GOOG Insider Trading

Insider Ownership Percentage: 12.99%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $158,051,313.32

Alphabet Insider Trading History Chart

This chart shows the insider buying and selling history at Alphabet by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Alphabet Share Price & Price History

Current Price: $318.39
Price Change: Price Decrease of -2.23 (-0.70%)
As of 12/4/2025 05:00 PM ET

This chart shows the closing price history over time for GOOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Alphabet Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
12/2/2025Amie Thuener O'tooleCAOSell954$317.00$302,418.0011,740View SEC Filing Icon  
12/1/2025Frances ArnoldDirectorSell102$317.66$32,401.3218,104View SEC Filing Icon  
11/19/2025Sundar PichaiCEOSell32,500$296.64$9,640,800.002,304,619View SEC Filing Icon  
11/17/2025Amie Thuener O'tooleCAOSell2,778$288.26$800,786.2811,739View SEC Filing Icon  
11/17/2025Amie Thuener O'tooleCAOSell2,778$288.26$800,786.2811,739View SEC Filing Icon  
11/13/2025John L HennessyDirectorSell600$280.06$168,036.004,516View SEC Filing Icon  
11/5/2025Sundar PichaiCEOSell32,500$283.48$9,213,100.002,337,119View SEC Filing Icon  
11/3/2025Amie Thuener O'tooleCAOSell954$282.33$269,342.8214,517View SEC Filing Icon  
10/30/2025Frances ArnoldDirectorSell112$291.80$32,681.6018,004View SEC Filing Icon  
10/15/2025Amie Thuener O'tooleCAOSell2,778$250.05$694,638.9014,516View SEC Filing Icon  
10/15/2025Sundar PichaiCEOSell32,500$250.15$8,129,875.002,369,619View SEC Filing Icon  
10/13/2025John L HennessyDirectorSell600$242.92$145,752.005,116View SEC Filing Icon  
10/1/2025Amie Thuener O'tooleCAOSell953$241.20$229,863.6017,294View SEC Filing Icon  
10/1/2025Sundar PichaiCEOSell32,500$243.41$7,910,825.002,402,119View SEC Filing Icon  
9/30/2025Frances ArnoldDirectorSell103$243.13$25,042.3917,284View SEC Filing Icon  
9/29/2025Kent John WalkerInsiderSell17,816$247.42$4,408,034.7242,985View SEC Filing Icon  
9/17/2025Sundar PichaiCEOSell32,500$249.50$8,108,750.002,397,392View SEC Filing Icon  
9/15/2025Amie Thuener O'tooleCAOSell2,778$245.00$680,610.0017,293View SEC Filing Icon  
9/15/2025John L HennessyDirectorSell600$249.44$149,664.005,716View SEC Filing Icon  
9/3/2025Sundar PichaiCEOSell32,500$229.73$7,466,225.002,429,892View SEC Filing Icon  
8/28/2025Frances ArnoldDirectorSell102$207.80$21,195.6017,387View SEC Filing Icon  
8/20/2025Sundar PichaiCEOSell32,500$199.92$6,497,400.002,462,392View SEC Filing Icon  
8/13/2025John L HennessyDirectorSell600$203.79$122,274.006,316View SEC Filing Icon  
8/8/2025John L HennessyDirectorSell1,000$200.00$200,000.006,916View SEC Filing Icon  
8/6/2025Sundar PichaiCEOSell32,500$196.23$6,377,475.002,494,892View SEC Filing Icon  
8/4/2025Kent John WalkerInsiderSell23,820$194.70$4,637,754.0042,999View SEC Filing Icon  
7/18/2025Kavitark Ram ShriramDirectorSell18,566$185.76$3,448,820.16243,400View SEC Filing Icon  
7/18/2025Kavitark Ram ShriramDirectorSell15,000$185.76$2,786,400.00240,400View SEC Filing Icon  
7/16/2025Sundar PichaiCEOSell32,500$184.38$5,992,350.002,527,392View SEC Filing Icon  
7/14/2025John L HennessyDirectorSell400$181.98$72,792.006,013View SEC Filing Icon  
7/2/2025Sundar PichaiCEOSell32,500$178.52$5,801,900.002,559,892View SEC Filing Icon  
6/30/2025Frances ArnoldDirectorSell121$180.72$21,867.1217,389View SEC Filing Icon  
6/30/2025Frances ArnoldDirectorSell101$196.31$19,827.3117,490View SEC Filing Icon  
6/18/2025Sundar PichaiCEOSell32,500$176.68$5,742,100.002,555,196View SEC Filing Icon  
6/4/2025Sundar PichaiCEOSell32,500$168.71$5,483,075.002,587,696View SEC Filing Icon  
