92$242,200.0056,413View SEC Filing Icon  
9/16/2025Darwin LewisDirectorBuy450$10.85$4,882.50117,217View SEC Filing Icon  
9/9/2025Michael A. BeindorffDirectorSell4,125$11.44$47,190.0022,858View SEC Filing Icon  
9/9/2025Michael A. BeindorffDirectorSell200$11.35$2,270.00126View SEC Filing Icon  
7/1/2025Carl AureCFOSell2,746$13.39$36,768.94133,303View SEC Filing Icon  
2/10/2025Raymond B GreerDirectorSell8,000$20.15$161,200.0099,288View SEC Filing Icon  
9/17/2024Darwin LewisDirectorBuy351$10.31$3,618.81108,342View SEC Filing Icon  
9/3/2024Garry Paul MauroDirectorBuy600$7.41$4,446.0077,667View SEC Filing Icon  
6/14/2024Darwin LewisDirectorBuy489$7.38$3,608.82107,991View SEC Filing Icon  
3/15/2024Darwin LewisDirectorBuy449$7.00$3,143.00107,502View SEC Filing Icon  
12/15/2023Darwin LewisDirectorBuy460$6.78$3,118.80107,053View SEC Filing Icon  
11/20/2023Michael A. BeindorffDirectorSell5,500$6.00$33,000.0054,798View SEC Filing Icon  
9/22/2023Darwin LewisDirectorBuy4,124$6.94$28,620.5689,408View SEC Filing Icon  
8/25/2023Judd DaytonInsiderBuy5,490$4.95$27,175.50749,325View SEC Filing Icon  
8/23/2023Judd DaytonInsiderBuy3,788$4.76$18,030.88736,609View SEC Filing Icon  
8/11/2023Bradley Louis RadoffInsiderBuy20,000$5.07$101,400.0050,000View SEC Filing Icon  
5/12/2023Garry Paul MauroDirectorBuy150$4.21$631.5063,764View SEC Filing Icon  
5/9/2023Darwin LewisDirectorBuy1,000$3.88$3,880.0085,284View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Lifevantage (NASDAQ:LFVN)

