BFH Insider Trading

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Insider Trading History
Frequently Asked Questions
About

Insider Ownership Percentage: 1.30%

Insider Buying (Last 12 Months): $411,558.38

Insider Selling (Last 12 Months): $2,508,778.08

Bread Financial Insider Trading History Chart

Bread Financial Share Price & Price History

^$98.79

▲ +1.141 (1.17%)

As of 11/12/2026 01:45 PM ET

Days: 30 | 90 | 365

Bread Financial Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
10/28/2026	John J. Fawcett	Director	Buy	5,000	$24.70	$123,500.00	5,000
9/14/2026	Dennis James Mccarthy	EVP	Buy	16	$108.14	$1,730.24	29,546
7/28/2026	Praniti Lakhwara	Director	Sell	2,802	$106.12	$297,348.24	4,458
5/29/2026	Ralph J Andretta	CEO	Sell	15,000	$89.10	$1,336,500.00	582,241
5/21/2026	John J. Fawcett	Director	Buy	698	$86.43	$60,328.14	11,000
4/24/2026	Roger H. Ballou	Director	Sell	9,687	$90.32	$874,929.84	30,079
7/30/2025	John J. Fawcett	Director	Buy	1,027	$61.79	$63,458.33	10,302
10/28/2024	John J. Fawcett	Director	Buy	1,000	$51.02	$51,020.00	6,473
1/29/2024	Turtle Creek Asset Management	Major Shareholder	Sell	45,000	$35.67	$1,605,150.00	293,092
1/26/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$35.53	$1,065,900.00	295,787
1/24/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.82	$924,600.00	299,380
1/22/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.88	$926,400.00	302,973
1/19/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$29.86	$895,800.00	304,769
1/17/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.20	$906,000.00	308,363
1/11/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$32.44	$811,000.00	313,454
1/9/2024	Turtle Creek Asset Management	Major Shareholder	Sell	35,000	$32.73	$1,145,550.00	316,448
1/4/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.57	$789,250.00	320,041
1/2/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.16	$829,000.00	323,035
12/29/2023	Turtle Creek Asset Management	Major Shareholder	Sell	10,000	$33.10	$331,000.00	324,532
12/27/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$33.55	$671,000.00	326,329
12/22/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.73	$843,250.00	327,527
12/20/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.34	$833,500.00	330,521
12/18/2023	Turtle Creek Asset Management	Major Shareholder	Sell	21,000	$33.24	$698,040.00	332,018
12/14/2023	Turtle Creek Asset Management	Major Shareholder	Sell	18,000	$34.44	$619,920.00	334,354
12/11/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.07	$776,750.00	337,708
12/7/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$30.51	$762,750.00	340,702
12/5/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$28.98	$579,600.00	343,996

SEC Filings (Institutional Ownership Changes) for Bread Financial (NYSE:BFH)

