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HOG Insider Trading

Insider Ownership Percentage: 0.93%
Insider Buying (Last 12 Months): $99,706.08
Insider Selling (Last 12 Months): $120,754.34

Harley-Davidson Insider Trading History Chart

This chart shows the insider buying and selling history at Harley-Davidson by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Harley-Davidson Share Price & Price History

Current Price: $17.62
Price Change: ▲ Price Increase of +0.015 (0.09%)
As of 03/20/2026 04:59 PM ET

This chart shows the closing price history over time for HOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
2/27/2026Rafeh MasoodDirectorBuy2,775$18.00$49,950.007,480View SEC Filing Icon  
2/25/2026James D Farley JrDirectorSell6,454$18.71$120,754.3416,205View SEC Filing Icon  
8/5/2025Rafeh MasoodDirectorBuy2,068$24.06$49,756.084,705View SEC Filing Icon  
2/13/2025Luke Christopher MansfieldInsiderSell3,400$25.96$88,264.0023,555View SEC Filing Icon  
10/30/2024Maryrose SylvesterDirectorSell4,278$32.25$137,965.5017,687View SEC Filing Icon  
8/1/2023Rafeh MasoodDirectorBuy1,302$38.40$49,996.802,637View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at HOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Harley-Davidson Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
3/20/2026Hsbc Holdings PLC44,665$0.92M0.0%+96.5%0.040%Search for SEC Filing on Google Icon
3/9/2026EMC Capital Management4,757$97K0.0%-15.0%0.004%Search for SEC Filing on Google Icon
2/24/2026Pacer Advisors Inc.14,130$0.29M0.0%-98.7%0.012%Search for SEC Filing on Google Icon
2/23/2026Virtu Financial LLC10,366$0.21M0.0%N/A0.009%Search for SEC Filing on Google Icon
2/19/2026Invesco Ltd.703,826$14.42M0.0%+52.1%0.596%Search for SEC Filing on Google Icon
2/18/2026State of Tennessee Department of Treasury39,038$0.77M0.0%-4.1%0.033%Search for SEC Filing on Google Icon
2/18/2026Empowered Funds LLC115,288$2.36M0.0%+659.0%0.098%Search for SEC Filing on Google Icon
2/18/2026XTX Topco Ltd170,831$3.50M0.1%N/A0.145%Search for SEC Filing on Google Icon
2/18/2026Voloridge Investment Management LLC1,161,724$23.80M0.1%+48.9%0.983%Search for SEC Filing on Google Icon
2/18/2026SummitTX Capital L.P.172,300$3.53M0.1%N/A0.146%Search for SEC Filing on Google Icon
2/18/2026Oxford Asset Management LLP23,938$0.49M0.2%N/A0.020%Search for SEC Filing on Google Icon
2/18/2026Man Group plc346,784$7.11M0.0%N/A0.294%Search for SEC Filing on Google Icon
2/18/2026Janus Henderson Group PLC52,099$1.07M0.0%+13.9%0.044%Search for SEC Filing on Google Icon
2/18/2026Gotham Asset Management LLC234,158$4.80M0.0%-46.8%0.198%Search for SEC Filing on Google Icon
2/18/2026Engineers Gate Manager LP13,123$0.27M0.0%-85.3%0.011%Search for SEC Filing on Google Icon
2/18/2026Banco Bilbao Vizcaya Argentaria S.A.32,201$0.66M0.0%N/A0.027%Search for SEC Filing on Google Icon
2/18/2026Bridgeway Capital Management LLC100,122$2.05M0.0%N/A0.085%Search for SEC Filing on Google Icon
2/17/2026Guggenheim Capital LLC23,280$0.48M0.0%+10.2%0.020%Search for SEC Filing on Google Icon
2/17/2026Schonfeld Strategic Advisors LLC29,866$0.61M0.0%-86.4%0.025%Search for SEC Filing on Google Icon
2/17/2026AQR Capital Management LLC365,348$7.49M0.0%-55.9%0.309%Search for SEC Filing on Google Icon
2/17/2026Cetera Investment Advisers21,626$0.44M0.0%-4.0%0.018%Search for SEC Filing on Google Icon
2/17/2026Jain Global LLC17,538$0.36M0.0%N/A0.015%Search for SEC Filing on Google Icon
2/17/2026Trexquant Investment LP409,185$8.38M0.1%N/A0.346%Search for SEC Filing on Google Icon
2/17/2026Amundi16,899$0.35M0.0%N/A0.014%Search for SEC Filing on Google Icon
2/17/2026Jump Financial LLC17,263$0.35M0.0%N/A0.015%Search for SEC Filing on Google Icon
2/17/2026Price T Rowe Associates Inc. MD93,735$1.92M0.0%+9.0%0.079%Search for SEC Filing on Google Icon
