Larry Madden serves as the Chief Financial Officer of Viant Technology. In this role, he oversees all financial activities for the company, including accounting, tax, treasury, FP&A, investor relations and corporate development.
Larry brings over three decades of experience to Viant, including more than 25 years as a CFO at a variety of fast-moving, growth-oriented companies as well as highly successful mature businesses. Larry’s industry experience is broad and extensive, spanning media & entertainment, software & technology, digital media, fashion, and marketing services. Prior to joining Viant in 2012, Larry also served as Chief Financial Officer for two NASDAQ-listed companies and as a board member of a NASDAQ-listed home entertainment company. Larry has extensive experience in managing and structuring financial and business operations on a global basis, and is also a debt and equity financing veteran, with nearly $3 billion of financing secured during his career. Larry spent the first eight years of his career at Ernst & Young.
Larry earned a B.S. in Accounting at the University of Albany and an M.B.A in Finance and Strategic Management at NYU’s Stern School of Business. He is also a CPA (inactive).
What is Larry Madden's net worth?
The estimated net worth of Larry Madden is at least $4.88 million as of December 17th, 2025. Mr. Madden owns 409,778 shares of Viant Technology stock worth more than $4,880,456 as of December 18th. This net worth evaluation does not reflect any other investments that Mr. Madden may own. Learn More about Larry Madden's net worth.
How do I contact Larry Madden?
Has Larry Madden been buying or selling shares of Viant Technology?
During the last quarter, Larry Madden has sold $157,680.90 of Viant Technology stock. Most recently, Larry Madden sold 13,477 shares of the business's stock in a transaction on Wednesday, December 17th. The shares were sold at an average price of $11.70, for a transaction totalling $157,680.90. Following the completion of the sale, the chief financial officer now directly owns 409,778 shares of the company's stock, valued at $4,794,402.60. Learn More on Larry Madden's trading history.
Who are Viant Technology's active insiders?
Are insiders buying or selling shares of Viant Technology?
During the last twelve months, insiders at the sold shares 12 times. They sold a total of 125,060 shares worth more than $1,739,233.42. The most recent insider tranaction occured on December, 17th when COO Christopher Vanderhook sold 9,102 shares worth more than $106,493.40. Insiders at Viant Technology own 29.4% of the company.
Learn More about insider trades at Viant Technology. Information on this page was last updated on 12/17/2025.