99.52% of Bread Financial stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Bread Financial Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
11/12/2026	State Street Corp	1,574,623	$153.92M	0.0%	-53.2%	4.148%
11/10/2026	Meeder Asset Management Inc.	3,278	$0.32M	0.0%	+5,103.2%	0.009%
11/10/2026	Voya Investment Management LLC	24,437	$2.39M	0.0%	+18.3%	0.064%
11/10/2026	Public Sector Pension Investment Board	246,617	$25.09M	0.1%	-4.6%	0.650%
11/10/2026	Global Retirement Partners LLC	5,478	$0.54M	0.0%	+137.1%	0.014%
11/10/2026	Cibc World Market Inc.	3,638	$0.36M	0.0%	-25.5%	0.010%
11/10/2026	Edgestream Partners L.P.	88,465	$8.65M	0.2%	N/A	0.233%
11/10/2026	Teachers Retirement System of The State of Kentucky	10,041	$0.98M	0.0%	-9.1%	0.026%
11/10/2026	HighTower Advisors LLC	2,359	$0.23M	0.0%	-56.1%	0.006%
11/9/2026	Intech Investment Management LLC	20,689	$2.02M	0.0%	-73.0%	0.055%
11/9/2026	Bessemer Group Inc.	104,315	$10.20M	0.0%	+3.6%	0.275%
11/9/2026	Hantz Financial Services Inc.	5,309	$0.52M	0.0%	-58.7%	0.014%
11/9/2026	Royce & Associates LP	42,032	$4.11M	0.0%	+0.5%	0.111%
11/6/2026	Russell Investments Group Ltd.	152,059	$14.86M	0.0%	+24.1%	0.401%
11/6/2026	Fifth Third Bancorp	16,643	$1.63M	0.0%	+11.4%	0.044%
11/5/2026	Maryland State Retirement & Pension System	8,575	$0.84M	0.0%	+45.3%	0.023%
11/5/2026	Ritholtz Wealth Management	58,185	$5.69M	0.1%	+21.7%	0.153%
11/5/2026	Jefferies Financial Group Inc.	52,500	$5.13M	0.0%	-46.2%	0.138%
11/5/2026	Illinois Municipal Retirement Fund	20,226	$1.98M	0.0%	-6.2%	0.053%
11/5/2026	Keybank National Association OH	2,737	$0.27M	0.0%	N/A	0.007%
11/4/2026	Fulcrum Asset Management LLP	36,882	$3.69M	0.2%	+1,426.6%	0.097%
11/4/2026	Allspring Global Investments Holdings LLC	9,394	$0.91M	0.0%	+4.2%	0.025%
11/3/2026	Pictet Asset Management Holding SA	6,662	$0.65M	0.0%	-4.6%	0.018%
11/3/2026	Heritage Family Offices LLP	503	$49K	0.0%	N/A	0.001%
11/2/2026	Commonwealth Equity Services LLC	6,745	$0.66M	0.0%	-1.6%	0.018%
10/31/2026	Covestor Ltd	603	$59K	0.0%	-31.6%	0.002%
10/30/2026	Pzena Investment Management LLC	266,929	$26.09M	0.1%	-18.5%	0.703%
10/30/2026	Oregon Public Employees Retirement Fund	8,584	$0.84M	0.0%	-7.0%	0.023%
10/29/2026	Hennessy Advisors Inc.	22,000	$2.15M	0.1%	-12.0%	0.057%
10/29/2026	ProShare Advisors LLC	5,439	$0.53M	0.0%	-8.4%	0.014%
10/29/2026	Vise Technologies Inc.	6,452	$0.63M	0.0%	N/A	0.017%
10/28/2026	VIRGINIA RETIREMENT SYSTEMS ET Al	13,700	$1.34M	0.0%	+389.3%	0.036%
10/28/2026	BOKF NA	4,697	$0.46M	0.0%	-6.6%	0.012%
10/28/2026	Pinnacle Wealth Planning Services Inc.	3,915	$0.38M	0.0%	+2.6%	0.010%
10/24/2026	Sigma Planning Corp	13,938	$1.36M	0.0%	-1.6%	0.036%
10/23/2026	Fifth Third Wealth Advisors LLC	5,987	$0.59M	0.0%	N/A	0.016%
10/22/2026	Yousif Capital Management LLC	11,034	$1.08M	0.0%	-9.5%	0.029%
10/22/2026	Root Financial Partners LLC	465	$45K	0.0%	N/A	0.001%
10/22/2026	Reyes Financial Architecture Inc.	753	$74K	0.0%	N/A	0.002%
10/21/2026	Axxcess Wealth Management LLC	2,146	$0.21M	0.0%	N/A	0.006%
10/21/2026	Range Financial Group LLC	3,968	$0.39M	0.1%	-7.1%	0.010%
10/21/2026	Nisa Investment Advisors LLC	4,893	$0.48M	0.0%	+22.1%	0.013%
10/21/2026	Robeco Institutional Asset Management B.V.	57,539	$5.62M	0.0%	-36.2%	0.150%
10/17/2026	IFP Advisors Inc	383	$37K	0.0%	-21.8%	0.001%
10/17/2026	USA Financial Formulas	473	$46K	0.0%	N/A	0.001%
10/15/2026	State of Alaska Department of Revenue	6,455	$0.63M	0.0%	-51.5%	0.017%
10/15/2026	Fortitude Family Office LLC	814	$80K	0.0%	+747.9%	0.002%
