BFH Insider Trading

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Insider Trading History
Frequently Asked Questions
About

Insider Ownership Percentage: 1.30%

Insider Buying (Last 12 Months): $60,328.14

Insider Selling (Last 12 Months): $2,508,778.08

Bread Financial Insider Trading History Chart

Bread Financial Share Price & Price History

^$111.95

▲ +1.499 (1.36%)

As of 08/13/2026 03:59 PM ET

Days: 30 | 90 | 365

Bread Financial Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
7/28/2026	Praniti Lakhwara	Director	Sell	2,802	$106.12	$297,348.24	4,458
5/29/2026	Ralph J Andretta	CEO	Sell	15,000	$89.10	$1,336,500.00	582,241
5/21/2026	John J. Fawcett	Director	Buy	698	$86.43	$60,328.14	11,000
4/24/2026	Roger H. Ballou	Director	Sell	9,687	$90.32	$874,929.84	30,079
7/30/2025	John J. Fawcett	Director	Buy	1,027	$61.79	$63,458.33	10,302
10/28/2024	John J. Fawcett	Director	Buy	1,000	$51.02	$51,020.00	6,473
1/29/2024	Turtle Creek Asset Management	Major Shareholder	Sell	45,000	$35.67	$1,605,150.00	293,092
1/26/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$35.53	$1,065,900.00	295,787
1/24/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.82	$924,600.00	299,380
1/22/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.88	$926,400.00	302,973
1/19/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$29.86	$895,800.00	304,769
1/17/2024	Turtle Creek Asset Management	Major Shareholder	Sell	30,000	$30.20	$906,000.00	308,363
1/11/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$32.44	$811,000.00	313,454
1/9/2024	Turtle Creek Asset Management	Major Shareholder	Sell	35,000	$32.73	$1,145,550.00	316,448
1/4/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.57	$789,250.00	320,041
1/2/2024	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.16	$829,000.00	323,035
12/29/2023	Turtle Creek Asset Management	Major Shareholder	Sell	10,000	$33.10	$331,000.00	324,532
12/27/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$33.55	$671,000.00	326,329
12/22/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.73	$843,250.00	327,527
12/20/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$33.34	$833,500.00	330,521
12/18/2023	Turtle Creek Asset Management	Major Shareholder	Sell	21,000	$33.24	$698,040.00	332,018
12/14/2023	Turtle Creek Asset Management	Major Shareholder	Sell	18,000	$34.44	$619,920.00	334,354
12/11/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$31.07	$776,750.00	337,708
12/7/2023	Turtle Creek Asset Management	Major Shareholder	Sell	25,000	$30.51	$762,750.00	340,702
12/5/2023	Turtle Creek Asset Management	Major Shareholder	Sell	20,000	$28.98	$579,600.00	343,996

SEC Filings (Institutional Ownership Changes) for Bread Financial (NYSE:BFH)

99.52% of Bread Financial stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

