PRMB Insider Trading

Insider Ownership Percentage: 58.40%
Insider Buying (Last 12 Months): $3,810,444.48
Insider Selling (Last 12 Months): $1,604,324,988.54

Primo Brands Insider Trading History Chart

This chart shows the insider buying and selling history at Primo Brands by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Primo Brands Share Price & Price History

Current Price: $16.22
Price Change: Price Decrease of -0.32 (-1.93%)
As of 12/4/2025 04:59 PM ET

This chart shows the closing price history over time for PRMB up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Primo Brands Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
11/13/2025Steven P StanbrookDirectorBuy54,540$16.43$896,092.20181,601View SEC Filing Icon  
11/12/2025Eric J FossCEOBuy4,970$16.15$80,265.50360,036View SEC Filing Icon  
11/11/2025David W. HassCFOBuy15,910$15.71$249,946.1064,745View SEC Filing Icon  
11/11/2025Eric J FossCEOBuy123,049$15.52$1,909,720.48355,066View SEC Filing Icon  
11/10/2025Michael John CramerDirectorBuy5,000$15.73$78,650.0017,762View SEC Filing Icon  
8/14/2025Michael John CramerDirectorBuy4,000$24.46$97,840.0012,762View SEC Filing Icon  
8/13/2025Robbert RietbroekCEOBuy8,285$24.12$199,834.20586,349View SEC Filing Icon  
8/12/2025Steven P StanbrookDirectorBuy12,400$24.04$298,096.00125,025View SEC Filing Icon  
5/12/2025Tony W. LeeDirectorSell50,657,562$31.67$1,604,324,988.54116,210,806View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Primo Brands (NYSE:PRMB)

