GOOG Insider Trading

Insider Ownership Percentage: 12.99%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $272,269,170.37

Alphabet Insider Trading History Chart

This chart shows the insider buying and selling history at Alphabet by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Alphabet Share Price & Price History

Current Price: $298.79
Price Change: Price Decrease of -6.94 (-2.27%)
As of 03/20/2026 05:00 PM ET

This chart shows the closing price history over time for GOOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Alphabet Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
3/18/2026Sundar PichaiCEOSell32,500$307.89$10,006,425.001,642,060View SEC Filing Icon  
3/16/2026John L HennessyDirectorSell1,050$303.41$318,580.504,631View SEC Filing Icon  
3/4/2026Sundar PichaiCEOSell32,500$303.38$9,859,850.001,674,560View SEC Filing Icon  
3/3/2026Amie Thuener O'tooleCAOSell955$298.00$284,590.009,918View SEC Filing Icon  
3/2/2026Frances ArnoldDirectorSell112$302.99$33,934.8818,418View SEC Filing Icon  
2/18/2026Sundar PichaiCEOSell32,500$303.92$9,877,400.002,818,524View SEC Filing Icon  
2/17/2026Kent John WalkerInsiderSell47,574$301.45$14,341,182.3013,227View SEC Filing Icon  
2/13/2026John L HennessyDirectorSell600$306.73$184,038.0020,624View SEC Filing Icon  
2/4/2026Sundar PichaiCEOSell32,500$335.18$10,893,350.002,179,372View SEC Filing Icon  
2/2/2026Amie Thuener O'tooleCAOSell933$336.55$314,001.159,916View SEC Filing Icon  
1/30/20262017 Gp L.L.C. GvMajor ShareholderSell1,845,308$19.00$35,060,852.00View SEC Filing Icon  
1/29/2026Frances ArnoldDirectorSell102$340.00$34,680.0018,307View SEC Filing Icon  
1/21/2026Sundar PichaiCEOSell32,500$327.30$10,637,250.002,211,872View SEC Filing Icon  
1/13/2026John L HennessyDirectorSell600$337.52$202,512.0021,224View SEC Filing Icon  
1/7/2026Sundar PichaiCEOSell32,500$321.21$10,439,325.002,244,372View SEC Filing Icon  
12/31/2025Frances ArnoldDirectorSell102$313.45$31,971.9018,205View SEC Filing Icon  
12/30/2025Kent John WalkerInsiderSell17,829$314.89$5,614,173.8142,972View SEC Filing Icon  
12/15/2025Amie Thuener O'tooleCAOSell2,778$312.30$867,569.408,962View SEC Filing Icon  
12/15/2025John L HennessyDirectorSell600$308.19$184,914.003,916View SEC Filing Icon  
12/15/2025Sundar PichaiCEOSell32,500$299.80$9,743,500.002,239,619View SEC Filing Icon  
12/3/2025Sundar PichaiCEOSell32,500$319.50$10,383,750.002,272,119View SEC Filing Icon  
12/2/2025Amie Thuener O'tooleCAOSell954$317.00$302,418.0011,740View SEC Filing Icon  
12/1/2025Frances ArnoldDirectorSell102$317.66$32,401.3218,104View SEC Filing Icon  
11/19/2025Sundar PichaiCEOSell32,500$296.64$9,640,800.002,304,619View SEC Filing Icon  
11/17/2025Amie Thuener O'tooleCAOSell2,778$288.26$800,786.2811,739View SEC Filing Icon  
11/17/2025Amie Thuener O'tooleCAOSell2,778$288.26$800,786.2811,739View SEC Filing Icon  
11/13/2025John L HennessyDirectorSell600$280.06$168,036.004,516View SEC Filing Icon  
11/5/2025Sundar PichaiCEOSell32,500$283.48$9,213,100.002,337,119View SEC Filing Icon  
11/3/2025Amie Thuener O'tooleCAOSell954$282.33$269,342.8214,517View SEC Filing Icon  
10/30/2025Frances ArnoldDirectorSell112$291.80$32,681.6018,004View SEC Filing Icon  
10/15/2025Amie Thuener O'tooleCAOSell2,778$250.05$694,638.9014,516View SEC Filing Icon  
10/15/2025Sundar PichaiCEOSell32,500$250.15$8,129,875.002,369,619View SEC Filing Icon  
10/13/2025John L HennessyDirectorSell600$242.92$145,752.005,116View SEC Filing Icon  
10/1/2025Amie Thuener O'tooleCAOSell953$241.20$229,863.6017,294View SEC Filing Icon  
10/1/2025Sundar PichaiCEOSell32,500$243.41$7,910,825.002,402,119View SEC Filing Icon  
9/30/2025Frances ArnoldDirectorSell103$243.13$25,042.3917,284View SEC Filing Icon  
9/29/2025Kent John WalkerInsiderSell17,816$247.42$4,408,034.7242,985View SEC Filing Icon  