5/30/2025Frances ArnoldDirectorSell111$172.41$19,137.5117,268View SEC Filing Icon  
5/22/2025John L HennessyDirectorSell600$175.00$105,000.006,813View SEC Filing Icon  
5/22/2025Kavitark Ram ShriramDirectorSell10,500$175.00$1,837,500.00261,966View SEC Filing Icon  
5/22/2025Kavitark Ram ShriramDirectorSell9,000$175.00$1,575,000.00255,400View SEC Filing Icon  
5/21/2025Sundar PichaiCEOSell32,500$170.87$5,553,275.002,620,196View SEC Filing Icon  
5/7/2025Sundar PichaiCEOSell32,500$155.90$5,066,750.002,652,696View SEC Filing Icon  
4/30/2025Frances ArnoldDirectorSell111$159.85$17,743.3517,158View SEC Filing Icon  
4/16/2025Sundar PichaiCEOSell32,500$156.16$5,075,200.002,685,196View SEC Filing Icon  
4/14/2025John L HennessyDirectorSell200$161.90$32,380.007,613View SEC Filing Icon  
4/2/2025Sundar PichaiCEOSell32,500$158.56$5,153,200.002,717,696View SEC Filing Icon  
4/1/2025Amie Thuener O'tooleCAOSell673$155.33$104,537.0915,303View SEC Filing Icon  
3/28/2025Frances ArnoldDirectorSell111$162.42$18,028.6217,048View SEC Filing Icon  
3/27/2025Kent John WalkerInsiderSell11,764$166.84$1,962,705.7649,037View SEC Filing Icon  
3/13/2025John L HennessyDirectorSell200$165.53$33,106.007,813View SEC Filing Icon  
3/3/2025Amie Thuener O'tooleCAOSell1,374$173.47$238,347.7815,024View SEC Filing Icon  
2/28/2025Frances ArnoldDirectorSell121$170.30$20,606.3016,938View SEC Filing Icon  
2/21/2025Ruth M PoratInsiderSell17,690$183.48$3,245,761.201,449,286View SEC Filing Icon  
2/18/2025Amie Thuener O'tooleCAOSell2,824$187.43$529,302.3215,024View SEC Filing Icon  
2/18/2025Kent John WalkerInsiderSell17,690$185.51$3,281,671.9043,111View SEC Filing Icon  
2/18/2025Kavitark Ram ShriramDirectorSell29,066$184.89$5,374,012.74272,466View SEC Filing Icon  
2/3/2025Amie Thuener O'tooleCAOSell1,340$202.08$270,787.2017,848View SEC Filing Icon  
1/30/2025Frances ArnoldDirectorSell110$200.00$22,000.0016,819View SEC Filing Icon  
1/15/2025Amie Thuener O'tooleCAOSell2,834$194.32$550,702.8817,847View SEC Filing Icon  
1/13/2025John L HennessyDirectorSell1,500$189.80$284,700.0021,824View SEC Filing Icon  
1/2/2025Amie Thuener O'tooleCAOSell1,368$191.55$262,040.4020,681View SEC Filing Icon  
12/31/2024Frances ArnoldDirectorSell111$192.49$21,366.3916,709View SEC Filing Icon  
12/30/2024Kent John WalkerInsiderSell16,820$192.62$3,239,868.4043,981View SEC Filing Icon  
12/16/2024Amie Thuener O'tooleCAOSell2,834$197.55$559,856.7020,681View SEC Filing Icon  
12/12/2024John L HennessyDirectorSell1,500$194.22$291,330.0023,324View SEC Filing Icon  
12/10/2024Kavitark Ram ShriramDirectorSell37,134$185.02$6,870,532.68282,832View SEC Filing Icon  
12/2/2024Amie Thuener O'tooleCAOSell1,367$170.41$232,950.4723,515View SEC Filing Icon  
11/29/2024Frances ArnoldDirectorSell111$169.98$18,867.7816,599View SEC Filing Icon  
11/20/2024Sundar PichaiCEOSell22,500$176.67$3,975,075.002,061,806View SEC Filing Icon  
11/7/2024Kavitark Ram ShriramDirectorSell10,500$177.41$1,862,805.00319,966View SEC Filing Icon  
11/6/2024Sundar PichaiCEOSell22,500$177.36$3,990,600.002,084,306View SEC Filing Icon  
11/4/2024Frances ArnoldDirectorSell441$171.06$75,437.4616,490View SEC Filing Icon  
11/1/2024Amie Thuener O'tooleCAOSell1,367$171.42$234,331.1426,349View SEC Filing Icon  
10/30/2024Kavitark Ram ShriramDirectorSell10,500$180.78$1,898,190.00330,466View SEC Filing Icon  
10/16/2024Sundar PichaiCEOSell22,500$166.30$3,741,750.002,106,806View SEC Filing Icon  
10/15/2024Amie Thuener O'tooleCAOSell2,834$167.23$473,929.8226,349View SEC Filing Icon  
10/14/2024John L HennessyDirectorSell1,500$164.95$247,425.0026,324View SEC Filing Icon  
