Howard Friedman joined Utz in December 2022 and serves as the Company’s Chief Executive Officer. Mr. Friedman has over 25 years of experience in the food and beverage industry, leading some of America’s most iconic brands, including PEBBLES™ cereal, PHILADELPHIA™ cream cheese, Oscar Mayer™, LUNCHABLES™, and KRAFT®. He has a proven track record of profitably growing businesses and market share through world-class marketing. Further, he has deep experience in new business integration, commercial execution, and value creation.
Before joining Utz, Mr. Friedman served as the Chief Operations Officer of Post Holdings, Inc., from 2021 to 2022 with direct supervision of procurement, environmental health & safety, as well as responsibility for diversity, inclusion, and sustainability. Prior to his role as COO, Mr. Friedman served as President and CEO of Post Consumer Brands, its flagship cereal business, from 2018 to 2021.
While at The Kraft Heinz Company, Mr. Friedman served in roles of increasing responsibility for over 20 years, gaining extensive experience in consumer products and culminating in his role as Executive Vice President, Refrigerated, leading Kraft’s most prominent business unit.
Mr. Friedman began his career in the United States Army, serving in the United States and overseas, completing his service as a Captain. He holds a B.A. from Dickinson College and an M.B.A. in Marketing and Finance from New York University’s Stern School of Business.
What is Howard A. Friedman's net worth?
The estimated net worth of Howard A. Friedman is at least $704.08 thousand as of November 3rd, 2025. Friedman owns 66,298 shares of Utz Brands stock worth more than $704,085 as of February 4th. This net worth approximation does not reflect any other investments that Friedman may own. Additionally, Friedman receives a salary of $1,740,000.00 as CEO at Utz Brands. Learn More about Howard A. Friedman's net worth.
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Has Howard A. Friedman been buying or selling shares of Utz Brands?
Howard A. Friedman has not been actively trading shares of Utz Brands during the last ninety days. Most recently, on Monday, November 3rd, Howard A. Friedman bought 7,200 shares of Utz Brands stock. The stock was acquired at an average cost of $10.58 per share, with a total value of $76,176.00. Following the completion of the transaction, the chief executive officer now directly owns 66,298 shares of the company's stock, valued at $701,432.84. Learn More on Howard A. Friedman's trading history.
Who are Utz Brands' active insiders?
Utz Brands' insider roster includes John Altmeyer (Director), Timothy Brown (Director), Christina Choi (Director), Chinh Chu (Major Shareholder), Roger Deromedi (Director), Antonio Fernandez (Director), Howard Friedman (CEO), Jason Giordano (Director), Bruce Lindeman (Director), Dylan Lissette (Chairperson; Director), Mark Schreiber (Executive Vice President, Sales & Chief Customer Officer), Theresa Shea (EVP, General Counsel & Corporate Secretary), Todd Staub (CAO), and William Werzyn, JR. (Director). Learn More on Utz Brands' active insiders.
Are insiders buying or selling shares of Utz Brands?
In the last twelve months, Utz Brands insiders bought shares 15 times. They purchased a total of 110,233 shares worth more than $1,171,211.46. In the last twelve months, insiders at the sold shares 2 times. They sold a total of 501,741 shares worth more than $6,724,641.09. The most recent insider tranaction occured on November, 24th when Major Shareholder Series R Of Um Partners, Llc bought 1,406 shares worth more than $13,371.06. Insiders at Utz Brands own 16.3% of the company.
Learn More about insider trades at Utz Brands. Information on this page was last updated on 11/24/2025.