9/17/2025Sundar PichaiCEOSell32,500$249.50$8,108,750.002,397,392View SEC Filing Icon  
9/15/2025Amie Thuener O'tooleCAOSell2,778$245.00$680,610.0017,293View SEC Filing Icon  
9/15/2025John L HennessyDirectorSell600$249.44$149,664.005,716View SEC Filing Icon  
9/3/2025Sundar PichaiCEOSell32,500$229.73$7,466,225.002,429,892View SEC Filing Icon  
8/28/2025Frances ArnoldDirectorSell102$207.80$21,195.6017,387View SEC Filing Icon  
8/20/2025Sundar PichaiCEOSell32,500$199.92$6,497,400.002,462,392View SEC Filing Icon  
8/13/2025John L HennessyDirectorSell600$203.79$122,274.006,316View SEC Filing Icon  
8/8/2025John L HennessyDirectorSell1,000$200.00$200,000.006,916View SEC Filing Icon  
8/6/2025Sundar PichaiCEOSell32,500$196.23$6,377,475.002,494,892View SEC Filing Icon  
8/4/2025Kent John WalkerInsiderSell23,820$194.70$4,637,754.0042,999View SEC Filing Icon  
7/18/2025Kavitark Ram ShriramDirectorSell18,566$185.76$3,448,820.16243,400View SEC Filing Icon  
7/18/2025Kavitark Ram ShriramDirectorSell15,000$185.76$2,786,400.00240,400View SEC Filing Icon  
7/16/2025Sundar PichaiCEOSell32,500$184.38$5,992,350.002,527,392View SEC Filing Icon  
7/14/2025John L HennessyDirectorSell400$181.98$72,792.006,013View SEC Filing Icon  
7/2/2025Sundar PichaiCEOSell32,500$178.52$5,801,900.002,559,892View SEC Filing Icon  
6/30/2025Frances ArnoldDirectorSell121$180.72$21,867.1217,389View SEC Filing Icon  
6/30/2025Frances ArnoldDirectorSell101$196.31$19,827.3117,490View SEC Filing Icon  
6/18/2025Sundar PichaiCEOSell32,500$176.68$5,742,100.002,555,196View SEC Filing Icon  
6/4/2025Sundar PichaiCEOSell32,500$168.71$5,483,075.002,587,696View SEC Filing Icon  
5/30/2025Frances ArnoldDirectorSell111$172.41$19,137.5117,268View SEC Filing Icon  
5/22/2025John L HennessyDirectorSell600$175.00$105,000.006,813View SEC Filing Icon  
5/22/2025Kavitark Ram ShriramDirectorSell10,500$175.00$1,837,500.00261,966View SEC Filing Icon  
5/22/2025Kavitark Ram ShriramDirectorSell9,000$175.00$1,575,000.00255,400View SEC Filing Icon  
5/21/2025Sundar PichaiCEOSell32,500$170.87$5,553,275.002,620,196View SEC Filing Icon  
5/7/2025Sundar PichaiCEOSell32,500$155.90$5,066,750.002,652,696View SEC Filing Icon  
4/30/2025Frances ArnoldDirectorSell111$159.85$17,743.3517,158View SEC Filing Icon  
4/16/2025Sundar PichaiCEOSell32,500$156.16$5,075,200.002,685,196View SEC Filing Icon  
4/14/2025John L HennessyDirectorSell200$161.90$32,380.007,613View SEC Filing Icon  
4/2/2025Sundar PichaiCEOSell32,500$158.56$5,153,200.002,717,696View SEC Filing Icon  
4/1/2025Amie Thuener O'tooleCAOSell673$155.33$104,537.0915,303View SEC Filing Icon  
3/28/2025Frances ArnoldDirectorSell111$162.42$18,028.6217,048View SEC Filing Icon  
3/27/2025Kent John WalkerInsiderSell11,764$166.84$1,962,705.7649,037View SEC Filing Icon  
3/13/2025John L HennessyDirectorSell200$165.53$33,106.007,813View SEC Filing Icon  
3/3/2025Amie Thuener O'tooleCAOSell1,374$173.47$238,347.7815,024View SEC Filing Icon  
2/28/2025Frances ArnoldDirectorSell121$170.30$20,606.3016,938View SEC Filing Icon  
2/21/2025Ruth M PoratInsiderSell17,690$183.48$3,245,761.201,449,286View SEC Filing Icon  
2/18/2025Amie Thuener O'tooleCAOSell2,824$187.43$529,302.3215,024View SEC Filing Icon  
2/18/2025Kent John WalkerInsiderSell17,690$185.51$3,281,671.9043,111View SEC Filing Icon  
2/18/2025Kavitark Ram ShriramDirectorSell29,066$184.89$5,374,012.74272,466View SEC Filing Icon  
2/3/2025Amie Thuener O'tooleCAOSell1,340$202.08$270,787.2017,848View SEC Filing Icon  
1/30/2025Frances ArnoldDirectorSell110$200.00$22,000.0016,819View SEC Filing Icon  
1/15/2025Amie Thuener O'tooleCAOSell2,834$194.32$550,702.8817,847View SEC Filing Icon  
1/13/2025John L HennessyDirectorSell1,500$189.80$284,700.0021,824View SEC Filing Icon  
1/2/2025Amie Thuener O'tooleCAOSell1,368$191.55$262,040.4020,681View SEC Filing Icon  
