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HOG Insider Trading

Insider Ownership Percentage: 0.93%
Insider Buying (Last 12 Months): $49,756.08
Insider Selling (Last 12 Months): $88,264.00

Harley-Davidson Insider Trading History Chart

This chart shows the insider buying and selling history at Harley-Davidson by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Harley-Davidson Share Price & Price History

Current Price: $23.70
Price Change: ▼ Price Decrease of -0.73 (-2.99%)
As of 12/4/2025 04:59 PM ET

This chart shows the closing price history over time for HOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/5/2025Rafeh MasoodDirectorBuy2,068$24.06$49,756.084,705View SEC Filing Icon  
2/13/2025Luke Christopher MansfieldInsiderSell3,400$25.96$88,264.0023,555View SEC Filing Icon  
10/30/2024Maryrose SylvesterDirectorSell4,278$32.25$137,965.5017,687View SEC Filing Icon  
8/1/2023Rafeh MasoodDirectorBuy1,302$38.40$49,996.802,637View SEC Filing Icon  
2/6/2023Jonathan R RootSVPSell2,239$50.17$112,330.635,474View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at HOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Harley-Davidson Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
12/2/2025Allworth Financial LP4,314$0.12M0.0%+13.7%0.004%Search for SEC Filing on Google Icon
11/24/2025CIBC Private Wealth Group LLC1,514$42K0.0%-34.7%0.001%Search for SEC Filing on Google Icon
11/21/2025TCM Advisors LLC26,318$0.73M0.1%-13.4%0.022%Search for SEC Filing on Google Icon
11/20/2025Centaurus Financial Inc.6,023$0.17M0.0%N/A0.005%Search for SEC Filing on Google Icon
11/18/2025Advisory Services Network LLC19,898$0.56M0.0%-9.4%0.017%Search for SEC Filing on Google Icon
11/17/2025Armistice Capital LLC12,991$0.36M0.0%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025CANADA LIFE ASSURANCE Co128,247$3.68M0.0%+5.3%0.109%Search for SEC Filing on Google Icon
11/17/2025Caxton Associates LLP7,628$0.21M0.0%-88.8%0.006%Search for SEC Filing on Google Icon
11/17/2025Triumph Capital Management10,171$0.28M0.1%+4.7%0.009%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP26,445$0.74M0.0%+3.4%0.022%Search for SEC Filing on Google Icon
11/17/2025PharVision Advisers LLC12,858$0.36M0.2%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025Voloridge Investment Management LLC779,955$21.76M0.1%N/A0.660%Search for SEC Filing on Google Icon
11/17/2025Verition Fund Management LLC322,146$8.99M0.0%-52.8%0.273%Search for SEC Filing on Google Icon
11/17/2025Northwestern Mutual Wealth Management Co.7,870$0.22M0.0%-15.5%0.007%Search for SEC Filing on Google Icon
11/17/2025Mariner LLC22,180$0.62M0.0%N/A0.019%Search for SEC Filing on Google Icon
11/17/2025National Bank of Canada FI1,639$46K0.0%-26.8%0.001%Search for SEC Filing on Google Icon
11/17/2025Mercer Global Advisors Inc. ADV18,935$0.53M0.0%+77.2%0.016%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.9,537$0.27M0.0%+117.4%0.008%Search for SEC Filing on Google Icon
11/17/2025Holocene Advisors LP120,528$3.36M0.0%-40.1%0.102%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC440,002$12.28M0.1%+79.8%0.372%Search for SEC Filing on Google Icon
11/17/2025Brevan Howard Capital Management LP119,539$3.34M0.0%+28.2%0.101%Search for SEC Filing on Google Icon
11/17/2025California Public Employees Retirement System209,983$5.86M0.0%+2.9%0.178%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE266,528$7.44M0.0%-80.2%0.226%Search for SEC Filing on Google Icon
11/17/2025Aquatic Capital Management LLC108,394$3.02M0.1%-39.2%0.092%Search for SEC Filing on Google Icon
11/17/2025Algert Global LLC618,133$17.25M0.3%N/A0.523%Search for SEC Filing on Google Icon
11/17/2025Alliancebernstein L.P.158,789$4.43M0.0%-4.3%0.134%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.253,143$7.06M0.0%-10.7%0.214%Search for SEC Filing on Google Icon
11/14/2025Creative Planning23,353$0.65M0.0%-2.8%0.020%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC219,603$6.13M0.0%+201.9%0.186%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.624,589$17.43M0.0%-6.2%0.529%Search for SEC Filing on Google Icon
11/14/2025Redwood Investment Management LLC113,162$3.16M0.3%-20.9%0.096%Search for SEC Filing on Google Icon
11/14/2025Hotchkis & Wiley Capital Management LLC465,375$12.98M0.0%-10.2%0.394%Search for SEC Filing on Google Icon
11/14/2025California State Teachers Retirement System107,064$2.99M0.0%-6.7%0.091%Search for SEC Filing on Google Icon
11/14/2025Zurcher Kantonalbank Zurich Cantonalbank 32,045$0.89M0.0%+7.1%0.027%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC401,478$11.20M0.0%-29.5%0.340%Search for SEC Filing on Google Icon
11/14/2025Concentric Capital Strategies LP20,321$0.57M0.0%N/A0.017%Search for SEC Filing on Google Icon
11/14/2025Quinn Opportunity Partners LLC112,572$3.14M0.2%-63.4%0.095%Search for SEC Filing on Google Icon
11/13/2025Boston Partners4,021,078$112.18M0.1%+2.1%3.404%Search for SEC Filing on Google Icon
11/13/2025Johnson Financial Group Inc.3,717$0.10M0.0%+15,387.5%0.003%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.462,781$12.91M0.0%-1.2%0.392%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.168,678$4.71M0.0%+25.0%0.143%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets45,393$1.27M0.0%-84.9%0.038%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.68,454$1.91M0.0%-4.0%0.058%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc195,493$5.45M0.0%-2.3%0.165%Search for SEC Filing on Google Icon