Bread Financial Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
8/13/2026	Cibc World Market Inc.	4,882	$0.53M	0.0%	N/A	0.013%
8/13/2026	Bank of Nova Scotia	21,400	$2.32M	0.0%	N/A	0.056%
8/12/2026	Vista Investment Management	23,174	$2.51M	0.8%	N/A	0.060%
8/12/2026	Northwestern Mutual Wealth Management Co.	276	$30K	0.0%	N/A	0.001%
8/12/2026	Quantbot Technologies LP	4,996	$0.54M	0.0%	N/A	0.013%
8/12/2026	Evolve Private Wealth LLC	9,419	$1.02M	0.1%	N/A	0.025%
8/12/2026	C M Bidwell & Associates Ltd.	1,062	$0.12M	0.0%	N/A	0.003%
8/11/2026	Allworth Financial LP	679	$74K	0.0%	N/A	0.002%
8/11/2026	MJP Associates Inc. ADV	2,326	$0.25M	0.0%	N/A	0.006%
8/10/2026	Great Lakes Advisors LLC	52,196	$5.66M	0.0%	N/A	0.136%
8/7/2026	Pzena Investment Management LLC	327,448	$35.48M	0.1%	N/A	0.852%
8/7/2026	BlackRock Inc.	3,888,457	$421.31M	0.0%	N/A	10.121%
8/7/2026	Pallas Capital Advisors LLC	5,040	$0.55M	0.0%	N/A	0.013%
8/7/2026	Deutsche Bank AG	66,993	$7.26M	0.0%	N/A	0.174%
8/6/2026	Global Retirement Partners LLC	2,310	$0.25M	0.0%	N/A	0.006%
8/6/2026	Bank of New York Mellon Corp	364,261	$39.47M	0.0%	N/A	0.948%
8/6/2026	GSA Capital Partners LLP	21,164	$2.29M	0.1%	N/A	0.055%
8/3/2026	Walleye Capital LLC	91,394	$9.90M	0.0%	N/A	0.238%
7/10/2026	Wedge Capital Management L L P NC	14,543	$1.58M	0.0%	-25.9%	0.036%
7/10/2026	Handelsbanken Fonder AB	14,900	$1.61M	0.0%	-11.8%	0.037%
7/7/2026	Baron Wealth Management LLC	6,466	$0.70M	0.2%	+6.5%	0.016%
7/7/2026	GAMMA Investing LLC	3,842	$0.42M	0.0%	+2.6%	0.010%
6/18/2026	Pacer Advisors Inc.	614	$46K	0.0%	+58.7%	0.002%
5/19/2026	Turtle Creek Asset Management Inc.	2,431,102	$182.07M	6.8%	-4.7%	6.016%
5/19/2026	Bank of America Corp DE	630,225	$47.20M	0.0%	+18.1%	1.560%
5/19/2026	Edgestream Partners L.P.	34,588	$2.59M	0.1%	-60.6%	0.086%
5/18/2026	Amundi	14,117	$1.06M	0.0%	+15.5%	0.035%
5/18/2026	California State Teachers Retirement System	54,175	$4.06M	0.0%	+23.6%	0.134%
5/18/2026	Royal Bank of Canada	3,148	$0.24M	0.0%	-98.3%	0.008%
5/18/2026	Empowered Funds LLC	193,123	$14.46M	0.1%	+3.5%	0.478%
5/16/2026	The Manufacturers Life Insurance Company	20,034	$1.50M	0.0%	-4.3%	0.050%
5/16/2026	Quantinno Capital Management LP	28,170	$2.11M	0.0%	+66.9%	0.070%
5/16/2026	Lazard Asset Management LLC	16,576	$1.24M	0.0%	+1.7%	0.041%
5/15/2026	Weiss Asset Management LP	30,600	$2.29M	0.0%	N/A	0.076%
5/14/2026	Healthcare of Ontario Pension Plan Trust Fund	39,672	$2.97M	0.0%	N/A	0.098%
5/14/2026	Arrowstreet Capital Limited Partnership	1,103,584	$82.65M	0.0%	-7.4%	2.731%
5/14/2026	Bank of Nova Scotia	21,400	$1.60M	0.0%	N/A	0.053%
5/14/2026	Sei Investments Co.	122,177	$9.15M	0.0%	-22.5%	0.302%
5/13/2026	Cetera Investment Advisers	4,806	$0.36M	0.0%	-25.4%	0.012%
5/13/2026	Measured Wealth Private Client Group LLC	9,388	$0.70M	0.2%	+68.8%	0.023%
5/13/2026	First Trust Advisors LP	62,820	$4.71M	0.0%	+2.3%	0.155%
5/8/2026	Convergence Investment Partners LLC	35,013	$2.62M	0.4%	+3.3%	0.087%
5/7/2026	Meeder Asset Management Inc.	7,226	$0.54M	0.0%	-78.5%	0.018%
5/7/2026	Dimensional Fund Advisors LP	3,086,060	$231.11M	0.0%	+0.3%	7.637%
5/7/2026	Swiss National Bank	90,323	$6.76M	0.0%	-1.8%	0.224%
5/6/2026	Assetmark Inc.	158,588	$11.88M	0.0%	+6.0%	0.392%
5/6/2026	Bessemer Group Inc.	71,078	$5.32M	0.0%	+43.3%	0.176%
5/6/2026	Allspring Global Investments Holdings LLC	8,690	$0.64M	0.0%	-2.5%	0.022%
5/5/2026	Bank of New York Mellon Corp	385,907	$28.90M	0.0%	-4.3%	0.955%
5/5/2026	Illinois Municipal Retirement Fund	22,399	$1.68M	0.0%	-3.8%	0.055%