87.71% of Primo Brands stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at PRMB by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Primo Brands Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
12/2/2025Swiss Life Asset Management Ltd11,351$0.25M0.0%+66.9%0.003%Search for SEC Filing on Google Icon
11/26/2025JPMorgan Chase & Co.3,698,550$81.74M0.0%+25.5%0.999%Search for SEC Filing on Google Icon
11/20/2025Maven Securities LTD25,187$0.56M0.0%+17.4%0.007%Search for SEC Filing on Google Icon
11/18/2025Advisory Services Network LLC3,345$74K0.0%N/A0.001%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP67,903$1.50M0.0%+31.5%0.018%Search for SEC Filing on Google Icon
11/17/2025Zimmer Partners LP2,439,062$53.90M1.2%+3.8%0.659%Search for SEC Filing on Google Icon
11/17/2025Alyeska Investment Group L.P.860,888$19.03M0.1%-61.8%0.232%Search for SEC Filing on Google Icon
11/17/2025Strategic Wealth Partners Ltd.74,743$1.65M0.1%+23.2%0.020%Search for SEC Filing on Google Icon
11/17/2025Samlyn Capital LLC7,730,548$170.85M2.4%-1.2%2.088%Search for SEC Filing on Google Icon
11/17/2025Scopia Capital Management LP979,216$21.64M2.7%-11.9%0.264%Search for SEC Filing on Google Icon
11/17/2025Polymer Capital Management US LLC62,355$1.38M0.1%N/A0.017%Search for SEC Filing on Google Icon
11/17/2025Qube Research & Technologies Ltd3,654,856$80.77M0.1%+145.8%0.987%Search for SEC Filing on Google Icon
11/17/2025Palestra Capital Management LLC5,061,089$111.85M3.6%-19.3%1.367%Search for SEC Filing on Google Icon
11/17/2025Paloma Partners Management Co30,000$0.66M0.1%N/A0.008%Search for SEC Filing on Google Icon
11/17/2025Park West Asset Management LLC1,600,000$35.36M3.0%N/A0.432%Search for SEC Filing on Google Icon
11/17/2025Nomura Holdings Inc.34,370$0.76M0.0%-552.2%0.009%Search for SEC Filing on Google Icon
11/17/2025National Bank of Canada FI6,372$0.14M0.0%-96.4%0.002%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.60,177$1.33M0.0%+48.7%0.016%Search for SEC Filing on Google Icon
11/17/2025Ionic Capital Management LLC102,438$2.26M0.2%+265.9%0.028%Search for SEC Filing on Google Icon
11/17/2025Holocene Advisors LP2,495,912$55.16M0.1%N/A0.674%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC1,013,320$22.39M0.1%+14,755.9%0.274%Search for SEC Filing on Google Icon
11/17/2025Fort Point Capital Partners LLC115,922$2.56M0.3%-41.4%0.031%Search for SEC Filing on Google Icon
11/17/2025Delta Global Management LP102,375$2.26M0.2%N/A0.028%Search for SEC Filing on Google Icon
11/17/2025Cinctive Capital Management LP45,670$1.01M0.0%-79.7%0.012%Search for SEC Filing on Google Icon
11/17/2025Clearline Capital LP83,938$1.86M0.1%N/A0.023%Search for SEC Filing on Google Icon
11/17/2025Bamco Inc. NY2,252,512$49.78M0.1%+1,128.1%0.608%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE4,653,147$102.84M0.0%-9.5%1.257%Search for SEC Filing on Google Icon
11/17/2025Boothbay Fund Management LLC185,687$4.10M0.1%-184.6%0.050%Search for SEC Filing on Google Icon
11/17/2025Aristotle Capital Boston LLC78,325$1.73M0.1%N/A0.021%Search for SEC Filing on Google Icon
11/17/2025Algert Global LLC75,900$1.68M0.0%-59.1%0.020%Search for SEC Filing on Google Icon
11/17/2025Alliancebernstein L.P.4,986,275$110.20M0.0%-15.0%1.347%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.5,090,613$112.50M0.0%+3.6%1.375%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC83,372$1.84M0.0%-61.1%0.023%Search for SEC Filing on Google Icon
11/14/2025Creative Planning22,501$0.50M0.0%-45.2%0.006%Search for SEC Filing on Google Icon
11/14/2025Viking Global Investors LP23,033,970$509.05M1.3%+17.5%6.221%Search for SEC Filing on Google Icon
11/14/2025Lazard Asset Management LLC83,601$1.85M0.0%+476.6%0.023%Search for SEC Filing on Google Icon
11/14/2025Ancora Advisors LLC7,020$0.16M0.0%-96.3%0.002%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.876,949$19.38M0.0%+18.5%0.237%Search for SEC Filing on Google Icon
11/14/2025Amundi584,993$12.58M0.0%N/A0.158%Search for SEC Filing on Google Icon
11/14/2025Troluce Capital Advisors LLC500,000$11.05M1.5%N/A0.135%Search for SEC Filing on Google Icon
11/14/2025Caisse de depot et placement du Quebec202,500$4.48M0.0%N/A0.055%Search for SEC Filing on Google Icon
11/14/2025Burkehill Global Management LP1,000,000$22.10M1.3%-33.3%0.270%Search for SEC Filing on Google Icon
11/14/2025Man Group plc2,948,565$65.16M0.1%+294.2%0.796%Search for SEC Filing on Google Icon
11/14/2025Occudo Quantitative Strategies LP48,890$1.08M0.1%-66.4%0.013%Search for SEC Filing on Google Icon
11/14/2025California State Teachers Retirement System230,150$5.09M0.0%-6.6%0.062%Search for SEC Filing on Google Icon
11/14/2025Steinberg Asset Management LLC175,650$3.88M2.8%+79.5%0.047%Search for SEC Filing on Google Icon
11/14/2025Shay Capital LLC9,400$0.21M0.0%-69.1%0.003%Search for SEC Filing on Google Icon
11/14/2025Nitorum Capital L.P.807,547$17.85M3.1%-34.2%0.218%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC740,566$16.37M0.0%-47.4%0.200%Search for SEC Filing on Google Icon
11/14/2025Advocacy Wealth Management LLC41,330$0.91M0.0%N/A0.011%Search for SEC Filing on Google Icon
11/14/2025Ghisallo Capital Management LLC250,000$5.53M0.2%-91.7%0.068%Search for SEC Filing on Google Icon