12/31/2024Frances ArnoldDirectorSell111$192.49$21,366.3916,709View SEC Filing Icon  
12/30/2024Kent John WalkerInsiderSell16,820$192.62$3,239,868.4043,981View SEC Filing Icon  
12/16/2024Amie Thuener O'tooleCAOSell2,834$197.55$559,856.7020,681View SEC Filing Icon  
12/12/2024John L HennessyDirectorSell1,500$194.22$291,330.0023,324View SEC Filing Icon  
12/10/2024Kavitark Ram ShriramDirectorSell37,134$185.02$6,870,532.68282,832View SEC Filing Icon  
12/2/2024Amie Thuener O'tooleCAOSell1,367$170.41$232,950.4723,515View SEC Filing Icon  
11/29/2024Frances ArnoldDirectorSell111$169.98$18,867.7816,599View SEC Filing Icon  
11/20/2024Sundar PichaiCEOSell22,500$176.67$3,975,075.002,061,806View SEC Filing Icon  
11/7/2024Kavitark Ram ShriramDirectorSell10,500$177.41$1,862,805.00319,966View SEC Filing Icon  
11/6/2024Sundar PichaiCEOSell22,500$177.36$3,990,600.002,084,306View SEC Filing Icon  
11/4/2024Frances ArnoldDirectorSell441$171.06$75,437.4616,490View SEC Filing Icon  
11/1/2024Amie Thuener O'tooleCAOSell1,367$171.42$234,331.1426,349View SEC Filing Icon  
10/30/2024Kavitark Ram ShriramDirectorSell10,500$180.78$1,898,190.00330,466View SEC Filing Icon  
10/16/2024Sundar PichaiCEOSell22,500$166.30$3,741,750.002,106,806View SEC Filing Icon  
10/15/2024Amie Thuener O'tooleCAOSell2,834$167.23$473,929.8226,349View SEC Filing Icon  
10/14/2024John L HennessyDirectorSell1,500$164.95$247,425.0026,324View SEC Filing Icon  
10/2/2024Sundar PichaiCEOSell22,500$167.07$3,759,075.002,129,306View SEC Filing Icon  
10/1/2024Amie Thuener O'tooleCAOSell1,367$168.84$230,804.2829,183View SEC Filing Icon  
9/27/2024Kent John WalkerInsiderSell16,802$165.47$2,780,226.9443,999View SEC Filing Icon  
9/23/2024John L HennessyDirectorSell700$165.00$115,500.0027,824View SEC Filing Icon  
9/18/2024Sundar PichaiCEOSell22,500$160.63$3,614,175.002,114,885View SEC Filing Icon  
9/12/2024John L HennessyDirectorSell800$153.75$123,000.0028,524View SEC Filing Icon  
9/10/2024Amie Thuener O'tooleCAOSell2,835$151.53$429,587.5529,182View SEC Filing Icon  
9/4/2024Sundar PichaiCEOSell22,500$158.68$3,570,300.002,137,385View SEC Filing Icon  
9/3/2024Amie Thuener O'tooleCAOSell682$160.44$109,420.0832,017View SEC Filing Icon  
9/3/2024Kent John WalkerInsiderSell21,467$160.35$3,442,233.4539,334View SEC Filing Icon  
8/21/2024Sundar PichaiCEOSell22,500$167.66$3,772,350.002,159,885View SEC Filing Icon  
8/16/2024John L HennessyDirectorSell700$165.00$115,500.0029,324View SEC Filing Icon  
8/15/2024Prabhakar RaghavanSVPSell34,257$162.60$5,570,188.20312,210View SEC Filing Icon  
8/12/2024John L HennessyDirectorSell800$163.03$130,424.0030,024View SEC Filing Icon  
8/7/2024Sundar PichaiCEOSell22,500$162.35$3,652,875.002,182,385View SEC Filing Icon  
8/2/2024Amie Thuener O'tooleCAOSell682$168.00$114,576.0031,334View SEC Filing Icon  
7/17/2024Sundar PichaiCEOSell22,500$182.84$4,113,900.002,204,885View SEC Filing Icon  
7/12/2024John L HennessyDirectorSell1,500$185.85$278,775.0030,824View SEC Filing Icon  
7/3/2024Sundar PichaiCEOSell22,500$186.74$4,201,650.002,227,385View SEC Filing Icon  
7/2/2024Amie Thuener O'tooleCAOSell682$183.47$125,126.5430,650View SEC Filing Icon  
7/1/2024Prabhakar RaghavanSVPSell3,262$183.99$600,175.389View SEC Filing Icon  
6/20/2024Sundar PichaiCEOSell22,500$177.40$3,991,500.002,213,011View SEC Filing Icon  
6/12/2024John L HennessyDirectorSell1,500$177.92$266,880.003,727View SEC Filing Icon  
6/5/2024Sundar PichaiCEOSell22,500$176.58$3,973,050.002,235,511View SEC Filing Icon  
6/3/2024Amie Thuener O'tooleCAOSell682$173.86$118,572.5229,966View SEC Filing Icon  
5/15/2024Sundar PichaiCEOSell22,500$173.22$3,897,450.002,258,011View SEC Filing Icon  
5/13/2024John L HennessyDirectorSell1,500$168.08$252,120.004,391View SEC Filing Icon  
5/2/2024Amie Thuener O'tooleCAOSell682$166.67$113,668.9429,284View SEC Filing Icon  
