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BFH Insider Trading

Insider Ownership Percentage: 1.30%
Insider Buying (Last 12 Months): $63,458.33
Insider Selling (Last 12 Months): $874,929.84

Bread Financial Insider Trading History Chart

This chart shows the insider buying and selling history at Bread Financial by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Bread Financial Share Price & Price History

Current Price: $86.82
Price Change: ▼ Price Decrease of -0.015 (-0.02%)
As of 05/15/2026 01:31 PM ET

This chart shows the closing price history over time for BFH up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Bread Financial Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
4/24/2026Roger H. BallouDirectorSell9,687$90.32$874,929.8430,079View SEC Filing Icon  
7/30/2025John J. FawcettDirectorBuy1,027$61.79$63,458.3310,302View SEC Filing Icon  
10/28/2024John J. FawcettDirectorBuy1,000$51.02$51,020.006,473View SEC Filing Icon  
1/29/2024Turtle Creek Asset ManagementMajor ShareholderSell45,000$35.67$1,605,150.00293,092View SEC Filing Icon  
1/26/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$35.53$1,065,900.00295,787View SEC Filing Icon  
1/24/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.82$924,600.00299,380View SEC Filing Icon  
1/22/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.88$926,400.00302,973View SEC Filing Icon  
1/19/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$29.86$895,800.00304,769View SEC Filing Icon  
1/17/2024Turtle Creek Asset ManagementMajor ShareholderSell30,000$30.20$906,000.00308,363View SEC Filing Icon  
1/11/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$32.44$811,000.00313,454View SEC Filing Icon  
1/9/2024Turtle Creek Asset ManagementMajor ShareholderSell35,000$32.73$1,145,550.00316,448View SEC Filing Icon  
1/4/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$31.57$789,250.00320,041View SEC Filing Icon  
1/2/2024Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.16$829,000.00323,035View SEC Filing Icon  
12/29/2023Turtle Creek Asset ManagementMajor ShareholderSell10,000$33.10$331,000.00324,532View SEC Filing Icon  
12/27/2023Turtle Creek Asset ManagementMajor ShareholderSell20,000$33.55$671,000.00326,329View SEC Filing Icon  
12/22/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.73$843,250.00327,527View SEC Filing Icon  
12/20/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$33.34$833,500.00330,521View SEC Filing Icon  
12/18/2023Turtle Creek Asset ManagementMajor ShareholderSell21,000$33.24$698,040.00332,018View SEC Filing Icon  
12/14/2023Turtle Creek Asset ManagementMajor ShareholderSell18,000$34.44$619,920.00334,354View SEC Filing Icon  
12/11/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$31.07$776,750.00337,708View SEC Filing Icon  
12/7/2023Turtle Creek Asset ManagementMajor ShareholderSell25,000$30.51$762,750.00340,702View SEC Filing Icon  
12/5/2023Turtle Creek Asset ManagementMajor ShareholderSell20,000$28.98$579,600.00343,996View SEC Filing Icon  
7/31/2023Roger H. BallouDirectorBuy2,400$41.78$100,272.0034,842View SEC Filing Icon  
5/30/2023Turtle Creek Asset ManagementMajor ShareholderBuy400$29.89$11,956.005,016View SEC Filing Icon  
5/24/2023Turtle Creek Asset ManagementMajor ShareholderBuy15,000$29.50$442,500.004,956,281View SEC Filing Icon  
5/19/2023Turtle Creek Asset ManagementMajor ShareholderBuy5,850$29.74$173,979.004,942,624View SEC Filing Icon  
5/17/2023Turtle Creek Asset ManagementMajor ShareholderBuy103,950$29.69$3,086,275.504,934,434View SEC Filing Icon  
5/15/2023Turtle Creek Asset ManagementMajor ShareholderBuy113,973$27.91$3,180,986.434,818,842View SEC Filing Icon  
5/12/2023Turtle Creek Asset ManagementMajor ShareholderBuy71,027$26.53$1,884,346.314,720,713View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Bread Financial (NYSE:BFH)

