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BFH Insider Trading

Insider Ownership Percentage: 0.85%
Insider Buying (Last 12 Months): $63,458.33
Insider Selling (Last 12 Months): $0.00

Bread Financial Insider Trading History Chart

This chart shows the insider buying and selling history at Bread Financial by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Bread Financial Share Price & Price History

Current Price: $72.51
Price Change: ▲ Price Increase of +0.243 (0.34%)
As of 02/13/2026 04:59 PM ET

This chart shows the closing price history over time for BFH up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Bread Financial Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
7/30/2025John J. FawcettDirectorBuy1,027$61.79$63,458.3310,302View SEC Filing Icon  
10/28/2024John J. FawcettDirectorBuy1,000$51.02$51,020.006,473View SEC Filing Icon  
1/29/2024Turtle Creek Asset ManagementMajor ShareholderSell45,000$35.67$1,605,150.00293,092View SEC Filing Icon  
1/26/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$35.53$1,065,900.00295,787View SEC Filing Icon  
1/24/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.82$924,600.00299,380View SEC Filing Icon  
1/22/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.88$926,400.00302,973View SEC Filing Icon  
1/19/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$29.86$895,800.00304,769View SEC Filing Icon  
1/17/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.20$906,000.00308,363View SEC Filing Icon  
1/11/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$32.44$811,000.00313,454View SEC Filing Icon  
1/9/2024Turtle Creek Asset ManagementMajor ShareholderSell35,000$32.73$1,145,550.00316,448View SEC Filing Icon  
1/4/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$31.57$789,250.00320,041View SEC Filing Icon  
1/2/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.16$829,000.00323,035View SEC Filing Icon  
12/29/2023Turtle Creek Asset ManagementMajor ShareholderSell10,000$33.10$331,000.00324,532View SEC Filing Icon  
12/27/2023Turtle Creek Asset ManagementMajor ShareholderSell20,000$33.55$671,000.00326,329View SEC Filing Icon  
12/22/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.73$843,250.00327,527View SEC Filing Icon  
12/20/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.34$833,500.00330,521View SEC Filing Icon  
12/18/2023Turtle Creek Asset ManagementMajor ShareholderSell21,000$33.24$698,040.00332,018View SEC Filing Icon  
12/14/2023Turtle Creek Asset ManagementMajor ShareholderSell18,000$34.44$619,920.00334,354View SEC Filing Icon  
12/11/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$31.07$776,750.00337,708View SEC Filing Icon  
12/7/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$30.51$762,750.00340,702View SEC Filing Icon  
12/5/2023Turtle Creek Asset ManagementMajor ShareholderSell20,000$28.98$579,600.00343,996View SEC Filing Icon  
7/31/2023Roger H. BallouDirectorBuy2,400$41.78$100,272.0034,842View SEC Filing Icon  
5/30/2023Turtle Creek Asset ManagementMajor ShareholderBuy400$29.89$11,956.005,016View SEC Filing Icon  
5/24/2023Turtle Creek Asset ManagementMajor ShareholderBuy15,000$29.50$442,500.004,956,281View SEC Filing Icon  
5/19/2023Turtle Creek Asset ManagementMajor ShareholderBuy5,850$29.74$173,979.004,942,624View SEC Filing Icon  
5/17/2023Turtle Creek Asset ManagementMajor ShareholderBuy103,950$29.69$3,086,275.504,934,434View SEC Filing Icon  
5/15/2023Turtle Creek Asset ManagementMajor ShareholderBuy113,973$27.91$3,180,986.434,818,842View SEC Filing Icon  
5/12/2023Turtle Creek Asset ManagementMajor ShareholderBuy71,027$26.53$1,884,346.314,720,713View SEC Filing Icon  
5/10/2023Turtle Creek Asset ManagementMajor ShareholderBuy75,000$26.07$1,955,250.004,616,510View SEC Filing Icon  
5/8/2023Turtle Creek Asset ManagementMajor ShareholderBuy150,000$25.17$3,775,500.004,495,972View SEC Filing Icon  
5/4/2023Turtle Creek Asset ManagementMajor ShareholderBuy33,711$23.72$799,624.924,303,192View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Bread Financial (NYSE:BFH)

