Similarweb (NYSE:SMWB) CEO Or Offer Sells 114,300 Shares of Stock

Key Points

  • CEO Or Offer sold 114,300 Similarweb shares for approximately $879,000 at an average price of $7.69, reducing his direct stake by 2.83% to 3.93 million shares. The transaction occurred under a pre-arranged Rule 10b5-1 plan.
  • The sale follows a series of additional insider disposals throughout September, while Similarweb is preparing for Offer’s departure and Michael Akkerman’s appointment as CEO on November 2, 2026.
  • Similarweb reported quarterly revenue of $77.19 million and earnings of $0.06 per share, but continues to have negative profitability metrics. Analysts’ consensus rating is Hold, with an average price target of $9.71 versus the stock’s $7.58 opening price.

Similarweb Ltd. (NYSE:SMWB - Get Free Report) CEO Or Offer sold 114,300 shares of Similarweb stock in a transaction dated Thursday, September 24th. The shares were sold at an average price of $7.69, for a total value of $878,967.00. Following the transaction, the chief executive officer directly owned 3,930,481 shares in the company, valued at approximately $30,225,398.89. This trade represents a 2.83% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Or Offer also recently made the following trade(s):

  • On Wednesday, September 23rd, Or Offer sold 28,400 shares of Similarweb stock. The shares were sold at an average price of $8.54, for a total value of $242,536.00.
  • On Tuesday, September 22nd, Or Offer sold 34,500 shares of Similarweb stock. The stock was sold at an average price of $8.38, for a total transaction of $289,110.00.
  • On Monday, September 21st, Or Offer sold 32,200 shares of Similarweb stock. The stock was sold at an average price of $8.40, for a total transaction of $270,480.00.
  • On Friday, September 18th, Or Offer sold 37,500 shares of Similarweb stock. The shares were sold at an average price of $8.25, for a total transaction of $309,375.00.
  • On Thursday, September 17th, Or Offer sold 30,400 shares of Similarweb stock. The shares were sold at an average price of $8.35, for a total transaction of $253,840.00.
  • On Wednesday, September 16th, Or Offer sold 45,719 shares of Similarweb stock. The stock was sold at an average price of $8.40, for a total transaction of $384,039.60.
  • On Monday, September 14th, Or Offer sold 52,900 shares of Similarweb stock. The stock was sold at an average price of $8.54, for a total value of $451,766.00.
  • On Tuesday, September 15th, Or Offer sold 26,691 shares of Similarweb stock. The stock was sold at an average price of $8.53, for a total value of $227,674.23.
  • On Friday, September 11th, Or Offer sold 59,000 shares of Similarweb stock. The shares were sold at an average price of $8.05, for a total value of $474,950.00.
  • On Thursday, September 10th, Or Offer sold 59,200 shares of Similarweb stock. The shares were sold at an average price of $8.06, for a total value of $477,152.00.

Similarweb Price Performance




Shares of NYSE SMWB opened at $7.58 on Friday. Similarweb Ltd. has a one year low of $2.22 and a one year high of $9.75. The business's 50-day moving average price is $8.02 and its two-hundred day moving average price is $5.34. The company has a market capitalization of $663.92 million, a P/E ratio of -30.32 and a beta of 1.21.

Similarweb (NYSE:SMWB - Get Free Report) last posted its quarterly earnings results on Wednesday, August 12th. The company reported $0.06 earnings per share for the quarter. The company had revenue of $77.19 million during the quarter. Similarweb had a negative return on equity of 19.81% and a negative net margin of 7.37%.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the stock. Integrated Wealth Concepts LLC bought a new position in shares of Similarweb in the 2nd quarter valued at approximately $92,000. Wellington Management Group LLP boosted its position in Similarweb by 22.2% during the second quarter. Wellington Management Group LLP now owns 3,624,685 shares of the company's stock worth $22,219,000 after purchasing an additional 657,928 shares during the period. Militia Capital Management LLC bought a new stake in Similarweb during the first quarter worth approximately $616,000. Lavelle Capital LP acquired a new position in Similarweb during the first quarter valued at approximately $529,000. Finally, Bank of America Corp DE grew its holdings in Similarweb by 475.3% during the first quarter. Bank of America Corp DE now owns 63,985 shares of the company's stock valued at $167,000 after purchasing an additional 52,863 shares during the last quarter. 57.59% of the stock is owned by institutional investors.

Wall Street Analysts Forecast Growth

Several equities analysts recently weighed in on the stock. Weiss Ratings reaffirmed a "sell (e+)" rating on shares of Similarweb in a research report on Wednesday, August 12th. Citigroup boosted their target price on shares of Similarweb from $7.00 to $9.00 and gave the stock a "neutral" rating in a research report on Thursday, August 13th. Northland Securities upgraded shares of Similarweb from a "market perform" rating to an "outperform" rating and increased their price target for the stock from $5.00 to $10.00 in a research note on Wednesday, August 12th. Wall Street Zen downgraded shares of Similarweb from a "strong-buy" rating to a "buy" rating in a report on Saturday, September 12th. Finally, Barclays raised their price target on shares of Similarweb from $5.00 to $11.00 and gave the company an "overweight" rating in a report on Thursday, August 13th. Five analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat.com, the stock currently has an average rating of "Hold" and a consensus target price of $9.71.

Get Our Latest Stock Analysis on SMWB

Key Stories Impacting Similarweb

Here are the key news stories impacting Similarweb this week:

  • Positive Sentiment: Similarweb appointed Michael Akkerman as CEO effective November 2, 2026. Akkerman brings nearly 20 years of senior operating experience, including leadership in digital advertising, which could support growth and operational execution. Similarweb Names Michael Akkerman as New Chief Executive Officer
  • Neutral Sentiment: The transition was previously announced in May, with founder and CEO Or Offer stepping down after nearly two decades. Akkerman’s appointment provides a succession plan, but investors will likely look for more details on his strategy and priorities. Trading was temporarily halted while the leadership news was pending. Similarweb Appoints Michael Akkerman as CEO
  • Negative Sentiment: Offer sold another 114,300 shares for approximately $879,000 on September 24, following sales of 28,400 shares for $243,000 on September 23 and 34,500 shares for $289,000 on September 22. The transactions were made under a pre-arranged Rule 10b5-1 plan, so they do not necessarily indicate deteriorating business fundamentals, but the repeated selling may weigh on investor sentiment. Similarweb CEO Insider Sale Filing
  • Negative Sentiment: The founder’s departure creates uncertainty around leadership continuity and execution. That concern appears to have outweighed the incoming CEO’s credentials in the initial market reaction, particularly while Similarweb continues to report a negative net margin and negative return on equity. Similarweb Shares Fall After New CEO Announcement

About Similarweb

(Get Free Report)

Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.

The company's products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.

Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.

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