ServiceNow (NYSE:NOW) Insider Paul Fipps Sells 151 Shares

May 13, 2026 by InsiderTrades.com

Key Points

ServiceNow insider Paul Fipps sold 151 shares on May 8 at an average price of $90.47, for about $13,661. The sale was disclosed in an SEC filing and was made under a pre-arranged Rule 10b5-1 trading plan.
Fipps had also sold larger blocks earlier this year, including 3,696 shares in February and 9,641 shares in February, indicating a pattern of insider selling rather than a one-off move.
ServiceNow shares were trading around $89.03, near the lower end of their 52-week range, even as the company recently beat revenue expectations and analysts maintained a Moderate Buy view with an average target price of $144.71.

ServiceNow, Inc. (NYSE:NOW - Get Free Report) insider Paul Fipps sold 151 shares of the stock in a transaction that occurred on Friday, May 8th. The stock was sold at an average price of $90.47, for a total value of $13,660.97. Following the completion of the transaction, the insider directly owned 8,144 shares in the company, valued at approximately $736,787.68. This trade represents a 1.82% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

ServiceNow's 18% Drop: AI Fears Continue, But May Be Overblown

Paul Fipps also recently made the following trade(s):

On Monday, February 23rd, Paul Fipps sold 3,696 shares of ServiceNow stock. The stock was sold at an average price of $101.77, for a total value of $376,141.92.
On Wednesday, February 18th, Paul Fipps sold 9,641 shares of ServiceNow stock. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13.

ServiceNow Stock Down 2.7%

Shares of NYSE:NOW opened at $89.03 on Wednesday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $211.48. The stock has a market cap of $91.79 billion, a P/E ratio of 53.06, a price-to-earnings-growth ratio of 1.62 and a beta of 0.82. The business's 50 day moving average is $101.80 and its 200 day moving average is $130.69. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 0.13.

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ServiceNow (NYSE:NOW - Get Free Report) last announced its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The company had revenue of $3.77 billion for the quarter, compared to analysts' expectations of $3.75 billion. During the same quarter in the prior year, the firm earned $0.81 earnings per share. ServiceNow's revenue was up 22.1% compared to the same quarter last year. Sell-side analysts predict that ServiceNow, Inc. will post 2.35 EPS for the current year.

Analysts Set New Price Targets

Several brokerages have issued reports on NOW. Stifel Nicolaus dropped their target price on ServiceNow from $135.00 to $120.00 and set a "buy" rating on the stock in a research report on Thursday, April 23rd. Needham & Company LLC reaffirmed a "buy" rating and set a $115.00 target price on shares of ServiceNow in a research report on Tuesday, May 5th. BTIG Research reaffirmed a "buy" rating and set a $150.00 target price on shares of ServiceNow in a research report on Monday, May 4th. Benchmark began coverage on ServiceNow in a research report on Wednesday, April 1st. They set a "buy" rating and a $125.00 target price on the stock. Finally, Cantor Fitzgerald dropped their target price on ServiceNow to $122.00 and set an "overweight" rating on the stock in a research report on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. According to data from MarketBeat.com, ServiceNow presently has an average rating of "Moderate Buy" and an average target price of $144.71.

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Read Our Latest Research Report on NOW

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: Boomi and ServiceNow launched a partnership around the Workflow Data Network Passport Program, which could strengthen ServiceNow’s AI and data-integration growth narrative. Boomi and ServiceNow Partner to Power Data Activation Across the Enterprise
Positive Sentiment: Analysts remain constructive on ServiceNow, with Evercore ISI raising its price target to $150 and BMO reiterating an Outperform rating, citing strength in AI-related growth and the platform’s defensive qualities. ServiceNow (NOW) Price Target Raised as AI Growth Story Gains Strength
Positive Sentiment: FedEx is expanding its partnership with ServiceNow, another sign that large enterprise customers are deepening usage of the platform. FedEx expands ServiceNow partnership
Neutral Sentiment: ServiceNow also used its Knowledge 2026 conference to highlight new AI control, security, and identity offerings, underscoring product momentum but without a clear near-term financial impact. ServiceNow Seeks AI Control Role As Stock Struggles And Partnerships Grow
Neutral Sentiment: An insider sale by Paul Fipps was disclosed, but the transaction was small and executed under a pre-arranged 10b5-1 trading plan, so it is less likely to be viewed as a major signal. SEC insider filing for Paul Fipps
Negative Sentiment: ServiceNow plans to raise $4 billion through a bond sale, which could raise financing concerns for some investors even though the company has strong business momentum. Software Firm ServiceNow Plans to Raise $4 Billion in Bond Sale

Institutional Trading of ServiceNow

Several hedge funds and other institutional investors have recently made changes to their positions in NOW. IAG Wealth Partners LLC lifted its holdings in shares of ServiceNow by 200.0% during the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 18 shares during the last quarter. Noble Wealth Management PBC lifted its holdings in shares of ServiceNow by 400.0% during the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 128 shares during the last quarter. Millstone Evans Group LLC lifted its holdings in shares of ServiceNow by 400.0% during the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider's stock valued at $25,000 after purchasing an additional 132 shares during the last quarter. CBIZ Investment Advisory Services LLC raised its stake in ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider's stock worth $25,000 after acquiring an additional 135 shares during the last quarter. Finally, Blueline Advisors LLC purchased a new position in ServiceNow in the 4th quarter worth $25,000. Hedge funds and other institutional investors own 87.18% of the company's stock.

About ServiceNow

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company's flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.