5/5/2026	Maryland State Retirement & Pension System	6,410	$0.48M	0.0%	-4.4%	0.016%
5/4/2026	Calamos Advisors LLC	4,889	$0.37M	0.0%	N/A	0.012%
5/4/2026	Principal Financial Group Inc.	396,691	$29.71M	0.0%	+82.3%	0.982%
5/1/2026	Commonwealth of Pennsylvania Public School Empls Retrmt SYS	10,906	$0.82M	0.0%	-3.5%	0.027%
5/1/2026	Fifth Third Bancorp	17,566	$1.32M	0.0%	+5,814.5%	0.043%
4/30/2026	Hsbc Holdings PLC	1,009,890	$74.67M	0.0%	+14.7%	2.499%
4/30/2026	Oregon Public Employees Retirement Fund	10,133	$0.76M	0.0%	-2.9%	0.024%
4/28/2026	Abel Hall LLC	3,413	$0.26M	0.1%	+21.6%	0.008%
4/28/2026	DGS Capital Management LLC	10,588	$0.79M	0.1%	+24.9%	0.026%
4/28/2026	Praxis Investment Management Inc.	2,710	$0.20M	0.0%	-6.9%	0.007%
4/28/2026	QRG Capital Management Inc.	3,747	$0.28M	0.0%	+18.2%	0.009%
4/27/2026	HB Wealth Management LLC	2,957	$0.22M	0.0%	N/A	0.007%
4/27/2026	Moran Wealth Management LLC	73,814	$5.53M	0.2%	+93.5%	0.178%
4/27/2026	New York State Teachers Retirement System	51,395	$3.85M	0.0%	-13.8%	0.124%
4/27/2026	Sierra Summit Advisors LLC	11,666	$0.87M	0.1%	N/A	0.028%
4/25/2026	Strs Ohio	900	$67K	0.0%	-30.8%	0.002%
4/25/2026	Pzena Investment Management LLC	613,673	$45.96M	0.2%	-4.1%	1.482%
4/22/2026	Janney Montgomery Scott LLC	11,538	$0.86M	0.0%	-10.7%	0.028%
4/22/2026	Pictet Asset Management Holding SA	8,038	$0.60M	0.0%	+9.0%	0.019%
4/22/2026	Sterling Capital Management LLC	8,781	$0.66M	0.0%	-37.6%	0.021%
4/21/2026	Louisiana State Employees Retirement System	19,600	$1.47M	0.0%	N/A	0.047%
4/20/2026	Ritholtz Wealth Management	34,704	$2.60M	0.0%	+123.8%	0.084%
4/16/2026	SG Americas Securities LLC	350,061	$26.22M	0.0%	+899.4%	0.845%
4/16/2026	Evolve Private Wealth LLC	9,306	$0.70M	0.0%	+5.1%	0.022%
4/16/2026	Diversified Trust Co	12,265	$0.92M	0.0%	+215.3%	0.030%
4/16/2026	Baron Wealth Management LLC	6,074	$0.46M	0.1%	+49.2%	0.015%
3/20/2026	Hsbc Holdings PLC	880,116	$65.38M	0.0%	+9.8%	2.041%
3/9/2026	Corient Private Wealth LLC	4,206	$0.31M	0.0%	+6.6%	0.010%
3/6/2026	Hsbc Holdings PLC	880,116	$65.38M	0.0%	+9.8%	2.041%
2/24/2026	DGS Capital Management LLC	8,475	$0.63M	0.1%	+8.7%	0.020%
2/24/2026	Pacer Advisors Inc.	387	$29K	0.0%	-99.6%	0.001%
2/19/2026	Invesco Ltd.	281,798	$20.86M	0.0%	-2.8%	0.654%
2/19/2026	Corient Private Wealth LLC	4,206	$0.31M	0.0%	+6.6%	0.010%
2/18/2026	Mercer Global Advisors Inc. ADV	3,367	$0.25M	0.0%	N/A	0.007%
2/18/2026	State of Tennessee Department of Treasury	22,779	$1.65M	0.0%	+23.3%	0.050%
2/18/2026	Mackenzie Financial Corp	39,931	$2.97M	0.0%	-2.7%	0.087%
2/18/2026	Empowered Funds LLC	186,549	$13.81M	0.1%	+8.2%	0.409%
2/18/2026	Zacks Investment Management	35,884	$2.66M	0.0%	N/A	0.079%
2/18/2026	Vista Investment Management	22,858	$1.69M	0.6%	+1.1%	0.050%
2/18/2026	Voloridge Investment Management LLC	195,466	$14.47M	0.1%	-42.7%	0.428%
2/18/2026	Wellington Management Group LLP	879,018	$65.07M	0.0%	-0.5%	1.925%
2/18/2026	Tudor Investment Corp ET AL	46,926	$3.47M	0.0%	+127.5%	0.103%
2/18/2026	Susquehanna Fundamental Investments LLC	28,583	$2.12M	0.1%	N/A	0.063%
2/18/2026	Polymer Capital Management US LLC	3,671	$0.27M	0.0%	N/A	0.008%
2/18/2026	Numerai GP LLC	7,203	$0.53M	0.1%	N/A	0.016%
2/18/2026	Millennium Management LLC	665,812	$49.29M	0.0%	+223.4%	1.458%
2/18/2026	Miller Value Partners LLC	201,415	$14.91M	5.3%	-25.4%	0.441%
2/18/2026	Man Group plc	2,918	$0.22M	0.0%	-96.7%	0.006%
2/18/2026	Evolve Private Wealth LLC	8,858	$0.66M	0.0%	N/A	0.019%
2/18/2026	Engineers Gate Manager LP	9,420	$0.70M	0.0%	-38.7%	0.021%

