PRMB Insider Trading

Insider Ownership Percentage: 58.40%
Insider Buying (Last 12 Months): $3,810,444.48
Insider Selling (Last 12 Months): $1,604,324,988.54

Primo Brands Insider Trading History Chart

This chart shows the insider buying and selling history at Primo Brands by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Primo Brands Share Price & Price History

Current Price: $18.23
Price Change: Price Decrease of -1.091 (-5.65%)
As of 03/20/2026 04:59 PM ET

This chart shows the closing price history over time for PRMB up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Primo Brands Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/13/2025Steven P StanbrookDirectorBuy54,540$16.43$896,092.20181,601View SEC Filing Icon  
11/12/2025Eric J FossCEOBuy4,970$16.15$80,265.50360,036View SEC Filing Icon  
11/11/2025David W. HassCFOBuy15,910$15.71$249,946.1064,745View SEC Filing Icon  
11/11/2025Eric J FossCEOBuy123,049$15.52$1,909,720.48355,066View SEC Filing Icon  
11/10/2025Michael John CramerDirectorBuy5,000$15.73$78,650.0017,762View SEC Filing Icon  
8/14/2025Michael John CramerDirectorBuy4,000$24.46$97,840.0012,762View SEC Filing Icon  
8/13/2025Robbert RietbroekCEOBuy8,285$24.12$199,834.20586,349View SEC Filing Icon  
8/12/2025Steven P StanbrookDirectorBuy12,400$24.04$298,096.00125,025View SEC Filing Icon  
5/12/2025Tony W. LeeDirectorSell50,657,562$31.67$1,604,324,988.54116,210,806View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Primo Brands (NYSE:PRMB)