99.52% of Bread Financial stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at BFH by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Bread Financial Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
5/14/2026Healthcare of Ontario Pension Plan Trust Fund39,672$2.97M0.0%N/A0.098%Search for SEC Filing on Google Icon
5/14/2026Arrowstreet Capital Limited Partnership1,103,584$82.65M0.0%-7.4%2.731%Search for SEC Filing on Google Icon
5/14/2026Bank of Nova Scotia21,400$1.60M0.0%N/A0.053%Search for SEC Filing on Google Icon
5/14/2026Sei Investments Co.122,177$9.15M0.0%-22.5%0.302%Search for SEC Filing on Google Icon
5/13/2026Cetera Investment Advisers4,806$0.36M0.0%-25.4%0.012%Search for SEC Filing on Google Icon
5/13/2026Measured Wealth Private Client Group LLC9,388$0.70M0.2%+68.8%0.023%Search for SEC Filing on Google Icon
5/13/2026First Trust Advisors LP62,820$4.71M0.0%+2.3%0.155%Search for SEC Filing on Google Icon
5/8/2026Convergence Investment Partners LLC35,013$2.62M0.4%+3.3%0.087%Search for SEC Filing on Google Icon
5/7/2026Meeder Asset Management Inc.7,226$0.54M0.0%-78.5%0.018%Search for SEC Filing on Google Icon
5/7/2026Dimensional Fund Advisors LP3,086,060$231.11M0.0%+0.3%7.637%Search for SEC Filing on Google Icon
5/7/2026Swiss National Bank90,323$6.76M0.0%-1.8%0.224%Search for SEC Filing on Google Icon
5/6/2026Assetmark Inc.158,588$11.88M0.0%+6.0%0.392%Search for SEC Filing on Google Icon
5/6/2026Bessemer Group Inc.71,078$5.32M0.0%+43.3%0.176%Search for SEC Filing on Google Icon
5/6/2026Allspring Global Investments Holdings LLC8,690$0.64M0.0%-2.5%0.022%Search for SEC Filing on Google Icon
5/5/2026Bank of New York Mellon Corp385,907$28.90M0.0%-4.3%0.955%Search for SEC Filing on Google Icon
5/5/2026Illinois Municipal Retirement Fund22,399$1.68M0.0%-3.8%0.055%Search for SEC Filing on Google Icon
5/5/2026Maryland State Retirement & Pension System6,410$0.48M0.0%-4.4%0.016%Search for SEC Filing on Google Icon
5/4/2026Calamos Advisors LLC4,889$0.37M0.0%N/A0.012%Search for SEC Filing on Google Icon
5/4/2026Principal Financial Group Inc.396,691$29.71M0.0%+82.3%0.982%Search for SEC Filing on Google Icon
5/1/2026Commonwealth of Pennsylvania Public School Empls Retrmt SYS10,906$0.82M0.0%-3.5%0.027%Search for SEC Filing on Google Icon
5/1/2026Fifth Third Bancorp17,566$1.32M0.0%+5,814.5%0.043%Search for SEC Filing on Google Icon
4/30/2026Hsbc Holdings PLC1,009,890$74.67M0.0%+14.7%2.499%Search for SEC Filing on Google Icon
4/30/2026Oregon Public Employees Retirement Fund10,133$0.76M0.0%-2.9%0.024%Search for SEC Filing on Google Icon
4/28/2026Abel Hall LLC3,413$0.26M0.1%+21.6%0.008%Search for SEC Filing on Google Icon
4/28/2026DGS Capital Management LLC10,588$0.79M0.1%+24.9%0.026%Search for SEC Filing on Google Icon
4/28/2026Praxis Investment Management Inc.2,710$0.20M0.0%-6.9%0.007%Search for SEC Filing on Google Icon
4/28/2026QRG Capital Management Inc.3,747$0.28M0.0%+18.2%0.009%Search for SEC Filing on Google Icon
4/27/2026HB Wealth Management LLC2,957$0.22M0.0%N/A0.007%Search for SEC Filing on Google Icon
4/27/2026Moran Wealth Management LLC73,814$5.53M0.2%+93.5%0.178%Search for SEC Filing on Google Icon
4/27/2026New York State Teachers Retirement System51,395$3.85M0.0%-13.8%0.124%Search for SEC Filing on Google Icon
4/27/2026Sierra Summit Advisors LLC11,666$0.87M0.1%N/A0.028%Search for SEC Filing on Google Icon
4/25/2026Strs Ohio900$67K0.0%-30.8%0.002%Search for SEC Filing on Google Icon