99.52% of Bread Financial stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at BFH by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Bread Financial Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
2/13/2026FORA Capital LLC8,571$0.64M0.1%N/A0.019%Search for SEC Filing on Google Icon
2/13/2026The Manufacturers Life Insurance Company 20,936$1.55M0.0%-7.6%0.046%Search for SEC Filing on Google Icon
2/13/2026CANADA LIFE ASSURANCE Co41,479$3.07M0.0%-24.0%0.091%Search for SEC Filing on Google Icon
2/13/2026Bridgewater Associates LP54,303$4.02M0.0%+19.4%0.119%Search for SEC Filing on Google Icon
2/13/2026Hudson Bay Capital Management LP253,251$18.75M0.1%+0.2%0.555%Search for SEC Filing on Google Icon
2/13/2026C M Bidwell & Associates Ltd.1,385$0.10M0.0%+1,159.1%0.003%Search for SEC Filing on Google Icon
2/13/2026Morgan Stanley910,301$67.39M0.0%+31.1%1.994%Search for SEC Filing on Google Icon
2/13/2026Jacobs Levy Equity Management Inc.1,031,324$76.35M0.3%-6.2%2.259%Search for SEC Filing on Google Icon
2/13/2026Public Sector Pension Investment Board193,421$14.32M0.0%-7.5%0.424%Search for SEC Filing on Google Icon
2/13/2026First Trust Advisors LP61,395$4.55M0.0%+17.1%0.134%Search for SEC Filing on Google Icon
2/13/2026Charles Schwab Investment Management Inc.680,397$50.37M0.0%-1.8%1.490%Search for SEC Filing on Google Icon
2/13/2026Police & Firemen s Retirement System of New Jersey12,060$0.89M0.0%-6.6%0.026%Search for SEC Filing on Google Icon
2/13/2026State Street Corp1,817,571$134.56M0.0%-2.0%3.981%Search for SEC Filing on Google Icon
2/13/2026Victory Capital Management Inc.633,734$46.92M0.0%-23.0%1.388%Search for SEC Filing on Google Icon
2/13/2026Ieq Capital LLC7,254$0.54M0.0%N/A0.016%Search for SEC Filing on Google Icon
2/13/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC152,831$11.31M0.0%+18.6%0.335%Search for SEC Filing on Google Icon
2/13/2026Wells Fargo & Company MN55,788$4.13M0.0%+13.2%0.122%Search for SEC Filing on Google Icon
2/13/2026Y Intercept Hong Kong Ltd49,365$3.65M0.1%+11.9%0.108%Search for SEC Filing on Google Icon
2/12/2026HRT Financial LP33,785$2.50M0.0%-75.5%0.074%Search for SEC Filing on Google Icon
2/12/2026MetLife Investment Management LLC25,244$1.87M0.0%-8.9%0.055%Search for SEC Filing on Google Icon
2/12/2026Cibc World Markets Corp3,030$0.22M0.0%N/A0.007%Search for SEC Filing on Google Icon
2/12/2026Commonwealth Equity Services LLC8,402$0.62M0.0%N/A0.018%Search for SEC Filing on Google Icon
2/12/2026Dimensional Fund Advisors LP3,076,206$227.73M0.0%+0.0%6.737%Search for SEC Filing on Google Icon
2/12/2026EntryPoint Capital LLC3,375$0.25M0.1%N/A0.007%Search for SEC Filing on Google Icon
2/12/2026Integrated Quantitative Investments LLC32,387$2.40M0.5%+49.1%0.071%Search for SEC Filing on Google Icon
2/12/2026Federated Hermes Inc.16,940$1.25M0.0%-45.6%0.037%Search for SEC Filing on Google Icon
2/12/2026Ensign Peak Advisors Inc3,192$0.24M0.0%-69.1%0.007%Search for SEC Filing on Google Icon
2/12/2026Steward Partners Investment Advisory LLC19,977$1.48M0.0%-4.0%0.044%Search for SEC Filing on Google Icon
2/12/2026New York State Common Retirement Fund15,283$1.13M0.0%+3.1%0.033%Search for SEC Filing on Google Icon
2/12/2026CIBC Private Wealth Group LLC551$41K0.0%-64.6%0.001%Search for SEC Filing on Google Icon
2/12/2026JBF Capital Inc.6,000$0.44M0.1%-97.8%0.013%Search for SEC Filing on Google Icon
2/12/2026Bank of Montreal Can190,838$14.13M0.0%-24.9%0.418%Search for SEC Filing on Google Icon
