Key Points
- Roku insider Charles Collier sold 20,538 shares for approximately $3.0 million at an average price of $145.93 under a pre-arranged Rule 10b5-1 trading plan. His remaining direct ownership fell 57.47% to 15,200 shares.
- Roku shares opened at $146.96, near their 52-week high of $148.88, with a $21.67 billion market capitalization and elevated price-to-earnings ratio of 110.50.
- Analysts have a consensus “Hold” rating and a $155.12 price target, while Roku’s upcoming earnings report faces both potential support from platform and advertising growth and risks from weak device sales and high valuation.
Roku, Inc. (NASDAQ:ROKU - Get Free Report) CAO Matthew Banks sold 552 shares of the business's stock in a transaction dated Monday, August 3rd. The stock was sold at an average price of $146.25, for a total transaction of $80,730.00. Following the sale, the chief accounting officer directly owned 6,619 shares in the company, valued at approximately $968,028.75. This represents a 7.70% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Roku Trading Down 0.3%
Shares of ROKU opened at $146.96 on Thursday. Roku, Inc. has a twelve month low of $78.53 and a twelve month high of $148.88. The firm has a market capitalization of $21.67 billion, a P/E ratio of 110.50 and a beta of 2.01. The firm's 50-day moving average is $137.55 and its two-hundred day moving average is $115.71.
Institutional Investors Weigh In On Roku
Institutional investors and hedge funds have recently bought and sold shares of the stock. Empowered Funds LLC raised its holdings in shares of Roku by 18.6% in the first quarter. Empowered Funds LLC now owns 3,291 shares of the company's stock worth $232,000 after acquiring an additional 515 shares during the last quarter. Focus Partners Wealth acquired a new stake in shares of Roku during the first quarter valued at $229,000. EverSource Wealth Advisors LLC increased its position in Roku by 145.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 1,394 shares of the company's stock worth $123,000 after purchasing an additional 826 shares in the last quarter. First Trust Advisors LP increased its position in Roku by 231.0% during the 2nd quarter. First Trust Advisors LP now owns 70,786 shares of the company's stock worth $6,221,000 after purchasing an additional 49,399 shares in the last quarter. Finally, Brown Advisory Inc. acquired a new position in Roku in the 2nd quarter valued at about $326,000. Hedge funds and other institutional investors own 86.30% of the company's stock.
Wall Street Analysts Forecast Growth
Several research firms recently weighed in on ROKU. Pivotal Research reaffirmed a "buy" rating and issued a $160.00 price objective (up from $140.00) on shares of Roku in a research note on Friday, May 1st. Needham & Company LLC upped their target price on Roku from $140.00 to $170.00 and gave the company a "buy" rating in a report on Monday, June 15th. JPMorgan Chase & Co. restated a "neutral" rating and issued a $160.00 price target (up from $150.00) on shares of Roku in a research report on Tuesday, June 16th. Wedbush downgraded Roku from an "outperform" rating to a "neutral" rating and set a $155.00 price target for the company. in a research note on Tuesday, June 16th. Finally, Susquehanna downgraded Roku from a "positive" rating to a "neutral" rating and set a $160.00 price target for the company. in a research note on Tuesday, June 16th. Ten analysts have rated the stock with a Buy rating and seventeen have given a Hold rating to the company's stock. According to MarketBeat.com, the company has a consensus rating of "Hold" and an average target price of $155.12.
View Our Latest Report on Roku
Key Stories Impacting Roku
Here are the key news stories impacting Roku this week:
- Positive Sentiment: Analysts expect Roku’s platform business—including advertising and streaming services—to remain the key growth engine in the second quarter. Strong ad trends, user engagement, and an upbeat outlook could support the stock if management meets or exceeds expectations. Yahoo Finance earnings preview
- Positive Sentiment: Roku is scheduled to report second-quarter earnings after the market close on August 6. The shares’ approach toward a three-year high indicates that investors are positioning for potentially strong results, although elevated expectations increase the risk of volatility. Schaeffers Research earnings article
- Positive Sentiment: Roku has added four free channels, a move that could modestly expand content availability and viewing engagement, supporting the platform’s advertising ecosystem. Roku free channels article
- Neutral Sentiment: Consumer coverage highlights Roku device recommendations, remote-control features, and troubleshooting guidance. These stories may help product awareness but are unlikely to materially affect near-term financial results. Pocket-lint Roku product article
- Negative Sentiment: The main earnings risk is continued weakness in device sales, along with uncertainty surrounding advertising trends and Roku’s pending Fox acquisition. With the stock already valued at a high earnings multiple and near its 12-month high, disappointing guidance could trigger a sharp pullback. Zacks earnings preview
About Roku
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Get Free Report)
Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company's platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.
At the core of Roku's product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.
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