2/17/2026Osaic Holdings Inc.18,353$0.38M0.0%-25.2%0.016%Search for SEC Filing on Google Icon
2/17/2026Weiss Asset Management LP199,404$4.09M0.1%N/A0.169%Search for SEC Filing on Google Icon
2/17/2026Advisory Services Network LLC29,670$0.61M0.0%+49.1%0.025%Search for SEC Filing on Google Icon
2/17/2026Public Employees Retirement System of Ohio32,959$0.68M0.0%-3.7%0.028%Search for SEC Filing on Google Icon
2/17/2026Russell Investments Group Ltd.37,917$0.78M0.0%-32.4%0.032%Search for SEC Filing on Google Icon
2/17/2026Atom Investors LP90,937$1.86M0.1%N/A0.077%Search for SEC Filing on Google Icon
2/17/2026State of Wisconsin Investment Board41,649$0.85M0.0%-15.3%0.035%Search for SEC Filing on Google Icon
2/17/2026ExodusPoint Capital Management LP169,636$3.48M0.0%+965.7%0.144%Search for SEC Filing on Google Icon
2/17/2026Royal Bank of Canada227,386$4.66M0.0%-21.1%0.192%Search for SEC Filing on Google Icon
2/16/2026Verition Fund Management LLC142,173$2.91M0.0%-55.9%0.120%Search for SEC Filing on Google Icon
2/16/2026Barclays PLC275,766$5.65M0.0%-7.1%0.233%Search for SEC Filing on Google Icon
2/13/2026Kestra Advisory Services LLC5,496$0.11M0.0%N/A0.005%Search for SEC Filing on Google Icon
2/13/2026Marshall Wace LLP120,790$2.48M0.0%+1,259.8%0.102%Search for SEC Filing on Google Icon
2/13/2026Ontario Teachers Pension Plan Board57,270$1.17M0.0%+428.9%0.048%Search for SEC Filing on Google Icon
2/13/2026The Manufacturers Life Insurance Company 80,159$1.64M0.0%-6.0%0.068%Search for SEC Filing on Google Icon
2/13/2026Quinn Opportunity Partners LLC107,572$2.20M0.1%-4.4%0.091%Search for SEC Filing on Google Icon
2/13/2026CANADA LIFE ASSURANCE Co79,397$1.63M0.0%-38.1%0.067%Search for SEC Filing on Google Icon
2/13/2026Kiltearn Partners LLP193,320$3.96M0.9%-15.3%0.164%Search for SEC Filing on Google Icon
2/13/2026Bridgewater Associates LP364,166$7.46M0.0%+332.3%0.308%Search for SEC Filing on Google Icon
2/13/2026UMB Bank n.a.1,512$31K0.0%-30.4%0.001%Search for SEC Filing on Google Icon
2/13/2026Bridgefront Capital LLC113,064$2.32M0.6%N/A0.096%Search for SEC Filing on Google Icon
2/13/2026First Trust Advisors LP299,986$6.15M0.0%+2.0%0.254%Search for SEC Filing on Google Icon
2/13/2026Integrated Wealth Concepts LLC10,908$0.22M0.0%N/A0.009%Search for SEC Filing on Google Icon
2/13/2026Charles Schwab Investment Management Inc.1,028,980$21.08M0.0%-0.3%0.871%Search for SEC Filing on Google Icon
2/13/2026Police & Firemen s Retirement System of New Jersey46,765$0.96M0.0%-3.9%0.040%Search for SEC Filing on Google Icon
2/13/2026State Street Corp3,736,804$76.57M0.0%-2.4%3.163%Search for SEC Filing on Google Icon
2/13/2026Vontobel Holding Ltd.21,347$0.44M0.0%+71.3%0.018%Search for SEC Filing on Google Icon
2/13/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC400,029$8.20M0.0%-0.4%0.339%Search for SEC Filing on Google Icon
2/13/2026Wells Fargo & Company MN32,124$0.66M0.0%+24.1%0.027%Search for SEC Filing on Google Icon
2/12/2026MetLife Investment Management LLC57,586$1.18M0.0%-7.5%0.049%Search for SEC Filing on Google Icon
2/12/2026Commonwealth Equity Services LLC33,800$0.69M0.0%-3.8%0.029%Search for SEC Filing on Google Icon
2/12/2026State Board of Administration of Florida Retirement System122,547$2.51M0.0%-7.0%0.104%Search for SEC Filing on Google Icon
2/12/2026Renaissance Technologies LLC541,544$11.10M0.0%+36.1%0.458%Search for SEC Filing on Google Icon
2/12/2026Dimensional Fund Advisors LP6,606,225$135.36M0.0%+0.1%5.592%Search for SEC Filing on Google Icon
2/12/2026EntryPoint Capital LLC47,027$0.96M0.4%+181.5%0.040%Search for SEC Filing on Google Icon
2/12/2026Federated Hermes Inc.9,682$0.20M0.0%-12.6%0.008%Search for SEC Filing on Google Icon
