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HOG Insider Trading

Insider Ownership Percentage: 0.93%
Insider Buying (Last 12 Months): $49,756.08
Insider Selling (Last 12 Months): $88,264.00

Harley-Davidson Insider Trading History Chart

This chart shows the insider buying and selling history at Harley-Davidson by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Harley-Davidson Share Price & Price History

Current Price: $19.94
Price Change: ▲ Price Increase of +0.375 (1.92%)
As of 02/3/2026 04:59 PM ET

This chart shows the closing price history over time for HOG up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Harley-Davidson Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/5/2025Rafeh MasoodDirectorBuy2,068$24.06$49,756.084,705View SEC Filing Icon  
2/13/2025Luke Christopher MansfieldInsiderSell3,400$25.96$88,264.0023,555View SEC Filing Icon  
10/30/2024Maryrose SylvesterDirectorSell4,278$32.25$137,965.5017,687View SEC Filing Icon  
8/1/2023Rafeh MasoodDirectorBuy1,302$38.40$49,996.802,637View SEC Filing Icon  
2/6/2023Jonathan R RootSVPSell2,239$50.17$112,330.635,474View SEC Filing Icon  
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SEC Filings (Institutional Ownership Changes) for Harley-Davidson (NYSE:HOG)

85.10% of Harley-Davidson stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at HOG by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Harley-Davidson Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
2/3/2026Ethic Inc.15,205$0.31M0.0%-39.3%0.013%Search for SEC Filing on Google Icon
2/3/2026International Assets Investment Management LLC13,271$0.27M0.0%N/A0.011%Search for SEC Filing on Google Icon
2/2/2026Mcdonald Partners LLC19,350$0.40M0.1%-4.8%0.016%Search for SEC Filing on Google Icon
2/2/2026Fifth Third Bancorp1,764$36K0.0%+48.9%0.001%Search for SEC Filing on Google Icon
2/2/2026Oppenheimer & Co. Inc.26,732$0.55M0.0%-36.1%0.023%Search for SEC Filing on Google Icon
1/30/2026New York State Teachers Retirement System108,995$2.23M0.0%+10.2%0.092%Search for SEC Filing on Google Icon
1/30/2026State of New Jersey Common Pension Fund D90,815$1.86M0.0%+15.5%0.077%Search for SEC Filing on Google Icon
1/30/2026Skylands Capital LLC16,000$0.33M0.0%+158.1%0.014%Search for SEC Filing on Google Icon
1/30/2026Wealthfront Advisers LLC21,452$0.44M0.0%-14.4%0.018%Search for SEC Filing on Google Icon
1/30/2026Mitsubishi UFJ Trust & Banking Corp65,941$1.35M0.0%+7.3%0.056%Search for SEC Filing on Google Icon
1/29/2026Comerica Bank28,280$0.58M0.0%-14.2%0.024%Search for SEC Filing on Google Icon
1/29/2026Pictet Asset Management Holding SA18,575$0.38M0.0%+13.0%0.016%Search for SEC Filing on Google Icon
1/29/2026State of Michigan Retirement System27,961$0.57M0.0%-3.5%0.024%Search for SEC Filing on Google Icon
1/29/2026Vanguard Group Inc.11,446,616$234.54M0.0%-11.7%9.689%Search for SEC Filing on Google Icon
1/28/2026Arizona State Retirement System32,400$0.66M0.0%-5.1%0.027%Search for SEC Filing on Google Icon
1/28/2026Universal Beteiligungs und Servicegesellschaft mbH219,575$4.50M0.0%+14.9%0.186%Search for SEC Filing on Google Icon
1/27/2026TD Waterhouse Canada Inc.9,215$0.19M0.0%-55.7%0.008%Search for SEC Filing on Google Icon
1/27/2026Zurcher Kantonalbank Zurich Cantonalbank 35,431$0.73M0.0%+10.6%0.030%Search for SEC Filing on Google Icon
1/26/2026Mirae Asset Global Investments Co. Ltd.2,067$42K0.0%-33.7%0.002%Search for SEC Filing on Google Icon
1/26/2026CWM LLC6,749$0.14M0.0%-74.0%0.006%Search for SEC Filing on Google Icon
1/23/2026Farther Finance Advisors LLC4,119$84K0.0%+36.3%0.003%Search for SEC Filing on Google Icon
1/23/2026State of Alaska Department of Revenue11,753$0.24M0.0%-11.5%0.010%Search for SEC Filing on Google Icon