5/1/2024Sundar PichaiCEOSell22,500$166.80$3,753,000.002,280,511View SEC Filing Icon  
4/30/2024Frances ArnoldDirectorSell80$167.38$13,390.4015,551View SEC Filing Icon  
4/26/2024John L HennessyDirectorSell2,100$175.76$369,096.005,891View SEC Filing Icon  
4/17/2024Sundar PichaiCEOSell22,500$157.41$3,541,725.002,303,011View SEC Filing Icon  
4/12/2024John L HennessyDirectorSell800$159.56$127,648.007,991View SEC Filing Icon  
4/3/2024Sundar PichaiCEOSell22,500$155.67$3,502,575.002,325,513View SEC Filing Icon  
4/2/2024Amie Thuener O'tooleCAOSell682$154.79$105,566.7829,284View SEC Filing Icon  
4/1/2024Prabhakar RaghavanSVPSell3,258$155.97$508,150.26144,685View SEC Filing Icon  
3/28/2024Frances ArnoldDirectorSell90$152.00$13,680.0015,412View SEC Filing Icon  
3/27/2024Kent John WalkerInsiderSell12,084$151.19$1,826,979.9648,717View SEC Filing Icon  
3/20/2024Sundar PichaiCEOSell22,500$148.78$3,347,550.002,310,191View SEC Filing Icon  
3/18/2024John L HennessyDirectorSell500$149.50$74,750.008,791View SEC Filing Icon  
3/12/2024John L HennessyDirectorSell300$139.51$41,853.009,291View SEC Filing Icon  
3/8/2024Ruth M PoratCFOSell48,077$137.22$6,597,125.941,777,106View SEC Filing Icon  
3/6/2024Sundar PichaiCEOSell22,500$132.70$2,985,750.002,332,691View SEC Filing Icon  
3/4/2024Amie Thuener O'tooleCAOSell682$136.49$93,086.1828,602View SEC Filing Icon  
2/29/2024Frances ArnoldDirectorSell100$138.22$13,822.0015,263View SEC Filing Icon  
2/21/2024Sundar PichaiCEOSell22,500$143.08$3,219,300.002,355,191View SEC Filing Icon  
2/20/2024Kent John WalkerInsiderSell48,076$142.20$6,836,407.2012,725View SEC Filing Icon  
2/12/2024John L HennessyDirectorSell800$149.73$119,784.007,164View SEC Filing Icon  
2/7/2024Sundar PichaiCEOSell22,500$146.29$3,291,525.002,377,691View SEC Filing Icon  
2/1/2024Amie Thuener O'tooleCAOSell660$143.59$94,769.4027,920View SEC Filing Icon  
1/30/2024Frances ArnoldDirectorSell230$154.06$35,433.8015,104View SEC Filing Icon  
1/17/2024Sundar PichaiCEOSell22,500$142.14$3,198,150.002,400,191View SEC Filing Icon  
1/10/2024John L HennessyDirectorSell200$143.49$28,698.006,784View SEC Filing Icon  
1/3/2024Sundar PichaiCEOSell22,500$140.11$3,152,475.002,422,691View SEC Filing Icon  
1/2/2024Amie Thuener O'tooleCAOSell425$139.61$59,334.2527,259View SEC Filing Icon  
1/2/2024Prabhakar RaghavanSVPSell16,088$139.10$2,237,840.8052,440View SEC Filing Icon  
12/29/2023Frances ArnoldDirectorSell240$140.51$33,722.4014,815View SEC Filing Icon  
12/28/2023Kent John WalkerInsiderSell28,281$141.40$3,998,933.4025,002View SEC Filing Icon  
12/20/2023Sundar PichaiCEOSell22,500$141.43$3,182,175.002,407,688View SEC Filing Icon  
12/11/2023John L HennessyDirectorSell200$133.97$26,794.006,984View SEC Filing Icon  
12/1/2023Amie Thuener O'tooleCAOSell420$133.32$55,994.4026,833View SEC Filing Icon  
11/30/2023Frances ArnoldDirectorSell230$136.40$31,372.0014,515View SEC Filing Icon  
11/10/2023John L HennessyDirectorSell200$132.92$26,584.007,184View SEC Filing Icon  
11/7/2023Kavitark Ram ShriramDirectorSell75,000$131.09$9,831,750.00104,364View SEC Filing Icon  
11/3/2023Amie Thuener O'tooleCAOSell425$129.08$54,859.0026,413View SEC Filing Icon  
10/30/2023Frances ArnoldDirectorSell250$124.36$31,090.0014,226View SEC Filing Icon  
10/25/2023Ann MatherDirectorSell260$129.82$33,753.204,759View SEC Filing Icon  
10/10/2023John L HennessyDirectorSell200$139.93$27,986.007,384View SEC Filing Icon  
10/2/2023Amie Thuener O'tooleCAOSell420$132.09$55,477.8025,988View SEC Filing Icon  
10/2/2023Ann MatherDirectorSell180$132.09$23,776.204,697View SEC Filing Icon  
10/2/2023Prabhakar RaghavanSVPSell16,083$133.82$2,152,227.0675,621View SEC Filing Icon  
9/28/2023Frances ArnoldDirectorSell240$130.85$31,404.0013,917View SEC Filing Icon  