10/2/2024Sundar PichaiCEOSell22,500$167.07$3,759,075.002,129,306View SEC Filing Icon  
10/1/2024Amie Thuener O'tooleCAOSell1,367$168.84$230,804.2829,183View SEC Filing Icon  
9/27/2024Kent John WalkerInsiderSell16,802$165.47$2,780,226.9443,999View SEC Filing Icon  
9/23/2024John L HennessyDirectorSell700$165.00$115,500.0027,824View SEC Filing Icon  
9/18/2024Sundar PichaiCEOSell22,500$160.63$3,614,175.002,114,885View SEC Filing Icon  
9/12/2024John L HennessyDirectorSell800$153.75$123,000.0028,524View SEC Filing Icon  
9/10/2024Amie Thuener O'tooleCAOSell2,835$151.53$429,587.5529,182View SEC Filing Icon  
9/4/2024Sundar PichaiCEOSell22,500$158.68$3,570,300.002,137,385View SEC Filing Icon  
9/3/2024Amie Thuener O'tooleCAOSell682$160.44$109,420.0832,017View SEC Filing Icon  
9/3/2024Kent John WalkerInsiderSell21,467$160.35$3,442,233.4539,334View SEC Filing Icon  
8/21/2024Sundar PichaiCEOSell22,500$167.66$3,772,350.002,159,885View SEC Filing Icon  
8/16/2024John L HennessyDirectorSell700$165.00$115,500.0029,324View SEC Filing Icon  
8/15/2024Prabhakar RaghavanSVPSell34,257$162.60$5,570,188.20312,210View SEC Filing Icon  
8/12/2024John L HennessyDirectorSell800$163.03$130,424.0030,024View SEC Filing Icon  
8/7/2024Sundar PichaiCEOSell22,500$162.35$3,652,875.002,182,385View SEC Filing Icon  
8/2/2024Amie Thuener O'tooleCAOSell682$168.00$114,576.0031,334View SEC Filing Icon  
7/17/2024Sundar PichaiCEOSell22,500$182.84$4,113,900.002,204,885View SEC Filing Icon  
7/12/2024John L HennessyDirectorSell1,500$185.85$278,775.0030,824View SEC Filing Icon  
7/3/2024Sundar PichaiCEOSell22,500$186.74$4,201,650.002,227,385View SEC Filing Icon  
7/2/2024Amie Thuener O'tooleCAOSell682$183.47$125,126.5430,650View SEC Filing Icon  
7/1/2024Prabhakar RaghavanSVPSell3,262$183.99$600,175.389View SEC Filing Icon  
6/20/2024Sundar PichaiCEOSell22,500$177.40$3,991,500.002,213,011View SEC Filing Icon  
6/12/2024John L HennessyDirectorSell1,500$177.92$266,880.003,727View SEC Filing Icon  
6/5/2024Sundar PichaiCEOSell22,500$176.58$3,973,050.002,235,511View SEC Filing Icon  
6/3/2024Amie Thuener O'tooleCAOSell682$173.86$118,572.5229,966View SEC Filing Icon  
5/15/2024Sundar PichaiCEOSell22,500$173.22$3,897,450.002,258,011View SEC Filing Icon  
5/13/2024John L HennessyDirectorSell1,500$168.08$252,120.004,391View SEC Filing Icon  
5/2/2024Amie Thuener O'tooleCAOSell682$166.67$113,668.9429,284View SEC Filing Icon  
5/1/2024Sundar PichaiCEOSell22,500$166.80$3,753,000.002,280,511View SEC Filing Icon  
4/30/2024Frances ArnoldDirectorSell80$167.38$13,390.4015,551View SEC Filing Icon  
4/26/2024John L HennessyDirectorSell2,100$175.76$369,096.005,891View SEC Filing Icon  
4/17/2024Sundar PichaiCEOSell22,500$157.41$3,541,725.002,303,011View SEC Filing Icon  
4/12/2024John L HennessyDirectorSell800$159.56$127,648.007,991View SEC Filing Icon  
4/3/2024Sundar PichaiCEOSell22,500$155.67$3,502,575.002,325,513View SEC Filing Icon  
4/2/2024Amie Thuener O'tooleCAOSell682$154.79$105,566.7829,284View SEC Filing Icon  
4/1/2024Prabhakar RaghavanSVPSell3,258$155.97$508,150.26144,685View SEC Filing Icon  
3/28/2024Frances ArnoldDirectorSell90$152.00$13,680.0015,412View SEC Filing Icon  
3/27/2024Kent John WalkerInsiderSell12,084$151.19$1,826,979.9648,717View SEC Filing Icon  
3/20/2024Sundar PichaiCEOSell22,500$148.78$3,347,550.002,310,191View SEC Filing Icon  
3/18/2024John L HennessyDirectorSell500$149.50$74,750.008,791View SEC Filing Icon  
3/12/2024John L HennessyDirectorSell300$139.51$41,853.009,291View SEC Filing Icon  
3/8/2024Ruth M PoratCFOSell48,077$137.22$6,597,125.941,777,106View SEC Filing Icon  
