Amplitude (NASDAQ:AMPL) Stock: Insider Spenser Skates Sells 6,651 Shares

October 29, 2026 by InsiderTrades.com

Key Points

CEO Spenser Skates sold 6,651 Amplitude shares at an average price of $17.53, worth approximately $116,592. He has made several other sales recently, including about 107,000 shares for roughly $1.88 million on October 23.
Amplitude shares opened at $17.44, near their one-year high of $17.84, and have risen substantially above their 50-day and 200-day moving averages. The company reported quarterly revenue of $100.89 million, exceeding analyst estimates, while remaining unprofitable.
Analysts maintain a generally positive “Moderate Buy” consensus, but the average price target of $14.30 is below the current share price. Institutional investors own approximately 73.2% of the company, while recent reports also flagged potential reputational and security concerns tied to a customer-data incident.

Amplitude, Inc. (NASDAQ:AMPL - Get Free Report) CEO Spenser Skates sold 6,651 shares of the business's stock in a transaction dated Wednesday, October 28th. The shares were sold at an average price of $17.53, for a total transaction of $116,592.03. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink.

Is Amplitude an AI Sleeper Stock in the Making for 2025?

Spenser Skates also recently made the following trade(s):

On Monday, October 26th, Spenser Skates sold 300 shares of Amplitude stock. The stock was sold at an average price of $17.46, for a total transaction of $5,238.00.
On Friday, October 23rd, Spenser Skates sold 107,136 shares of Amplitude stock. The stock was sold at an average price of $17.52, for a total transaction of $1,877,022.72.
On Friday, October 2nd, Spenser Skates sold 70,087 shares of Amplitude stock. The shares were sold at an average price of $14.52, for a total transaction of $1,017,663.24.
On Thursday, October 1st, Spenser Skates sold 3,539 shares of Amplitude stock. The stock was sold at an average price of $14.45, for a total value of $51,138.55.
On Wednesday, September 30th, Spenser Skates sold 1,374 shares of Amplitude stock. The stock was sold at an average price of $14.45, for a total value of $19,854.30.
On Thursday, September 10th, Spenser Skates sold 185,000 shares of Amplitude stock. The stock was sold at an average price of $12.30, for a total value of $2,275,500.00.

Amplitude Price Performance

NASDAQ AMPL opened at $17.44 on Thursday. The stock's 50 day simple moving average is $14.31 and its 200 day simple moving average is $9.57. Amplitude, Inc. has a one year low of $5.51 and a one year high of $17.84. The firm has a market cap of $1.77 billion, a PE ratio of -23.25 and a beta of 1.49.

Amplitude (NASDAQ:AMPL - Get Free Report) last issued its quarterly earnings data on Wednesday, August 5th. The company reported ($0.01) earnings per share (EPS) for the quarter, meeting the consensus estimate of ($0.01). Amplitude had a negative return on equity of 42.62% and a negative net margin of 26.59%. The firm had revenue of $100.89 million during the quarter, compared to the consensus estimate of $98.16 million. Amplitude has set its Q3 2026 guidance at 0.020-0.030 EPS and its FY 2026 guidance at 0.060-0.080 EPS. As a group, equities analysts expect that Amplitude, Inc. will post -0.66 earnings per share for the current year.

Hedge Funds Weigh In On Amplitude

Large investors have recently made changes to their positions in the company. Nisa Investment Advisors LLC lifted its holdings in shares of Amplitude by 169.1% during the third quarter. Nisa Investment Advisors LLC now owns 2,465 shares of the company's stock worth $34,000 after buying an additional 1,549 shares in the last quarter. Sterling Capital Management LLC increased its holdings in Amplitude by 838.1% in the 3rd quarter. Sterling Capital Management LLC now owns 3,180 shares of the company's stock valued at $44,000 after buying an additional 2,841 shares during the period. Integrated Wealth Concepts LLC bought a new position in Amplitude in the 2nd quarter valued at about $48,000. Krilogy Financial LLC acquired a new position in shares of Amplitude in the 1st quarter valued at approximately $77,000. Finally, Blue Trust Inc. raised its position in shares of Amplitude by 15.8% in the 1st quarter. Blue Trust Inc. now owns 40,204 shares of the company's stock valued at $274,000 after buying an additional 5,481 shares in the last quarter. Institutional investors own 73.20% of the company's stock.

Amplitude News Summary

Here are the key news stories impacting Amplitude this week:

Positive Sentiment: Amplitude and Netyear co-hosted a roundtable focused on customer strategy in the artificial-intelligence era. The event highlights Amplitude’s positioning in AI-driven product analytics, although it does not represent a material near-term financial announcement. Next-Generation Customer Strategy as Envisioned by Leaders in the AI Era
Neutral Sentiment: Analyst sentiment remains generally constructive, with a “Moderate Buy” consensus and several price-target increases in recent months. At the same time, the reported average target of roughly $14.30 is below the current trading range, which could limit additional upside unless estimates are raised.
Negative Sentiment: Multiple reports say customer contact information connected to Coinbase was exposed in a security incident involving Amplitude. Coinbase said its own systems, passwords, funds and sensitive financial data were not compromised, but the episode could increase scrutiny of Amplitude’s security controls, create reputational damage and raise customer-retention or compliance concerns. Coinbase Customer Data Hit in Analytics Vendor Breach
Negative Sentiment: CEO Spenser Skates disclosed sales totaling approximately 114,000 Amplitude shares for about $2.0 million, including 107,136 shares sold at an average of $17.52 and smaller sales at approximately $17.46-$17.53. Insider selling is not necessarily an indication of deteriorating fundamentals, but the size and timing may weigh on sentiment after the stock’s substantial rally. Amplitude CEO Insider Sales

Analyst Ratings Changes

AMPL has been the subject of a number of research reports. Weiss Ratings upgraded Amplitude from a "sell (e+)" rating to a "sell (d-)" rating in a research report on Tuesday, August 11th. Morgan Stanley raised their price target on Amplitude from $12.00 to $16.00 and gave the stock an "overweight" rating in a research report on Thursday, August 13th. UBS Group boosted their price objective on shares of Amplitude from $8.50 to $13.00 and gave the company a "buy" rating in a research report on Thursday, August 6th. Bank of America boosted their target price on Amplitude from $14.00 to $16.50 and gave the company a "neutral" rating in a research note on Wednesday, October 14th. Finally, DA Davidson increased their price objective on shares of Amplitude from $10.00 to $12.50 and gave the stock a "buy" rating in a research note on Thursday, August 6th. One analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating, two have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the stock has an average rating of "Moderate Buy" and a consensus target price of $14.30.

Get Our Latest Report on Amplitude

About Amplitude

(Get Free Report)

Amplitude, Inc is a software company that provides digital analytics and product experience solutions. Its platform helps organizations collect, analyze and act on user behavior data across websites, mobile applications and other digital products.

The company's offerings include Amplitude Analytics, which enables teams to measure user engagement, retention and conversion; experimentation tools for testing product changes; session replay capabilities for reviewing user interactions; and data management and governance features.