9/27/2023Kent John WalkerInsiderSell35,799$130.54$4,673,201.4617,484View SEC Filing Icon  
9/25/2023Ann MatherDirectorSell220$130.89$28,795.804,877View SEC Filing Icon  
9/11/2023John L HennessyDirectorSell200$137.30$27,460.007,584View SEC Filing Icon  
9/5/2023Amie Thuener O'tooleCAOSell3,749$136.28$510,913.7225,568View SEC Filing Icon  
9/5/2023Kent John WalkerInsiderSell42,900$136.51$5,856,279.0010,383View SEC Filing Icon  
8/30/2023Frances ArnoldDirectorSell230$135.56$31,178.8013,618View SEC Filing Icon  
8/25/2023Ann MatherDirectorSell220$130.14$28,630.804,818View SEC Filing Icon  
8/10/2023John L HennessyDirectorSell200$131.14$26,228.005,340View SEC Filing Icon  
7/28/2023Frances ArnoldDirectorSell230$130.95$30,118.5013,329View SEC Filing Icon  
7/25/2023Ann MatherDirectorSell220$121.75$26,785.004,759View SEC Filing Icon  
7/13/2023John L HennessyDirectorSell200$125.00$25,000.005,540View SEC Filing Icon  
7/10/2023Kavitark Ram ShriramDirectorSell31,240$116.82$3,649,456.805,364View SEC Filing Icon  
7/3/2023Prabhakar RaghavanSVPSell16,083$120.31$1,934,945.73127,028View SEC Filing Icon  
6/29/2023Frances ArnoldDirectorSell240$120.02$28,804.8013,040View SEC Filing Icon  
6/26/2023Ann MatherDirectorSell380$121.42$46,139.604,700View SEC Filing Icon  
6/20/20232019 Gp L.L.C. GvMajor ShareholderSell37,405$15.06$563,319.30View SEC Filing Icon  
6/16/20232019 Gp L.L.C. GvMajor ShareholderSell6,532$15.02$98,110.64View SEC Filing Icon  
6/14/20232019 Gp L.L.C. GvMajor ShareholderSell28,960$14.87$430,635.20View SEC Filing Icon  
6/13/2023John L HennessyDirectorSell200$125.65$25,130.005,740View SEC Filing Icon  
6/12/20232019 Gp L.L.C. GvMajor ShareholderSell16,031$14.98$240,144.38View SEC Filing Icon  
6/9/20232019 Gp L.L.C. GvMajor ShareholderSell15,672$14.48$226,930.56View SEC Filing Icon  
6/5/20232019 Gp L.L.C. GvMajor ShareholderSell22,434$16.70$374,647.80View SEC Filing Icon  
6/2/2023Ann MatherDirectorSell9,540$125.33$1,195,648.202,800View SEC Filing Icon  
5/31/20232019 Gp L.L.C. GvMajor ShareholderSell16,633$13.65$227,040.45View SEC Filing Icon  
5/31/2023Frances ArnoldDirectorSell240$123.73$29,695.2012,800View SEC Filing Icon  
5/25/2023Frances ArnoldDirectorSell950$125.25$118,987.5013,040View SEC Filing Icon  
5/24/20232019 Gp L.L.C. GvMajor ShareholderSell7,900$13.66$107,914.00View SEC Filing Icon  
5/22/20232019 Gp L.L.C. GvMajor ShareholderSell87,922$14.13$1,242,337.86View SEC Filing Icon  
5/19/20232019 Gp L.L.C. GvMajor ShareholderSell63,212$13.88$877,382.56View SEC Filing Icon  
5/19/2023John L HennessyDirectorSell800$125.00$100,000.005,940View SEC Filing Icon  
5/17/20232019 Gp L.L.C. GvMajor ShareholderSell15,000$12.77$191,550.0010,735,324View SEC Filing Icon  
5/16/2023Kavitark Ram ShriramDirectorSell75,000$120.01$9,000,750.0032,240View SEC Filing Icon  
5/15/20232019 Gp L.L.C. GvMajor ShareholderSell157,952$12.74$2,012,308.4810,800,973View SEC Filing Icon  
5/12/20232019 Gp L.L.C. GvMajor ShareholderSell27,290$12.72$347,128.8010,958,925View SEC Filing Icon  
5/10/20232019 Gp L.L.C. GvMajor ShareholderSell87,397$14.03$1,226,179.9111,012,841View SEC Filing Icon  
5/8/20232019 Gp L.L.C. GvMajor ShareholderSell100,772$14.13$1,423,908.3611,421,476View SEC Filing Icon  
5/5/20232021 Gp L.L.C. GvMajor ShareholderBuy7,286$26.98$196,576.282,647,312View SEC Filing Icon  
5/5/2023Kavitark Ram ShriramDirectorSell37,500$105.04$3,939,000.00107,240View SEC Filing Icon  
5/3/20232021 Gp L.L.C. GvMajor ShareholderBuy309,931$28.34$8,783,444.542,243,665View SEC Filing Icon  
5/2/2023Amie Thuener O'tooleCAOSell637$107.51$68,483.8725,937View SEC Filing Icon  
4/3/2023Prabhakar RaghavanSVPSell32,379$103.46$3,349,931.3476,580View SEC Filing Icon  
3/29/2023Kent John WalkerInsiderSell29,006$101.84$2,953,971.0424,277View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Alphabet (NASDAQ:GOOG)

