John Zupo Biography and Net Worth

Director of Vita Coco

John Zupo has served as a member of our Board since January 2020 and was employed by the Company in various roles to advise on strategy from 2018 to 2021. Since 2019, Mr. Zupo has served as the co-founder and Chief Executive Officer of SABX, Inc., a two-sided e-commerce platform by which buyers and sellers can directly communicate and transact with one another. Mr. Zupo has served on the SABX, Inc. board of directors since July 2020. Prior to his time at SABX, Inc., Mr. Zupo served as President of Nestlé Waters North America, Inc., a beverage manufacturer and distributor, from 2013 to 2018 and President, Nestlé Waters Canada from 2010 to 2013. Mr. Zupo holds a BA and MBA from Westminster University.

What is John Zupo's net worth?: The estimated net worth of John Zupo is at least $652.87 thousand as of November 14th, 2025. Zupo owns 12,162 shares of Vita Coco stock worth more than $652,868 as of December 4th. This net worth estimate does not reflect any other investments that Zupo may own. Learn More about John Zupo's net worth.
How do I contact John Zupo?: The corporate mailing address for Zupo and other Vita Coco executives is , , . Vita Coco can also be reached via phone at 212-206-0763 and via email at [email protected]. Learn More on John Zupo's contact information.
Has John Zupo been buying or selling shares of Vita Coco?: In the last ninety days, John Zupo has sold $437,200.00 in Vita Coco stock. Most recently, John Zupo sold 10,000 shares of the business's stock in a transaction on Friday, November 14th. The shares were sold at an average price of $43.72, for a transaction totalling $437,200.00. Following the completion of the sale, the director now directly owns 12,162 shares of the company's stock, valued at $531,722.64. Learn More on John Zupo's trading history.
Who are Vita Coco's active insiders?: Vita Coco's insider roster includes Corey Baker (CFO), Jonathan Burth (COO), Michael Kirban (Insider), Ira Liran (Director), Eric Melloul (Director), Jane Prior (CMO), Rowena Ricalde (CAO), Martin Roper (CEO), Martin Roper (CEO), Kenneth Sadowsky (Director), Es Van (Insider), and John Zupo (Director). Learn More on Vita Coco's active insiders.
Are insiders buying or selling shares of Vita Coco?: In the last year, insiders at the sold shares 93 times. They sold a total of 7,808,985 shares worth more than $294,801,156.58. The most recent insider tranaction occured on November, 24th when Director Ira Liran sold 25,381 shares worth more than $1,276,410.49. Insiders at Vita Coco own 32.3% of the company. Learn More about insider trades at Vita Coco.
Information on this page was last updated on 11/24/2025.

John Zupo Insider Trading History at Vita Coco

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
11/14/2025	Sell	10,000	$43.72	$437,200.00	12,162
5/8/2025	Sell	8,000	$34.77	$278,160.00	8,876
6/11/2024	Sell	5,017	$27.62	$138,569.54	8,247

John Zupo Buying and Selling Activity at Vita Coco

Vita Coco Company Overview

The Vita Coco Company, Inc. develops, markets, and distributes coconut water products under the Vita Coco brand name in the United States, Canada, Europe, the Middle East, Africa, and the Asia Pacific. The company offers coconut oil and coconut milk; juice; Runa, a plant-based energy drink; packaged water under the Ever & Ever brand name; and PWR LIFT, a protein-infused fitness drink. It also provides private label coconut water and oil to retailers. It distributes its products through club, food, drug, mass, convenience, e-commerce, and foodservice channels. The company was formerly known as All Market Inc. and changed its name to The Vita Coco Company, Inc. in September 2021.The Vita Coco Company, Inc. was incorporated in 2004 and is headquartered in New York, New York.

Today's Range

Now: $53.79

$53.63

$54.97

50 Day Range

MA: $44.32

$39.07

$54.65

2 Week Range

Now: $53.79

$25.79

$55.09

Volume

454,618 shs

Average Volume

897,016 shs

Market Capitalization

$3.06 billion

P/E Ratio

46.77

Dividend Yield

N/A

Beta

0.37