10/14/2026	Copeland Capital Management LLC	563,209	$55.05M	1.2%	N/A	1.466%
10/9/2026	GAMMA Investing LLC	4,056	$0.40M	0.0%	+5.6%	0.011%
10/8/2026	Farther Finance Advisors LLC	2,172	$0.21M	0.0%	+248.6%	0.006%
10/5/2026	Argent Capital Management LLC	12,801	$1.25M	0.0%	+3.8%	0.033%
9/23/2026	QRG Capital Management Inc.	4,127	$0.45M	0.0%	+10.1%	0.011%
9/9/2026	Tidal Investments LLC	6,148	$0.67M	0.0%	-1.7%	0.016%
9/9/2026	WINTON GROUP Ltd	10,171	$1.10M	0.0%	-88.6%	0.026%
9/9/2026	Engineers Gate Manager LP	25,470	$2.76M	0.0%	+238.9%	0.066%
9/9/2026	Integrated Wealth Concepts LLC	1,181	$0.13M	0.0%	N/A	0.003%
9/9/2026	IFP Advisors Inc	490	$53K	0.0%	+125.8%	0.001%
9/9/2026	Squarepoint Ops LLC	11,418	$1.24M	0.0%	-94.4%	0.030%
9/8/2026	Allworth Financial LP	679	$74K	0.0%	+27.2%	0.002%
9/8/2026	Arizona State Retirement System	11,430	$1.24M	0.0%	-8.9%	0.030%
9/8/2026	Nykredit A S	1,854	$0.20M	0.0%	N/A	0.005%
8/27/2026	Corient Private Wealth LP	4,816	$0.52M	0.0%	+8.5%	0.013%
8/26/2026	Amundi	12,172	$1.32M	0.0%	-13.8%	0.032%
8/26/2026	HighTower Advisors LLC	5,378	$0.58M	0.0%	-26.2%	0.014%
8/25/2026	VIRGINIA RETIREMENT SYSTEMS ET Al	2,800	$0.30M	0.0%	N/A	0.007%
8/23/2026	HB Wealth Management LLC	3,579	$0.39M	0.0%	+21.0%	0.009%
8/22/2026	denkapparat Operations GmbH	1,964	$0.21M	0.1%	N/A	0.005%
8/21/2026	Nykredit A S	1,854	$0.20M	0.0%	N/A	0.005%
8/20/2026	BTG Pactual Asset Management US LLC	3,250	$0.35M	0.0%	N/A	0.008%
8/20/2026	Headlands Technologies LLC	1,939	$0.21M	0.0%	N/A	0.005%
8/20/2026	Sigma Planning Corp	14,158	$1.53M	0.0%	-4.1%	0.037%
8/20/2026	Hennessy Advisors Inc.	25,000	$2.71M	0.1%	-10.7%	0.065%
8/19/2026	UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC	122,558	$13.28M	0.0%	-6.5%	0.319%
8/19/2026	Hsbc Holdings PLC	907,458	$98.76M	0.0%	-10.1%	2.362%
8/19/2026	Wellington Management Group LLP	498,428	$54.01M	0.0%	-39.8%	1.297%
8/18/2026	Livforsakringsbolaget Skandia Omsesidigt	14,700	$1.59M	0.1%	N/A	0.038%
8/18/2026	Empowered Funds LLC	461,938	$50.05M	0.3%	N/A	1.202%
8/18/2026	Jefferies Financial Group Inc.	97,546	$10.57M	0.1%	N/A	0.254%
8/18/2026	Public Employees Retirement System of Ohio	34,673	$3.76M	0.0%	N/A	0.090%
8/17/2026	Corient Private Wealth LP	4,304	$0.47M	0.0%	N/A	0.011%
8/17/2026	Bank of America Corp DE	607,351	$65.81M	0.0%	N/A	1.581%
8/17/2026	Basswood Capital Management L.L.C.	158,693	$17.19M	0.7%	N/A	0.413%
8/15/2026	Man Group plc	3,234	$0.35M	0.0%	N/A	0.008%
8/15/2026	Miller Value Partners LLC	132,798	$14.39M	3.4%	N/A	0.346%
8/15/2026	Jupiter Topco LLC	17,442	$1.89M	0.0%	N/A	0.045%
8/15/2026	J. Goldman & Co LP	2,000	$0.22M	0.0%	N/A	0.005%
8/14/2026	Hsbc Holdings PLC	907,458	$98.76M	0.0%	N/A	2.362%
8/14/2026	Canada Pension Plan Investment Board	10,300	$1.12M	0.0%	N/A	0.027%
8/14/2026	Legal & General Group Plc	102,960	$11.16M	0.0%	N/A	0.268%
8/14/2026	The Manufacturers Life Insurance Company	19,569	$2.12M	0.0%	N/A	0.051%
8/14/2026	Group One Trading LLC	940	$0.10M	0.0%	N/A	0.002%
8/14/2026	Algert Global LLC	12,455	$1.35M	0.0%	-69.4%	0.032%
8/13/2026	Cibc World Market Inc.	4,882	$0.53M	0.0%	N/A	0.013%
8/13/2026	Bank of Nova Scotia	21,400	$2.32M	0.0%	N/A	0.056%
8/12/2026	Vista Investment Management	23,174	$2.51M	0.8%	N/A	0.060%
8/12/2026	Northwestern Mutual Wealth Management Co.	276	$30K	0.0%	N/A	0.001%
8/12/2026	Quantbot Technologies LP	4,996	$0.54M	0.0%	N/A	0.013%
8/12/2026	Evolve Private Wealth LLC	9,419	$1.02M	0.1%	N/A	0.025%
8/12/2026	C M Bidwell & Associates Ltd.	1,062	$0.12M	0.0%	N/A	0.003%
8/11/2026	Allworth Financial LP	679	$74K	0.0%	N/A	0.002%

