Best Buy (NYSE:BBY) EVP Sells $10,695,113.30 in Stock

September 25, 2026 by InsiderTrades.com

Key Points

Best Buy EVP Kathleen Scarlett sold 116,062 shares for approximately $10.7 million at an average price of $92.15, reducing her ownership by nearly 50%.
Best Buy exceeded quarterly expectations with EPS of $1.47 and revenue of $9.78 billion; it also declared a quarterly dividend of $0.96 per share, representing a 4.2% annualized yield.
Analysts maintain a consensus “Hold” rating with an average price target of $85.40, below the stock’s recent trading price, despite institutional investors owning roughly 81% of shares.

Best Buy Co., Inc. (NYSE:BBY - Get Free Report) EVP Kathleen Scarlett sold 116,062 shares of the firm's stock in a transaction dated Wednesday, September 23rd. The stock was sold at an average price of $92.15, for a total transaction of $10,695,113.30. Following the completion of the transaction, the executive vice president owned 116,173 shares in the company, valued at approximately $10,705,341.95. The trade was a 49.98% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at the SEC website.

Best Buy Price Performance

Best Buy Is Turning Amazon Fire TV Into a New Advertising Opportunity

Shares of NYSE:BBY opened at $91.07 on Friday. The company has a market cap of $19.10 billion, a PE ratio of 15.15, a P/E/G ratio of 2.37 and a beta of 1.28. Best Buy Co., Inc. has a fifty-two week low of $55.10 and a fifty-two week high of $96.53. The firm has a 50-day simple moving average of $87.31 and a 200 day simple moving average of $74.73. The company has a quick ratio of 0.41, a current ratio of 1.12 and a debt-to-equity ratio of 0.36.

Best Buy (NYSE:BBY - Get Free Report) last issued its earnings results on Thursday, August 27th. The technology retailer reported $1.47 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $1.39 by $0.08. The firm had revenue of $9.78 billion for the quarter, compared to analysts' expectations of $9.59 billion. Best Buy had a net margin of 3.01% and a return on equity of 48.14%. Best Buy's revenue was up 3.6% on a year-over-year basis. During the same quarter last year, the company posted $1.28 earnings per share. Best Buy has set its FY 2027 guidance at 6.700-6.900 EPS. On average, sell-side analysts anticipate that Best Buy Co., Inc. will post 6.82 EPS for the current year.

Best Buy Announces Dividend

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The business also recently disclosed a quarterly dividend, which will be paid on Thursday, October 8th. Investors of record on Thursday, September 17th will be given a dividend of $0.96 per share. The ex-dividend date is Thursday, September 17th. This represents a $3.84 dividend on an annualized basis and a yield of 4.2%. Best Buy's payout ratio is currently 63.89%.

Institutional Trading of Best Buy

A number of hedge funds and other institutional investors have recently made changes to their positions in BBY. MV Capital Management Inc. bought a new position in shares of Best Buy in the fourth quarter valued at approximately $25,000. Hillsdale Investment Management Inc. bought a new stake in Best Buy during the fourth quarter worth approximately $29,000. Bayban acquired a new stake in Best Buy in the fourth quarter worth approximately $33,000. Aberdeen Wealth Management LLC acquired a new stake in Best Buy in the second quarter worth approximately $38,000. Finally, Hantz Financial Services Inc. boosted its stake in Best Buy by 491.7% during the 4th quarter. Hantz Financial Services Inc. now owns 568 shares of the technology retailer's stock valued at $38,000 after purchasing an additional 472 shares in the last quarter. 80.96% of the stock is currently owned by institutional investors.

Analysts Set New Price Targets

Is Best Buy the AI Winner Hiding in the Electronics Aisle?

A number of equities research analysts have issued reports on the company. Wall Street Zen upgraded Best Buy from a "hold" rating to a "buy" rating in a research note on Saturday, August 29th. The Goldman Sachs Group lifted their price objective on shares of Best Buy from $62.00 to $71.00 and gave the company a "sell" rating in a research report on Friday, August 28th. Weiss Ratings upgraded shares of Best Buy from a "hold (c)" rating to a "hold (c+)" rating in a research report on Wednesday, July 29th. Piper Sandler raised their price target on shares of Best Buy from $77.00 to $85.00 and gave the company a "neutral" rating in a research note on Thursday, August 20th. Finally, BNP Paribas Exane lifted their price target on Best Buy from $74.00 to $76.00 and gave the company a "neutral" rating in a report on Friday, May 29th. Six equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and two have issued a Sell rating to the company's stock. According to MarketBeat, the company currently has a consensus rating of "Hold" and an average price target of $85.40.

Check Out Our Latest Analysis on Best Buy

Key Headlines Impacting Best Buy

Here are the key news stories impacting Best Buy this week:

Positive Sentiment: Amazon Fire TV partnership expands advertising opportunity: Best Buy and Amazon expanded their multi-year Fire TV agreement to make Best Buy Ads inventory available across Insignia televisions beginning around February 2027. The deal could turn one-time electronics purchases into recurring advertising revenue and strengthen Best Buy’s retail-media strategy. Best Buy Ads generated approximately $900 million in fiscal 2026 revenue and is expected to approach a $1 billion annual run rate, potentially supporting higher margins and earnings over time. Best Buy and Amazon Expand Fire TV Partnership
Positive Sentiment: Core operating performance remains resilient: Best Buy’s latest quarterly results exceeded expectations, including $1.47 in EPS versus the $1.39 consensus estimate, while revenue reached $9.78 billion. Comparable sales also reportedly outpaced forecasts, supporting management’s fiscal 2027 outlook and providing a stable base for the advertising business to grow.
Neutral Sentiment: Leadership transition reinforces the strategic pivot: Jason Bonfig is scheduled to become CEO on November 1, replacing Corie Barry. His background in retail media and store-format initiatives signals continued emphasis on advertising monetization and improving the efficiency of Best Buy’s physical footprint, although execution risks remain.
Negative Sentiment: Executive share sale creates a sentiment overhang: EVP Kathleen Scarlett sold 116,062 shares for approximately $10.7 million, reducing her direct ownership by nearly half. The transaction follows other reported insider selling and may concern investors because the sales occurred near the stock’s 52-week high. SEC insider transaction filing
Negative Sentiment: Analyst caution and hardware pressures remain risks: The consensus rating is reportedly Hold, with an average price target below recent trading levels. Rising memory-chip costs could also lift computer prices and weaken unit demand, limiting growth in Best Buy’s traditional low-margin retail business.

Best Buy Company Profile

(Get Free Report)

Best Buy Co, Inc is a specialty retailer of technology products and services operating under the Best Buy brand. The company sells consumer electronics, computers, mobile phones, appliances, entertainment products, smart-home equipment, and related accessories through its retail stores, websites, and other sales channels.

Best Buy also provides technology support, installation, repair, and consultation services through Geek Squad. Its offerings include assistance with device setup, home theater installation, computer and appliance support, and technology solutions for consumers and small businesses.