11/13/2025Swiss National Bank223,800$6.24M0.0%-0.3%0.189%Search for SEC Filing on Google Icon
11/13/2025WINTON GROUP Ltd295,687$8.25M0.3%+449.9%0.250%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.56,116$1.57M0.0%+109.3%0.047%Search for SEC Filing on Google Icon
11/13/2025Kiltearn Partners LLP228,320$6.37M1.3%-7.9%0.193%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP294,165$8.21M0.0%-1.6%0.249%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC296,883$8.28M0.0%+116.4%0.251%Search for SEC Filing on Google Icon
11/12/2025Perennial Investment Advisors LLC8,000$0.22M0.0%N/A0.007%Search for SEC Filing on Google Icon
11/12/2025Crossmark Global Holdings Inc.82,349$2.30M0.0%-31.8%0.070%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP6,597,336$184.07M0.0%+0.4%5.584%Search for SEC Filing on Google Icon
11/12/2025Mcdonald Partners LLC20,325$0.57M0.2%-2.4%0.017%Search for SEC Filing on Google Icon
11/12/2025Cresset Asset Management LLC10,461$0.29M0.0%N/A0.009%Search for SEC Filing on Google Icon
11/12/2025Picton Mahoney Asset Management33,127$0.92M0.0%N/A0.028%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.213,534$5.96M0.0%+44.5%0.181%Search for SEC Filing on Google Icon
11/12/2025New Age Alpha Advisors LLC101,310$2.83M0.1%-2.2%0.086%Search for SEC Filing on Google Icon
11/12/2025American Century Companies Inc.3,946,754$110.11M0.1%+1.6%3.341%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP67,932$1.90M0.1%+23.9%0.058%Search for SEC Filing on Google Icon
11/12/2025Aster Capital Management DIFC Ltd2,011$56K0.0%-91.1%0.002%Search for SEC Filing on Google Icon
11/12/2025Handelsbanken Fonder AB39,623$1.11M0.0%+14.8%0.034%Search for SEC Filing on Google Icon
11/12/2025Xponance Inc.16,593$0.46M0.0%+22.8%0.014%Search for SEC Filing on Google Icon
11/12/2025Intech Investment Management LLC10,568$0.30M0.0%-58.8%0.009%Search for SEC Filing on Google Icon
11/12/2025US Bancorp DE13,834$0.39M0.0%-5.8%0.012%Search for SEC Filing on Google Icon
11/12/2025Fox Run Management L.L.C.24,380$0.68M0.1%+23.8%0.021%Search for SEC Filing on Google Icon
11/10/2025AXQ Capital LP8,442$0.24M0.1%-47.1%0.007%Search for SEC Filing on Google Icon
11/10/2025EverSource Wealth Advisors LLC944$26K0.0%+139.0%0.001%Search for SEC Filing on Google Icon
11/10/2025Villanova Investment Management Co LLC79,191$2.21M1.5%+36.7%0.067%Search for SEC Filing on Google Icon
11/10/2025Ameritas Investment Partners Inc.47,745$1.33M0.0%-1.0%0.040%Search for SEC Filing on Google Icon
11/10/2025Citigroup Inc.93,900$2.62M0.0%-73.3%0.079%Search for SEC Filing on Google Icon
11/10/2025Jupiter Asset Management Ltd.204,923$5.72M0.0%-1.8%0.173%Search for SEC Filing on Google Icon
11/7/2025Ontario Teachers Pension Plan Board10,829$0.30M0.0%-67.7%0.009%Search for SEC Filing on Google Icon
11/7/2025MJP Associates Inc. ADV14,080$0.39M0.1%+7.7%0.012%Search for SEC Filing on Google Icon
11/7/2025Rothschild Investment LLC2,461$69K0.0%+310.2%0.002%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.12,958,561$361.54M0.0%+7.3%10.661%Search for SEC Filing on Google Icon
11/7/2025Northwestern Mutual Investment Management Company LLC27,093$0.76M0.0%+11.0%0.022%Search for SEC Filing on Google Icon
11/7/2025JPMorgan Chase & Co.438,568$12.24M0.0%+25.1%0.361%Search for SEC Filing on Google Icon
11/7/2025State of New Jersey Common Pension Fund D78,605$2.19M0.0%+3.3%0.065%Search for SEC Filing on Google Icon
11/7/2025PNC Financial Services Group Inc.14,871$0.42M0.0%+15.6%0.012%Search for SEC Filing on Google Icon
11/6/2025Drake & Associates LLC9,206$0.23M0.0%N/A0.008%Search for SEC Filing on Google Icon
11/6/2025LSV Asset Management5,117,494$142.78M0.3%-2.7%4.210%Search for SEC Filing on Google Icon
11/6/2025Skylands Capital LLC6,200$0.17M0.0%-89.2%0.005%Search for SEC Filing on Google Icon
11/6/2025Caprock Group LLC12,141$0.35M0.0%N/A0.010%Search for SEC Filing on Google Icon
11/6/2025Rhumbline Advisers331,068$9.24M0.0%+4.9%0.272%Search for SEC Filing on Google Icon
11/6/2025Versor Investments LP8,610$0.24M0.0%N/A0.007%Search for SEC Filing on Google Icon
11/6/2025Wealthfront Advisers LLC25,048$0.70M0.0%-5.9%0.021%Search for SEC Filing on Google Icon
11/6/2025Bryce Point Capital LLC19,018$0.53M0.6%N/A0.016%Search for SEC Filing on Google Icon
11/6/2025Oppenheimer & Co. Inc.41,838$1.17M0.0%+27.2%0.034%Search for SEC Filing on Google Icon
11/5/2025State of Michigan Retirement System28,961$0.81M0.0%+10.3%0.024%Search for SEC Filing on Google Icon
11/5/2025Envestnet Asset Management Inc.10,309$0.29M0.0%-33.2%0.008%Search for SEC Filing on Google Icon
11/5/2025Hantz Financial Services Inc.2,426$68K0.0%+203.3%0.002%Search for SEC Filing on Google Icon
11/4/2025Callan Family Office LLC10,000$0.28M0.0%-24.3%0.008%Search for SEC Filing on Google Icon
11/4/2025Jones Financial Companies Lllp10,748$0.31M0.0%+35.6%0.009%Search for SEC Filing on Google Icon
11/4/2025State of Wyoming9,744$0.27M0.0%+32.9%0.008%Search for SEC Filing on Google Icon
11/4/2025Principal Financial Group Inc.269,681$7.52M0.0%+8.7%0.222%Search for SEC Filing on Google Icon
11/4/2025Thrivent Financial for Lutherans28,143$0.79M0.0%+8.4%0.023%Search for SEC Filing on Google Icon
11/4/2025Everhart Financial Group Inc.8,207$0.23M0.0%N/A0.007%Search for SEC Filing on Google Icon
11/3/2025AlphaQuest LLC5,478$0.15M0.0%-36.9%0.005%Search for SEC Filing on Google Icon
11/3/2025New York State Common Retirement Fund63,876$1.78M0.0%-10.5%0.053%Search for SEC Filing on Google Icon
Data available starting January 2016