Data available starting January 2016

Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. It offers its products under the Bread CashbackTM, Bread PayTM, and Bread SavingsTM brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.

Today's Range

Now: $111.95

$110.17

$112.15

50 Day Range

MA: $102.86

$91.10

$112.57

52 Week Range

Now: $111.95

$53.83

$114.12

Volume

413,593 shs

Average Volume

740,627 shs

Market Capitalization

$4.30 billion

P/E Ratio

8.73

Dividend Yield

0.85%

Beta

1.11

Who are the company insiders with the largest holdings of Bread Financial?: Bread Financial's top insider shareholders include:
Turtle Creek Asset Management (Major Shareholder)
Ralph J Andretta (CEO)
Roger H Ballou (Director)
Timothy J Theriault (Director)
John J Fawcett (Director)
Praniti Lakhwara (Director)
Learn More about top insider investors at Bread Financial.
Who are the major institutional investors of Bread Financial?: Bread Financial's top institutional shareholders include:
BlackRock Inc. — 10.12%
Bank of New York Mellon Corp — 0.95%
Pzena Investment Management LLC — 0.85%
Walleye Capital LLC — 0.24%
Deutsche Bank AG — 0.17%
Great Lakes Advisors LLC — 0.14%
Learn More about top institutional investors of Bread Financial stock.
Which major investors are selling Bread Financial stock?: In the previous quarter, BFH stock was sold by these institutional investors:
Wedge Capital Management L L P NC
Handelsbanken Fonder AB
During the last year, company insiders that have sold Bread Financial company stock include:
Ralph J Andretta (CEO)
Roger H Ballou (Director)
Praniti Lakhwara (Director)
Learn More investors selling Bread Financial stock.
Which major investors are buying Bread Financial stock?: Within the previous quarter, BFH stock was acquired by institutional investors including:
BlackRock Inc.
Bank of New York Mellon Corp
Pzena Investment Management LLC
Walleye Capital LLC
Deutsche Bank AG
Great Lakes Advisors LLC
Vista Investment Management
Bank of Nova Scotia