35.32% of Lifevantage stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at LFVN by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Lifevantage Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/17/2025Jacobs Levy Equity Management Inc.83,703$0.81M0.0%-5.4%0.659%Search for SEC Filing on Google Icon
11/17/2025Millennium Management LLC242,688$2.36M0.0%-16.7%1.911%Search for SEC Filing on Google Icon
11/17/2025Divisadero Street Capital Management LP52,900$0.52M0.0%N/A0.417%Search for SEC Filing on Google Icon
11/17/2025Citadel Advisors LLC23,316$0.23M0.0%+79.9%0.184%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE5,241$51K0.0%-84.3%0.041%Search for SEC Filing on Google Icon
11/14/2025Two Sigma Investments LP88,071$0.86M0.0%+60.6%0.693%Search for SEC Filing on Google Icon
11/14/2025Squarepoint Ops LLC28,784$0.28M0.0%-59.2%0.227%Search for SEC Filing on Google Icon
11/13/2025Kennedy Capital Management LLC65,427$0.64M0.0%-59.1%0.515%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets10,694$0.10M0.0%+74.3%0.084%Search for SEC Filing on Google Icon
11/10/2025Advyzon Investment Management LLC13,955$0.14M0.0%N/A0.110%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.561,109$5.46M0.0%-0.6%4.421%Search for SEC Filing on Google Icon
11/6/2025Navellier & Associates Inc.49,354$0.48M0.0%N/A0.389%Search for SEC Filing on Google Icon
11/5/2025Envestnet Asset Management Inc.111,763$1.09M0.0%+6.8%0.881%Search for SEC Filing on Google Icon
11/4/2025Capital Management Corp VA2,064,176$20.08M3.2%+63.0%16.265%Search for SEC Filing on Google Icon
11/3/2025AlphaQuest LLC19,193$0.19M0.0%+142.6%0.151%Search for SEC Filing on Google Icon
11/3/2025New York State Common Retirement Fund4,800$47K0.0%-38.5%0.038%Search for SEC Filing on Google Icon
11/3/2025SummerHaven Investment Management LLC68,766$0.67M0.4%N/A0.542%Search for SEC Filing on Google Icon
10/28/2025Ritholtz Wealth Management28,706$0.28M0.0%-39.8%0.226%Search for SEC Filing on Google Icon
9/4/2025Osaic Holdings Inc.14,270$0.19M0.0%+780.3%0.113%Search for SEC Filing on Google Icon
8/27/2025Squarepoint Ops LLC70,507$0.92M0.0%+68.1%0.560%Search for SEC Filing on Google Icon
8/16/2025Evergreen Capital Management LLC29,000$0.38M0.0%N/A0.230%Search for SEC Filing on Google Icon
8/15/2025Wasatch Advisors LP446,341$5.84M0.0%+6.6%3.545%Search for SEC Filing on Google Icon
8/15/2025Man Group plc53,098$0.70M0.0%+72.5%0.422%Search for SEC Filing on Google Icon
8/15/2025Engineers Gate Manager LP18,532$0.24M0.0%-12.6%0.147%Search for SEC Filing on Google Icon
8/15/2025BNP Paribas Financial Markets6,135$80K0.0%+2,555.8%0.049%Search for SEC Filing on Google Icon
8/15/2025Bank of America Corp DE33,376$0.44M0.0%+19.6%0.265%Search for SEC Filing on Google Icon
8/14/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.5,785$76K0.0%N/A0.046%Search for SEC Filing on Google Icon
8/14/2025Squarepoint Ops LLC70,507$0.92M0.0%+68.1%0.560%Search for SEC Filing on Google Icon
8/13/2025Kennedy Capital Management LLC160,017$2.09M0.0%+8.1%1.271%Search for SEC Filing on Google Icon
8/13/2025Invesco Ltd.21,783$0.29M0.0%N/A0.173%Search for SEC Filing on Google Icon
8/13/2025Arrowstreet Capital Limited Partnership45,662$0.60M0.0%N/A0.363%Search for SEC Filing on Google Icon
8/13/2025Quantbot Technologies LP4,914$64K0.0%-69.0%0.039%Search for SEC Filing on Google Icon
8/13/2025New York State Common Retirement Fund7,800$0.10M0.0%N/A0.062%Search for SEC Filing on Google Icon
8/13/2025Russell Investments Group Ltd.7,948$0.10M0.0%-93.0%0.063%Search for SEC Filing on Google Icon
8/12/2025XTX Topco Ltd45,791$0.60M0.0%+259.2%0.364%Search for SEC Filing on Google Icon
8/12/2025American Century Companies Inc.119,696$1.57M0.0%-2.2%0.951%Search for SEC Filing on Google Icon
8/12/2025Rhumbline Advisers15,775$0.21M0.0%+2,737.2%0.125%Search for SEC Filing on Google Icon
8/12/2025Hillsdale Investment Management Inc.13,720$0.18M0.0%-6.8%0.109%Search for SEC Filing on Google Icon
8/12/2025JPMorgan Chase & Co.5,016$66K0.0%+870.2%0.040%Search for SEC Filing on Google Icon
8/8/2025Cetera Investment Advisers20,098$0.26M0.0%+10.8%0.160%Search for SEC Filing on Google Icon
8/8/2025Police & Firemen s Retirement System of New Jersey2,339$31K0.0%N/A0.019%Search for SEC Filing on Google Icon
8/8/2025Geode Capital Management LLC245,332$3.21M0.0%+106.1%1.949%Search for SEC Filing on Google Icon
8/7/2025Acadian Asset Management LLC224,030$2.93M0.0%-23.2%1.779%Search for SEC Filing on Google Icon
8/7/2025Connor Clark & Lunn Investment Management Ltd.59,970$0.78M0.0%N/A0.476%Search for SEC Filing on Google Icon
8/7/2025Los Angeles Capital Management LLC22,035$0.29M0.0%N/A0.175%Search for SEC Filing on Google Icon
8/1/2025Envestnet Asset Management Inc.104,670$1.37M0.0%-23.9%0.831%Search for SEC Filing on Google Icon
7/31/2025AlphaQuest LLC7,911$0.10M0.0%+12,659.7%0.063%Search for SEC Filing on Google Icon
7/28/2025Capital Management Corp VA1,266,110$16.56M2.8%+77.0%10.058%Search for SEC Filing on Google Icon
7/28/2025Ritholtz Wealth Management47,662$0.62M0.0%-21.2%0.379%Search for SEC Filing on Google Icon
