Larry Madden Sells 12,782 Shares of Viant Technology (NASDAQ:DSP) Stock

April 24, 2026 by InsiderTrades.com

Key Points

CFO Larry Madden sold 12,782 shares of Viant (NASDAQ:DSP) on April 23 at an average price of $10.16 for $129,865, leaving him with 553,699 shares (a 2.26% reduction); the trade was executed under a pre‑arranged Rule 10b5‑1 plan.
Those sales were part of a string of recent planned insider dispositions (Madden sold additional tranches Apr. 21–22, Apr. 6, Mar. 13) and were accompanied by a material reduction from major holder Capital V LLC (~37,500 shares), which may add short‑term supply pressure and weigh on sentiment.
Shares trade around $10.17 with a market cap of ~$644M, and analysts maintain a consensus "Buy" rating with an average target of $17.79, implying notable upside from current levels.

Viant Technology Inc. (NASDAQ:DSP - Get Free Report) CFO Larry Madden sold 12,782 shares of the firm's stock in a transaction dated Thursday, April 23rd. The stock was sold at an average price of $10.16, for a total transaction of $129,865.12. Following the completion of the transaction, the chief financial officer directly owned 553,699 shares in the company, valued at $5,625,581.84. This represents a 2.26% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

On Wednesday, April 22nd, Larry Madden sold 13,263 shares of Viant Technology stock. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62.
On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53.
On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The stock was sold at an average price of $11.31, for a total transaction of $82,529.07.
On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The stock was sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Stock Performance

Shares of NASDAQ:DSP opened at $10.17 on Friday. The firm's 50 day simple moving average is $10.62 and its 200-day simple moving average is $10.62. Viant Technology Inc. has a one year low of $8.11 and a one year high of $16.25. The firm has a market cap of $644.27 million, a PE ratio of 31.78 and a beta of 0.94.

Analyst Upgrades and Downgrades

DSP has been the subject of a number of research analyst reports. B. Riley Financial reaffirmed a "buy" rating and set a $17.00 target price (up from $16.50) on shares of Viant Technology in a research report on Thursday, March 12th. DA Davidson increased their price target on Viant Technology from $15.50 to $16.00 and gave the stock a "buy" rating in a research report on Thursday, April 16th. Loop Capital set a $14.50 price objective on Viant Technology in a report on Tuesday, March 10th. Wall Street Zen raised shares of Viant Technology from a "hold" rating to a "buy" rating in a research note on Saturday, March 14th. Finally, Weiss Ratings reiterated a "hold (c-)" rating on shares of Viant Technology in a report on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, six have assigned a Buy rating and one has given a Hold rating to the company's stock. According to data from MarketBeat, Viant Technology has a consensus rating of "Buy" and an average target price of $17.79.

Read Our Latest Stock Report on DSP

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus "Buy" and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

Institutional Trading of Viant Technology

Institutional investors have recently modified their holdings of the company. Topline Capital Management LLC bought a new position in shares of Viant Technology during the 3rd quarter worth approximately $2,150,000. Tudor Investment Corp ET AL boosted its stake in Viant Technology by 39.7% in the third quarter. Tudor Investment Corp ET AL now owns 191,636 shares of the company's stock valued at $1,654,000 after acquiring an additional 54,507 shares in the last quarter. Dynamic Technology Lab Private Ltd boosted its stake in Viant Technology by 474.3% in the third quarter. Dynamic Technology Lab Private Ltd now owns 70,533 shares of the company's stock valued at $609,000 after acquiring an additional 58,251 shares in the last quarter. State of Alaska Department of Revenue purchased a new position in Viant Technology in the fourth quarter worth $64,000. Finally, GSA Capital Partners LLP grew its holdings in Viant Technology by 88.6% in the third quarter. GSA Capital Partners LLP now owns 112,741 shares of the company's stock worth $973,000 after purchasing an additional 52,974 shares during the last quarter. 11.38% of the stock is currently owned by institutional investors.

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.