2/12/2026Swiss National Bank92,023$6.81M0.0%-3.3%0.202%Search for SEC Filing on Google Icon
2/12/2026Great Lakes Advisors LLC84,325$6.24M0.1%-29.1%0.185%Search for SEC Filing on Google Icon
2/12/2026Nuveen LLC263,083$19.48M0.0%+105.1%0.576%Search for SEC Filing on Google Icon
2/12/2026Xponance LLC4,951$0.37M0.0%-17.9%0.011%Search for SEC Filing on Google Icon
2/11/2026Picton Mahoney Asset Management11,283$0.84M0.0%+46,912.5%0.025%Search for SEC Filing on Google Icon
2/11/2026Meeder Asset Management Inc.33,570$2.49M0.1%+364.6%0.074%Search for SEC Filing on Google Icon
2/11/2026Empowered Funds LLC186,549$13.81M0.1%+8.2%0.409%Search for SEC Filing on Google Icon
2/11/2026Janney Montgomery Scott LLC12,927$0.96M0.0%+6.5%0.028%Search for SEC Filing on Google Icon
2/11/2026Illinois Municipal Retirement Fund23,287$1.72M0.0%-7.5%0.051%Search for SEC Filing on Google Icon
2/11/2026Allianz Asset Management GmbH1,147,366$84.94M0.1%+21.6%2.513%Search for SEC Filing on Google Icon
2/11/2026Cerity Partners LLC6,909$0.51M0.0%+45.7%0.015%Search for SEC Filing on Google Icon
2/11/2026LPL Financial LLC32,179$2.38M0.0%-2.3%0.070%Search for SEC Filing on Google Icon
2/11/2026Franklin Resources Inc.2,029,894$150.27M0.0%+17.3%4.446%Search for SEC Filing on Google Icon
2/11/2026Brandywine Global Investment Management LLC114,310$8.46M0.1%-3.5%0.250%Search for SEC Filing on Google Icon
2/11/2026O Shaughnessy Asset Management LLC42,121$3.12M0.0%+164.4%0.092%Search for SEC Filing on Google Icon
2/11/2026Los Angeles Capital Management LLC17,922$1.33M0.0%-4.3%0.039%Search for SEC Filing on Google Icon
2/11/2026WINTON GROUP Ltd95,570$7.08M0.2%-10.8%0.209%Search for SEC Filing on Google Icon
2/11/2026Vise Technologies Inc.5,821$0.43M0.0%+15.4%0.013%Search for SEC Filing on Google Icon
2/11/2026Daiwa Securities Group Inc.3,535$0.26M0.0%+5.6%0.008%Search for SEC Filing on Google Icon
2/10/2026Bank of New York Mellon Corp403,084$29.84M0.0%-4.2%0.883%Search for SEC Filing on Google Icon
2/10/2026Goldman Sachs Group Inc.833,444$61.70M0.0%-29.1%1.825%Search for SEC Filing on Google Icon
2/10/2026Natixis Advisors LLC13,809$1.02M0.0%-1.9%0.030%Search for SEC Filing on Google Icon
2/10/2026Measured Wealth Private Client Group LLC5,562$0.41M0.1%N/A0.012%Search for SEC Filing on Google Icon
2/10/2026Commonwealth of Pennsylvania Public School Empls Retrmt SYS11,304$0.84M0.0%-4.8%0.025%Search for SEC Filing on Google Icon
2/10/2026Norges Bank89,616$6.63M0.0%N/A0.196%Search for SEC Filing on Google Icon
2/10/2026Hillsdale Investment Management Inc.128,700$9.53M0.3%+9.6%0.282%Search for SEC Filing on Google Icon
2/10/2026Jupiter Asset Management Ltd.118,839$8.80M0.1%-14.3%0.260%Search for SEC Filing on Google Icon
2/10/2026Intech Investment Management LLC156,689$11.60M0.1%+240.1%0.343%Search for SEC Filing on Google Icon
2/9/2026Geode Capital Management LLC1,159,731$85.87M0.0%+1.2%2.540%Search for SEC Filing on Google Icon
2/9/2026Knights of Columbus Asset Advisors LLC33,587$2.49M0.1%-2.6%0.074%Search for SEC Filing on Google Icon
2/9/2026Royce & Associates LP39,277$2.91M0.0%-1.7%0.086%Search for SEC Filing on Google Icon
2/9/2026Legal & General Group Plc126,629$9.37M0.0%-5.3%0.277%Search for SEC Filing on Google Icon
2/9/2026New Age Alpha Advisors LLC6,494$0.48M0.0%+5.1%0.014%Search for SEC Filing on Google Icon
2/9/2026Hantz Financial Services Inc.33,309$2.47M0.0%+14.3%0.073%Search for SEC Filing on Google Icon