3/6/2024Sundar PichaiCEOSell22,500$132.70$2,985,750.002,332,691View SEC Filing Icon  
3/4/2024Amie Thuener O'tooleCAOSell682$136.49$93,086.1828,602View SEC Filing Icon  
2/29/2024Frances ArnoldDirectorSell100$138.22$13,822.0015,263View SEC Filing Icon  
2/21/2024Sundar PichaiCEOSell22,500$143.08$3,219,300.002,355,191View SEC Filing Icon  
2/20/2024Kent John WalkerInsiderSell48,076$142.20$6,836,407.2012,725View SEC Filing Icon  
2/12/2024John L HennessyDirectorSell800$149.73$119,784.007,164View SEC Filing Icon  
2/7/2024Sundar PichaiCEOSell22,500$146.29$3,291,525.002,377,691View SEC Filing Icon  
2/1/2024Amie Thuener O'tooleCAOSell660$143.59$94,769.4027,920View SEC Filing Icon  
1/30/2024Frances ArnoldDirectorSell230$154.06$35,433.8015,104View SEC Filing Icon  
1/17/2024Sundar PichaiCEOSell22,500$142.14$3,198,150.002,400,191View SEC Filing Icon  
1/10/2024John L HennessyDirectorSell200$143.49$28,698.006,784View SEC Filing Icon  
1/3/2024Sundar PichaiCEOSell22,500$140.11$3,152,475.002,422,691View SEC Filing Icon  
1/2/2024Amie Thuener O'tooleCAOSell425$139.61$59,334.2527,259View SEC Filing Icon  
1/2/2024Prabhakar RaghavanSVPSell16,088$139.10$2,237,840.8052,440View SEC Filing Icon  
12/29/2023Frances ArnoldDirectorSell240$140.51$33,722.4014,815View SEC Filing Icon  
12/28/2023Kent John WalkerInsiderSell28,281$141.40$3,998,933.4025,002View SEC Filing Icon  
12/20/2023Sundar PichaiCEOSell22,500$141.43$3,182,175.002,407,688View SEC Filing Icon  
12/11/2023John L HennessyDirectorSell200$133.97$26,794.006,984View SEC Filing Icon  
12/1/2023Amie Thuener O'tooleCAOSell420$133.32$55,994.4026,833View SEC Filing Icon  
11/30/2023Frances ArnoldDirectorSell230$136.40$31,372.0014,515View SEC Filing Icon  
11/10/2023John L HennessyDirectorSell200$132.92$26,584.007,184View SEC Filing Icon  
11/7/2023Kavitark Ram ShriramDirectorSell75,000$131.09$9,831,750.00104,364View SEC Filing Icon  
11/3/2023Amie Thuener O'tooleCAOSell425$129.08$54,859.0026,413View SEC Filing Icon  
10/30/2023Frances ArnoldDirectorSell250$124.36$31,090.0014,226View SEC Filing Icon  
10/25/2023Ann MatherDirectorSell260$129.82$33,753.204,759View SEC Filing Icon  
10/10/2023John L HennessyDirectorSell200$139.93$27,986.007,384View SEC Filing Icon  
10/2/2023Amie Thuener O'tooleCAOSell420$132.09$55,477.8025,988View SEC Filing Icon  
10/2/2023Ann MatherDirectorSell180$132.09$23,776.204,697View SEC Filing Icon  
10/2/2023Prabhakar RaghavanSVPSell16,083$133.82$2,152,227.0675,621View SEC Filing Icon  
9/28/2023Frances ArnoldDirectorSell240$130.85$31,404.0013,917View SEC Filing Icon  
9/27/2023Kent John WalkerInsiderSell35,799$130.54$4,673,201.4617,484View SEC Filing Icon  
9/25/2023Ann MatherDirectorSell220$130.89$28,795.804,877View SEC Filing Icon  
9/11/2023John L HennessyDirectorSell200$137.30$27,460.007,584View SEC Filing Icon  
9/5/2023Amie Thuener O'tooleCAOSell3,749$136.28$510,913.7225,568View SEC Filing Icon  
9/5/2023Kent John WalkerInsiderSell42,900$136.51$5,856,279.0010,383View SEC Filing Icon  
8/30/2023Frances ArnoldDirectorSell230$135.56$31,178.8013,618View SEC Filing Icon  
8/25/2023Ann MatherDirectorSell220$130.14$28,630.804,818View SEC Filing Icon  
8/10/2023John L HennessyDirectorSell200$131.14$26,228.005,340View SEC Filing Icon  
7/28/2023Frances ArnoldDirectorSell230$130.95$30,118.5013,329View SEC Filing Icon  
7/25/2023Ann MatherDirectorSell220$121.75$26,785.004,759View SEC Filing Icon  
7/13/2023John L HennessyDirectorSell200$125.00$25,000.005,540View SEC Filing Icon  
7/10/2023Kavitark Ram ShriramDirectorSell31,240$116.82$3,649,456.805,364View SEC Filing Icon  
7/3/2023Prabhakar RaghavanSVPSell16,083$120.31$1,934,945.73127,028View SEC Filing Icon  