27.26% of Alphabet stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at GOOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Alphabet Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
3/20/2026Purpose Unlimited Inc.15,745$4.94M0.2%N/A0.000%Search for SEC Filing on Google Icon
3/19/2026Painted Porch Advisors LLC4,051$1.27M0.5%+6.1%0.000%Search for SEC Filing on Google Icon
3/17/2026Cornerstone Planning LLC2,260$0.65M0.1%N/A0.000%Search for SEC Filing on Google Icon
3/17/2026AMG Asset Management Group Inc.944$0.30M1.0%N/A0.000%Search for SEC Filing on Google Icon
3/17/2026Rockefeller Capital Management L.P.2,159,647$677.70M1.2%-1.4%0.018%Search for SEC Filing on Google Icon
3/16/2026Bank of New Hampshire15,440$4.85M1.1%+9.7%0.000%Search for SEC Filing on Google Icon
3/16/2026Osbon Capital Management LLC3,048$0.96M0.9%N/A0.000%Search for SEC Filing on Google Icon
3/13/2026Lane Brothers & Co. Inc.834$0.26M0.2%N/A0.000%Search for SEC Filing on Google Icon
3/13/2026Fund Advisors of America Inc FL2,932$0.92M0.8%N/A0.000%Search for SEC Filing on Google Icon
3/13/2026World Investment Advisors190,654$59.83M1.0%+8.7%0.002%Search for SEC Filing on Google Icon
3/12/2026Farmers National Bank50,180$15.75M3.5%+11.4%0.000%Search for SEC Filing on Google Icon
3/12/2026Winthrop Partners WNY LLC17,031$5.34M2.9%N/A0.000%Search for SEC Filing on Google Icon
3/12/2026Nalls Sherbakoff Group LLC2,940$0.92M0.7%N/A0.000%Search for SEC Filing on Google Icon
3/11/2026Meadowbrook Advisors Group LLC1,637$0.51M0.3%N/A0.000%Search for SEC Filing on Google Icon
3/11/2026DUTCH ASSET Corp39,650$12.44M9.6%N/A0.000%Search for SEC Filing on Google Icon
3/11/2026Green Ridge Wealth Planning LLC7,003$2.20M1.1%N/A0.000%Search for SEC Filing on Google Icon
3/11/2026Downshift Financial LLC677$0.22M0.1%N/A0.000%Search for SEC Filing on Google Icon
3/10/2026Advisortrust Partners LLC1,982$0.62M0.3%N/A0.000%Search for SEC Filing on Google Icon
3/10/2026PeakShares LLC5,037$1.58M1.5%N/A0.000%Search for SEC Filing on Google Icon
3/9/2026Rubicon Advisors GP12,826$4.03M3.7%N/A0.000%Search for SEC Filing on Google Icon
3/9/2026Corient Private Wealth LLC5,059,394$1.59B1.8%+19.4%0.042%Search for SEC Filing on Google Icon
3/9/2026Auto Owners Insurance Co179,836,276$5.64B1.4%+38,409.2%1.487%Search for SEC Filing on Google Icon
3/9/2026Lifetime Wealth Management P.C.121$38K0.0%N/A0.000%Search for SEC Filing on Google Icon
3/6/2026Union Savings Bank2,630$0.83M0.4%N/A0.000%Search for SEC Filing on Google Icon
3/6/2026Hsbc Holdings PLC12,826,306$4.03B2.3%-1.4%0.106%Search for SEC Filing on Google Icon
3/6/2026Redwood Family Wealth LLC1,676$0.53M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/6/2026Cedarwood Wealth LLC2,547$0.85M1.0%N/A0.000%Search for SEC Filing on Google Icon
3/5/2026Gunpowder Capital Management LLC dba Oliver Wealth Management201$63K0.0%N/A0.000%Search for SEC Filing on Google Icon
3/5/2026Mengis Capital Management Inc.63,599$19.96M3.5%+0.9%0.001%Search for SEC Filing on Google Icon
3/5/2026Storen Legacy Partners LLC1,140$0.36M0.1%N/A0.000%Search for SEC Filing on Google Icon
3/5/2026Worthington Financial Partners LLC1,148$0.36M0.3%N/A0.000%Search for SEC Filing on Google Icon
3/5/2026Bayban1,308$0.41M0.4%N/A0.000%Search for SEC Filing on Google Icon
3/5/2026Taylor Securities Services Inc.3,572$1.12M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/4/2026AG Campbell Advisory LLC47,156$14.80M4.7%N/A0.000%Search for SEC Filing on Google Icon
3/4/2026Pure Financial Advisors LLC28,080$8.81M0.1%-7.8%0.000%Search for SEC Filing on Google Icon
3/4/2026Rehmann Capital Advisory Group56,337$17.69M0.9%-1.2%0.000%Search for SEC Filing on Google Icon
3/4/2026SHP Wealth Management13,202$4.14M0.3%N/A0.000%Search for SEC Filing on Google Icon
3/4/2026BSN CAPITAL PARTNERS Ltd53,842$16.93M0.8%N/A0.000%Search for SEC Filing on Google Icon
3/4/2026Stenger Family Office LLC22,558$7.08M1.5%+33.1%0.000%Search for SEC Filing on Google Icon
3/4/2026Financial Avengers Inc.80,636$25.30M10.4%-2.6%0.001%Search for SEC Filing on Google Icon
3/3/2026Midway Capital Research & Management1,565$0.49M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026Strategic Advisory Partners LLC2,063$0.65M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026S Harris Financial Group LLC1,824$0.57M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026EJMK Ventures LLC3,681$1.16M0.7%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026Targeted Financial Services LLC800$0.25M0.2%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026WMS Group LLC2,780$0.87M1.1%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026Tulsa Wealth Advisors INC4,650$1.46M0.5%N/A0.000%Search for SEC Filing on Google Icon
3/3/2026Integrated Investment Consultants LLC7,476$2.35M0.5%-11.1%0.000%Search for SEC Filing on Google Icon
3/3/2026NWF Advisory Services Inc.81,742$25.65M2.8%-1.1%0.001%Search for SEC Filing on Google Icon
3/3/2026Bank of Hawaii62,942$19.75M1.0%+8.7%0.001%Search for SEC Filing on Google Icon
