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DRCT Insider Trading

Insider Ownership Percentage: 46.88%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $352,763.98

Direct Digital Insider Trading History Chart

This chart shows the insider buying and selling history at Direct Digital by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Direct Digital Share Price & Price History

Current Price: $0.10
Price Change: ▲ Price Increase of +0.0019 (1.98%)
As of 12/4/2025 05:00 PM ET

This chart shows the closing price history over time for DRCT up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Direct Digital Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/19/2025Mark D WalkerCEOSell23,000$0.39$8,970.00View SEC Filing Icon  
8/18/2025Mark D WalkerCEOSell24,313$0.39$9,482.0723,000View SEC Filing Icon  
8/15/2025Mark D WalkerCEOSell22,369$0.41$9,171.29View SEC Filing Icon  
7/28/2025W Keith SmithPresidentSell8,050$0.54$4,347.0028,300View SEC Filing Icon  
7/25/2025W Keith SmithPresidentSell8,900$0.53$4,717.0036,350View SEC Filing Icon  
7/24/2025W Keith SmithPresidentSell15,800$0.53$8,374.0045,250View SEC Filing Icon  
7/23/2025Mark D WalkerCEOSell5,567$0.51$2,839.1747,313View SEC Filing Icon  
7/23/2025W Keith SmithPresidentSell11,934$0.51$6,086.3461,050View SEC Filing Icon  
7/22/2025Mark D WalkerCEOSell15,470$0.51$7,889.7052,880View SEC Filing Icon  
7/22/2025W Keith SmithPresidentSell15,321$0.51$7,813.7172,984View SEC Filing Icon  
7/21/2025Mark D WalkerCEOSell16,735$0.52$8,702.2068,350View SEC Filing Icon  
7/21/2025W Keith SmithPresidentSell16,987$0.52$8,833.2488,305View SEC Filing Icon  
7/18/2025Mark D WalkerCEOSell19,777$0.51$10,086.2785,085View SEC Filing Icon  
7/18/2025W Keith SmithPresidentSell19,488$0.51$9,938.88105,292View SEC Filing Icon  
7/17/2025Mark D WalkerCEOSell19,315$0.52$10,043.80104,862View SEC Filing Icon  
7/17/2025W Keith SmithPresidentSell19,950$0.52$10,374.00124,780View SEC Filing Icon  
7/16/2025Mark D WalkerCEOSell11,603$0.53$6,149.59124,177View SEC Filing Icon  
7/16/2025W Keith SmithPresidentSell11,694$0.53$6,197.82144,730View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell8,066$0.54$4,355.64135,780View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell8,066$0.54$4,355.64135,780View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell8,100$0.54$4,374.00156,424View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell8,100$0.54$4,374.00156,424View SEC Filing Icon  
7/14/2025Mark D WalkerCEOSell21,154$0.55$11,634.70143,846View SEC Filing Icon  
7/14/2025W Keith SmithPresidentSell20,476$0.55$11,261.80164,524View SEC Filing Icon  
6/12/2025Antoinette Renee LeatherberryDirectorSell2,028$0.53$1,074.8474,442View SEC Filing Icon  
6/12/2025Mistelle LockeDirectorSell3,432$0.52$1,784.6440,447View SEC Filing Icon  
6/12/2025Richard CohenDirectorSell3,414$0.53$1,809.4270,302View SEC Filing Icon  
4/17/2025Mark D WalkerCEOSell8,700$0.54$4,698.0028,323View SEC Filing Icon  
3/26/2025Mark D WalkerCEOSell19,778$0.78$15,426.8443,152View SEC Filing Icon  
3/26/2025W Keith SmithPresidentSell20,563$0.78$16,039.1412,186View SEC Filing Icon  
3/24/2025Mark D WalkerCEOSell10,448$0.76$7,940.48640View SEC Filing Icon  
3/24/2025W Keith SmithPresidentSell10,300$0.76$7,828.0040,449View SEC Filing Icon  
3/21/2025Mark D WalkerCEOSell5,830$0.76$4,430.8011,088View SEC Filing Icon  
3/21/2025W Keith SmithPresidentSell5,831$0.76$4,431.5650,749View SEC Filing Icon  
3/19/2025Mark D WalkerCEOSell10,960$0.80$8,768.0031,518View SEC Filing Icon  
3/19/2025W Keith SmithPresidentSell10,171$0.80$8,136.8072,211View SEC Filing Icon  
3/17/2025Mark D WalkerCEOSell10,800$0.73$7,884.0047,587View SEC Filing Icon  
3/17/2025W Keith SmithPresidentSell8,657$0.73$6,319.6187,507View SEC Filing Icon  
3/14/2025W Keith SmithPresidentSell15,874$0.77$12,222.9896,164View SEC Filing Icon  
3/13/2025Mark D WalkerCEOSell3,864$0.81$3,129.8474,287View SEC Filing Icon  
3/12/2025W Keith SmithPresidentSell14,881$0.83$12,351.23115,841View SEC Filing Icon  
3/11/2025Mark D WalkerCEOSell11,302$0.92$10,397.8493,021View SEC Filing Icon  
1/16/2025Mistelle LockeDirectorSell1,773$1.30$2,304.9035,674View SEC Filing Icon  
12/18/2024Antoinette Renee LeatherberryDirectorSell7,038$0.85$5,982.3055,812View SEC Filing Icon  
12/16/2024Mark D WalkerCEOSell8,107$0.70$5,674.90137,300View SEC Filing Icon  
12/12/2024Mark D WalkerCEOSell6,800$0.82$5,576.00168,200View SEC Filing Icon  
12/10/2024Mark D WalkerCEOSell10,000$1.01$10,100.00190,000View SEC Filing Icon  
12/4/2024Mark D WalkerCEOSell8,000$1.01$8,080.008,763View SEC Filing Icon  
12/2/2024Mark D WalkerCEOSell7,500$1.20$9,000.0020,167View SEC Filing Icon  
11/29/2024Mark D WalkerCEOSell8,647$1.20$10,376.4027,667View SEC Filing Icon  
11/27/2024Mark D WalkerCEOSell8,000$1.25$10,000.0036,314View SEC Filing Icon  
11/25/2024Mark D WalkerCEOSell6,000$1.34$8,040.0050,650View SEC Filing Icon  
11/22/2024Mark D WalkerCEOSell5,000$1.30$6,500.0056,650View SEC Filing Icon  
11/18/2024Mark D WalkerCEOSell3,401$1.55$5,271.5566,650View SEC Filing Icon  
11/15/2024Mark D WalkerCEOSell7,240$1.82$13,176.8070,051View SEC Filing Icon  
11/15/2024W Keith SmithPresidentSell313$1.80$563.4076,978View SEC Filing Icon  
6/14/2024Antoinette Renee LeatherberryDirectorSell2,890$5.10$14,739.0038,071View SEC Filing Icon  
12/11/2023W Keith SmithPresidentSell77,930$11.13$867,360.90172,070View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Direct Digital (NASDAQ:DRCT)

