Insider Selling: Harley-Davidson (NYSE:HOG) CFO Sells 1,554 Shares of Stock

Key Points

  • Harley-Davidson CFO Jonathan Root sold 1,554 shares at an average price of $24.88, generating $38,663.52. The transaction, conducted under a pre-arranged Rule 10b5-1 plan, reduced his direct holdings by 5.29% to 27,846 shares.
  • Harley-Davidson reported quarterly EPS of $0.75, beating estimates of $0.65, while revenue reached $1.23 billion. However, revenue declined 5.9% year over year, and the company posted a 4.78% net margin.
  • The stock opened at $26.21, with analysts holding a consensus rating of “Hold” and an average price target of $26.11. Harley-Davidson also maintains a quarterly dividend of $0.1875 per share, equivalent to a 2.9% yield.

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) CFO Jonathan Root sold 1,554 shares of Harley-Davidson stock in a transaction on Monday, August 3rd. The shares were sold at an average price of $24.88, for a total transaction of $38,663.52. Following the completion of the transaction, the chief financial officer directly owned 27,846 shares of the company's stock, valued at $692,808.48. The trade was a 5.29% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Performance

NYSE HOG opened at $26.21 on Thursday. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36. The stock has a market capitalization of $2.76 billion, a price-to-earnings ratio of 16.08, a PEG ratio of 18.16 and a beta of 1.27. The stock has a 50-day moving average of $25.40 and a 200 day moving average of $22.60. Harley-Davidson, Inc. has a twelve month low of $17.09 and a twelve month high of $31.25.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings data on Thursday, July 23rd. The company reported $0.75 earnings per share for the quarter, topping analysts' consensus estimates of $0.65 by $0.10. Harley-Davidson had a net margin of 4.78% and a return on equity of 6.28%. The company had revenue of $1.23 billion during the quarter, compared to analysts' expectations of $1.17 billion. During the same period in the prior year, the business posted $0.88 earnings per share. The firm's revenue for the quarter was down 5.9% on a year-over-year basis. Sell-side analysts anticipate that Harley-Davidson, Inc. will post 0.5 EPS for the current fiscal year.

Harley-Davidson Announces Dividend




The firm also recently announced a quarterly dividend, which was paid on Thursday, June 25th. Stockholders of record on Monday, June 8th were issued a dividend of $0.1875 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.75 dividend on an annualized basis and a dividend yield of 2.9%. Harley-Davidson's dividend payout ratio is presently 46.01%.

Analyst Ratings Changes

A number of research firms recently weighed in on HOG. Weiss Ratings upgraded shares of Harley-Davidson from a "sell (d+)" rating to a "hold (c-)" rating in a research report on Thursday, June 18th. Wells Fargo & Company upped their price target on Harley-Davidson from $15.00 to $19.00 and gave the company an "underweight" rating in a research report on Wednesday, May 6th. Robert W. Baird lifted their price objective on Harley-Davidson from $28.00 to $30.00 and gave the stock a "neutral" rating in a research report on Friday, July 24th. UBS Group raised their target price on Harley-Davidson from $19.00 to $26.00 and gave the stock a "neutral" rating in a research note on Monday, May 11th. Finally, DA Davidson boosted their price target on shares of Harley-Davidson from $25.00 to $30.00 and gave the company a "buy" rating in a research report on Monday, July 6th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, five have given a Hold rating and two have given a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of "Hold" and a consensus price target of $26.11.

View Our Latest Stock Report on HOG

Institutional Investors Weigh In On Harley-Davidson

Several institutional investors and hedge funds have recently modified their holdings of the company. Triumph Capital Management boosted its stake in shares of Harley-Davidson by 4.7% during the 3rd quarter. Triumph Capital Management now owns 10,171 shares of the company's stock worth $284,000 after purchasing an additional 454 shares during the last quarter. State of Michigan Retirement System raised its position in shares of Harley-Davidson by 1.8% in the first quarter. State of Michigan Retirement System now owns 28,461 shares of the company's stock valued at $575,000 after buying an additional 500 shares during the last quarter. Fifth Third Bancorp lifted its stake in shares of Harley-Davidson by 48.9% during the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company's stock valued at $36,000 after buying an additional 579 shares during the period. Oregon Public Employees Retirement Fund boosted its position in Harley-Davidson by 2.5% during the first quarter. Oregon Public Employees Retirement Fund now owns 24,251 shares of the company's stock worth $490,000 after acquiring an additional 600 shares during the last quarter. Finally, Dark Forest Capital Management LP grew its stake in Harley-Davidson by 3.4% in the 3rd quarter. Dark Forest Capital Management LP now owns 26,445 shares of the company's stock worth $738,000 after acquiring an additional 872 shares during the period. Hedge funds and other institutional investors own 85.10% of the company's stock.

Harley-Davidson Company Profile

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.

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