87.71% of Primo Brands stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at PRMB by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Primo Brands Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
3/20/2026Hsbc Holdings PLC45,881$0.76M0.0%-73.5%0.013%Search for SEC Filing on Google Icon
3/17/2026Rockefeller Capital Management L.P.242,069$3.96M0.0%+2,943.0%0.067%Search for SEC Filing on Google Icon
2/26/2026BDFS Capital LLC14,079$0.23M0.1%N/A0.004%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.328,023$5.36M0.0%+13.5%0.089%Search for SEC Filing on Google Icon
2/18/2026Fuller & Thaler Asset Management Inc.14,454,637$236.33M0.8%+189.5%3.904%Search for SEC Filing on Google Icon
2/18/2026XTX Topco Ltd159,848$2.61M0.1%N/A0.043%Search for SEC Filing on Google Icon
2/18/2026Zimmer Partners LP1,127,654$18.44M0.5%-53.8%0.305%Search for SEC Filing on Google Icon
2/18/2026SummitTX Capital L.P.24,409$0.40M0.0%N/A0.007%Search for SEC Filing on Google Icon
2/18/2026Twinbeech Capital LP125,100$2.05M0.1%-70.0%0.034%Search for SEC Filing on Google Icon
2/18/2026Quadrature Capital Ltd84,885$1.39M0.0%N/A0.023%Search for SEC Filing on Google Icon
2/18/2026Numerai GP LLC39,789$0.65M0.1%N/A0.011%Search for SEC Filing on Google Icon
2/18/2026Occudo Quantitative Strategies LP16,887$0.28M0.0%-65.5%0.005%Search for SEC Filing on Google Icon
2/18/2026One68 Global Capital LLC12,000$0.20M2.3%N/A0.003%Search for SEC Filing on Google Icon
2/18/2026Palisade Capital Management LP1,545,065$25.26M0.7%+2.7%0.417%Search for SEC Filing on Google Icon
2/18/2026Man Group plc1,575,047$25.75M0.0%-46.6%0.425%Search for SEC Filing on Google Icon
2/18/2026IHT Wealth Management LLC28,081$0.46M0.0%+6.6%0.008%Search for SEC Filing on Google Icon
2/18/2026Ionic Capital Management LLC147,438$2.41M0.3%+43.9%0.040%Search for SEC Filing on Google Icon
2/18/2026Gotham Asset Management LLC1,168,999$19.11M0.1%+15.4%0.316%Search for SEC Filing on Google Icon
2/18/2026Engineers Gate Manager LP99,234$1.62M0.0%-66.8%0.027%Search for SEC Filing on Google Icon
2/18/2026CastleKnight Management LP625,600$10.23M0.2%+425.7%0.169%Search for SEC Filing on Google Icon
2/18/2026Cinctive Capital Management LP13,000$0.21M0.0%-71.5%0.004%Search for SEC Filing on Google Icon
2/18/2026Clearline Capital LP2,494,348$40.78M2.0%+2,871.7%0.674%Search for SEC Filing on Google Icon
2/18/2026Cobalt Capital Management Inc.20,000$0.33M0.1%N/A0.005%Search for SEC Filing on Google Icon
2/18/2026Aristotle Capital Boston LLC424,169$6.94M0.4%+441.5%0.115%Search for SEC Filing on Google Icon
2/18/2026Balyasny Asset Management L.P.248,477$4.06M0.0%+36.6%0.067%Search for SEC Filing on Google Icon
2/18/2026Boothbay Fund Management LLC268,558$4.39M0.1%+44.6%0.073%Search for SEC Filing on Google Icon
2/17/2026Freestone Grove Partners LP13,343$0.22M0.0%-97.9%0.004%Search for SEC Filing on Google Icon
2/17/2026Nexpoint Asset Management L.P.72,000$1.18M0.1%N/A0.019%Search for SEC Filing on Google Icon
2/17/2026Polar Asset Management Partners Inc.600,700$9.82M0.1%N/A0.162%Search for SEC Filing on Google Icon
2/17/2026Steinberg Asset Management LLC100,361$1.64M1.2%-42.9%0.027%Search for SEC Filing on Google Icon
2/17/2026AQR Capital Management LLC69,172$1.13M0.0%-11.9%0.019%Search for SEC Filing on Google Icon
2/17/2026Troluce Capital Advisors LLC956,000$15.63M9.9%+91.2%0.258%Search for SEC Filing on Google Icon
2/17/2026Fund 1 Investments LLC65,000$1.06M0.1%N/A0.018%Search for SEC Filing on Google Icon
2/17/2026Cetera Investment Advisers128,052$2.09M0.0%+53.0%0.035%Search for SEC Filing on Google Icon
2/17/2026Lazard Asset Management LLC23,278$0.38M0.0%-72.2%0.006%Search for SEC Filing on Google Icon
2/17/2026Coliseum Capital Management LLC1,216,361$19.89M1.6%N/A0.328%Search for SEC Filing on Google Icon
2/17/2026Jain Global LLC230,864$3.78M0.0%N/A0.062%Search for SEC Filing on Google Icon
2/17/2026Park West Asset Management LLC1,250,000$20.44M1.7%-21.9%0.338%Search for SEC Filing on Google Icon
2/17/2026Samjo Management LLC272,975$4.46M1.7%+159.9%0.074%Search for SEC Filing on Google Icon
2/17/2026Pertento Partners LLP4,532,036$74.10M7.0%+60.8%1.224%Search for SEC Filing on Google Icon
2/17/2026Amundi396,580$6.48M0.0%-32.2%0.107%Search for SEC Filing on Google Icon
2/17/2026Jump Financial LLC10,558$0.17M0.0%N/A0.003%Search for SEC Filing on Google Icon
2/17/2026Price T Rowe Associates Inc. MD203,594$3.33M0.0%-57.8%0.055%Search for SEC Filing on Google Icon
2/17/2026Osaic Holdings Inc.9,943$0.16M0.0%-49.4%0.003%Search for SEC Filing on Google Icon
2/17/2026Public Employees Retirement System of Ohio77,276$1.26M0.0%-3.7%0.021%Search for SEC Filing on Google Icon
2/17/2026California State Teachers Retirement System233,522$3.82M0.0%+1.5%0.063%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.116,670$1.91M0.0%-47.4%0.032%Search for SEC Filing on Google Icon
2/17/2026State of Wisconsin Investment Board187,957$3.07M0.0%-14.3%0.051%Search for SEC Filing on Google Icon
2/17/2026Captrust Financial Advisors20,877$0.34M0.0%+6.8%0.006%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada57,624$0.94M0.0%-92.1%0.016%Search for SEC Filing on Google Icon
