InsiderTrades.com logo

YOU Insider Trading

Insider Ownership Percentage: 13.43%
Insider Buying (Last 12 Months): £449,989.10
Insider Selling (Last 12 Months): £260,052.40

YouGov Insider Trading History Chart

This chart shows the insider buying and selling history at YouGov by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

YouGov Share Price & Price History

Current Price: GBX 253.50
Price Change: ▲ Price Increase of +6.5 (2.63%)
As of 12/4/2025 01:28 PM ET

This chart shows the closing price history over time for YOU up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

YouGov Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
10/15/2025Stephan ShakespeareInsiderBuy39,060GBX 256£99,993.60
10/14/2025Ian GriffithsInsiderBuy19,216GBX 260£49,961.60
8/28/2025Stephan ShakespeareInsiderBuy86,715GBX 346£300,033.90
8/27/2025Alex McIntoshInsiderSell76,486GBX 340£260,052.40
8/22/2024Alex McIntoshInsiderSell97,803GBX 525£513,465.75
8/6/2024Shalini Govil-PaiInsiderBuy6,500GBX 530£34,450
4/26/2024Alex McIntoshInsiderSell4,496GBX 890£40,014.40
1/17/2024Alex McIntoshInsiderSell10,200GBX 1,120£114,240
5/19/2023Alex McIntoshInsiderSell30,000GBX 1,000£300,000
12/8/2022Roger ParryInsiderSell15,000GBX 980£147,000
See Full Table

SEC Filings (Institutional Ownership Changes) for YouGov (LON:YOU)

62.91% of YouGov stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

YouGov logo
YouGov is an international research and data analytics group. Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them. Our 22 million registered members provide us with a highly engaged proprietary panel that delivers thousands of data points on consumer opinions, attitudes and behaviour on a daily basis. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, YouGov has one of the world's largest research networks. For further information visit corporate.yougov.com.
Read More on YouGov

Today's Range

Now: GBX 253.50
Low: 247.50
High: 263.24

50 Day Range

MA: GBX 268.44
Low: 249.58
High: 299.50

52 Week Range

Now: GBX 253.50
Low: 240.50
High: 495

Volume

1,247,703 shs

Average Volume

827,729 shs

Market Capitalization

£297.10 million

P/E Ratio

22.43

Dividend Yield

3.60%

Beta

1.06

Who are the company insiders with the largest holdings of YouGov?

YouGov's top insider investors include:
  1. Alex McIntosh (Insider)
  2. Ian Griffiths (Insider)
  3. Shalini Govil-Pai (Insider)
  4. Stephan Shakespeare (Insider)
Learn More about top insider investors at YouGov.