7/11/2025Farther Finance Advisors LLC1,905$25K0.0%N/A0.015%Search for SEC Filing on Google Icon
6/27/2025Goldman Sachs Group Inc.44,518$0.65M0.0%+24.5%0.354%Search for SEC Filing on Google Icon
5/21/2025Acadian Asset Management LLC291,700$4.25M0.0%+47.3%2.317%Search for SEC Filing on Google Icon
5/19/2025Jane Street Group LLC36,567$0.53M0.0%+5.4%0.290%Search for SEC Filing on Google Icon
5/16/2025Empowered Funds LLC23,870$0.35M0.0%-51.1%0.190%Search for SEC Filing on Google Icon
5/16/2025Goldman Sachs Group Inc.44,518$0.65M0.0%+24.5%0.354%Search for SEC Filing on Google Icon
5/16/2025Jones Financial Companies Lllp29,168$0.43M0.0%+14,484.0%0.232%Search for SEC Filing on Google Icon
5/16/2025Ancora Advisors LLC4,215$61K0.0%-93.5%0.033%Search for SEC Filing on Google Icon
5/15/2025Cubist Systematic Strategies LLC6,662$97K0.0%N/A0.053%Search for SEC Filing on Google Icon
5/15/2025Driehaus Capital Management LLC459,619$6.70M0.1%N/A3.651%Search for SEC Filing on Google Icon
5/15/2025State of Wyoming11,871$0.17M0.0%N/A0.094%Search for SEC Filing on Google Icon
5/15/2025Trexquant Investment LP110,205$1.61M0.0%N/A0.875%Search for SEC Filing on Google Icon
5/15/2025OMERS ADMINISTRATION Corp25,400$0.37M0.0%+56.8%0.202%Search for SEC Filing on Google Icon
5/14/2025Quantbot Technologies LP15,831$0.23M0.0%N/A0.126%Search for SEC Filing on Google Icon
5/13/2025American Century Companies Inc.122,428$1.79M0.0%+28.1%0.973%Search for SEC Filing on Google Icon
5/13/2025Russell Investments Group Ltd.114,148$1.66M0.0%+393,513.8%0.907%Search for SEC Filing on Google Icon
5/13/2025Informed Momentum Co LLC38,760$0.57M0.1%-35.7%0.308%Search for SEC Filing on Google Icon
5/13/2025HighTower Advisors LLC32,631$0.48M0.0%-11.0%0.259%Search for SEC Filing on Google Icon
5/13/2025Core Wealth Partners LLC32,943$0.48M0.3%N/A0.262%Search for SEC Filing on Google Icon
5/8/2025XTX Topco Ltd12,749$0.19M0.0%N/A0.102%Search for SEC Filing on Google Icon
5/5/2025Capital Management Corp VA715,503$10.43M1.8%+137.2%5.701%Search for SEC Filing on Google Icon
4/30/2025Brown Advisory Inc.10,301$0.15M0.0%N/A0.082%Search for SEC Filing on Google Icon
4/29/2025Envestnet Asset Management Inc.137,530$2.01M0.0%-6.0%1.096%Search for SEC Filing on Google Icon
4/29/2025Bank of New York Mellon Corp70,544$1.03M0.0%-4.9%0.562%Search for SEC Filing on Google Icon
4/29/2025Calamos Advisors LLC33,576$0.49M0.0%N/A0.268%Search for SEC Filing on Google Icon
4/28/2025Cannon Global Investment Management LLC10,700$0.16M0.3%N/A0.085%Search for SEC Filing on Google Icon
4/22/2025Cambridge Investment Research Advisors Inc.12,867$0.19M0.0%+23.2%0.103%Search for SEC Filing on Google Icon
4/17/2025Ritholtz Wealth Management60,510$0.88M0.0%+27.8%0.482%Search for SEC Filing on Google Icon
2/17/2025OMERS ADMINISTRATION Corp16,200$0.28M0.0%N/A0.129%Search for SEC Filing on Google Icon
2/17/2025Millennium Management LLC32,723$0.57M0.0%N/A0.261%Search for SEC Filing on Google Icon
2/17/2025Cetera Investment Advisers18,521$0.33M0.0%-33.6%0.148%Search for SEC Filing on Google Icon
2/17/2025Bridgeway Capital Management LLC80,766$1.42M0.0%-27.1%0.644%Search for SEC Filing on Google Icon
2/17/2025Ancora Advisors LLC64,930$1.14M0.0%N/A0.517%Search for SEC Filing on Google Icon
2/17/2025683 Capital Management LLC49,500$0.87M0.1%N/A0.394%Search for SEC Filing on Google Icon
2/14/2025Jane Street Group LLC34,690$0.61M0.0%N/A0.276%Search for SEC Filing on Google Icon
2/14/2025Schonfeld Strategic Advisors LLC16,106$0.28M0.0%N/A0.128%Search for SEC Filing on Google Icon
2/14/2025Northern Trust Corp44,176$0.77M0.0%+27.6%0.352%Search for SEC Filing on Google Icon
2/14/2025Susquehanna International Group LLP128,082$2.25M0.0%+83.5%1.021%Search for SEC Filing on Google Icon
2/14/2025Dimensional Fund Advisors LP272,748$4.78M0.0%-8.0%2.173%Search for SEC Filing on Google Icon
2/13/2025EAM Investors LLC60,243$1.06M0.2%N/A0.480%Search for SEC Filing on Google Icon
2/13/2025Barclays PLC43,472$0.76M0.0%+3.6%0.346%Search for SEC Filing on Google Icon
2/13/2025Renaissance Technologies LLC780,818$13.69M0.0%-5.7%6.222%Search for SEC Filing on Google Icon
2/13/2025Envestnet Asset Management Inc.146,244$2.56M0.0%-34.4%1.165%Search for SEC Filing on Google Icon
2/12/2025Geode Capital Management LLC116,591$2.05M0.0%-2.1%0.929%Search for SEC Filing on Google Icon
2/12/2025O Shaughnessy Asset Management LLC93,576$1.64M0.0%+56.2%0.746%Search for SEC Filing on Google Icon
2/11/2025LPL Financial LLC211,039$3.70M0.0%+301.0%1.682%Search for SEC Filing on Google Icon
2/11/2025Hillsdale Investment Management Inc.14,720$0.26M0.0%+7.3%0.117%Search for SEC Filing on Google Icon
2/11/2025American Century Companies Inc.95,552$1.68M0.0%+50.5%0.761%Search for SEC Filing on Google Icon
2/7/2025HighTower Advisors LLC36,674$0.64M0.0%-30.5%0.293%Search for SEC Filing on Google Icon
2/7/2025Capital Management Corp VA301,585$5.29M0.9%-28.2%2.409%Search for SEC Filing on Google Icon
2/4/2025Bank of New York Mellon Corp74,183$1.30M0.0%+43.9%0.593%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Lifevantage logo
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.
Read More on Lifevantage