3/3/2026Ovata Capital Management Ltd6,400$2M0.2%-31.2%0.000%Search for SEC Filing on Google Icon
3/3/2026Caitong International Asset Management Co. Ltd12,851$4.03M1.0%+505.0%0.000%Search for SEC Filing on Google Icon
3/2/2026Cogent Strategic Wealth LLC1,003$0.33M0.4%N/A0.000%Search for SEC Filing on Google Icon
3/2/2026CFO Capital Management LLC12,283$3.85M2.9%N/A0.000%Search for SEC Filing on Google Icon
3/2/2026Sankala Group LLC514$0.16M0.1%N/A0.000%Search for SEC Filing on Google Icon
3/2/2026Clearwave Capital LLC5,074$1.59M1.2%N/A0.000%Search for SEC Filing on Google Icon
2/27/2026Instrumental Wealth LLC4,058$1.25M0.7%+6.8%0.000%Search for SEC Filing on Google Icon
2/27/2026Mishpacha Holdings Corp56,110$17.61M14.7%N/A0.000%Search for SEC Filing on Google Icon
2/27/2026Cross Staff Investments Inc11,116$3.49M2.1%-2.8%0.000%Search for SEC Filing on Google Icon
2/27/2026Financially in Tune LLC1,282$0.40M0.4%N/A0.000%Search for SEC Filing on Google Icon
2/27/2026Naman Capital Ltda30,760$9.65M2.7%-23.1%0.000%Search for SEC Filing on Google Icon
2/27/2026Strategic Investment Solutions Inc. IL6,725$2.11M0.5%+6.3%0.000%Search for SEC Filing on Google Icon
2/27/2026Groupama Asset Managment98,537$30.29M0.4%+8.6%0.001%Search for SEC Filing on Google Icon
2/26/2026Oak Grove Capital LLC2,844$0.89M0.1%+100.4%0.000%Search for SEC Filing on Google Icon
2/26/2026Anchor Investment Management LLC109,152$34.25M2.8%-2.3%0.001%Search for SEC Filing on Google Icon
2/26/2026TD Capital Management LLC1,511$0.47M0.0%+41.5%0.000%Search for SEC Filing on Google Icon
2/26/2026BDFS Capital LLC3,422$1.07M0.5%N/A0.000%Search for SEC Filing on Google Icon
2/26/2026SSA Swiss Advisors AG310$97K0.0%-32.6%0.000%Search for SEC Filing on Google Icon
2/26/2026Banque Transatlantique SA821,891$258.84M6.3%-2.5%0.007%Search for SEC Filing on Google Icon
2/25/2026Sit Investment Associates Inc.84,125$26.40M0.5%-10.9%0.001%Search for SEC Filing on Google Icon
2/25/2026Tempo Wealth LLC13,928$4.37M0.8%N/A0.000%Search for SEC Filing on Google Icon
2/25/2026Thryve Wealth Management LLC8,210$2.58M1.3%N/A0.000%Search for SEC Filing on Google Icon
2/25/2026Mariner Investment Group LLC350,000$109.83M6.4%N/A0.003%Search for SEC Filing on Google Icon
2/25/2026KW Wealth Management LLC7,829$2.46M3.7%+1.9%0.000%Search for SEC Filing on Google Icon
2/25/2026Westshore Wealth LLC4,942$1.55M0.5%-15.2%0.000%Search for SEC Filing on Google Icon
2/25/2026MidFirst Bank28,175$8.84M0.7%N/A0.000%Search for SEC Filing on Google Icon
2/24/2026DGS Capital Management LLC43,821$13.75M2.4%+36.6%0.000%Search for SEC Filing on Google Icon
2/24/2026Anderson Financial Strategies LLC1,363$0.43M0.2%+4.8%0.000%Search for SEC Filing on Google Icon
2/24/2026Ketron Financial5,368$1.69M0.6%N/A0.000%Search for SEC Filing on Google Icon
2/24/2026Astoria Portfolio Advisors LLC.1,329$0.41M0.1%-55.4%0.000%Search for SEC Filing on Google Icon
2/24/2026Chelsea Counsel Co.44,560$13.98M6.0%-6.6%0.000%Search for SEC Filing on Google Icon
2/24/2026Coastline Complete Wealth LLC2,320$0.73M0.5%N/A0.000%Search for SEC Filing on Google Icon
2/24/2026Barnes Wealth Management Group Inc2,902$0.91M0.5%+2.8%0.000%Search for SEC Filing on Google Icon
2/24/2026Pacer Advisors Inc.509,364$159.84M0.2%-4.6%0.004%Search for SEC Filing on Google Icon
2/24/2026Nolet Wealth Management LLC2,327$0.73M0.4%N/A0.000%Search for SEC Filing on Google Icon
2/24/2026Stone Wealth Partners8,800$2.76M2.5%N/A0.000%Search for SEC Filing on Google Icon
2/24/2026Clear Retirement Advice LLC1,852$0.62M0.5%N/A0.000%Search for SEC Filing on Google Icon
2/23/2026Arrow Capital Management LLC97,977$30.75M17.9%N/A0.001%Search for SEC Filing on Google Icon
2/23/2026Drake & Associates LLC6,393$2.01M0.4%-1.5%0.000%Search for SEC Filing on Google Icon
2/23/2026Forthright Family Wealth Advisory LLC684$0.22M0.1%N/A0.000%Search for SEC Filing on Google Icon
2/23/2026GuidedMoney LLC1,580$0.50M0.3%N/A0.000%Search for SEC Filing on Google Icon
2/23/2026Sonoma Allocations LLC7,690$2.63M0.9%+1.8%0.000%Search for SEC Filing on Google Icon
2/23/2026Wealth Preservation Advisors LLC99,833$31.33M15.8%-1.6%0.001%Search for SEC Filing on Google Icon
2/23/2026Kera Capital Partners Inc.37,166$12.58M1.6%+3.1%0.000%Search for SEC Filing on Google Icon
2/23/2026Walser Wealth Management Company A Ltd Liability Co1,023$0.32M0.2%N/A0.000%Search for SEC Filing on Google Icon
2/23/2026Blue Capital Inc.8,997$2.82M2.0%N/A0.000%Search for SEC Filing on Google Icon
2/23/2026MV Capital Management Inc.17,702$5.56M0.5%N/A0.000%Search for SEC Filing on Google Icon
2/20/2026Framtiden Holdings Management Co LLC50,100$15.72M17.1%N/A0.000%Search for SEC Filing on Google Icon
2/20/2026SB Capital Management Inc4,094$1.29M0.5%N/A0.000%Search for SEC Filing on Google Icon
2/20/2026Sunbelt Securities Inc.41,971$13.17M0.9%-1.4%0.000%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Alphabet logo
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Read More on Alphabet