6/29/2023Frances ArnoldDirectorSell240$120.02$28,804.8013,040View SEC Filing Icon  
6/26/2023Ann MatherDirectorSell380$121.42$46,139.604,700View SEC Filing Icon  
6/20/20232019 Gp L.L.C. GvMajor ShareholderSell37,405$15.06$563,319.30View SEC Filing Icon  
6/16/20232019 Gp L.L.C. GvMajor ShareholderSell6,532$15.02$98,110.64View SEC Filing Icon  
6/14/20232019 Gp L.L.C. GvMajor ShareholderSell28,960$14.87$430,635.20View SEC Filing Icon  
6/13/2023John L HennessyDirectorSell200$125.65$25,130.005,740View SEC Filing Icon  
6/12/20232019 Gp L.L.C. GvMajor ShareholderSell16,031$14.98$240,144.38View SEC Filing Icon  
6/9/20232019 Gp L.L.C. GvMajor ShareholderSell15,672$14.48$226,930.56View SEC Filing Icon  
6/5/20232019 Gp L.L.C. GvMajor ShareholderSell22,434$16.70$374,647.80View SEC Filing Icon  
6/2/2023Ann MatherDirectorSell9,540$125.33$1,195,648.202,800View SEC Filing Icon  
5/31/20232019 Gp L.L.C. GvMajor ShareholderSell16,633$13.65$227,040.45View SEC Filing Icon  
5/31/2023Frances ArnoldDirectorSell240$123.73$29,695.2012,800View SEC Filing Icon  
5/25/2023Frances ArnoldDirectorSell950$125.25$118,987.5013,040View SEC Filing Icon  
5/24/20232019 Gp L.L.C. GvMajor ShareholderSell7,900$13.66$107,914.00View SEC Filing Icon  
5/22/20232019 Gp L.L.C. GvMajor ShareholderSell87,922$14.13$1,242,337.86View SEC Filing Icon  
5/19/20232019 Gp L.L.C. GvMajor ShareholderSell63,212$13.88$877,382.56View SEC Filing Icon  
5/19/2023John L HennessyDirectorSell800$125.00$100,000.005,940View SEC Filing Icon  
5/17/20232019 Gp L.L.C. GvMajor ShareholderSell15,000$12.77$191,550.0010,735,324View SEC Filing Icon  
5/16/2023Kavitark Ram ShriramDirectorSell75,000$120.01$9,000,750.0032,240View SEC Filing Icon  
5/15/20232019 Gp L.L.C. GvMajor ShareholderSell157,952$12.74$2,012,308.4810,800,973View SEC Filing Icon  
5/12/20232019 Gp L.L.C. GvMajor ShareholderSell27,290$12.72$347,128.8010,958,925View SEC Filing Icon  
5/10/20232019 Gp L.L.C. GvMajor ShareholderSell87,397$14.03$1,226,179.9111,012,841View SEC Filing Icon  
5/8/20232019 Gp L.L.C. GvMajor ShareholderSell100,772$14.13$1,423,908.3611,421,476View SEC Filing Icon  
5/5/20232021 Gp L.L.C. GvMajor ShareholderBuy7,286$26.98$196,576.282,647,312View SEC Filing Icon  
5/5/2023Kavitark Ram ShriramDirectorSell37,500$105.04$3,939,000.00107,240View SEC Filing Icon  
5/3/20232021 Gp L.L.C. GvMajor ShareholderBuy309,931$28.34$8,783,444.542,243,665View SEC Filing Icon  
5/2/2023Amie Thuener O'tooleCAOSell637$107.51$68,483.8725,937View SEC Filing Icon  
4/3/2023Prabhakar RaghavanSVPSell32,379$103.46$3,349,931.3476,580View SEC Filing Icon  
3/29/2023Kent John WalkerInsiderSell29,006$101.84$2,953,971.0424,277View SEC Filing Icon  
3/16/2023Kavitark Ram ShriramDirectorSell37,500$100.00$3,750,000.00144,740View SEC Filing Icon  
3/13/20232021 Gp L.L.C. GvMajor ShareholderBuy415,000$29.29$12,155,350.001,709,527View SEC Filing Icon  
3/1/2023Amie Thuener O'tooleCAOSell637$90.15$57,425.5525,442View SEC Filing Icon  
2/27/2023Ann MatherDirectorSell380$90.05$34,219.0011,300View SEC Filing Icon  
2/1/2023Amie Thuener O'tooleCAOSell637$99.87$63,617.1925,282View SEC Filing Icon  
1/25/2023Ann MatherDirectorSell340$96.92$32,952.8011,300View SEC Filing Icon  
1/23/2023Kent John WalkerInsiderSell11,313$100.00$1,131,300.0041,970View SEC Filing Icon  
1/4/2023Amie Thuener O'tooleCAOSell855$91.15$77,933.2525,122View SEC Filing Icon  
1/3/2023Prabhakar RaghavanSVPSell22,203$89.75$1,992,719.2576,579View SEC Filing Icon  
12/27/2022Ann MatherDirectorSell380$89.24$33,911.2011,300View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Alphabet (NASDAQ:GOOG)

