Key Points
- Amazon VP Shelley Reynolds sold 2,343 shares for approximately $606,860, reducing her position by 1.92% to 119,780 shares. The transaction was conducted under a pre-arranged Rule 10b5-1 plan.
- Amazon’s latest quarter showed strong performance, with earnings of $5.75 per share beating estimates of $1.82 and revenue rising 19.6% year over year to $200.61 billion.
- Analysts remain broadly bullish, with a consensus “Moderate Buy” rating and an average price target of $322.39, though heavy AI-related capital spending and negative free cash flow remain key investor concerns.
Amazon.com, Inc. (NASDAQ:AMZN) VP Shelley Reynolds sold 2,343 shares of the business's stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $606,860.43. Following the completion of the sale, the vice president owned 119,780 shares in the company, valued at $31,024,217.80. This represents a 1.92% decrease in their position. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Amazon.com Trading Down 0.4%
Shares of AMZN stock opened at $261.06 on Wednesday. The company has a market capitalization of $2.82 trillion, a P/E ratio of 21.00, a P/E/G ratio of 1.74 and a beta of 1.45. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $287.20. The company has a quick ratio of 0.87, a current ratio of 1.03 and a debt-to-equity ratio of 0.23. The firm has a 50-day moving average price of $250.48 and a 200 day moving average price of $239.68.
Amazon.com (NASDAQ:AMZN - Get Free Report) last issued its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping the consensus estimate of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analysts' expectations of $197.03 billion. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company's quarterly revenue was up 19.6% compared to the same quarter last year. During the same period in the prior year, the firm earned $1.68 earnings per share. Research analysts forecast that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.
Hedge Funds Weigh In On Amazon.com
Several hedge funds have recently added to or reduced their stakes in the stock. Gryphon Financial Partners LLC raised its holdings in shares of Amazon.com by 7.5% in the first quarter. Gryphon Financial Partners LLC now owns 73,085 shares of the e-commerce giant's stock valued at $15,221,000 after purchasing an additional 5,125 shares during the last quarter. First Citizens Bank & Trust Co. raised its stake in Amazon.com by 1.7% in the 1st quarter. First Citizens Bank & Trust Co. now owns 303,862 shares of the e-commerce giant's stock valued at $63,285,000 after acquiring an additional 5,104 shares during the period. Narwhal Capital Management lifted its stake in shares of Amazon.com by 2.3% during the 4th quarter. Narwhal Capital Management now owns 216,606 shares of the e-commerce giant's stock worth $49,997,000 after buying an additional 4,854 shares during the last quarter. Arrowstreet Capital Limited Partnership increased its stake in shares of Amazon.com by 21.0% during the fourth quarter. Arrowstreet Capital Limited Partnership now owns 24,653,228 shares of the e-commerce giant's stock worth $5,690,463,000 after purchasing an additional 4,275,942 shares during the period. Finally, Blue Chip Partners LLC boosted its position in shares of Amazon.com by 1.8% in the first quarter. Blue Chip Partners LLC now owns 147,461 shares of the e-commerce giant's stock valued at $30,712,000 after acquiring an additional 2,583 shares during the period. Institutional investors and hedge funds own 72.20% of the company's stock.
Amazon.com News Roundup
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS demand remains the leading catalyst. AWS reportedly has a $496 billion backlog, while analysts see accelerating AI-related cloud demand and potential 2027 revenue of $222 billion. A Citizens analyst reiterated a Market Outperform rating with a $315 price target, citing Amazon’s relationships with OpenAI and Anthropic. AWS backlog article
- Positive Sentiment: Amazon continues gaining share in apparel. PYMNTS Intelligence estimates Amazon represented 17% of U.S. clothing spending in 2025, double its 2019 share, while Walmart’s share declined. The trend suggests continued progress in a major retail category. Amazon clothing market-share article
- Positive Sentiment: Automation and logistics could improve long-term efficiency. Project Tetromino aims to create delivery stations capable of processing packages at roughly 2.5 times the current rate, potentially reducing labor and delivery costs. Amazon is also expanding Prime Air toward nearly 500 U.S. cities, while Zoox is testing autonomous vehicles in San Francisco. Project Tetromino article
- Neutral Sentiment: Analysts and institutional investors remain broadly constructive. Recent coverage highlights Amazon’s relatively attractive valuation, strong AI exposure and diversified revenue base. The cited analyst consensus includes buy-equivalent ratings, with a median price target of $320, although targets are not guarantees.
- Negative Sentiment: AI investment is creating a substantial cash-flow overhang. Reports indicate Amazon’s free cash flow turned negative by $7.6 billion even as operating cash flow rose 33%. Investors want evidence that the planned roughly $220 billion in 2026 capital spending will generate sufficient returns and rebuild free cash flow. Amazon free cash flow article
- Negative Sentiment: Several senior executives sold shares. CEO Andrew Jassy, AWS CEO Matthew Garman, CFO Brian Olsavsky, and other executives collectively sold millions of dollars of AMZN stock. Each transaction was conducted under a pre-arranged Rule 10b5-1 plan, reducing the signal’s severity, but the absence of reported insider purchases may still pressure sentiment.
- Negative Sentiment: Cost and regulatory risks are increasing. Amazon raised prices on some Echo, Fire TV, Kindle and eero devices by as much as 60% because of memory shortages, potentially hurting demand. New York City officials are also backing measures targeting delivery-worker practices, vehicle idling and other Amazon operations. Amazon hardware price increase article
Analysts Set New Price Targets
Several equities analysts have issued reports on AMZN shares. Wedbush lifted their price objective on Amazon.com from $293.00 to $310.00 and gave the company an "outperform" rating in a research report on Friday, July 31st. Wolfe Research restated an "outperform" rating and set a $315.00 target price on shares of Amazon.com in a report on Friday, July 31st. DZ Bank raised their target price on Amazon.com from $295.00 to $320.00 and gave the company a "buy" rating in a research note on Monday, May 4th. Phillip Securities cut Amazon.com from a "strong-buy" rating to a "moderate buy" rating in a report on Monday, August 3rd. Finally, Benchmark upped their price target on shares of Amazon.com from $370.00 to $400.00 and gave the stock a "buy" rating in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, fifty-six have given a Buy rating and two have assigned a Hold rating to the company's stock. According to data from MarketBeat.com, the company has a consensus rating of "Moderate Buy" and an average price target of $322.39.
View Our Latest Report on Amazon.com
About Amazon.com
(
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Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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