MediaAlpha (NYSE:MAX) Major Shareholder Sells 5,500,391 Shares of Stock

November 6, 2026 by InsiderTrades.com

Key Points

Major shareholder Mountains Insurance Group sold 5.5 million MediaAlpha shares for about $76.5 million at an average price of $13.90, reducing its stake by 30.8%. It retained approximately 12.36 million shares.
MediaAlpha’s latest quarterly results beat estimates, with earnings per share of $0.46 versus $0.28 expected and revenue of $375.95 million versus $347.93 million expected.
Analyst views were mixed but leaned positive: the stock had a “Moderate Buy” consensus and a $14.71 average price target, while shares were reported down 4.2%.

MediaAlpha, Inc. (NYSE:MAX - Get Free Report) major shareholder Mountains Insurance Grou White sold 5,500,391 shares of the firm's stock in a transaction dated Wednesday, November 4th. The shares were sold at an average price of $13.90, for a total transaction of $76,455,434.90. Following the completion of the sale, the insider owned 12,356,223 shares of the company's stock, valued at $171,751,499.70. This trade represents a 30.80% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Large shareholders that own at least 10% of a company's shares are required to disclose their transactions with the SEC.

MediaAlpha Stock Down 4.2%

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MAX stock opened at $14.42 on Friday. The company has a market cap of $883.67 million, a P/E ratio of 7.93 and a beta of 1.12. MediaAlpha, Inc. has a 52 week low of $7.09 and a 52 week high of $15.99. The company's 50-day moving average price is $11.44 and its 200 day moving average price is $10.72. The company has a current ratio of 1.32, a quick ratio of 1.32 and a debt-to-equity ratio of 8.49.

MediaAlpha (NYSE:MAX - Get Free Report) last issued its earnings results on Wednesday, October 28th. The company reported $0.46 earnings per share for the quarter, topping the consensus estimate of $0.28 by $0.18. MediaAlpha had a net margin of 8.35% and a negative return on equity of 994.23%. The company had revenue of $375.95 million for the quarter, compared to analyst estimates of $347.93 million. On average, research analysts expect that MediaAlpha, Inc. will post 1.47 earnings per share for the current fiscal year.

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MAX has been the topic of a number of research reports. Zacks Research cut MediaAlpha from a "strong-buy" rating to a "hold" rating in a report on Wednesday, October 21st. Canaccord Genuity Group lifted their price objective on MediaAlpha from $17.00 to $18.00 and gave the stock a "buy" rating in a report on Thursday, October 29th. Wall Street Zen cut MediaAlpha from a "strong-buy" rating to a "buy" rating in a report on Saturday, October 31st. Royal Bank Of Canada boosted their target price on MediaAlpha from $15.00 to $17.00 and gave the stock an "outperform" rating in a research report on Thursday, October 29th. Finally, JPMorgan Chase & Co. upped their target price on MediaAlpha from $15.00 to $16.00 and gave the company a "neutral" rating in a report on Thursday, October 29th. One research analyst has rated the stock with a Strong Buy rating, three have issued a Buy rating and five have issued a Hold rating to the company's stock. Based on data from MarketBeat.com, MediaAlpha presently has a consensus rating of "Moderate Buy" and an average price target of $14.71.

View Our Latest Analysis on MediaAlpha

Hedge Funds Weigh In On MediaAlpha

Several hedge funds have recently added to or reduced their stakes in MAX. Allspring Global Investments Holdings LLC raised its position in MediaAlpha by 4.1% during the third quarter. Allspring Global Investments Holdings LLC now owns 46,677 shares of the company's stock worth $452,000 after acquiring an additional 1,846 shares during the last quarter. Covestor Ltd lifted its holdings in shares of MediaAlpha by 21.2% in the third quarter. Covestor Ltd now owns 5,788 shares of the company's stock valued at $56,000 after purchasing an additional 1,011 shares in the last quarter. Mirae Asset Global Investments Co. Ltd. purchased a new stake in shares of MediaAlpha in the third quarter valued at about $248,000. State of Wyoming purchased a new stake in shares of MediaAlpha in the third quarter valued at about $109,000. Finally, Triad Investment Management grew its position in shares of MediaAlpha by 10.4% in the second quarter. Triad Investment Management now owns 368,731 shares of the company's stock valued at $4,635,000 after purchasing an additional 34,867 shares during the last quarter. 64.39% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: MediaAlpha’s third-quarter results beat estimates, and its earnings-call recap points to broadening insurance-advertising demand, including home insurance growth, higher carrier spending, and gains supported by AI tools. These trends could support continued marketplace growth. Read the article
Neutral Sentiment: Insider selling was reported by Steven Yi, director Eugene Nonko, and CTO Kuanling Yeh. Yi and Nonko’s filings describe sales under pre-arranged Rule 10b5-1 plans to cover tax withholding on vested equity awards; that context may make those transactions less indicative of a change in their views of the company. Read the article
Negative Sentiment: The scale and frequency of reported sales—including large transactions by Yi and Nonko over several days—could nevertheless concern investors and add near-term selling pressure. Read the article

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc operates a technology platform that helps insurance carriers and distributors acquire customers through digital channels. Its marketplace connects consumers who are shopping for insurance with providers seeking qualified prospects, using data, analytics and automated systems to facilitate the matching process.

The company's platform supports customer acquisition across insurance categories, including property and casualty products such as auto and home insurance, as well as health, life and Medicare-related coverage.