InsiderTrades.com logo

DRCT Insider Trading

Insider Ownership Percentage: 25.57%
Insider Buying (Last 12 Months): $0.00
Insider Selling (Last 12 Months): $314,381.10

Direct Digital Insider Trading History Chart

This chart shows the insider buying and selling history at Direct Digital by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Direct Digital Share Price & Price History

Current Price: $1.87
Price Change: ▼ Price Decrease of -0.25 (-11.79%)
As of 02/3/2026 05:00 PM ET

This chart shows the closing price history over time for DRCT up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Direct Digital Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/19/2025Mark D WalkerCEOSell418$21.45$8,966.10View SEC Filing Icon  
8/18/2025Mark D WalkerCEOSell442$21.45$9,480.90418View SEC Filing Icon  
8/15/2025Mark D WalkerCEOSell406$22.55$9,155.30View SEC Filing Icon  
7/28/2025W Keith SmithPresidentSell146$29.70$4,336.20514View SEC Filing Icon  
7/25/2025W Keith SmithPresidentSell161$29.15$4,693.15660View SEC Filing Icon  
7/24/2025W Keith SmithPresidentSell287$29.15$8,366.05822View SEC Filing Icon  
7/23/2025Mark D WalkerCEOSell101$28.05$2,833.05860View SEC Filing Icon  
7/23/2025W Keith SmithPresidentSell216$28.05$6,058.801,110View SEC Filing Icon  
7/22/2025Mark D WalkerCEOSell281$28.05$7,882.05961View SEC Filing Icon  
7/22/2025W Keith SmithPresidentSell278$28.05$7,797.901,326View SEC Filing Icon  
7/21/2025Mark D WalkerCEOSell304$28.60$8,694.401,242View SEC Filing Icon  
7/21/2025W Keith SmithPresidentSell308$28.60$8,808.801,605View SEC Filing Icon  
7/18/2025Mark D WalkerCEOSell359$28.05$10,069.951,547View SEC Filing Icon  
7/18/2025W Keith SmithPresidentSell354$28.05$9,929.701,914View SEC Filing Icon  
7/17/2025Mark D WalkerCEOSell351$28.60$10,038.601,906View SEC Filing Icon  
7/17/2025W Keith SmithPresidentSell362$28.60$10,353.202,268View SEC Filing Icon  
7/16/2025Mark D WalkerCEOSell210$29.15$6,121.502,257View SEC Filing Icon  
7/16/2025W Keith SmithPresidentSell212$29.15$6,179.802,631View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell146$29.70$4,336.202,468View SEC Filing Icon  
7/15/2025Mark D WalkerCEOSell146$29.70$4,336.202,468View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell147$29.70$4,365.902,844View SEC Filing Icon  
7/15/2025W Keith SmithPresidentSell147$29.70$4,365.902,844View SEC Filing Icon  
7/14/2025Mark D WalkerCEOSell384$30.25$11,616.002,615View SEC Filing Icon  
7/14/2025W Keith SmithPresidentSell372$30.25$11,253.002,991View SEC Filing Icon  
6/12/2025Antoinette Renee LeatherberryDirectorSell36$29.15$1,049.401,353View SEC Filing Icon  
6/12/2025Mistelle LockeDirectorSell62$28.60$1,773.20735View SEC Filing Icon  
6/12/2025Richard CohenDirectorSell62$29.15$1,807.301,278View SEC Filing Icon  
4/17/2025Mark D WalkerCEOSell158$29.70$4,692.60514View SEC Filing Icon  
3/26/2025Mark D WalkerCEOSell359$42.90$15,401.10784View SEC Filing Icon  
3/26/2025W Keith SmithPresidentSell373$42.90$16,001.70221View SEC Filing Icon  
3/24/2025Mark D WalkerCEOSell189$41.80$7,900.2011View SEC Filing Icon  
3/24/2025W Keith SmithPresidentSell187$41.80$7,816.60735View SEC Filing Icon  
3/21/2025Mark D WalkerCEOSell106$41.80$4,430.80201View SEC Filing Icon  
3/21/2025W Keith SmithPresidentSell106$41.80$4,430.80922View SEC Filing Icon  
3/19/2025Mark D WalkerCEOSell199$44.00$8,756.00573View SEC Filing Icon  
3/19/2025W Keith SmithPresidentSell184$44.00$8,096.001,312View SEC Filing Icon  
3/17/2025Mark D WalkerCEOSell196$40.15$7,869.40865View SEC Filing Icon  
3/17/2025W Keith SmithPresidentSell157$40.15$6,303.551,591View SEC Filing Icon  
3/14/2025W Keith SmithPresidentSell288$42.35$12,196.801,748View SEC Filing Icon  
3/13/2025Mark D WalkerCEOSell70$44.55$3,118.501,350View SEC Filing Icon  
3/12/2025W Keith SmithPresidentSell270$45.65$12,325.502,106View SEC Filing Icon  
3/11/2025Mark D WalkerCEOSell205$50.60$10,373.001,691View SEC Filing Icon  
1/16/2025Mistelle LockeDirectorSell32$71.50$2,288.00648View SEC Filing Icon  
12/18/2024Antoinette Renee LeatherberryDirectorSell127$46.75$5,937.251,014View SEC Filing Icon  
12/16/2024Mark D WalkerCEOSell147$38.50$5,659.502,496View SEC Filing Icon  
12/12/2024Mark D WalkerCEOSell123$45.10$5,547.303,058View SEC Filing Icon  
12/10/2024Mark D WalkerCEOSell181$55.55$10,054.553,454View SEC Filing Icon  
12/4/2024Mark D WalkerCEOSell145$55.55$8,054.75159View SEC Filing Icon  
12/2/2024Mark D WalkerCEOSell136$66.00$8,976.00366View SEC Filing Icon  
11/29/2024Mark D WalkerCEOSell157$66.00$10,362.00503View SEC Filing Icon  
11/27/2024Mark D WalkerCEOSell145$68.75$9,968.75660View SEC Filing Icon  
11/25/2024Mark D WalkerCEOSell109$73.70$8,033.30920View SEC Filing Icon  
11/22/2024Mark D WalkerCEOSell90$71.50$6,435.001,030View SEC Filing Icon  
11/18/2024Mark D WalkerCEOSell61$85.25$5,200.251,211View SEC Filing Icon  
11/15/2024Mark D WalkerCEOSell131$100.10$13,113.101,273View SEC Filing Icon  
11/15/2024W Keith SmithPresidentSell5$99.00$495.001,399View SEC Filing Icon  
6/14/2024Antoinette Renee LeatherberryDirectorSell52$280.50$14,586.00692View SEC Filing Icon  
12/11/2023W Keith SmithPresidentSell1,416$612.15$866,804.403,128View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Direct Digital (NASDAQ:DRCT)

