Jane Prior Biography and Net Worth

CMO of Vita Coco

Ms. Prior has served as Vita Coco’s Chief Marketing Officer since April 2019. Ms. Prior has previously held various other marketing positions at Vita Coco since 2009, including Vice President, US Marketing from 2011 to 2014, and EVP, Global Brand Strategy & Development from August 2014 to March 2019. Prior to her time with Vita Coco, Ms. Prior served as Director of Marketing for the New York Red Bulls, a Major League Soccer team, from 2006 to 2008, and as Manager of Marketing and Communications at Maxim Sports Marketing from 2002 to 2006. In 2019, Ms. Prior was included on the Forbes “CMO Next” List. Ms. Prior holds a Bachelor of Commerce from University College Dublin and a MA in Business Studies from the Michael Smurfit Graduate School of Business at University College Dublin.

What is Jane Prior's net worth?: The estimated net worth of Jane Prior is at least $6.65 million as of October 29th, 2025. Prior owns 123,666 shares of Vita Coco stock worth more than $6,651,994 as of December 4th. This net worth evaluation does not reflect any other investments that Prior may own. Learn More about Jane Prior's net worth.
How old is Jane Prior?: Prior is currently 45 years old. There are 6 older executives and no younger executives at Vita Coco. The oldest executive at Vita Coco is Mr. Martin F. Roper, CEO & Director, who is 61 years old. Learn More on Jane Prior's age.
How do I contact Jane Prior?: The corporate mailing address for Prior and other Vita Coco executives is , , . Vita Coco can also be reached via phone at 212-206-0763 and via email at [email protected]. Learn More on Jane Prior's contact information.
Has Jane Prior been buying or selling shares of Vita Coco?: Over the course of the past ninety days, Jane Prior has sold $452,400.00 in Vita Coco stock. Most recently, Jane Prior sold 10,000 shares of the business's stock in a transaction on Wednesday, October 29th. The shares were sold at an average price of $45.24, for a transaction totalling $452,400.00. Following the completion of the sale, the chief marketing officer now directly owns 123,666 shares of the company's stock, valued at $5,594,649.84. Learn More on Jane Prior's trading history.
Who are Vita Coco's active insiders?: Vita Coco's insider roster includes Corey Baker (CFO), Jonathan Burth (COO), Michael Kirban (Insider), Ira Liran (Director), Eric Melloul (Director), Jane Prior (CMO), Rowena Ricalde (CAO), Martin Roper (CEO), Martin Roper (CEO), Kenneth Sadowsky (Director), Es Van (Insider), and John Zupo (Director). Learn More on Vita Coco's active insiders.
Are insiders buying or selling shares of Vita Coco?: In the last year, insiders at the sold shares 93 times. They sold a total of 7,808,985 shares worth more than $294,801,156.58. The most recent insider tranaction occured on November, 24th when Director Ira Liran sold 25,381 shares worth more than $1,276,410.49. Insiders at Vita Coco own 32.3% of the company. Learn More about insider trades at Vita Coco.
Information on this page was last updated on 11/24/2025.

Jane Prior Insider Trading History at Vita Coco

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
10/29/2025	Sell	10,000	$45.24	$452,400.00	123,666
9/17/2025	Sell	10,000	$42.04	$420,400.00	123,666
9/12/2025	Sell	10,000	$40.00	$400,000.00	123,666
7/1/2025	Sell	10,000	$37.07	$370,700.00	134,188
6/18/2025	Sell	10,000	$35.12	$351,200.00	134,188
12/11/2024	Sell	2,474	$37.02	$91,587.48	130,751
12/4/2024	Sell	3,638	$37.04	$134,751.52	130,751
11/21/2024	Sell	3,888	$37.01	$143,894.88	131,834
6/18/2024	Sell	364	$30.00	$10,920.00	131,834
6/14/2024	Sell	2,935	$30.06	$88,226.10	131,834
11/29/2023	Sell	1,205	$28.84	$34,752.20	121,893
11/2/2023	Sell	7,000	$30.03	$210,210.00	123,098
9/19/2023	Sell	34,746	$27.06	$940,226.76	123,098
9/14/2023	Sell	45,091	$29.65	$1,336,948.15	123,098
11/29/2022	Sell	1,149	$11.29	$12,972.21	117,184
8/17/2022	Sell	18,655	$15.31	$285,608.05	118,333

Jane Prior Buying and Selling Activity at Vita Coco

Vita Coco Company Overview

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. The company offers coconut oil and coconut milk; juice; Runa, a plant-based energy drink; packaged water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It also provides private label coconut water and oil to retailers. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.

Today's Range

Now: $53.79

$53.63

$54.97

50 Day Range

MA: $44.32

$39.07

$54.65

2 Week Range

Now: $53.79

$25.79

$55.09

Volume

454,618 shs

Average Volume

897,016 shs

Market Capitalization

$3.06 billion

P/E Ratio

46.77

Dividend Yield

N/A

Beta

0.37

Jane Prior Biography and Net Worth

What is Jane Prior's net worth?

How old is Jane Prior?

How do I contact Jane Prior?

Has Jane Prior been buying or selling shares of Vita Coco?

Who are Vita Coco's active insiders?

Are insiders buying or selling shares of Vita Coco?