2/12/2026Ensign Peak Advisors Inc6,966$0.14M0.0%-69.3%0.006%Search for SEC Filing on Google Icon
2/12/2026Marex Group plc15,499$0.32M0.0%N/A0.013%Search for SEC Filing on Google Icon
2/12/2026Campbell & CO Investment Adviser LLC83,636$1.71M0.1%+819.8%0.071%Search for SEC Filing on Google Icon
2/12/2026Pinnacle Holdings LLC1,468$30K0.0%N/A0.001%Search for SEC Filing on Google Icon
2/12/2026Bank of Montreal Can274,800$5.63M0.0%-26.7%0.233%Search for SEC Filing on Google Icon
2/12/2026Swiss National Bank227,700$4.67M0.0%+1.7%0.193%Search for SEC Filing on Google Icon
2/12/2026Nuveen LLC296,321$6.07M0.0%+2.3%0.251%Search for SEC Filing on Google Icon
2/12/2026Xponance LLC14,395$0.30M0.0%-13.2%0.012%Search for SEC Filing on Google Icon
2/11/2026Empowered Funds LLC115,288$2.36M0.0%+659.0%0.098%Search for SEC Filing on Google Icon
2/11/2026Donald Smith & CO. Inc.8,899,204$182.35M3.4%+30.8%7.533%Search for SEC Filing on Google Icon
2/11/2026LPL Financial LLC39,536$0.81M0.0%-7.3%0.033%Search for SEC Filing on Google Icon
2/11/2026Brandywine Global Investment Management LLC270,744$5.55M0.0%+338.7%0.229%Search for SEC Filing on Google Icon
2/11/2026JPMorgan Chase & Co.519,853$10.65M0.0%+18.5%0.440%Search for SEC Filing on Google Icon
2/11/2026Los Angeles Capital Management LLC331,059$6.78M0.0%-18.0%0.280%Search for SEC Filing on Google Icon
2/11/2026State of Wyoming10,865$0.22M0.0%+11.5%0.009%Search for SEC Filing on Google Icon
2/10/2026Bank of New York Mellon Corp1,946,790$39.89M0.0%+3.7%1.648%Search for SEC Filing on Google Icon
2/10/2026Goldman Sachs Group Inc.959,517$19.66M0.0%+155.9%0.812%Search for SEC Filing on Google Icon
2/10/2026Factorial Partners LLC15,404$0.32M0.2%N/A0.013%Search for SEC Filing on Google Icon
2/10/2026MUFG Securities EMEA plc140,000$2.87M0.0%N/A0.119%Search for SEC Filing on Google Icon
2/10/2026Commonwealth of Pennsylvania Public School Empls Retrmt SYS29,564$0.61M0.0%-5.2%0.025%Search for SEC Filing on Google Icon
2/10/2026BNP Paribas Financial Markets264,020$5.41M0.0%+481.6%0.223%Search for SEC Filing on Google Icon
2/10/2026Norges Bank1,257,507$25.77M0.0%N/A1.064%Search for SEC Filing on Google Icon
2/10/2026Northwestern Mutual Wealth Management Co.5,735$0.12M0.0%-27.1%0.005%Search for SEC Filing on Google Icon
2/9/2026Geode Capital Management LLC2,156,155$44.19M0.0%-3.2%1.825%Search for SEC Filing on Google Icon
2/9/2026Prospera Financial Services Inc10,089$0.21M0.0%-30.5%0.009%Search for SEC Filing on Google Icon
2/6/2026LSV Asset Management5,090,712$104.31M0.2%-0.5%4.309%Search for SEC Filing on Google Icon
2/6/2026Global Retirement Partners LLC5,273$0.11M0.0%+206.4%0.004%Search for SEC Filing on Google Icon
2/6/2026MJP Associates Inc. ADV12,550$0.26M0.0%-10.9%0.011%Search for SEC Filing on Google Icon
2/6/2026Leonteq Securities AG15,688$0.32M0.0%N/A0.013%Search for SEC Filing on Google Icon
2/6/2026Covestor Ltd5,832$0.12M0.1%-17.4%0.005%Search for SEC Filing on Google Icon
2/6/2026PNC Financial Services Group Inc.12,818$0.26M0.0%-13.8%0.011%Search for SEC Filing on Google Icon
2/6/2026Handelsbanken Fonder AB40,923$0.84M0.0%+3.3%0.035%Search for SEC Filing on Google Icon
2/5/2026Gabelli Funds LLC46,300$0.95M0.0%-2.1%0.039%Search for SEC Filing on Google Icon
2/5/2026Northwestern Mutual Investment Management Company LLC26,432$0.54M0.0%-2.4%0.022%Search for SEC Filing on Google Icon
2/5/2026Allworth Financial LP2,904$60K0.0%-32.7%0.002%Search for SEC Filing on Google Icon
2/4/2026Oregon Public Employees Retirement Fund23,651$0.49M0.0%-3.3%0.020%Search for SEC Filing on Google Icon
2/4/2026Money Concepts Capital Corp64,299$1.32M0.1%N/A0.054%Search for SEC Filing on Google Icon
2/4/2026Bailard Inc.54,032$1.11M0.0%+94.3%0.046%Search for SEC Filing on Google Icon
Data available starting January 2016