27.26% of Alphabet stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at GOOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Alphabet Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
12/3/2025Strategic Investment Solutions Inc. IL6,325$1.54M0.4%+260.6%0.000%Search for SEC Filing on Google Icon
12/3/2025SSA Swiss Advisors AG460$0.11M0.1%-17.9%0.000%Search for SEC Filing on Google Icon
12/2/2025Standard Investments LLC320,000$77.94M3.8%N/A0.003%Search for SEC Filing on Google Icon
12/2/2025IFP Advisors Inc88,785$21.63M0.6%+9.1%0.001%Search for SEC Filing on Google Icon
12/2/2025Swiss Life Asset Management Ltd1,597,164$388.99M2.0%+6.1%0.013%Search for SEC Filing on Google Icon
12/2/2025Innova Wealth Partners2,104$0.51M0.3%+17.6%0.000%Search for SEC Filing on Google Icon
12/2/2025Steadtrust LLC14,591$3.55M2.4%+10.3%0.000%Search for SEC Filing on Google Icon
12/2/2025Stillwater Wealth Management Group16,232$3.95M2.8%N/A0.000%Search for SEC Filing on Google Icon
12/1/2025Groupama Asset Managment90,768$22.11M0.1%-20.1%0.001%Search for SEC Filing on Google Icon
12/1/2025PCG Asset Management LLC8,827$2.15M1.7%-3.2%0.000%Search for SEC Filing on Google Icon
12/1/2025Syverson Strege & Co4,531$1.10M0.3%-4.3%0.000%Search for SEC Filing on Google Icon
12/1/2025Payne Capital Management LLC972$0.24M0.1%N/A0.000%Search for SEC Filing on Google Icon
12/1/2025Investment Research Partners LLC2,502$0.61M0.3%N/A0.000%Search for SEC Filing on Google Icon
12/1/2025Cambria Investment Management L.P.8,305$2.02M0.1%+0.6%0.000%Search for SEC Filing on Google Icon
11/26/2025Lantern Wealth Advisors LLC7,767$1.89M0.6%+2.6%0.000%Search for SEC Filing on Google Icon
11/25/2025KERR FINANCIAL PLANNING Corp1,568$0.38M0.5%N/A0.000%Search for SEC Filing on Google Icon
11/25/2025BlueCrest Capital Management Ltd39,950$9.73M0.2%-95.0%0.000%Search for SEC Filing on Google Icon
11/25/2025Court Place Advisors LLC980$0.24M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/25/2025Alexander Labrunerie & CO. Inc.9,564$2.33M0.9%-17.4%0.000%Search for SEC Filing on Google Icon
11/25/2025LWM Advisory Services LLC8,043$1.96M1.1%-1.1%0.000%Search for SEC Filing on Google Icon
11/25/2025Keyes Stange & Wooten Wealth Management LLC945$0.23M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/25/2025WJ Wealth Management LLC8,873$2.16M0.9%-50.0%0.000%Search for SEC Filing on Google Icon
11/25/2025ARQ Wealth Advisors LLC3,077$0.75M0.2%-40.1%0.000%Search for SEC Filing on Google Icon
11/25/2025Kimelman & Baird LLC20,924$5.10M0.4%-10.6%0.000%Search for SEC Filing on Google Icon
11/24/2025Opes Wealth Management LLC13,865$3.38M0.6%+1.3%0.000%Search for SEC Filing on Google Icon
11/24/2025Cherry Tree Wealth Management LLC2,462$0.60M0.1%-17.3%0.000%Search for SEC Filing on Google Icon
11/24/2025Manhattan West Asset Management LLC3,662$0.89M0.2%+4.3%0.000%Search for SEC Filing on Google Icon
11/24/2025Greenfield Seitz Capital Management LLC11,581$2.82M0.9%-21.1%0.000%Search for SEC Filing on Google Icon
11/24/2025Fulcrum Asset Management LLP39,560$9.64M2.7%-2.7%0.000%Search for SEC Filing on Google Icon
11/24/2025CIBC Private Wealth Group LLC3,134,414$763.39M1.3%-4.6%0.026%Search for SEC Filing on Google Icon
11/24/2025LifeGoal Investments LLC4,734$1.15M1.0%-1.2%0.000%Search for SEC Filing on Google Icon
11/21/2025Newport Capital Group LLC2,180$0.53M0.3%-2.1%0.000%Search for SEC Filing on Google Icon
11/21/2025Watts Gwilliam & Co. LLC37,145$9.05M1.5%-5.7%0.000%Search for SEC Filing on Google Icon
11/21/2025CIBC Bancorp USA Inc.1,252,724$305.10M1.1%N/A0.010%Search for SEC Filing on Google Icon
11/21/2025Bell Investment Advisors Inc13,845$3.37M0.6%-2.2%0.000%Search for SEC Filing on Google Icon
11/21/2025Ovata Capital Management Ltd9,300$2.27M0.5%+158.3%0.000%Search for SEC Filing on Google Icon
11/21/2025Maple Capital Management Inc.446,070$108.64M7.1%+1.2%0.004%Search for SEC Filing on Google Icon
11/21/2025Blue Fin Capital Inc.27,544$6.71M1.1%-2.7%0.000%Search for SEC Filing on Google Icon
11/21/2025Achmea Investment Management B.V.557,250$135.72M1.7%+0.8%0.005%Search for SEC Filing on Google Icon
11/20/2025Ariadne Wealth Management LP8,026$1.96M0.9%+0.7%0.000%Search for SEC Filing on Google Icon
11/20/2025EMC Capital Management105,350$25.66M12.1%+0.1%0.001%Search for SEC Filing on Google Icon
11/20/2025Kensington Investment Counsel LLC3,543$0.86M0.4%+25.3%0.000%Search for SEC Filing on Google Icon
11/20/2025Centaurus Financial Inc.96,551$23.52M1.1%+1.6%0.001%Search for SEC Filing on Google Icon
11/20/2025Maven Securities LTD31,739$7.73M0.2%+3.4%0.000%Search for SEC Filing on Google Icon
11/20/2025PCG Asset Management LLC8,827$2.15M0.1%-3.2%0.000%Search for SEC Filing on Google Icon
11/20/2025Wilmington Savings Fund Society FSB245,736$59.85M1.4%-25.6%0.002%Search for SEC Filing on Google Icon
11/20/2025First Affirmative Financial Network12,621$3.07M1.4%-3.3%0.000%Search for SEC Filing on Google Icon
11/20/2025Asset Dedication LLC26,275$6.40M0.4%-5.4%0.000%Search for SEC Filing on Google Icon
11/20/2025Tweedy Browne Co LLC6,272$1.53M0.1%-52.3%0.000%Search for SEC Filing on Google Icon
11/20/2025Caerus Investment Advisors LLC41,481$10.10M4.1%-35.8%0.000%Search for SEC Filing on Google Icon