2/9/2026Prospera Financial Services Inc8,212$0.61M0.0%-2.6%0.018%Search for SEC Filing on Google Icon
2/9/2026Jefferies Financial Group Inc.66,015$4.89M0.0%N/A0.145%Search for SEC Filing on Google Icon
2/6/2026EverSource Wealth Advisors LLC511$38K0.0%-20.3%0.001%Search for SEC Filing on Google Icon
2/6/2026Mizuho Markets Americas LLC262,175$19.41M0.4%-27.9%0.574%Search for SEC Filing on Google Icon
2/6/2026Legato Capital Management LLC7,672$0.57M0.0%N/A0.017%Search for SEC Filing on Google Icon
2/6/2026LSV Asset Management306,911$22.72M0.0%+9.3%0.672%Search for SEC Filing on Google Icon
2/6/2026Pzena Investment Management LLC640,130$47.39M0.1%-18.5%1.402%Search for SEC Filing on Google Icon
2/6/2026FourThought Financial Partners LLC5,842$0.43M0.0%N/A0.013%Search for SEC Filing on Google Icon
2/6/2026Global Retirement Partners LLC2,291$0.17M0.0%N/A0.005%Search for SEC Filing on Google Icon
2/6/2026Cullen Frost Bankers Inc.390$29K0.0%N/A0.001%Search for SEC Filing on Google Icon
2/6/2026Covestor Ltd2,026$0.15M0.1%+24.8%0.004%Search for SEC Filing on Google Icon
2/6/2026PNC Financial Services Group Inc.13,273$0.98M0.0%-1.2%0.029%Search for SEC Filing on Google Icon
2/6/2026GSA Capital Partners LLP13,635$1.01M0.1%-29.9%0.030%Search for SEC Filing on Google Icon
2/6/2026Handelsbanken Fonder AB11,400$0.84M0.0%+6.5%0.025%Search for SEC Filing on Google Icon
2/6/2026HighTower Advisors LLC10,464$0.78M0.0%+94.3%0.023%Search for SEC Filing on Google Icon
2/5/2026Leuthold Group LLC6,020$0.45M0.0%+17.0%0.013%Search for SEC Filing on Google Icon
2/5/2026Convergence Investment Partners LLC33,889$2.51M0.5%+5.1%0.074%Search for SEC Filing on Google Icon
2/5/2026Wakefield Asset Management LLLP16,570$1.23M0.3%N/A0.036%Search for SEC Filing on Google Icon
2/5/2026Northwestern Mutual Wealth Management Co.215,815$15.98M0.0%+38,301.2%0.473%Search for SEC Filing on Google Icon
2/5/2026Thrivent Financial for Lutherans33,396$2.47M0.0%-24.3%0.073%Search for SEC Filing on Google Icon
2/4/2026Strategic Family Wealth Counselors L.L.C.3,248$0.23M0.1%N/A0.007%Search for SEC Filing on Google Icon
2/4/2026VIRGINIA RETIREMENT SYSTEMS ET Al6,400$0.47M0.0%-83.7%0.014%Search for SEC Filing on Google Icon
2/4/2026Versor Investments LP8,183$0.61M0.1%+3.8%0.018%Search for SEC Filing on Google Icon
2/3/2026Praxis Investment Management Inc.2,910$0.22M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/3/2026Tweedy Browne Co LLC19,659$1.46M0.1%+16.7%0.043%Search for SEC Filing on Google Icon
2/2/2026Highland Capital Management LLC6,825$0.51M0.0%-3.2%0.015%Search for SEC Filing on Google Icon
2/2/2026Brooktree Capital Management162,064$12M8.0%-1.2%0.355%Search for SEC Filing on Google Icon
2/2/2026Strs Ohio1,300$96K0.0%+225.0%0.003%Search for SEC Filing on Google Icon
2/2/2026Horizon Investments LLC9,680$0.72M0.0%+13.1%0.021%Search for SEC Filing on Google Icon
2/2/2026Danske Bank A S900$67K0.0%+800.0%0.002%Search for SEC Filing on Google Icon
1/30/2026Sigma Planning Corp14,828$1.10M0.0%+16.4%0.032%Search for SEC Filing on Google Icon
1/30/2026New York State Teachers Retirement System59,624$4.41M0.0%+2.2%0.131%Search for SEC Filing on Google Icon
1/30/2026Mitsubishi UFJ Trust & Banking Corp52,333$3.87M0.0%-0.7%0.115%Search for SEC Filing on Google Icon
1/29/2026Comerica Bank17,263$1.28M0.0%-17.1%0.038%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Bread Financial logo
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Read More on Bread Financial