2/17/2026One Rock Capital Partners LLC116,210,806$1.90B100.0%N/A31.384%Search for SEC Filing on Google Icon
2/17/2026Militia Capital Partners LP12,200$0.20M0.1%N/A0.003%Search for SEC Filing on Google Icon
2/17/2026Aster Capital Management DIFC Ltd19,264$0.32M0.1%N/A0.005%Search for SEC Filing on Google Icon
2/17/2026Kettle Hill Capital Management LLC373,503$6.11M1.4%N/A0.101%Search for SEC Filing on Google Icon
2/16/2026Vanguard Personalized Indexing Management LLC30,386$0.50M0.0%+21.0%0.008%Search for SEC Filing on Google Icon
2/16/2026PEAK6 LLC52,899$0.87M0.0%N/A0.015%Search for SEC Filing on Google Icon
2/16/2026Maven Securities LTD36,267$0.59M0.0%+44.0%0.010%Search for SEC Filing on Google Icon
2/16/2026Fort Point Capital Partners LLC57,961$0.95M0.1%-50.0%0.016%Search for SEC Filing on Google Icon
2/16/2026Bullseye Asset Management LLC300,445$4.91M2.6%+5.3%0.081%Search for SEC Filing on Google Icon
2/13/2026FORA Capital LLC87,076$1.42M0.2%+50.8%0.024%Search for SEC Filing on Google Icon
2/13/2026Maverick Capital Ltd.44,083$0.72M0.0%-97.4%0.012%Search for SEC Filing on Google Icon
2/13/2026Marshall Wace LLP250,427$4.09M0.0%N/A0.068%Search for SEC Filing on Google Icon
2/13/2026The Manufacturers Life Insurance Company 62,222$1.02M0.0%+4.6%0.017%Search for SEC Filing on Google Icon
2/13/2026Samjo Management LLC272,975$4.46M1.8%+159.9%0.074%Search for SEC Filing on Google Icon
2/13/2026Onex Canada Asset Management Inc.45,093$0.74M0.1%-11.2%0.012%Search for SEC Filing on Google Icon
2/13/2026Rubric Capital Management LP3,628,815$59.33M0.7%N/A0.980%Search for SEC Filing on Google Icon
2/13/2026Quarry LP2,380$39K0.0%+516.6%0.001%Search for SEC Filing on Google Icon
2/13/2026Bank of Nova Scotia630,000$10.30M0.0%N/A0.170%Search for SEC Filing on Google Icon
2/13/2026Morgan Stanley4,850,797$79.31M0.0%+125.3%1.310%Search for SEC Filing on Google Icon
2/13/2026First Trust Advisors LP2,428,186$39.70M0.0%+3.4%0.656%Search for SEC Filing on Google Icon
2/13/2026Alyeska Investment Group L.P.6,219,575$101.69M0.3%+622.5%1.680%Search for SEC Filing on Google Icon
2/13/2026Charles Schwab Investment Management Inc.1,489,681$24.36M0.0%+0.1%0.402%Search for SEC Filing on Google Icon
2/13/2026Police & Firemen s Retirement System of New Jersey112,192$1.83M0.0%-1.4%0.030%Search for SEC Filing on Google Icon
2/13/2026State Street Corp4,426,155$72.37M0.0%+0.3%1.195%Search for SEC Filing on Google Icon
2/13/2026Boston Partners5,332,521$87.21M0.1%-1.5%1.440%Search for SEC Filing on Google Icon
2/13/2026Clarkston Capital Partners LLC3,476,460$56.84M1.3%+52.8%0.939%Search for SEC Filing on Google Icon
2/13/2026Caitong International Asset Management Co. Ltd2,374$39K0.1%+21,481.8%0.001%Search for SEC Filing on Google Icon
2/13/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC880,620$14.40M0.0%+18.9%0.238%Search for SEC Filing on Google Icon
2/13/2026Wells Fargo & Company MN31,041$0.51M0.0%+3.5%0.008%Search for SEC Filing on Google Icon
2/12/2026Federation des caisses Desjardins du Quebec69,085$1.13M0.0%+16.3%0.019%Search for SEC Filing on Google Icon
2/12/2026HRT Financial LP812,020$13.28M0.0%+6,832.0%0.219%Search for SEC Filing on Google Icon
2/12/2026Quantum Portfolio Management LLC13,824$0.23M0.1%N/A0.004%Search for SEC Filing on Google Icon
2/12/2026Hilton Capital Management LLC193,034$3.16M0.2%+33.2%0.052%Search for SEC Filing on Google Icon
2/12/2026State Board of Administration of Florida Retirement System125,459$2.05M0.0%+27.8%0.034%Search for SEC Filing on Google Icon
2/12/2026Dimensional Fund Advisors LP146,938$2.40M0.0%-50.2%0.040%Search for SEC Filing on Google Icon
2/12/2026Ensign Peak Advisors Inc22,112$0.36M0.0%+26.5%0.006%Search for SEC Filing on Google Icon
2/12/2026Cruiser Capital Advisors LLC10,000$0.16M0.1%N/A0.003%Search for SEC Filing on Google Icon
2/12/2026New York State Common Retirement Fund637,983$10.43M0.0%+13.9%0.172%Search for SEC Filing on Google Icon
2/12/2026Fuller & Thaler Asset Management Inc.14,454,637$236.33M0.8%+189.5%3.904%Search for SEC Filing on Google Icon
2/12/2026Brown Brothers Harriman & Co.68,130$1.11M0.0%+7.9%0.018%Search for SEC Filing on Google Icon
2/12/2026Swiss National Bank478,751$7.83M0.0%+1.8%0.129%Search for SEC Filing on Google Icon
2/12/2026Great Lakes Advisors LLC59,901$0.98M0.0%-29.5%0.016%Search for SEC Filing on Google Icon
2/12/2026Nuveen LLC1,533,488$25.07M0.0%-37.7%0.414%Search for SEC Filing on Google Icon
2/12/2026Xponance LLC13,114$0.21M0.0%+4.2%0.004%Search for SEC Filing on Google Icon
2/11/2026Picton Mahoney Asset Management2,153$35K0.0%+65.2%0.001%Search for SEC Filing on Google Icon
2/11/2026Truepoint Inc.15,980$0.26M0.0%N/A0.004%Search for SEC Filing on Google Icon
2/11/2026Heartland Advisors Inc.477,100$7.80M0.4%+96.1%0.129%Search for SEC Filing on Google Icon
2/11/2026Deutsche Bank AG1,821,652$29.78M0.0%+8,310.6%0.492%Search for SEC Filing on Google Icon
2/11/2026Gaddis Premier Wealth Advisors LLC11,276$0.18M0.1%N/A0.003%Search for SEC Filing on Google Icon
2/11/2026Fox Run Management L.L.C.57,535$0.94M0.1%-7.4%0.016%Search for SEC Filing on Google Icon
Data available starting January 2016