4/25/2026Pzena Investment Management LLC613,673$45.96M0.2%-4.1%1.482%Search for SEC Filing on Google Icon
4/22/2026Janney Montgomery Scott LLC11,538$0.86M0.0%-10.7%0.028%Search for SEC Filing on Google Icon
4/22/2026Pictet Asset Management Holding SA8,038$0.60M0.0%+9.0%0.019%Search for SEC Filing on Google Icon
4/22/2026Sterling Capital Management LLC8,781$0.66M0.0%-37.6%0.021%Search for SEC Filing on Google Icon
4/21/2026Louisiana State Employees Retirement System19,600$1.47M0.0%N/A0.047%Search for SEC Filing on Google Icon
4/20/2026Ritholtz Wealth Management34,704$2.60M0.0%+123.8%0.084%Search for SEC Filing on Google Icon
4/16/2026SG Americas Securities LLC350,061$26.22M0.0%+899.4%0.845%Search for SEC Filing on Google Icon
4/16/2026Evolve Private Wealth LLC9,306$0.70M0.0%+5.1%0.022%Search for SEC Filing on Google Icon
4/16/2026Diversified Trust Co12,265$0.92M0.0%+215.3%0.030%Search for SEC Filing on Google Icon
4/16/2026Baron Wealth Management LLC6,074$0.46M0.1%+49.2%0.015%Search for SEC Filing on Google Icon
3/20/2026Hsbc Holdings PLC880,116$65.38M0.0%+9.8%2.041%Search for SEC Filing on Google Icon
3/9/2026Corient Private Wealth LLC4,206$0.31M0.0%+6.6%0.010%Search for SEC Filing on Google Icon
3/6/2026Hsbc Holdings PLC880,116$65.38M0.0%+9.8%2.041%Search for SEC Filing on Google Icon
2/24/2026DGS Capital Management LLC8,475$0.63M0.1%+8.7%0.020%Search for SEC Filing on Google Icon
2/24/2026Pacer Advisors Inc.387$29K0.0%-99.6%0.001%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.281,798$20.86M0.0%-2.8%0.654%Search for SEC Filing on Google Icon
2/19/2026Corient Private Wealth LLC4,206$0.31M0.0%+6.6%0.010%Search for SEC Filing on Google Icon
2/18/2026Mercer Global Advisors Inc. ADV3,367$0.25M0.0%N/A0.007%Search for SEC Filing on Google Icon
2/18/2026State of Tennessee Department of Treasury22,779$1.65M0.0%+23.3%0.050%Search for SEC Filing on Google Icon
2/18/2026Mackenzie Financial Corp39,931$2.97M0.0%-2.7%0.087%Search for SEC Filing on Google Icon
2/18/2026Empowered Funds LLC186,549$13.81M0.1%+8.2%0.409%Search for SEC Filing on Google Icon
2/18/2026Zacks Investment Management35,884$2.66M0.0%N/A0.079%Search for SEC Filing on Google Icon
2/18/2026Vista Investment Management22,858$1.69M0.6%+1.1%0.050%Search for SEC Filing on Google Icon
2/18/2026Voloridge Investment Management LLC195,466$14.47M0.1%-42.7%0.428%Search for SEC Filing on Google Icon
2/18/2026Wellington Management Group LLP879,018$65.07M0.0%-0.5%1.925%Search for SEC Filing on Google Icon
2/18/2026Tudor Investment Corp ET AL46,926$3.47M0.0%+127.5%0.103%Search for SEC Filing on Google Icon
2/18/2026Susquehanna Fundamental Investments LLC28,583$2.12M0.1%N/A0.063%Search for SEC Filing on Google Icon
2/18/2026Polymer Capital Management US LLC3,671$0.27M0.0%N/A0.008%Search for SEC Filing on Google Icon
2/18/2026Numerai GP LLC7,203$0.53M0.1%N/A0.016%Search for SEC Filing on Google Icon
2/18/2026Millennium Management LLC665,812$49.29M0.0%+223.4%1.458%Search for SEC Filing on Google Icon
2/18/2026Miller Value Partners LLC201,415$14.91M5.3%-25.4%0.441%Search for SEC Filing on Google Icon
2/18/2026Man Group plc2,918$0.22M0.0%-96.7%0.006%Search for SEC Filing on Google Icon
2/18/2026Evolve Private Wealth LLC8,858$0.66M0.0%N/A0.019%Search for SEC Filing on Google Icon
2/18/2026Engineers Gate Manager LP9,420$0.70M0.0%-38.7%0.021%Search for SEC Filing on Google Icon