Data available starting January 2016

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Today's Range

Now: $98.79

$96.55

$99.39

50 Day Range

MA: $103.19

$96.94

$110.70

52 Week Range

Now: $98.79

$59.26

$114.53

Volume

238,721 shs

Average Volume

689,057 shs

Market Capitalization

$3.75 billion

P/E Ratio

7.79

Dividend Yield

0.93%

Beta

1.26

Who are the company insiders with the largest holdings of Bread Financial?: Bread Financial's top insider shareholders include:
Turtle Creek Asset Management (Major Shareholder)
Ralph J Andretta (CEO)
Roger H Ballou (Director)
Dennis James Mccarthy (EVP)
Timothy J Theriault (Director)
John J Fawcett (Director)
Praniti Lakhwara (Director)
Learn More about top insider investors at Bread Financial.
Who are the major institutional investors of Bread Financial?: Bread Financial's top institutional shareholders include:
State Street Corp — 4.15%
Copeland Capital Management LLC — 1.47%
Pzena Investment Management LLC — 0.70%
Public Sector Pension Investment Board — 0.65%
Russell Investments Group Ltd. — 0.40%
Bessemer Group Inc. — 0.27%
Learn More about top institutional investors of Bread Financial stock.
Which major investors are selling Bread Financial stock?: In the previous quarter, BFH stock was sold by these institutional investors:
State Street Corp
Pzena Investment Management LLC
Intech Investment Management LLC
Jefferies Financial Group Inc.
Robeco Institutional Asset Management B.V.
Public Sector Pension Investment Board
Hantz Financial Services Inc.
State of Alaska Department of Revenue
During the last year, company insiders that have sold Bread Financial company stock include:
Ralph J Andretta (CEO)
Roger H Ballou (Director)
Praniti Lakhwara (Director)
Learn More investors selling Bread Financial stock.
Which major investors are buying Bread Financial stock?: Within the previous quarter, BFH stock was acquired by institutional investors including:
Copeland Capital Management LLC
Edgestream Partners L.P.
Fulcrum Asset Management LLP
Russell Investments Group Ltd.
VIRGINIA RETIREMENT SYSTEMS ET Al
Ritholtz Wealth Management
Vise Technologies Inc.
Fifth Third Wealth Advisors LLC
In the last year, these company insiders have bought Bread Financial stock:
Dennis James Mccarthy (EVP)
John J Fawcett (Director)
Learn More investors buying Bread Financial stock.