Larry  Madden net worth and biography

Larry Madden Biography and Net Worth

Larry Madden serves as the Chief Financial Officer of Viant Technology. In this role, he oversees all financial activities for the company, including accounting, tax, treasury, FP&A, investor relations and corporate development.

Larry brings over three decades of experience to Viant, including more than 25 years as a CFO at a variety of fast-moving, growth-oriented companies as well as highly successful mature businesses. Larry’s industry experience is broad and extensive, spanning media & entertainment, software & technology, digital media, fashion, and marketing services. Prior to joining Viant in 2012, Larry also served as Chief Financial Officer for two NASDAQ-listed companies and as a board member of a NASDAQ-listed home entertainment company. Larry has extensive experience in managing and structuring financial and business operations on a global basis, and is also a debt and equity financing veteran, with nearly $3 billion of financing secured during his career. Larry spent the first eight years of his career at Ernst & Young.

Larry earned a B.S. in Accounting at the University of Albany and an M.B.A in Finance and Strategic Management at NYU’s Stern School of Business. He is also a CPA (inactive).

What is Larry Madden's net worth?

The estimated net worth of Larry Madden is at least $4.88 million as of December 17th, 2025. Mr. Madden owns 409,778 shares of Viant Technology stock worth more than $4,880,456 as of December 18th. This net worth evaluation does not reflect any other investments that Mr. Madden may own. Learn More about Larry Madden's net worth.

How do I contact Larry Madden?

The corporate mailing address for Mr. Madden and other Viant Technology executives is 2722 MICHELSON DRIVE SUITE 100, IRVINE CA, 92612. Viant Technology can also be reached via phone at 949-861-8888 and via email at [email protected]. Learn More on Larry Madden's contact information.

Has Larry Madden been buying or selling shares of Viant Technology?

During the last quarter, Larry Madden has sold $157,680.90 of Viant Technology stock. Most recently, Larry Madden sold 13,477 shares of the business's stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a transaction totalling $157,680.90. Following the completion of the sale, the chief financial officer now directly owns 409,778 shares of the company's stock, valued at $4,794,402.60. Learn More on Larry Madden's trading history.

Who are Viant Technology's active insiders?

Viant Technology's insider roster includes Larry Madden (CFO), Max Valdes (Director), and Timothy Vanderhook (Co-Founder, CEO, and Chairman). Learn More on Viant Technology's active insiders.

Are insiders buying or selling shares of Viant Technology?

During the last twelve months, insiders at the sold shares 12 times. They sold a total of 125,060 shares worth more than $1,739,233.42. The most recent insider tranaction occured on December, 17th when COO Christopher Vanderhook sold 9,102 shares worth more than $106,493.40. Insiders at Viant Technology own 29.4% of the company. Learn More about insider trades at Viant Technology.

Information on this page was last updated on 12/17/2025.

Larry Madden Insider Trading History at Viant Technology

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
12/17/2025Sell13,477$11.70$157,680.90409,778View SEC Filing Icon  
9/15/2025Sell13,006$9.73$126,548.38423,255View SEC Filing Icon  
6/13/2025Sell13,265$13.08$173,506.20436,261View SEC Filing Icon  
2/5/2025Sell14,284$23.12$330,246.08344,340View SEC Filing Icon  
1/2/2025Sell14,284$18.76$267,967.84358,624View SEC Filing Icon  
12/4/2024Sell14,284$19.51$278,680.84378,350View SEC Filing Icon  
11/18/2024Sell22,504$17.03$383,243.12392,634View SEC Filing Icon  
11/14/2024Sell67,243$15.19$1,021,421.17461,107View SEC Filing Icon  
10/28/2024Sell1,498$11.57$17,331.86528,350View SEC Filing Icon  
10/11/2024Sell2,768$11.23$31,084.64529,848View SEC Filing Icon  
10/9/2024Sell1,953$11.19$21,854.07533,705View SEC Filing Icon  
9/23/2024Sell3,084$11.05$34,078.20538,434View SEC Filing Icon  
9/20/2024Sell1,116$11.02$12,298.32541,518View SEC Filing Icon  
3/14/2022Sell21,628$6.08$131,498.24View SEC Filing Icon  
9/13/2021Sell18,404$12.51$230,234.04416,075View SEC Filing Icon  
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Larry Madden Buying and Selling Activity at Viant Technology

This chart shows Larry Madden's buying and selling at Viant Technology by year and by quarter.

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Viant Technology Company Overview

Viant Technology logo
Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
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Today's Range

Now: $11.91
Low: $11.62
High: $12.19

50 Day Range

MA: $9.90
Low: $8.14
High: $12.28

2 Week Range

Now: $11.91
Low: $8.11
High: $26.33

Volume

294,769 shs

Average Volume

246,873 shs

Market Capitalization

$743.59 million

P/E Ratio

108.28

Dividend Yield

N/A

Beta

1.05