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Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Read More on Harley-Davidson

Today's Range

Now: $23.70
Low: $23.64
High: $24.70

50 Day Range

MA: $25.94
Low: $22.21
High: $28.83

52 Week Range

Now: $23.70
Low: $20.45
High: $34.09

Volume

2,500,221 shs

Average Volume

2,021,051 shs

Market Capitalization

$2.80 billion

P/E Ratio

5.75

Dividend Yield

2.95%

Beta

1.33

Who are the company insiders with the largest holdings of Harley-Davidson?

Harley-Davidson's top insider investors include:
  1. Luke Christopher Mansfield (Insider)
  2. Maryrose Sylvester (Director)
  3. Rafeh Masood (Director)
Learn More about top insider investors at Harley-Davidson.

Who are the major institutional investors of Harley-Davidson?

Harley-Davidson's top institutional investors include:
  1. Vanguard Group Inc. — 10.66%
  2. Dimensional Fund Advisors LP — 5.58%
  3. LSV Asset Management — 4.21%
  4. Boston Partners — 3.40%
  5. American Century Companies Inc. — 3.34%
  6. Pacer Advisors Inc. — 0.92%
Learn More about top institutional investors of Harley-Davidson stock.

Which major investors are selling Harley-Davidson stock?

Within the previous quarter, HOG stock was sold by these institutional investors:
  1. Bank of America Corp DE
  2. Verition Fund Management LLC
  3. Citigroup Inc.
  4. BNP Paribas Financial Markets
  5. Quinn Opportunity Partners LLC
  6. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC
  7. LSV Asset Management
  8. Campbell & CO Investment Adviser LLC

Which major investors are buying Harley-Davidson stock?

Within the last quarter, HOG stock was acquired by institutional investors including:
  1. Vanguard Group Inc.
  2. Voloridge Investment Management LLC
  3. Algert Global LLC
  4. WINTON GROUP Ltd
  5. Gotham Asset Management LLC
  6. Barclays PLC
  7. Susquehanna International Group LLP
  8. Schonfeld Strategic Advisors LLC