Today's Range

Now: $6.97
Low: $6.74
High: $7.15

50 Day Range

MA: $7.92
Low: $6.29
High: $10.19

52 Week Range

Now: $6.97
Low: $5.98
High: $27.38

Volume

142,996 shs

Average Volume

159,027 shs

Market Capitalization

$88.52 million

P/E Ratio

9.05

Dividend Yield

2.62%

Beta

0.3

Who are the company insiders with the largest holdings of Lifevantage?

Lifevantage's top insider investors include:
  1. Carl Aure (CFO)
  2. Darwin Lewis (Director)
  3. Raymond B Greer (Director)
  4. Garry Paul Mauro (Director)
  5. Michael A Beindorff (Director)
Learn More about top insider investors at Lifevantage.

Who are the major institutional investors of Lifevantage?

Lifevantage's top institutional shareholders include:
  1. Capital Management Corp VA — 16.26%
  2. Vanguard Group Inc. — 4.42%
  3. Millennium Management LLC — 1.91%
  4. Envestnet Asset Management Inc. — 0.88%
  5. Two Sigma Investments LP — 0.69%
  6. Jacobs Levy Equity Management Inc. — 0.66%
Learn More about top institutional investors of Lifevantage stock.

Which institutional investors are selling Lifevantage stock?

In the last quarter, LFVN stock was sold by these institutional investors:
  1. Kennedy Capital Management LLC
  2. Millennium Management LLC
  3. Squarepoint Ops LLC
  4. Bank of America Corp DE
  5. Ritholtz Wealth Management
  6. Jacobs Levy Equity Management Inc.
  7. Vanguard Group Inc.
  8. New York State Common Retirement Fund
During the last year, company insiders that have sold Lifevantage company stock include:
  1. Carl Aure (CFO)
  2. Darwin Lewis (Director)
  3. Raymond B Greer (Director)
Learn More investors selling Lifevantage stock.

Which institutional investors are buying Lifevantage stock?

In the previous quarter, LFVN stock was purchased by institutional investors including:
  1. Capital Management Corp VA
  2. SummerHaven Investment Management LLC
  3. Divisadero Street Capital Management LP
  4. Navellier & Associates Inc.
  5. Two Sigma Investments LP
  6. Advyzon Investment Management LLC
  7. AlphaQuest LLC
  8. Belvedere Trading LLC
In the previous year, these company insiders have bought Lifevantage stock:
  1. Carl Aure (CFO)
  2. Darwin Lewis (Director)
Learn More investors buying Lifevantage stock.