4.02% of Direct Digital stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at DRCT by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Direct Digital Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/12/2025XTX Topco Ltd53,787$30K0.0%+252.6%0.284%Search for SEC Filing on Google Icon
2/17/2025Citadel Advisors LLC44,202$70K0.0%N/A0.302%Search for SEC Filing on Google Icon
8/2/2024Privium Fund Management UK Ltd20,925$91K0.0%N/A0.147%Search for SEC Filing on Google Icon
4/19/2024Denali Advisors LLC15,400$0.24M0.1%-36.1%0.108%Search for SEC Filing on Google Icon
2/14/2024Intrinsic Edge Capital Management LLC77,639$1.16M0.1%N/A0.544%Search for SEC Filing on Google Icon
2/13/2024Tower Research Capital LLC TRC 2,445$36K0.0%-49.0%0.017%Search for SEC Filing on Google Icon
1/19/2024Denali Advisors LLC24,100$0.36M0.1%N/A0.169%Search for SEC Filing on Google Icon
1/16/2024Raymond James & Associates27,173$0.40M0.0%N/A0.190%Search for SEC Filing on Google Icon
11/14/2023Perritt Capital Management Inc.52,480$0.13M0.1%+31.2%0.368%Search for SEC Filing on Google Icon
11/13/2023Warberg Asset Management LLC29,867$76K0.0%N/A0.209%Search for SEC Filing on Google Icon
5/12/2023Perritt Capital Management Inc.40,000$0.13M0.1%-9.6%0.282%Search for SEC Filing on Google Icon
2/14/2023Susquehanna International Group LLP21,705$53K0.0%N/A0.149%Search for SEC Filing on Google Icon
11/4/2022First Republic Investment Management Inc.12,250$27K0.0%N/A0.388%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Direct Digital logo
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, and other sectors with a focus on small and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Read More on Direct Digital

Today's Range

Now: $1.87
Low: $1.84
High: $2.15

50 Day Range

MA: $3.73
Low: $1.69
High: $8.19

52 Week Range

Now: $1.87
Low: $1.58
High: $80.30

Volume

395,931 shs

Average Volume

6,998,347 shs

Market Capitalization

$1.03 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

6

Who are the company insiders with the largest holdings of Direct Digital?

Direct Digital's top insider investors include:
  1. Mark D Walker (CEO)
  2. W Keith Smith (President)
  3. Antoinette Renee Leatherberry (Director)
  4. Richard Cohen (Director)
  5. Mistelle Locke (Director)
Learn More about top insider investors at Direct Digital.