BFH Insider Trading

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Insider Trading History
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About

Insider Ownership Percentage: 0.85%

Insider Buying (Last 12 Months): $63,458.33

Insider Selling (Last 12 Months): $0.00

Bread Financial Insider Trading History Chart

Bread Financial Share Price & Price History

^$71.98

▲ +0.737 (1.03%)

As of 12/4/2025 04:59 PM ET

Days: 30 | 90 | 365

Bread Financial Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
7/30/2025	John J. Fawcett	Director	Buy	1,027	$61.79	$63,458.33	10,302
10/28/2024	John J. Fawcett	Director	Buy	1,000	$51.02	$51,020.00	6,473
1/29/2024	Turtle Creek Asset Management	Major Shareholder	Sell	45,000	$35.67	$1,605,150.00	293,092
1/26/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$35.53	$1,065,900.00	295,787
1/24/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.82	$924,600.00	299,380
1/22/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.88	$926,400.00	302,973
1/19/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$29.86	$895,800.00	304,769
1/17/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.20	$906,000.00	308,363
1/11/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$32.44	$811,000.00	313,454
1/9/2024	Turtle Creek Asset Management	Major Shareholder	Sell	35,000	$32.73	$1,145,550.00	316,448
1/4/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.57	$789,250.00	320,041
1/2/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.16	$829,000.00	323,035
12/29/2023	Turtle Creek Asset Management	Major Shareholder	Sell	10,000	$33.10	$331,000.00	324,532
12/27/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$33.55	$671,000.00	326,329
12/22/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.73	$843,250.00	327,527
12/20/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.34	$833,500.00	330,521
12/18/2023	Turtle Creek Asset Management	Major Shareholder	Sell	21,000	$33.24	$698,040.00	332,018
12/14/2023	Turtle Creek Asset Management	Major Shareholder	Sell	18,000	$34.44	$619,920.00	334,354
12/11/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.07	$776,750.00	337,708
12/7/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$30.51	$762,750.00	340,702
12/5/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$28.98	$579,600.00	343,996
7/31/2023	Roger H. Ballou	Director	Buy	2,400	$41.78	$100,272.00	34,842
5/30/2023	Turtle Creek Asset Management	Major Shareholder	Buy	400	$29.89	$11,956.00	5,016
5/24/2023	Turtle Creek Asset Management	Major Shareholder	Buy	15,000	$29.50	$442,500.00	4,956,281
5/19/2023	Turtle Creek Asset Management	Major Shareholder	Buy	5,850	$29.74	$173,979.00	4,942,624
5/17/2023	Turtle Creek Asset Management	Major Shareholder	Buy	103,950	$29.69	$3,086,275.50	4,934,434
5/15/2023	Turtle Creek Asset Management	Major Shareholder	Buy	113,973	$27.91	$3,180,986.43	4,818,842
5/12/2023	Turtle Creek Asset Management	Major Shareholder	Buy	71,027	$26.53	$1,884,346.31	4,720,713
5/10/2023	Turtle Creek Asset Management	Major Shareholder	Buy	75,000	$26.07	$1,955,250.00	4,616,510
5/8/2023	Turtle Creek Asset Management	Major Shareholder	Buy	150,000	$25.17	$3,775,500.00	4,495,972
5/4/2023	Turtle Creek Asset Management	Major Shareholder	Buy	33,711	$23.72	$799,624.92	4,303,192

SEC Filings (Institutional Ownership Changes) for Bread Financial (NYSE:BFH)

