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YOU Insider Trading

Insider Ownership Percentage: 13.43%
Insider Buying (Last 12 Months): £449,989.10
Insider Selling (Last 12 Months): £260,052.40

YouGov Insider Trading History Chart

This chart shows the insider buying and selling history at YouGov by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

YouGov Share Price & Price History

Current Price: GBX 253.50
Price Change: ▼ Price Decrease of -6.5 (-2.50%)
As of 12/18/2025 01:19 PM ET

This chart shows the closing price history over time for YOU up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

YouGov Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
10/15/2025Stephan ShakespeareInsiderBuy39,060GBX 256£99,993.60
10/14/2025Ian GriffithsInsiderBuy19,216GBX 260£49,961.60
8/28/2025Stephan ShakespeareInsiderBuy86,715GBX 346£300,033.90
8/27/2025Alex McIntoshInsiderSell76,486GBX 340£260,052.40
8/22/2024Alex McIntoshInsiderSell97,803GBX 525£513,465.75
8/6/2024Shalini Govil-PaiInsiderBuy6,500GBX 530£34,450
4/26/2024Alex McIntoshInsiderSell4,496GBX 890£40,014.40
1/17/2024Alex McIntoshInsiderSell10,200GBX 1,120£114,240
5/19/2023Alex McIntoshInsiderSell30,000GBX 1,000£300,000
See Full Table

SEC Filings (Institutional Ownership Changes) for YouGov (LON:YOU)

62.91% of YouGov stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

YouGov logo
YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, we have one of the world’s largest research networks. Above all, YouGov is powered by reality. That stems from a unique panel of millions of registered members across 64 markets, encapsulating some 18 million shopping trips and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world. YouGov /Research Reality For further information, visit yougov.com
Read More on YouGov

Today's Range

Now: GBX 253.50
Low: 252.50
High: 263

50 Day Range

MA: GBX 261.52
Low: 249.58
High: 296

52 Week Range

Now: GBX 253.50
Low: 240.50
High: 430

Volume

4,927,370 shs

Average Volume

846,990 shs

Market Capitalization

£297.10 million

P/E Ratio

22.43

Dividend Yield

3.64%

Beta

1.06

Who are the company insiders with the largest holdings of YouGov?

YouGov's top insider investors include:
  1. Alex McIntosh (Insider)
  2. Ian Griffiths (Insider)
  3. Shalini Govil-Pai (Insider)
  4. Stephan Shakespeare (Insider)
Learn More about top insider investors at YouGov.