Today's Range

Now: $298.79
Low: $296.75
High: $304.37

50 Day Range

MA: $317.66
Low: $298.30
High: $344.90

52 Week Range

Now: $298.79
Low: $142.66
High: $350.15

Volume

34,705,075 shs

Average Volume

19,157,678 shs

Market Capitalization

$3.61 trillion

P/E Ratio

27.64

Dividend Yield

0.27%

Beta

1.1

Who are the company insiders with the largest holdings of Alphabet?

Alphabet's top insider investors include:
  1. Sundar Pichai (CEO)
  2. Ruth Porat (Insider)
  3. Kavitark Ram Shriram (Director)
  4. Prabhakar Raghavan (SVP)
  5. John Kent Walker (Insider)
  6. Amie Thuener O'toole (CAO)
  7. John L Hennessy (Director)
  8. Frances Arnold (Director)
  9. 2017 Gp LLC Gv (Major Shareholder)
Learn More about top insider investors at Alphabet.

Who are the major institutional investors of Alphabet?

Alphabet's top institutional investors include:
  1. Vanguard Group Inc. — 3.49%
  2. State Street Corp — 1.55%
  3. Auto Owners Insurance Co — 1.49%
  4. J. Stern & Co. LLP — 0.93%
  5. Geode Capital Management LLC — 0.90%
  6. JPMorgan Chase & Co. — 0.83%
Learn More about top institutional investors of Alphabet stock.

Which major investors are selling Alphabet stock?

In the previous quarter, GOOG stock was sold by these institutional investors:
  1. Assenagon Asset Management S.A.
  2. Dimensional Fund Advisors LP
  3. Capital International Investors
  4. Deutsche Bank AG
  5. M&T Bank Corp
  6. Amundi
  7. Price T Rowe Associates Inc. MD
  8. Banque Pictet & Cie SA
Within the previous year, company insiders that have sold Alphabet company stock include:
  1. Sundar Pichai (CEO)
  2. Ruth Porat (Insider)
  3. Kavitark Ram Shriram (Director)
  4. Prabhakar Raghavan (SVP)
  5. John Kent Walker (Insider)
  6. Amie Thuener O'toole (CAO)
  7. John L Hennessy (Director)
Learn More investors selling Alphabet stock.

Which major investors are buying Alphabet stock?

In the previous quarter, GOOG stock was acquired by institutional investors including:
  1. Auto Owners Insurance Co
  2. J. Stern & Co. LLP
  3. Norges Bank
  4. Cardano Risk Management B.V.
  5. Vanguard Group Inc.
  6. Arrowstreet Capital Limited Partnership
  7. Eurizon Capital SGR S.p.A.
  8. PFA Pension Forsikringsaktieselskab