2/18/2026Cinctive Capital Management LP28,064$2.08M0.1%N/A0.061%Search for SEC Filing on Google Icon
2/18/2026Bridgeway Capital Management LLC341,090$25.25M0.5%-1.8%0.747%Search for SEC Filing on Google Icon
2/17/2026Guggenheim Capital LLC5,151$0.38M0.0%N/A0.011%Search for SEC Filing on Google Icon
2/17/2026AQR Capital Management LLC106,559$7.89M0.0%-0.4%0.233%Search for SEC Filing on Google Icon
2/17/2026Abel Hall LLC2,806$0.21M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/17/2026Cetera Investment Advisers6,446$0.48M0.0%N/A0.014%Search for SEC Filing on Google Icon
2/17/2026Lazard Asset Management LLC16,304$1.21M0.0%+4.9%0.036%Search for SEC Filing on Google Icon
2/17/2026Trexquant Investment LP83,690$6.20M0.1%-66.1%0.183%Search for SEC Filing on Google Icon
2/17/2026Amundi12,223$0.91M0.0%-2.6%0.027%Search for SEC Filing on Google Icon
2/17/2026Jump Financial LLC91,656$6.79M0.1%-39.9%0.201%Search for SEC Filing on Google Icon
2/17/2026Price T Rowe Associates Inc. MD47,100$3.49M0.0%+1.4%0.103%Search for SEC Filing on Google Icon
2/17/2026Vinva Investment Management Ltd14,981$1.11M0.0%N/A0.033%Search for SEC Filing on Google Icon
2/17/2026Osaic Holdings Inc.3,284$0.25M0.0%+12.7%0.007%Search for SEC Filing on Google Icon
2/17/2026California State Teachers Retirement System43,828$3.25M0.0%-4.2%0.096%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.194,099$14.37M0.0%-4.2%0.425%Search for SEC Filing on Google Icon
2/17/2026Kemnay Advisory Services Inc.380$28K0.0%N/A0.001%Search for SEC Filing on Google Icon
2/17/2026State of Wisconsin Investment Board26,722$1.98M0.0%-60.2%0.059%Search for SEC Filing on Google Icon
2/17/2026ExodusPoint Capital Management LP8,275$0.61M0.0%N/A0.018%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada186,564$13.81M0.0%+1.1%0.409%Search for SEC Filing on Google Icon
2/16/2026OMERS ADMINISTRATION Corp23,054$1.71M0.0%+15.3%0.050%Search for SEC Filing on Google Icon
2/16/2026Squarepoint Ops LLC157,982$11.70M0.0%+205.8%0.346%Search for SEC Filing on Google Icon
2/16/2026Vanguard Personalized Indexing Management LLC10,837$0.80M0.0%+4.1%0.024%Search for SEC Filing on Google Icon
2/16/2026Verition Fund Management LLC10,431$0.77M0.0%-32.9%0.023%Search for SEC Filing on Google Icon
2/16/2026Panagora Asset Management Inc.90,968$6.73M0.0%+1.8%0.199%Search for SEC Filing on Google Icon
2/16/2026Mariner LLC11,536$0.86M0.0%N/A0.025%Search for SEC Filing on Google Icon
2/16/2026FJ Capital Management LLC2,717$0.20M0.0%N/A0.006%Search for SEC Filing on Google Icon
2/16/2026Entropy Technologies LP5,145$0.38M0.0%+36.5%0.011%Search for SEC Filing on Google Icon
2/16/2026Barclays PLC75,362$5.58M0.0%+6.8%0.165%Search for SEC Filing on Google Icon
2/16/2026Basswood Capital Management L.L.C.306,886$22.72M0.9%-10.2%0.672%Search for SEC Filing on Google Icon
2/16/2026Arrowstreet Capital Limited Partnership1,191,577$88.21M0.1%+0.2%2.610%Search for SEC Filing on Google Icon
2/13/2026FORA Capital LLC8,571$0.64M0.1%N/A0.019%Search for SEC Filing on Google Icon
2/13/2026The Manufacturers Life Insurance Company 20,936$1.55M0.0%-7.6%0.046%Search for SEC Filing on Google Icon
2/13/2026CANADA LIFE ASSURANCE Co41,479$3.07M0.0%-24.0%0.091%Search for SEC Filing on Google Icon
2/13/2026Bridgewater Associates LP54,303$4.02M0.0%+19.4%0.119%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Bread Financial logo
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.
Read More on Bread Financial