11/19/2025First Commonwealth Financial Corp PA 8,974$2.19M0.4%+15.6%0.000%Search for SEC Filing on Google Icon
11/19/2025Auxier Asset Management LLC6,844$1.67M0.2%-0.9%0.000%Search for SEC Filing on Google Icon
11/19/2025Campbell Capital Management Inc.158,327$38.56M14.8%-3.2%0.001%Search for SEC Filing on Google Icon
11/19/2025UP Strategic Wealth Investment Advisors LLC2,723$0.69M0.5%-15.2%0.000%Search for SEC Filing on Google Icon
11/19/2025Sunbelt Securities Inc.42,586$10.37M0.7%+20.0%0.000%Search for SEC Filing on Google Icon
11/19/2025Captrust Financial Advisors867,374$211.25M0.4%-0.1%0.007%Search for SEC Filing on Google Icon
11/19/2025Penobscot Wealth Management836$0.20M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/19/2025AdviceOne Advisory Services LLC1,335$0.33M0.2%+2.9%0.000%Search for SEC Filing on Google Icon
11/19/2025Coldstream Capital Management Inc.156,332$38.08M0.5%+13.5%0.001%Search for SEC Filing on Google Icon
11/19/2025Avity Investment Management Inc.195,568$47.63M3.3%-1.1%0.002%Search for SEC Filing on Google Icon
11/19/2025Aldebaran Financial Inc.11,634$2.83M2.8%+4.1%0.000%Search for SEC Filing on Google Icon
11/19/2025Danica Pension Livsforsikringsaktieselskab1,262,308$307.44M4.7%N/A0.010%Search for SEC Filing on Google Icon
11/19/2025Danske Bank A S2,784,636$678.20M1.7%N/A0.023%Search for SEC Filing on Google Icon
11/19/2025Auto Owners Insurance Co466,996$113.74M2.9%-19.6%0.004%Search for SEC Filing on Google Icon
11/19/2025Caitong International Asset Management Co. Ltd2,124$0.52M0.4%-20.2%0.000%Search for SEC Filing on Google Icon
11/19/2025Provident Investment Management Inc.237,356$57.81M5.1%-4.2%0.002%Search for SEC Filing on Google Icon
11/19/2025Lakehouse Capital Pty Ltd57,443$13.99M8.5%-32.1%0.000%Search for SEC Filing on Google Icon
11/19/2025GM Advisory Group LLC56,463$13.75M0.6%-0.8%0.000%Search for SEC Filing on Google Icon
11/18/2025Silvant Capital Management LLC45,962$11.19M0.4%+15.2%0.000%Search for SEC Filing on Google Icon
11/18/2025Advisory Services Network LLC146,168$35.60M0.5%-1.3%0.001%Search for SEC Filing on Google Icon
11/18/2025Copley Financial Group Inc.4,593$1.12M0.8%-7.0%0.000%Search for SEC Filing on Google Icon
11/18/2025Kozak & Associates Inc.7,424$1.81M0.3%+0.6%0.000%Search for SEC Filing on Google Icon
11/18/2025Cim Investment Management Inc.17,689$4.31M1.2%-50.6%0.000%Search for SEC Filing on Google Icon
11/18/2025San Luis Wealth Advisors LLC8,478$2.07M0.4%+3.2%0.000%Search for SEC Filing on Google Icon
11/18/2025Vertex Planning Partners LLC3,985$0.97M0.2%+5.5%0.000%Search for SEC Filing on Google Icon
11/18/2025US Asset Management LLC7,897$1.92M1.6%-0.8%0.000%Search for SEC Filing on Google Icon
11/18/2025Livforsakringsbolaget Skandia Omsesidigt35,511$8.65M0.4%-4.3%0.000%Search for SEC Filing on Google Icon
11/18/2025Corus Family Wealth Advisors1,852$0.45M0.3%+5.9%0.000%Search for SEC Filing on Google Icon
11/18/2025Marathon Asset Management LP6,330$1.54M2.1%-50.0%0.000%Search for SEC Filing on Google Icon
11/18/2025Stonebridge Financial Planning Group LLC6,575$1.60M0.6%+6.0%0.000%Search for SEC Filing on Google Icon
11/18/2025Apexium Financial LP19,658$4.79M0.2%+0.2%0.000%Search for SEC Filing on Google Icon
11/17/2025Hancock Whitney Corp48,784$11.88M0.2%-0.1%0.000%Search for SEC Filing on Google Icon
11/17/2025Peloton Wealth Strategists1,000$0.24M0.1%N/A0.000%Search for SEC Filing on Google Icon
11/17/2025Saratoga Research & Investment Management4,257$1.04M0.1%-13.7%0.000%Search for SEC Filing on Google Icon
11/17/2025Greenline Partners LLC73,319$17.86M2.2%+0.5%0.001%Search for SEC Filing on Google Icon
11/17/2025Abel Hall LLC5,133$1.25M0.5%+0.9%0.000%Search for SEC Filing on Google Icon
11/17/2025Financial Engines Advisors L.L.C.67,802$16.51M0.0%-7.7%0.001%Search for SEC Filing on Google Icon
11/17/2025Aureus Asset Management LLC80,280$19.55M1.3%+47.3%0.001%Search for SEC Filing on Google Icon
11/17/2025Harvest Investment Services LLC3,514$0.86M0.2%-5.3%0.000%Search for SEC Filing on Google Icon
11/17/2025Sterling Wealth Management Inc.2,441$0.60M0.2%-13.8%0.000%Search for SEC Filing on Google Icon
11/17/2025Opulen Financial Group LLC1,112$0.27M0.2%N/A0.000%Search for SEC Filing on Google Icon
11/17/2025Keystone Financial Group41,578$10.41M0.8%+8.9%0.000%Search for SEC Filing on Google Icon
11/17/2025FSA Wealth Management LLC4,188$1.02M0.3%+1.9%0.000%Search for SEC Filing on Google Icon
11/17/2025Jacobs Levy Equity Management Inc.1,934,783$471.22M1.9%-18.5%0.016%Search for SEC Filing on Google Icon
11/17/2025Conservest Capital Advisors Inc.4,504$1.10M0.1%-11.4%0.000%Search for SEC Filing on Google Icon
11/17/2025Morningstar Investment Management LLC1,169$0.29M0.0%N/A0.000%Search for SEC Filing on Google Icon
11/17/2025Kestra Private Wealth Services LLC239,721$58.38M0.8%-1.4%0.002%Search for SEC Filing on Google Icon
11/17/2025NewEdge Advisors LLC626,465$152.58M0.7%-3.2%0.005%Search for SEC Filing on Google Icon
11/17/2025Synergy Financial Group LTD21,575$5.26M3.5%+2.2%0.000%Search for SEC Filing on Google Icon
11/17/2025Financial Avengers Inc.82,816$20.17M8.7%-5.1%0.001%Search for SEC Filing on Google Icon
Data available starting January 2016

