Key Points
- Harley-Davidson CFO Jonathan Root sold 1,554 shares on May 19 at an average price of $24.21, a transaction worth about $37,622. The sale was made under a pre-arranged Rule 10b5-1 trading plan.
- The company recently missed earnings expectations, reporting Q1 EPS of $0.22 versus the $0.34 consensus, even though revenue of $1.17 billion came in above estimates. Quarterly revenue still fell 11.7% year over year.
- Harley-Davidson reiterated its shareholder returns with a quarterly dividend of $0.1875 per share, equal to an annualized yield of about 3.2%. The stock currently carries a consensus analyst rating of Hold with an average price target of $24.22.
Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CFO Jonathan Root sold 1,554 shares of the stock in a transaction dated Tuesday, May 19th. The stock was sold at an average price of $24.21, for a total value of $37,622.34. Following the transaction, the chief financial officer owned 32,508 shares of the company's stock, valued at approximately $787,018.68. This trade represents a 4.56% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Harley-Davidson Stock Performance
Shares of Harley-Davidson stock opened at $23.26 on Friday. The firm has a market cap of $2.45 billion, a price-to-earnings ratio of 13.21, a price-to-earnings-growth ratio of 8.47 and a beta of 1.27. The stock's 50-day moving average is $21.86 and its 200-day moving average is $21.62. Harley-Davidson, Inc. has a one year low of $17.09 and a one year high of $31.25. The company has a debt-to-equity ratio of 0.37, a current ratio of 1.91 and a quick ratio of 1.66.
Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The firm had revenue of $1.17 billion for the quarter, compared to the consensus estimate of $1.01 billion. During the same quarter in the previous year, the business posted $1.07 earnings per share. The firm's quarterly revenue was down 11.7% compared to the same quarter last year. Equities analysts predict that Harley-Davidson, Inc. will post 0.66 earnings per share for the current fiscal year.
Harley-Davidson Dividend Announcement
The firm also recently declared a quarterly dividend, which will be paid on Thursday, June 25th. Stockholders of record on Monday, June 8th will be paid a dividend of $0.1875 per share. This represents a $0.75 annualized dividend and a dividend yield of 3.2%. The ex-dividend date of this dividend is Monday, June 8th. Harley-Davidson's dividend payout ratio (DPR) is currently 42.61%.
Analysts Set New Price Targets
HOG has been the topic of a number of research reports. Wall Street Zen lowered shares of Harley-Davidson from a "hold" rating to a "sell" rating in a research report on Saturday, March 7th. Argus upgraded shares of Harley-Davidson to a "strong-buy" rating in a research note on Tuesday, February 17th. DA Davidson cut their price target on shares of Harley-Davidson from $30.00 to $25.00 and set a "buy" rating on the stock in a research report on Thursday, February 12th. Zacks Research upgraded shares of Harley-Davidson from a "strong sell" rating to a "hold" rating in a research note on Monday, April 27th. Finally, Wells Fargo & Company raised their price objective on Harley-Davidson from $15.00 to $19.00 and gave the company an "underweight" rating in a report on Wednesday, May 6th. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. Based on data from MarketBeat, Harley-Davidson currently has a consensus rating of "Hold" and an average price target of $24.22.
Get Our Latest Research Report on HOG
Institutional Inflows and Outflows
A number of institutional investors have recently made changes to their positions in HOG. EverSource Wealth Advisors LLC raised its stake in Harley-Davidson by 139.0% in the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company's stock valued at $26,000 after acquiring an additional 549 shares during the period. Pinnacle Holdings LLC bought a new position in Harley-Davidson during the fourth quarter worth $30,000. Fifth Third Bancorp boosted its position in Harley-Davidson by 48.9% during the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock worth $36,000 after purchasing an additional 579 shares during the period. Geneos Wealth Management Inc. increased its holdings in shares of Harley-Davidson by 153.8% in the first quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company's stock valued at $53,000 after purchasing an additional 1,278 shares during the last quarter. Finally, Bessemer Group Inc. raised its position in shares of Harley-Davidson by 1,758.9% in the first quarter. Bessemer Group Inc. now owns 2,937 shares of the company's stock valued at $59,000 after purchasing an additional 2,779 shares during the period. 85.10% of the stock is owned by institutional investors and hedge funds.
Key Headlines Impacting Harley-Davidson
Here are the key news stories impacting Harley-Davidson this week:
- Positive Sentiment: Harley-Davidson declared a quarterly cash dividend of $0.1875 per share, implying a 3.2% yield and reinforcing its income appeal for shareholders. Article Title
- Positive Sentiment: Zacks Research modestly raised estimates for Q2 2027, Q3 2027, and Q4 2026, suggesting some improvement in those periods versus earlier expectations. Article Title
- Neutral Sentiment: The company’s CFO sold a relatively small block of shares through a pre-arranged trading plan, which is not necessarily a bearish signal but may draw some investor attention. Article Title
- Neutral Sentiment: Additional coverage focused on valuation, dividend questions, and Harley-Davidson’s retail strategy, but these were more commentary pieces than major fresh catalysts. Article Title
- Negative Sentiment: Zacks Research cut FY2026, Q2 2026, Q3 2026, Q1 2027, FY2027, Q1 2028, and FY2028 EPS estimates, with some reductions being quite large, highlighting weaker expected earnings momentum. Article Title
About Harley-Davidson
(
Get Free Report)
Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.
In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.
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