4.02% of Direct Digital stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at DRCT by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Direct Digital Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/12/2025XTX Topco Ltd53,787$30K0.0%+252.6%0.284%Search for SEC Filing on Google Icon
2/17/2025Citadel Advisors LLC44,202$70K0.0%N/A0.302%Search for SEC Filing on Google Icon
8/2/2024Privium Fund Management UK Ltd20,925$91K0.0%N/A0.147%Search for SEC Filing on Google Icon
4/19/2024Denali Advisors LLC15,400$0.24M0.1%-36.1%0.108%Search for SEC Filing on Google Icon
2/14/2024Intrinsic Edge Capital Management LLC77,639$1.16M0.1%N/A0.544%Search for SEC Filing on Google Icon
2/13/2024Tower Research Capital LLC TRC 2,445$36K0.0%-49.0%0.017%Search for SEC Filing on Google Icon
1/19/2024Denali Advisors LLC24,100$0.36M0.1%N/A0.169%Search for SEC Filing on Google Icon
1/16/2024Raymond James & Associates27,173$0.40M0.0%N/A0.190%Search for SEC Filing on Google Icon
11/14/2023Perritt Capital Management Inc.52,480$0.13M0.1%+31.2%0.368%Search for SEC Filing on Google Icon
11/13/2023Warberg Asset Management LLC29,867$76K0.0%N/A0.209%Search for SEC Filing on Google Icon
5/12/2023Perritt Capital Management Inc.40,000$0.13M0.1%-9.6%0.282%Search for SEC Filing on Google Icon
2/14/2023Susquehanna International Group LLP21,705$53K0.0%N/A0.149%Search for SEC Filing on Google Icon
11/4/2022First Republic Investment Management Inc.12,250$27K0.0%N/A0.388%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Direct Digital logo
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Read More on Direct Digital

Today's Range

Now: $0.10
Low: $0.09
High: $0.11

50 Day Range

MA: $0.27
Low: $0.10
High: $0.38

52 Week Range

Now: $0.10
Low: $0.09
High: $6.59

Volume

9,143,256 shs

Average Volume

27,426,058 shs

Market Capitalization

$2.94 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

5.95

Who are the company insiders with the largest holdings of Direct Digital?

Direct Digital's top insider investors include:
  1. Mark D Walker (CEO)
  2. W Keith Smith (President)
  3. Antoinette Renee Leatherberry (Director)
  4. Richard Cohen (Director)
  5. Mistelle Locke (Director)
Learn More about top insider investors at Direct Digital.