Today's Range

Now: $72.51
Low: $71.28
High: $74.25

50 Day Range

MA: $74.52
Low: $68.23
High: $81.21

52 Week Range

Now: $72.51
Low: $38.21
High: $82.03

Volume

618,328 shs

Average Volume

899,209 shs

Market Capitalization

$3.31 billion

P/E Ratio

6.69

Dividend Yield

1.27%

Beta

1.26

Who are the company insiders with the largest holdings of Bread Financial?

Bread Financial's top insider shareholders include:
  1. John J Fawcett (Director)
Learn More about top insider investors at Bread Financial.

Who are the major institutional investors of Bread Financial?

Bread Financial's top institutional shareholders include:
  1. Vanguard Group Inc. — 11.20%
  2. Dimensional Fund Advisors LP — 6.74%
  3. Franklin Resources Inc. — 4.45%
  4. State Street Corp — 3.98%
  5. Geode Capital Management LLC — 2.54%
  6. Allianz Asset Management GmbH — 2.51%
Learn More about top institutional investors of Bread Financial stock.

Which major investors are selling Bread Financial stock?

In the previous quarter, BFH stock was sold by these institutional investors:
  1. Goldman Sachs Group Inc.
  2. JBF Capital Inc.
  3. Victory Capital Management Inc.
  4. Vanguard Group Inc.
  5. Pzena Investment Management LLC
  6. HRT Financial LP
  7. Mizuho Markets Americas LLC
  8. Jacobs Levy Equity Management Inc.

Which major investors are buying Bread Financial stock?

Within the last quarter, BFH stock was bought by institutional investors including:
  1. UBS Group AG
  2. Franklin Resources Inc.
  3. Morgan Stanley
  4. Northwestern Mutual Wealth Management Co.
  5. Allianz Asset Management GmbH
  6. Nuveen LLC
  7. Intech Investment Management LLC
  8. Norges Bank