99.52% of Bread Financial stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Bread Financial Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
12/1/2025	Cambria Investment Management L.P.	167,351	$9.33M	0.5%	-3.6%	0.366%
11/24/2025	CIBC Private Wealth Group LLC	1,558	$87K	0.0%	-39.6%	0.003%
11/22/2025	Prana Capital Management LP	4,986	$0.28M	0.0%	N/A	0.011%
11/21/2025	CIBC Bancorp USA Inc.	4,978	$0.28M	0.0%	N/A	0.011%
11/20/2025	Tweedy Browne Co LLC	16,851	$0.94M	0.1%	+104.4%	0.037%
11/19/2025	Caitong International Asset Management Co. Ltd	840	$47K	0.0%	+8,300.0%	0.002%
11/17/2025	Jacobs Levy Equity Management Inc.	1,099,899	$61.34M	0.2%	-7.3%	2.409%
11/17/2025	Caxton Associates LLP	6,993	$0.39M	0.0%	N/A	0.015%
11/17/2025	Dark Forest Capital Management LP	37,562	$2.10M	0.1%	N/A	0.082%
11/17/2025	PharVision Advisers LLC	5,398	$0.30M	0.2%	N/A	0.012%
11/17/2025	Turtle Creek Asset Management Inc.	3,283,546	$183.12M	5.5%	-8.7%	7.191%
11/17/2025	Voloridge Investment Management LLC	341,124	$19.02M	0.1%	-4.9%	0.747%
11/17/2025	Verition Fund Management LLC	15,549	$0.87M	0.0%	+57.4%	0.034%
11/17/2025	Quarry LP	885	$49K	0.0%	+1,509.1%	0.002%
11/17/2025	Qube Research & Technologies Ltd	274,953	$15.33M	0.0%	+395.8%	0.602%
11/17/2025	Nomura Holdings Inc.	4,904	$0.27M	0.0%	-79.6%	0.011%
11/17/2025	Northwestern Mutual Wealth Management Co.	562	$31K	0.0%	+141.2%	0.001%
11/17/2025	Millennium Management LLC	205,896	$11.48M	0.0%	+92.9%	0.451%
11/17/2025	MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	21,694	$1.21M	0.0%	-15.2%	0.048%
11/17/2025	Brevan Howard Capital Management LP	30,109	$1.68M	0.0%	+15.2%	0.066%
11/17/2025	Bank of America Corp DE	537,067	$29.95M	0.0%	-0.1%	1.176%
11/17/2025	Algert Global LLC	54,835	$3.06M	0.1%	-41.1%	0.120%
11/17/2025	Alliancebernstein L.P.	62,926	$3.51M	0.0%	-3.0%	0.138%
11/17/2025	Ameriprise Financial Inc.	272,248	$15.18M	0.0%	-25.3%	0.596%
11/14/2025	Schonfeld Strategic Advisors LLC	34,982	$1.95M	0.0%	-74.6%	0.077%
11/14/2025	Raymond James Financial Inc.	4,616	$0.26M	0.0%	-49.9%	0.010%
11/14/2025	Amundi	12,555	$0.69M	0.0%	-12.3%	0.027%
11/14/2025	Man Group plc	89,533	$4.99M	0.0%	+55.2%	0.196%
11/14/2025	Hotchkis & Wiley Capital Management LLC	200,506	$11.18M	0.0%	-22.2%	0.439%
11/14/2025	Horizon Investments LLC	8,561	$0.48M	0.0%	N/A	0.019%
11/14/2025	Zurcher Kantonalbank Zurich Cantonalbank	16,363	$0.91M	0.0%	+4.7%	0.036%
11/14/2025	UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC	128,868	$7.19M	0.0%	-39.6%	0.282%
11/14/2025	Two Sigma Investments LP	92,300	$5.15M	0.0%	+22.7%	0.202%
11/14/2025	Bridgeway Capital Management LLC	347,320	$19.37M	0.4%	+4.7%	0.761%
11/14/2025	Squarepoint Ops LLC	51,667	$2.88M	0.0%	N/A	0.113%
11/14/2025	Wellington Management Group LLP	883,233	$49.26M	0.0%	-15.6%	1.934%
11/14/2025	Comerica Bank	20,821	$1.16M	0.0%	+17.1%	0.046%
11/13/2025	Jump Financial LLC	152,597	$8.51M	0.1%	-23.1%	0.334%
11/13/2025	Marshall Wace LLP	151,090	$8.43M	0.0%	+914.0%	0.331%
11/13/2025	Entropy Technologies LP	3,768	$0.21M	0.0%	-69.2%	0.008%
11/13/2025	Invesco Ltd.	289,785	$16.16M	0.0%	-41.5%	0.635%
11/13/2025	Arrowstreet Capital Limited Partnership	1,189,305	$66.33M	0.0%	-3.6%	2.605%
11/13/2025	Sei Investments Co.	160,171	$8.93M	0.0%	+1.0%	0.351%
11/13/2025	UBS Group AG	357,637	$19.95M	0.0%	+48.3%	0.783%
11/13/2025	Capital Fund Management S.A.	74,302	$4.14M	0.0%	-8.2%	0.163%
11/13/2025	BNP Paribas Financial Markets	74,158	$4.14M	0.0%	+574.9%	0.162%
11/13/2025	Magnetar Financial LLC	41,844	$2.33M	0.0%	N/A	0.092%
11/13/2025	Quadrant Capital Group LLC	1,511	$84K	0.0%	N/A	0.003%
