BTTR Insider Trading
Insider Ownership Percentage: 29.70%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $1,085.85
Better Choice Share Price & Price History
Current Price: $0.39
Price Change: ▲ Price Increase of +0.0099 (2.58%)
As of 12/3/2025 01:00 AM ET
Better Choice Insider Trading History
| Transaction Date | Insider Name | Title | Buy/Sell | Number of Shares | Average Share Price | Total Transaction | Shares Held After Transaction | Details |
|---|
| 12/23/2024 | Lionel F Conacher | Director | Sell | 635 | $1.71 | $1,085.85 | 36,597 |  |
| 11/20/2024 | Lionel F Conacher | Director | Buy | 5,000 | $1.71 | $8,550.00 | 37,232 | |
| 2/1/2024 | Lionel F Conacher | Director | Buy | 8,418 | $11.88 | $100,005.84 | 32,232 | |
| 9/5/2023 | Lionel F Conacher | Director | Buy | 17,045 | $6.97 | $118,803.65 | 23,814 | |
Better Choice Institutional Trading History
| Reporting Date | Hedge Fund | Shares Held | Market Value | % of Portfolio | Quarterly Change in Shares | Ownership in Company | Details |
|---|
| 5/13/2025 | Altium Capital Management LLC | 38,984 | $67K | 0.2% | -67.1% | 2.130% |  |
| 2/14/2025 | Altium Capital Management LLC | 118,459 | $0.28M | 0.1% | -11.0% | 5.983% | |
| 2/13/2025 | Warberg Asset Management LLC | 23,500 | $55K | 0.0% | -22.0% | 1.187% | |
| 11/25/2024 | Sanctuary Advisors LLC | 14,823 | $31K | 0.0% | N/A | 0.768% | |
| 2/15/2024 | Cantor Fitzgerald L. P. | 95,000 | $26K | 0.0% | N/A | 0.296% | |
| 11/7/2023 | Must Asset Management Inc. | 1,407,416 | $0.17M | 0.4% | -46.2% | 4.387% | |
| 11/6/2023 | Callan Capital LLC | 243,306 | $30K | 0.0% | +69.8% | 0.758% | |
| 11/2/2023 | Perkins Capital Management Inc. | 782,834 | $97K | 0.1% | -8.5% | 2.440% | |
| 8/9/2023 | Must Asset Management Inc. | 2,613,879 | $0.57M | 1.6% | -8.3% | 8.559% | |
| 8/4/2023 | Callan Capital LLC | 143,306 | $30K | 0.0% | +230.9% | 0.469% | |
| 5/12/2023 | Must Asset Management Inc. | 2,851,142 | $1.07M | 2.7% | -1.6% | 9.335% | |
| 5/11/2023 | Brown Brothers Harriman & Co. | 227,241 | $84K | 0.0% | +366.9% | 0.744% | |
| 4/21/2023 | Vanguard Capital Wealth Advisors | 236,837 | $88K | 0.1% | +306.5% | 0.775% | |
| 2/7/2023 | Must Asset Management Inc. | 2,897,897 | $1.48M | 3.3% | -1.2% | 9.853% | |
| 1/26/2023 | Perkins Capital Management Inc. | 876,334 | $0.47M | 0.5% | +11.4% | 2.980% | |
| 11/3/2022 | Creative Planning | 39,910 | $32K | 0.0% | -84.9% | 0.136% | |
| 10/24/2022 | Perkins Capital Management Inc. | 786,834 | $0.63M | 0.7% | -6.6% | 2.679% | |
| 8/12/2022 | Brandywine Global Investment Management LLC | 1,322,500 | $2.91M | 0.0% | -12.0% | 4.504% | |
| 7/29/2022 | Perkins Capital Management Inc. | 842,250 | $1.85M | 1.9% | +25.7% | 2.869% | |
| 7/28/2022 | Millrace Asset Group Inc. | 717,830 | $1.58M | 1.5% | +35.5% | 2.445% | |
| 5/11/2022 | Must Asset Management Inc. | 2,921,991 | $7.39M | 3.7% | +1.7% | 9.951% | |
| 5/4/2022 | Millrace Asset Group Inc. | 529,833 | $1.35M | 1.0% | +5.3% | 1.805% | |
| 4/20/2022 | Perkins Capital Management Inc. | 670,000 | $1.71M | 1.4% | +117.5% | 2.282% | |
| 2/14/2022 | Invenire Partners LP | 496,013 | $1.60M | 1.7% | N/A | 1.696% | |
| 2/10/2022 | Perkins Capital Management Inc. | 308,000 | $1M | 0.7% | +6.0% | 1.053% | |
| 2/10/2022 | Must Asset Management Inc. | 2,872,519 | $8.45M | 4.5% | +1,366.9% | 9.824% | |
| 2/2/2022 | Vanguard Capital Wealth Advisors | 61,765 | $0.20M | 0.1% | +49.3% | 0.211% | |
| 11/15/2021 | Marshall Wace LLP | 78,062 | $0.29M | 0.0% | N/A | 0.264% | |
| 11/15/2021 | Putnam Investments LLC | 270,677 | $1M | 0.0% | -56.1% | 0.915% | |
| 11/12/2021 | Hsbc Holdings PLC | 10,000 | $38K | 0.0% | N/A | 0.034% | |
| 11/12/2021 | Brandywine Global Investment Management LLC | 977,213 | $3.63M | 0.0% | +56.4% | 3.303% | |
| 11/12/2021 | Vident Investment Advisory LLC | 34,977 | $0.13M | 0.0% | N/A | 0.118% | |
| 11/12/2021 | Must Asset Management Inc. | 195,823 | $0.72M | 0.5% | N/A | 0.662% | |
| 11/10/2021 | Creative Planning | 284,685 | $1.06M | 0.0% | N/A | 0.962% | |
| 11/1/2021 | Vanguard Capital Wealth Advisors | 41,366 | $0.15M | 0.1% | +177.4% | 0.140% | |
| 10/25/2021 | Perkins Capital Management Inc. | 290,500 | $1.08M | 0.7% | -3.2% | 0.982% | |
| 8/13/2021 | Northern Trust Corp | 6,227 | $27K | 0.0% | N/A | 0.021% | |
Data available starting January 2016
Better Choice Company Inc. operates as a pet health and wellness company. Its products portfolio includes naturally formulated kibble and canned dog and cat foods, freeze-dried raw dog foods and treats, vegan dog foods and treats, oral care products and supplements, as well as toppers, dental products, and chews. The company sells its products under Halo Holistic and Halo Elevate brands. It primarily sells its products through its online portals, as well as through online retailers and pet specialty retailers. The company has operations in the United States, Canada, and select Asian markets, including China. The company was formerly known as Sports Endurance, Inc. and changed its name to Better Choice Company Inc. in March 2019. Better Choice Company Inc. is based in Tampa, Florida.
Read More on Better Choice
Volume
666,647 shs
Average Volume
86,824 shs
Market Capitalization
$720.65 thousand
P/E Ratio
N/A
Dividend Yield
N/A
Beta
0.74
Who are the company insiders with the largest holdings of Better Choice?