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Primo Brands logo
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.
Read More on Primo Brands

Today's Range

Now: $18.23
Low: $18.18
High: $19.30

50 Day Range

MA: $19.72
Low: $18.14
High: $23.00

52 Week Range

Now: $18.23
Low: $14.36
High: $35.85

Volume

8,873,856 shs

Average Volume

6,194,185 shs

Market Capitalization

$6.62 billion

P/E Ratio

121.53

Dividend Yield

2.02%

Beta

0.61

Who are the company insiders with the largest holdings of Primo Brands?

Primo Brands' top insider shareholders include:
  1. Tony W Lee (Director)
  2. Robbert Rietbroek (CEO)
  3. Eric J Foss (CEO)
  4. Steven P Stanbrook (Director)
  5. David W Hass (CFO)
  6. Michael John Cramer (Director)
Learn More about top insider investors at Primo Brands.

Who are the major institutional investors of Primo Brands?

Primo Brands' top institutional investors include:
  1. One Rock Capital Partners LLC — 31.38%
  2. Vanguard Group Inc. — 6.22%
  3. Fuller & Thaler Asset Management Inc. — 3.90%
  4. Fuller & Thaler Asset Management Inc. — 3.90%
  5. William Blair Investment Management LLC — 3.41%
  6. Alyeska Investment Group L.P. — 1.68%
Learn More about top institutional investors of Primo Brands stock.

Which institutional investors are selling Primo Brands stock?

In the last quarter, PRMB stock was sold by these institutional investors:
  1. Assenagon Asset Management S.A.
  2. Maverick Capital Ltd.
  3. Man Group plc
  4. Zimmer Partners LP
  5. Nuveen LLC
  6. Royal Bank of Canada
  7. Freestone Grove Partners LP
  8. LPL Financial LLC

Which institutional investors are buying Primo Brands stock?

In the previous quarter, PRMB stock was acquired by institutional investors including:
  1. One Rock Capital Partners LLC
  2. Fuller & Thaler Asset Management Inc.
  3. Fuller & Thaler Asset Management Inc.
  4. Alyeska Investment Group L.P.
  5. Norges Bank
  6. Rubric Capital Management LP
  7. Morgan Stanley
  8. Clearline Capital LP
Within the previous year, these company insiders have bought Primo Brands stock:
  1. Tony W Lee (Director)
  2. Robbert Rietbroek (CEO)
  3. Eric J Foss (CEO)
  4. Steven P Stanbrook (Director)
  5. David W Hass (CFO)
Learn More investors buying Primo Brands stock.