11/13/2025	Bank of Montreal Can	254,010	$14.17M	0.0%	+1.4%	0.556%
11/13/2025	Legal & General Group Plc	133,681	$7.46M	0.0%	-5.3%	0.293%
11/13/2025	Vestcor Inc	8,695	$0.49M	0.0%	+126.5%	0.019%
11/13/2025	Swiss National Bank	95,123	$5.31M	0.0%	+1.5%	0.208%
11/13/2025	WINTON GROUP Ltd	107,195	$5.98M	0.2%	+157.1%	0.235%
11/13/2025	Russell Investments Group Ltd.	202,628	$11.30M	0.0%	+6.2%	0.444%
11/13/2025	Dynamic Technology Lab Private Ltd	11,329	$0.63M	0.1%	N/A	0.025%
11/13/2025	Natixis Advisors LLC	14,073	$0.79M	0.0%	+3.3%	0.031%
11/13/2025	Grantham Mayo Van Otterloo & Co. LLC	55,686	$3.11M	0.0%	+23.8%	0.122%
11/13/2025	First Trust Advisors LP	52,426	$2.92M	0.0%	-9.5%	0.115%
11/12/2025	Barclays PLC	70,584	$3.94M	0.0%	-31.4%	0.155%
11/12/2025	Integrated Quantitative Investments LLC	21,726	$1.21M	0.3%	+229.2%	0.048%
11/12/2025	Dimensional Fund Advisors LP	3,076,004	$171.56M	0.0%	+0.5%	6.736%
11/12/2025	Teachers Retirement System of The State of Kentucky	13,362	$0.75M	0.0%	-11.7%	0.029%
11/12/2025	Royce & Associates LP	39,945	$2.23M	0.0%	-27.0%	0.087%
11/12/2025	American Century Companies Inc.	1,555,968	$86.78M	0.0%	+4.4%	3.408%
11/12/2025	Quantbot Technologies LP	102,005	$5.69M	0.2%	+186.2%	0.223%
11/12/2025	Aster Capital Management DIFC Ltd	2,511	$0.14M	0.1%	+500.7%	0.005%
11/12/2025	Xponance Inc.	6,027	$0.34M	0.0%	-19.8%	0.013%
11/12/2025	Choreo LLC	3,597	$0.20M	0.0%	N/A	0.008%
11/12/2025	Intech Investment Management LLC	46,073	$2.57M	0.0%	+11.6%	0.101%
11/12/2025	US Bancorp DE	663	$37K	0.0%	-95.5%	0.001%
11/12/2025	Fox Run Management L.L.C.	10,388	$0.58M	0.1%	N/A	0.023%
11/10/2025	AXQ Capital LP	5,544	$0.31M	0.1%	N/A	0.012%
11/10/2025	Ameritas Investment Partners Inc.	3,901	$0.22M	0.0%	-18.2%	0.009%
11/10/2025	Citigroup Inc.	35,720	$1.99M	0.0%	-46.0%	0.078%
11/10/2025	Hillsdale Investment Management Inc.	117,400	$6.55M	0.2%	N/A	0.257%
11/10/2025	Jupiter Asset Management Ltd.	138,688	$7.74M	0.1%	-53.5%	0.304%
11/7/2025	Pzena Investment Management LLC	785,417	$43.80M	0.1%	-1.8%	1.720%
11/7/2025	Vista Investment Management	22,617	$1.26M	0.4%	+1.8%	0.050%
11/7/2025	GSA Capital Partners LLP	19,437	$1.08M	0.1%	+180.0%	0.043%
11/7/2025	Vanguard Group Inc.	5,273,797	$294.12M	0.0%	+0.6%	11.550%
11/7/2025	Brooktree Capital Management	164,084	$9.15M	5.8%	+5.1%	0.359%
11/7/2025	State of New Jersey Common Pension Fund D	35,707	$1.99M	0.0%	-2.8%	0.078%
11/7/2025	Shell Asset Management Co.	3,257	$0.18M	0.0%	-56.6%	0.007%
11/6/2025	Assetmark Inc.	113,831	$6.35M	0.0%	+2.7%	0.249%
11/6/2025	Public Sector Pension Investment Board	209,029	$11.66M	0.0%	+12.2%	0.458%
11/6/2025	Illinois Municipal Retirement Fund	25,186	$1.41M	0.0%	+0.9%	0.055%
11/6/2025	Leuthold Group LLC	5,144	$0.29M	0.0%	N/A	0.011%
11/6/2025	LSV Asset Management	280,700	$15.66M	0.0%	-2.5%	0.615%
11/6/2025	Cibc World Market Inc.	8,530	$0.48M	0.0%	-28.9%	0.019%
11/6/2025	Rhumbline Advisers	143,330	$7.99M	0.0%	-0.4%	0.314%
11/6/2025	Versor Investments LP	7,883	$0.44M	0.1%	+88.5%	0.017%
11/6/2025	ProShare Advisors LLC	8,795	$0.49M	0.0%	-15.6%	0.019%
11/5/2025	Castlekeep Investment Advisors LLC	30,834	$1.72M	0.8%	+11.9%	0.068%
11/5/2025	Savant Capital LLC	10,003	$0.56M	0.0%	+6.6%	0.022%
11/5/2025	Envestnet Asset Management Inc.	11,433	$0.64M	0.0%	+3.1%	0.025%
11/5/2025	Hantz Financial Services Inc.	29,137	$1.63M	0.0%	+16.0%	0.064%
11/4/2025	Allianz Asset Management GmbH	943,659	$52.63M	0.1%	+44.5%	2.067%
11/4/2025	Jones Financial Companies Lllp	454	$27K	0.0%	-29.1%	0.001%
11/4/2025	Principal Financial Group Inc.	225,219	$12.56M	0.0%	-2.4%	0.493%
11/4/2025	Thrivent Financial for Lutherans	44,088	$2.46M	0.0%	+28.8%	0.097%