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Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Read More on Harley-Davidson

Today's Range

Now: $17.62
Low: $17.54
High: $18.07

50 Day Range

MA: $19.55
Low: $17.16
High: $21.10

52 Week Range

Now: $17.62
Low: $17.09
High: $31.25

Volume

6,152,411 shs

Average Volume

3,754,139 shs

Market Capitalization

$1.97 billion

P/E Ratio

6.75

Dividend Yield

4.26%

Beta

1.42

Who are the company insiders with the largest holdings of Harley-Davidson?

Harley-Davidson's top insider investors include:
  1. Luke Christopher Mansfield (Insider)
  2. Maryrose Sylvester (Director)
  3. James D Farley Jr (Director)
  4. Rafeh Masood (Director)
Learn More about top insider investors at Harley-Davidson.

Who are the major institutional investors of Harley-Davidson?

Harley-Davidson's top institutional investors include:
  1. Vanguard Group Inc. — 9.69%
  2. Donald Smith & CO. Inc. — 7.53%
  3. Dimensional Fund Advisors LP — 5.59%
  4. LSV Asset Management — 4.31%
  5. State Street Corp — 3.16%
  6. Geode Capital Management LLC — 1.83%
Learn More about top institutional investors of Harley-Davidson stock.

Which major investors are selling Harley-Davidson stock?

Within the previous quarter, HOG stock was sold by these institutional investors:
  1. Vanguard Group Inc.
  2. Pacer Advisors Inc.
  3. AQR Capital Management LLC
  4. Jane Street Group LLC
  5. Gotham Asset Management LLC
  6. Schonfeld Strategic Advisors LLC
  7. Verition Fund Management LLC
  8. Simplex Trading LLC

Which major investors are buying Harley-Davidson stock?

Within the last quarter, HOG stock was acquired by institutional investors including:
  1. Donald Smith & CO. Inc.
  2. Norges Bank
  3. SG Americas Securities LLC
  4. Goldman Sachs Group Inc.
  5. Trexquant Investment LP
  6. Voloridge Investment Management LLC
  7. Man Group plc
  8. Bridgewater Associates LP