11/14/2025Caption Management LLC1,200$27K0.0%N/A0.000%Search for SEC Filing on Google Icon
11/14/2025Squarepoint Ops LLC3,611,803$79.82M0.1%+30.5%0.975%Search for SEC Filing on Google Icon
11/14/2025South Street Advisors LLC398,391$8.80M1.2%+4.6%0.108%Search for SEC Filing on Google Icon
11/14/2025Prudential PLC48,026$1.06M0.0%N/A0.013%Search for SEC Filing on Google Icon
11/14/2025Simcoe Capital Management LLC1,426,785$31.53M4.6%N/A0.385%Search for SEC Filing on Google Icon
11/14/2025Onex Canada Asset Management Inc.50,790$1.12M0.1%+15.5%0.014%Search for SEC Filing on Google Icon
11/14/2025Brown Brothers Harriman & Co.63,166$1.40M0.0%+12.9%0.017%Search for SEC Filing on Google Icon
11/14/2025FORA Capital LLC57,732$1.28M0.2%-16.9%0.016%Search for SEC Filing on Google Icon
11/14/2025Glenmede Investment Management LP20,860$0.46M0.0%+10.9%0.006%Search for SEC Filing on Google Icon
11/13/2025Boston Partners5,416,059$119.69M0.1%-33.0%1.463%Search for SEC Filing on Google Icon
11/13/2025Arrowstreet Capital Limited Partnership10,433$0.23M0.0%-80.9%0.003%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.289,008$6.39M0.0%-4.2%0.078%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.521,882$11.53M0.0%+16.8%0.141%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG2,514,675$55.57M0.0%+174.2%0.679%Search for SEC Filing on Google Icon
11/13/2025Pertento Partners LLP2,818,495$62.29M7.2%+5.9%0.761%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets314,504$6.95M0.0%-19.1%0.085%Search for SEC Filing on Google Icon
11/13/2025Mackenzie Financial Corp75,256$1.66M0.0%-10.6%0.020%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.14,907$0.33M0.0%-7.4%0.004%Search for SEC Filing on Google Icon
11/13/2025Magnetar Financial LLC261,417$5.78M0.0%-16.8%0.071%Search for SEC Filing on Google Icon
11/13/2025Ceredex Value Advisors LLC404,650$8.94M0.2%-70.9%0.109%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc960,582$21.23M0.0%+28.1%0.259%Search for SEC Filing on Google Icon
11/13/2025Vestcor Inc63,614$1.41M0.0%-63.8%0.017%Search for SEC Filing on Google Icon
11/13/2025Clarkston Capital Partners LLC2,275,155$50.28M1.1%N/A0.614%Search for SEC Filing on Google Icon
11/13/2025Swiss National Bank470,451$10.40M0.0%-6.5%0.127%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.221,843$4.90M0.0%-18.8%0.060%Search for SEC Filing on Google Icon
11/13/2025Jefferies Financial Group Inc.119,165$2.63M0.0%-44.5%0.032%Search for SEC Filing on Google Icon
11/13/2025Dynamic Technology Lab Private Ltd26,875$0.59M0.1%N/A0.007%Search for SEC Filing on Google Icon
11/13/2025Parallel Advisors LLC1,513$33K0.0%-41.5%0.000%Search for SEC Filing on Google Icon
11/13/2025Natixis Advisors LLC31,586$0.70M0.0%+144.9%0.009%Search for SEC Filing on Google Icon
11/13/2025Blair William & Co. IL10,968$0.24M0.0%-76.7%0.003%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP2,348,277$51.90M0.0%+25.5%0.634%Search for SEC Filing on Google Icon
11/12/2025Gabelli Funds LLC115,321$2.55M0.0%-1.2%0.031%Search for SEC Filing on Google Icon
11/12/2025Orion Porfolio Solutions LLC33,959$0.75M0.0%-11.8%0.009%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP294,895$6.52M0.0%-85.0%0.080%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.146,126$3.23M0.0%-98.3%0.039%Search for SEC Filing on Google Icon
11/12/2025CI Investments Inc.9,822$0.22M0.0%-11.9%0.003%Search for SEC Filing on Google Icon
11/12/2025William Blair Investment Management LLC11,834,384$261.54M0.7%+11.6%3.168%Search for SEC Filing on Google Icon
11/12/2025Choreo LLC11,903$0.26M0.0%N/A0.003%Search for SEC Filing on Google Icon
11/12/2025Advisor OS LLC10,357$0.23M0.0%N/A0.003%Search for SEC Filing on Google Icon
11/12/2025AlphaCore Capital LLC59,818$1.32M0.0%-28.3%0.016%Search for SEC Filing on Google Icon
11/12/2025Neumeier Poma Investment Counsel LLC1,000,956$22.12M1.8%+2.7%0.268%Search for SEC Filing on Google Icon
11/12/2025US Bancorp DE2,948$65K0.0%+47.2%0.001%Search for SEC Filing on Google Icon
11/12/2025Fox Run Management L.L.C.62,123$1.37M0.2%+51.0%0.017%Search for SEC Filing on Google Icon
11/10/2025Cary Street Partners Financial LLC17,650$0.39M0.0%-19.6%0.005%Search for SEC Filing on Google Icon
11/10/2025Vestmark Advisory Solutions Inc.54,683$1.21M0.0%-40.1%0.015%Search for SEC Filing on Google Icon
11/7/2025King Luther Capital Management Corp171,401$3.79M0.0%+77.8%0.046%Search for SEC Filing on Google Icon
11/7/2025Heartland Advisors Inc.243,297$5.38M0.3%N/A0.065%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.21,975,673$485.66M0.0%-1.0%5.883%Search for SEC Filing on Google Icon
11/7/2025JPMorgan Chase & Co.3,698,550$81.74M0.0%+25.5%0.990%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Primo Brands logo
Primo Brands Corp. is a branded beverage company, which focuses on healthy hydration. It delivers sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in the United States and Canada. The company provides water filtration units for home and business consumers across North America. It also offers reusable packaging, helping to reduce waste through its reusable, multi-serve bottles and innovative brand packaging portfolio, which includes recycled plastic, aluminum and glass. Primo Brands was founded in 2024 and is headquartered in Tampa, FL.
Read More on Primo Brands

