Arora Ashish Sells 60,000 Shares of Cricut (NASDAQ:CRCT) Stock

Key Points

  • CEO insider sale: Cricut CEO Arora Ashish sold 60,000 shares at an average price of $4.77, totaling $286,200, under a pre-arranged Rule 10b5-1 plan. He still directly owns 4.33 million shares.
  • Mixed quarterly results: Cricut reported EPS of $0.19, beating the $0.06 consensus estimate, but revenue of $156.28 million fell short of the $159.95 million forecast.
  • Bearish analyst outlook: Shares opened at $6.07 after recently rising 22.9%, while analysts maintained a consensus “Strong Sell” rating with an average price target of $3.82.

Cricut, Inc. (NASDAQ:CRCT - Get Free Report) CEO Arora Ashish sold 60,000 shares of Cricut stock in a transaction on Monday, August 3rd. The stock was sold at an average price of $4.77, for a total transaction of $286,200.00. Following the transaction, the chief executive officer directly owned 4,327,105 shares in the company, valued at approximately $20,640,290.85. This represents a 1.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

  • On Wednesday, August 5th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $5.98, for a total transaction of $358,800.00.
  • On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The shares were sold at an average price of $4.30, for a total transaction of $70,373.80.
  • On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $3.95, for a total value of $237,000.00.

Cricut Trading Up 22.9%




CRCT stock opened at $6.07 on Thursday. The business's 50-day moving average price is $4.48 and its two-hundred day moving average price is $4.35. The firm has a market cap of $1.27 billion, a PE ratio of 14.12 and a beta of 0.19. Cricut, Inc. has a 1-year low of $3.73 and a 1-year high of $6.93.

Cricut (NASDAQ:CRCT - Get Free Report) last posted its earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The firm had revenue of $156.28 million during the quarter, compared to analysts' expectations of $159.95 million. On average, analysts forecast that Cricut, Inc. will post 0.14 earnings per share for the current year.

Hedge Funds Weigh In On Cricut

A number of large investors have recently added to or reduced their stakes in CRCT. Jane Street Group LLC lifted its holdings in shares of Cricut by 43.7% in the first quarter. Jane Street Group LLC now owns 20,176 shares of the company's stock valued at $104,000 after purchasing an additional 6,140 shares in the last quarter. Legal & General Group Plc boosted its position in shares of Cricut by 15.8% during the second quarter. Legal & General Group Plc now owns 59,246 shares of the company's stock worth $401,000 after buying an additional 8,095 shares during the period. Franklin Resources Inc. bought a new position in shares of Cricut during the second quarter worth about $232,000. Russell Investments Group Ltd. grew its holdings in shares of Cricut by 288.7% during the second quarter. Russell Investments Group Ltd. now owns 21,017 shares of the company's stock worth $142,000 after buying an additional 15,610 shares in the last quarter. Finally, Arrowstreet Capital Limited Partnership grew its holdings in shares of Cricut by 20.9% during the second quarter. Arrowstreet Capital Limited Partnership now owns 911,221 shares of the company's stock worth $6,169,000 after buying an additional 157,448 shares in the last quarter. Institutional investors own 19.60% of the company's stock.

Analysts Set New Price Targets

Several brokerages recently issued reports on CRCT. Weiss Ratings upgraded Cricut from a "sell (d+)" rating to a "hold (c-)" rating in a research report on Tuesday, July 21st. Morgan Stanley restated an "underweight" rating and set a $3.70 target price on shares of Cricut in a report on Wednesday. Finally, The Goldman Sachs Group reaffirmed a "sell" rating and issued a $3.75 price target on shares of Cricut in a research note on Wednesday, May 6th. One analyst has rated the stock with a Hold rating and four have given a Sell rating to the company's stock. According to MarketBeat, Cricut presently has a consensus rating of "Strong Sell" and an average target price of $3.82.

Check Out Our Latest Analysis on Cricut

Key Stories Impacting Cricut

Here are the key news stories impacting Cricut this week:

  • Positive Sentiment: Significant EPS beat: Cricut reported second-quarter earnings of $0.19 per share, well above the $0.04–$0.06 analyst estimates and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
  • Positive Sentiment: Profitability improved: Net income rose 59% year over year to $39.1 million, while the company reported a 10.36% net margin and 21.37% return on equity. Cricut Reports Second Quarter 2026 Financial Results
  • Positive Sentiment: Subscriber base expanded: Cricut ended the quarter with more than 3.1 million paid subscribers, an increase of 3% from the prior-year period, supporting the company’s recurring-revenue model. Cricut Q2 2026 Earnings Call Transcript
  • Positive Sentiment: Shareholder return supported: Cricut paid its recurring semiannual dividend of $0.10 per share in July, reinforcing the investment case highlighted in a recent Seeking Alpha analysis. Cricut Is Crafting Value Where It Matters Most
  • Neutral Sentiment: Management said it made progress executing its strategic priorities; the earnings presentation and call provided additional details on the quarter’s performance and initiatives. Cricut Q2 2026 Results Presentation
  • Negative Sentiment: Revenue declined: Second-quarter revenue fell 9% year over year to $156.3 million and missed the approximately $160.0 million consensus estimate, indicating continued pressure on sales despite better cost and earnings performance. Cricut Earnings Report

Cricut Company Profile

(Get Free Report)

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.

Further Reading

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