Data available starting January 2016

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Today's Range

Now: $71.98

$69.68

$72.09

50 Day Range

MA: $61.87

$54.10

$71.98

52 Week Range

Now: $71.98

$38.21

$72.09

Volume

747,279 shs

Average Volume

687,189 shs

Market Capitalization

$3.29 billion

P/E Ratio

7.33

Dividend Yield

1.29%

Beta

1.28

Who are the company insiders with the largest holdings of Bread Financial?: Bread Financial's top insider shareholders include:
Turtle Creek Asset Management (Major Shareholder)
John J Fawcett (Director)
Learn More about top insider investors at Bread Financial.
Who are the major institutional investors of Bread Financial?: Bread Financial's top institutional shareholders include:
Vanguard Group Inc. — 11.55%
Turtle Creek Asset Management Inc. — 7.19%
Dimensional Fund Advisors LP — 6.74%
American Century Companies Inc. — 3.41%
Arrowstreet Capital Limited Partnership — 2.60%
Jacobs Levy Equity Management Inc. — 2.41%
Learn More about top institutional investors of Bread Financial stock.
Which major investors are selling Bread Financial stock?: In the previous quarter, BFH stock was sold by these institutional investors:
Turtle Creek Asset Management Inc.
Invesco Ltd.
Wellington Management Group LLP
Jupiter Asset Management Ltd.
Schonfeld Strategic Advisors LLC
Ameriprise Financial Inc.
Susquehanna International Group LLP
Jacobs Levy Equity Management Inc.
Which major investors are buying Bread Financial stock?: Within the last quarter, BFH stock was bought by institutional investors including:
Allianz Asset Management GmbH
Qube Research & Technologies Ltd
Capula Management Ltd
Marshall Wace LLP
Hillsdale Investment Management Inc.
UBS Group AG
Millennium Management LLC
Quantbot Technologies LP