Today's Range

Now: $16.22
Low: $16.16
High: $16.74

50 Day Range

MA: $19.46
Low: $14.45
High: $22.66

52 Week Range

Now: $16.22
Low: $14.36
High: $35.85

Volume

6,024,146 shs

Average Volume

12,518,660 shs

Market Capitalization

$6.01 billion

P/E Ratio

N/A

Dividend Yield

2.42%

Beta

0.64

Who are the company insiders with the largest holdings of Primo Brands?

Primo Brands' top insider shareholders include:
  1. Tony W Lee (Director)
  2. Robbert Rietbroek (CEO)
  3. Eric J Foss (CEO)
  4. Steven P Stanbrook (Director)
  5. David W Hass (CFO)
  6. Michael John Cramer (Director)
Learn More about top insider investors at Primo Brands.

Who are the major institutional investors of Primo Brands?

Primo Brands' top institutional investors include:
  1. Viking Global Investors LP — 6.22%
  2. Vanguard Group Inc. — 5.88%
  3. William Blair Investment Management LLC — 3.17%
  4. Samlyn Capital LLC — 2.09%
  5. Boston Partners — 1.46%
  6. Ameriprise Financial Inc. — 1.37%
Learn More about top institutional investors of Primo Brands stock.

Which institutional investors are selling Primo Brands stock?

In the last quarter, PRMB stock was sold by these institutional investors:
  1. Victory Capital Management Inc.
  2. Ghisallo Capital Management LLC
  3. Boston Partners
  4. Dimensional Fund Advisors LP
  5. Alyeska Investment Group L.P.
  6. Palestra Capital Management LLC
  7. Ceredex Value Advisors LLC
  8. Alliancebernstein L.P.

Which institutional investors are buying Primo Brands stock?

In the previous quarter, PRMB stock was acquired by institutional investors including:
  1. Viking Global Investors LP
  2. Holocene Advisors LP
  3. Clarkston Capital Partners LLC
  4. Assenagon Asset Management S.A.
  5. Man Group plc
  6. Qube Research & Technologies Ltd
  7. Bamco Inc. NY
  8. Park West Asset Management LLC
Within the previous year, these company insiders have bought Primo Brands stock:
  1. Tony W Lee (Director)
  2. Robbert Rietbroek (CEO)
  3. Eric J Foss (CEO)
  4. Steven P Stanbrook (Director)
  5. David W Hass (CFO)
Learn More investors buying Primo Brands stock.