REVB Insider Trading

Revolution Beauty is a multi-brand, multi-category, multi-channel, mass beauty innovator with proven global scale. Since its foundation by Adam Minto and Tom Allsworth in 2014, the Group has grown rapidly by establishing a retail footprint of c. 11,000 doors across leading retail chains in the UK, USA and internationally. This is complemented by a fast-growing digital business, including its direct to consumer website and an increasing number of global digital partners. The Group is recognised as one of the fastest product innovators in the accessible beauty market, and is challenging the established order by rapidly developing and launching new products to take advantage of new market trends, promoting brand awareness via social influencer marketing, its own social media following of 6.3 million, and by providing high quality products at prices substantially lower than beauty prestige competitors. At its core, the Group is committed to inclusivity and diversity and offers cosmetics shades for every skin colour and across every price point. Its product ranges are 100% cruelty free and mostly vegan, while sustainable and recyclable packaging is used wherever possible. The Group currently employs over 400 people, as at September 2022, and operates from offices in the UK, USA, Poland, Germany and New Zealand. It also has warehouse facilities in the UK, USA and Australia.