Insider Selling: Similarweb (NYSE:SMWB) CEO Sells $242,536.00 in Stock

September 25, 2026 by InsiderTrades.com

Key Points

Similarweb CEO Or Offer sold 28,400 shares at an average $8.54, generating $242,536; he retained 4.04 million shares worth approximately $34.5 million.
The sale was conducted under a pre-arranged Rule 10b5-1 plan and follows multiple September sales, adding to investor focus on continued insider selling during the leadership transition.
Similarweb shares were trading down 12.2%, while analysts maintained a mixed outlook with a consensus “Hold” rating and a $9.71 price target; incoming CEO Michael Akkerman is set to lead the company’s next growth phase.

Similarweb Ltd. (NYSE:SMWB - Get Free Report) CEO Or Offer sold 28,400 shares of the business's stock in a transaction that occurred on Wednesday, September 23rd. The stock was sold at an average price of $8.54, for a total value of $242,536.00. Following the completion of the transaction, the chief executive officer directly owned 4,044,781 shares in the company, valued at approximately $34,542,429.74. This represents a 0.70% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

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Or Offer also recently made the following trade(s):

On Tuesday, September 22nd, Or Offer sold 34,500 shares of Similarweb stock. The shares were sold at an average price of $8.38, for a total transaction of $289,110.00.
On Monday, September 21st, Or Offer sold 32,200 shares of Similarweb stock. The stock was sold at an average price of $8.40, for a total transaction of $270,480.00.
On Friday, September 18th, Or Offer sold 37,500 shares of Similarweb stock. The shares were sold at an average price of $8.25, for a total value of $309,375.00.
On Thursday, September 17th, Or Offer sold 30,400 shares of Similarweb stock. The shares were sold at an average price of $8.35, for a total value of $253,840.00.
On Wednesday, September 16th, Or Offer sold 45,719 shares of Similarweb stock. The stock was sold at an average price of $8.40, for a total value of $384,039.60.
On Monday, September 14th, Or Offer sold 52,900 shares of Similarweb stock. The shares were sold at an average price of $8.54, for a total value of $451,766.00.
On Tuesday, September 15th, Or Offer sold 26,691 shares of Similarweb stock. The shares were sold at an average price of $8.53, for a total value of $227,674.23.
On Friday, September 11th, Or Offer sold 59,000 shares of Similarweb stock. The stock was sold at an average price of $8.05, for a total value of $474,950.00.
On Thursday, September 10th, Or Offer sold 59,200 shares of Similarweb stock. The stock was sold at an average price of $8.06, for a total value of $477,152.00.
On Wednesday, September 9th, Or Offer sold 86,300 shares of Similarweb stock. The shares were sold at an average price of $8.06, for a total transaction of $695,578.00.

Similarweb Trading Down 12.2%

NYSE SMWB opened at $7.53 on Friday. The company's 50-day moving average price is $8.01 and its 200-day moving average price is $5.33. The stock has a market cap of $659.80 million, a PE ratio of -30.13 and a beta of 1.21. Similarweb Ltd. has a 12 month low of $2.22 and a 12 month high of $9.75.

3 Unique AI Software Plays With Strong Analyst Support

Similarweb (NYSE:SMWB - Get Free Report) last announced its quarterly earnings data on Wednesday, August 12th. The company reported $0.06 earnings per share for the quarter. The company had revenue of $77.19 million during the quarter. Similarweb had a negative net margin of 7.37% and a negative return on equity of 19.81%.

Key Headlines Impacting Similarweb

Here are the key news stories impacting Similarweb this week:

Positive Sentiment: Incoming CEO Michael Akkerman brings nearly 20 years of senior operating and C-level experience, including in digital advertising, potentially supporting Similarweb’s next phase of growth. Similarweb Names Michael Akkerman as New Chief Executive Officer
Neutral Sentiment: Analyst sentiment remains mixed but includes several bullish ratings. The consensus target price is $9.71, with five Buy, four Hold and one Sell rating; recent targets range from $8.50 to $11.00. Or Offer Sells 32,200 Shares of Similarweb Stock
Neutral Sentiment: Institutional ownership and recent purchases by firms including Wellington Management and Renaissance Technologies indicate continued interest in the digital-intelligence software company, although these holdings are not a direct response to the CEO announcement. Or Offer Sells 32,200 Shares of Similarweb Stock
Negative Sentiment: The founder’s departure after nearly two decades may raise concerns about strategy, execution and leadership continuity. The announcement appears to be the primary catalyst behind the stock’s decline and the temporary trading halt. Acciones de SimilarWeb caen tras anuncio de nuevo CEO
Negative Sentiment: Or Offer has sold shares repeatedly under a pre-arranged Rule 10b5-1 plan, including 95,100 shares across September 21–23 for roughly $802,000. While planned sales do not necessarily signal deteriorating fundamentals, the continued insider selling may weigh on sentiment during the transition. Similarweb Appoints Michael Akkerman As CEO Effective November 2

Analyst Upgrades and Downgrades

A number of brokerages recently issued reports on SMWB. Weiss Ratings reiterated a "sell (e+)" rating on shares of Similarweb in a report on Wednesday, August 12th. Wall Street Zen cut Similarweb from a "strong-buy" rating to a "buy" rating in a report on Saturday, September 12th. Needham & Company LLC raised Similarweb from a "hold" rating to a "buy" rating and set a $11.00 price target on the stock in a research report on Wednesday, September 16th. Citigroup raised their price target on Similarweb from $7.00 to $9.00 and gave the company a "neutral" rating in a research note on Thursday, August 13th. Finally, Barclays increased their target price on shares of Similarweb from $5.00 to $11.00 and gave the stock an "overweight" rating in a report on Thursday, August 13th. Five investment analysts have rated the stock with a Buy rating, four have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, the company presently has an average rating of "Hold" and a consensus price target of $9.71.

Read Our Latest Stock Analysis on SMWB

Institutional Trading of Similarweb

A number of institutional investors have recently modified their holdings of the company. Lavelle Capital LP purchased a new position in shares of Similarweb in the 1st quarter worth approximately $529,000. Renaissance Technologies LLC boosted its stake in Similarweb by 104.6% in the first quarter. Renaissance Technologies LLC now owns 739,673 shares of the company's stock valued at $1,931,000 after acquiring an additional 378,200 shares in the last quarter. Militia Capital Management LLC acquired a new stake in Similarweb in the first quarter valued at approximately $616,000. Wellington Management Group LLP grew its holdings in Similarweb by 22.2% in the second quarter. Wellington Management Group LLP now owns 3,624,685 shares of the company's stock worth $22,219,000 after purchasing an additional 657,928 shares during the last quarter. Finally, Persistent Asset Partners Ltd acquired a new position in shares of Similarweb during the fourth quarter worth $1,348,000. 57.59% of the stock is currently owned by institutional investors.

Similarweb Company Profile

(Get Free Report)

Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.

The company's products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.

Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.