Today's Range

Now: $86.82
Low: $85.55
High: $87.52

50 Day Range

MA: $79.60
Low: $69.90
High: $92.51

52 Week Range

Now: $86.82
Low: $49.17
High: $99.13

Volume

311,388 shs

Average Volume

775,557 shs

Market Capitalization

$3.51 billion

P/E Ratio

7.11

Dividend Yield

1.09%

Beta

1.12

Who are the company insiders with the largest holdings of Bread Financial?

Bread Financial's top insider shareholders include:
  1. Turtle Creek Asset Management (Major Shareholder)
  2. Roger H Ballou (Director)
  3. Timothy J Theriault (Director)
  4. John J Fawcett (Director)
Learn More about top insider investors at Bread Financial.

Who are the major institutional investors of Bread Financial?

Bread Financial's top institutional shareholders include:
  1. Dimensional Fund Advisors LP — 7.64%
  2. Arrowstreet Capital Limited Partnership — 2.73%
  3. Hsbc Holdings PLC — 2.50%
  4. Pzena Investment Management LLC — 1.48%
  5. Principal Financial Group Inc. — 0.98%
  6. Bank of New York Mellon Corp — 0.95%
Learn More about top institutional investors of Bread Financial stock.

Which major investors are selling Bread Financial stock?

In the previous quarter, BFH stock was sold by these institutional investors:
  1. Arrowstreet Capital Limited Partnership
  2. Sei Investments Co.
  3. Pzena Investment Management LLC
  4. Meeder Asset Management Inc.
  5. Bank of New York Mellon Corp
  6. New York State Teachers Retirement System
  7. Sterling Capital Management LLC
  8. Swiss National Bank

Which major investors are buying Bread Financial stock?

Within the last quarter, BFH stock was bought by institutional investors including:
  1. SG Americas Securities LLC
  2. Principal Financial Group Inc.
  3. Hsbc Holdings PLC
  4. Moran Wealth Management LLC
  5. Bessemer Group Inc.
  6. Bank of Nova Scotia
  7. Louisiana State Employees Retirement System
  8. Ritholtz Wealth Management

Bread Financial Active Insiders

John J Fawcett
John J Fawcett
Director
Roger H Ballou
Roger H Ballou
Director
1 recent trades