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Alphabet logo
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Read More on Alphabet

Today's Range

Now: $318.39
Low: $315.59
High: $323.10

50 Day Range

MA: $275.23
Low: $237.49
High: $323.64

52 Week Range

Now: $318.39
Low: $142.66
High: $328.67

Volume

20,797,470 shs

Average Volume

27,947,686 shs

Market Capitalization

$3.84 trillion

P/E Ratio

31.40

Dividend Yield

0.26%

Beta

1.07

Who are the company insiders with the largest holdings of Alphabet?

Alphabet's top insider investors include:
  1. Sundar Pichai (CEO)
  2. Ruth Porat (CFO)
  3. Ruth Porat (Insider)
  4. Kavitark Ram Shriram (Director)
  5. Prabhakar Raghavan (SVP)
  6. John Kent Walker (Insider)
  7. Amie Thuener O'toole (CAO)
  8. John L Hennessy (Director)
  9. Frances Arnold (Director)
Learn More about top insider investors at Alphabet.

Who are the major institutional investors of Alphabet?

Alphabet's top institutional investors include:
  1. Vanguard Group Inc. — 3.41%
  2. State Street Corp — 1.54%
  3. JPMorgan Chase & Co. — 0.82%
  4. Capital International Investors — 0.71%
  5. Northern Trust Corp — 0.45%
  6. Alliancebernstein L.P. — 0.33%
Learn More about top institutional investors of Alphabet stock.

Which major investors are selling Alphabet stock?

In the previous quarter, GOOG stock was sold by these institutional investors:
  1. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC
  2. Capital International Investors
  3. Laurel Wealth Advisors LLC
  4. Vanguard Group Inc.
  5. State Street Corp
  6. Primecap Management Co. CA
  7. Optiver Holding B.V.
  8. Franklin Resources Inc.
Within the previous year, company insiders that have sold Alphabet company stock include:
  1. Sundar Pichai (CEO)
  2. Ruth Porat (CFO)
  3. Ruth Porat (Insider)
  4. Kavitark Ram Shriram (Director)
  5. Prabhakar Raghavan (SVP)
  6. John Kent Walker (Insider)
  7. Amie Thuener O'toole (CAO)
Learn More investors selling Alphabet stock.

Which major investors are buying Alphabet stock?

In the previous quarter, GOOG stock was acquired by institutional investors including:
  1. JPMorgan Chase & Co.
  2. Citadel Advisors LLC
  3. Assenagon Asset Management S.A.
  4. Susquehanna International Group LLP
  5. Danske Bank A S
  6. Alliancebernstein L.P.
  7. Mercer Global Advisors Inc. ADV
  8. Coatue Management LLC