Dafna Sarnoff Biography and Net Worth

CMO of CarGurus

Dafna joined CarGurus in 2021 as Chief Marketing Officer. Previously, Dafna led Marketing for several technology and growth companies, including Aura, a digital security innovator; Intersection, an experience-driven media and technology company; and Yodle (acquired by Web.com), a digital marketing SaaS business. She also held various leadership roles over 10 years at American Express in both consumer and B2B Marketing after starting her career at Bain & Company. Dafna holds an MBA from Harvard Business School and a BA in Mathematics from Dartmouth College.

What is Dafna Sarnoff's net worth?: The estimated net worth of Dafna Sarnoff is at least $3.19 million as of October 2nd, 2026. Ms. Sarnoff owns 94,884 shares of CarGurus stock worth more than $3,186,394 as of November 3rd. This net worth evaluation does not reflect any other investments that Ms. Sarnoff may own. Learn More about Dafna Sarnoff's net worth.
How do I contact Dafna Sarnoff?: The corporate mailing address for Ms. Sarnoff and other CarGurus executives is 1001 Boylston Street, 16th Floor, Boston, MA, 02115. CarGurus can also be reached via phone at (617) 354-0068 and via email at [email protected]. Learn More on Dafna Sarnoff's contact information.
Has Dafna Sarnoff been buying or selling shares of CarGurus?: In the last ninety days, Dafna Sarnoff has sold $214,271.08 of CarGurus stock. Most recently, Dafna Sarnoff sold 7,234 shares of the business's stock in a transaction on Friday, October 2nd. The shares were sold at an average price of $29.62, for a transaction totalling $214,271.08. Following the completion of the sale, the chief marketing officer now directly owns 94,884 shares of the company's stock, valued at $2,810,464.08. Learn More on Dafna Sarnoff's trading history.
Who are CarGurus' active insiders?: CarGurus' insider roster includes Thomas Caputo (Insider), John Connors (Director), Andrea Eldridge (Insider), Ismail Elshareef (Insider), Scot Fredo (CFO), Yann Gellot (VP), Zachary Hallowell (CEO), Jennifer Hanson (Insider), Larry Hutchison (CEO), Stephen Kaufer (Director), George Lynch (Director), Peter Maag (Insider), Scott Mikuen (SVP), Anastasios Parafestas (Director), Kathleen Patton (General Counsel), Matthew Quinn (CTO), Dafna Sarnoff (CMO), Greg Schwartz (Director), Langley Steinert (CEO), Jason Trevisan (CEO), Sarah Welch (CMO), Samuel Zales (COO), Javier Zamora (General Counsel & Corporate Secretary), Javier Zamora (General Counsel), and Bin Zhou (CEO). Learn More on CarGurus' active insiders.
Are insiders buying or selling shares of CarGurus?: In the last twelve months, CarGurus insiders bought shares 1 times. They purchased a total of 30,766 shares worth more than $999,895.00. In the last twelve months, insiders at the sold shares 28 times. They sold a total of 176,829 shares worth more than $6,215,416.89. The most recent insider tranaction occured on October, 15th when COO Samuel Zales sold 10,000 shares worth more than $303,100.00. Insiders at CarGurus own 18.2% of the company. Learn More about insider trades at CarGurus.
Information on this page was last updated on 10/15/2026.

Dafna Sarnoff Insider Trading History at CarGurus

Transaction Date	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
10/2/2026	Sell	7,234	$29.62	$214,271.08	94,884
8/13/2026	Sell	17,151	$37.00	$634,587.00	109,668
4/2/2026	Sell	5,445	$33.04	$179,902.80	134,369
7/2/2025	Sell	4,168	$33.09	$137,919.12	115,183
1/3/2025	Sell	10,570	$35.78	$378,194.60	95,261
10/1/2024	Sell	4,127	$29.94	$123,562.38	119,330
9/3/2024	Sell	3,107	$28.42	$88,300.94	128,952
4/1/2024	Sell	4,301	$23.04	$99,095.04	163,798
3/18/2024	Sell	10,573	$22.56	$238,526.88	168,099

Dafna Sarnoff Buying and Selling Activity at CarGurus

CarGurus Company Overview

CarGurus, Inc. operates an online automotive platform for buying and selling vehicles in the United States and internationally. It operates through two segments, U.S. Marketplace and Digital Wholesale. The company provides an online automotive marketplace where customers can search for new and used car listings from its dealers and sell their car to dealers and other consumers; and paid listings subscriptions for enhanced access to its marketplace that connects dealers to a large audience of informed and engaged consumers. It also offers dealer and non-dealer advertising products for its websites and social media platforms. The company operates online marketplaces under the CarGurus brand in the United States, Canada, and the United Kingdom; Autolist and CarOffer brands in the United States; and PistonHeads brand in the United Kingdom. The company was formerly known as CarGurus LLC and changed its name to CarGurus, Inc. in June 2015. CarGurus, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.

Today's Range

Now: $33.58

$32.76

$33.94

50 Day Range

MA: $32.29

$28.39

$37.21

2 Week Range

Now: $33.58

$26.39

$41.22

Volume

243,044 shs

Average Volume

1,265,120 shs

Market Capitalization

$2.99 billion

P/E Ratio

18.28

Dividend Yield

N/A

Beta

1.22