1/23/2026Twelve Points Wealth Management LLC44,293$0.95M0.2%-43.7%0.037%Search for SEC Filing on Google Icon
1/21/2026Westfuller Advisors LLC4,002$82K0.0%+65.8%0.003%Search for SEC Filing on Google Icon
1/21/2026Yousif Capital Management LLC39,142$0.79M0.0%-4.0%0.033%Search for SEC Filing on Google Icon
1/15/2026Nisa Investment Advisors LLC74,198$1.52M0.0%-7.3%0.063%Search for SEC Filing on Google Icon
1/15/2026Retirement Systems of Alabama141,790$2.91M0.0%-3.5%0.120%Search for SEC Filing on Google Icon
1/13/2026CoreCap Advisors LLC8,073$0.17M0.0%-38.9%0.007%Search for SEC Filing on Google Icon
1/13/2026Matrix Trust Co3,257$67K0.0%-71.1%0.003%Search for SEC Filing on Google Icon
1/9/2026SG Americas Securities LLC1,094,119$22.42M0.0%+1,277.0%0.926%Search for SEC Filing on Google Icon
1/9/2026Diversified Trust Co.114,265$2.34M0.0%+2.1%0.097%Search for SEC Filing on Google Icon
1/8/2026Wealth Enhancement Advisory Services LLC16,833$0.36M0.0%-20.5%0.014%Search for SEC Filing on Google Icon
1/7/2026Hilltop National Bank1,755$36K0.0%-36.3%0.001%Search for SEC Filing on Google Icon
1/5/2026GAMMA Investing LLC2,477$51K0.0%-69.7%0.002%Search for SEC Filing on Google Icon
1/1/2026JPMorgan Chase & Co.438,568$12.24M0.0%+25.1%0.371%Search for SEC Filing on Google Icon
12/15/2025Hudson Bay Capital Management LP40,649$1.13M0.0%-59.4%0.034%Search for SEC Filing on Google Icon
12/2/2025Allworth Financial LP4,314$0.12M0.0%+13.7%0.004%Search for SEC Filing on Google Icon
11/24/2025CIBC Private Wealth Group LLC1,514$42K0.0%-34.7%0.001%Search for SEC Filing on Google Icon
11/21/2025TCM Advisors LLC26,318$0.73M0.1%-13.4%0.022%Search for SEC Filing on Google Icon
11/20/2025Centaurus Financial Inc.6,023$0.17M0.0%N/A0.005%Search for SEC Filing on Google Icon
11/18/2025Advisory Services Network LLC19,898$0.56M0.0%-9.4%0.017%Search for SEC Filing on Google Icon
11/17/2025Armistice Capital LLC12,991$0.36M0.0%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025CANADA LIFE ASSURANCE Co128,247$3.68M0.0%+5.3%0.109%Search for SEC Filing on Google Icon
11/17/2025Caxton Associates LLP7,628$0.21M0.0%-88.8%0.006%Search for SEC Filing on Google Icon
11/17/2025Triumph Capital Management10,171$0.28M0.1%+4.7%0.009%Search for SEC Filing on Google Icon
11/17/2025Dark Forest Capital Management LP26,445$0.74M0.0%+3.4%0.022%Search for SEC Filing on Google Icon
11/17/2025PharVision Advisers LLC12,858$0.36M0.2%N/A0.011%Search for SEC Filing on Google Icon
11/17/2025Voloridge Investment Management LLC779,955$21.76M0.1%N/A0.660%Search for SEC Filing on Google Icon
11/17/2025Verition Fund Management LLC322,146$8.99M0.0%-52.8%0.273%Search for SEC Filing on Google Icon
11/17/2025Northwestern Mutual Wealth Management Co.7,870$0.22M0.0%-15.5%0.007%Search for SEC Filing on Google Icon
11/17/2025Mariner LLC22,180$0.62M0.0%N/A0.019%Search for SEC Filing on Google Icon
11/17/2025National Bank of Canada FI1,639$46K0.0%-26.8%0.001%Search for SEC Filing on Google Icon
11/17/2025Mercer Global Advisors Inc. ADV18,935$0.53M0.0%+77.2%0.016%Search for SEC Filing on Google Icon
11/17/2025MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.9,537$0.27M0.0%+117.4%0.008%Search for SEC Filing on Google Icon
11/17/2025Holocene Advisors LP120,528$3.36M0.0%-40.1%0.102%Search for SEC Filing on Google Icon
11/17/2025Gotham Asset Management LLC440,002$12.28M0.1%+79.8%0.372%Search for SEC Filing on Google Icon
11/17/2025Brevan Howard Capital Management LP119,539$3.34M0.0%+28.2%0.101%Search for SEC Filing on Google Icon
11/17/2025California Public Employees Retirement System209,983$5.86M0.0%+2.9%0.178%Search for SEC Filing on Google Icon
11/17/2025Bank of America Corp DE266,528$7.44M0.0%-80.2%0.226%Search for SEC Filing on Google Icon
11/17/2025Aquatic Capital Management LLC108,394$3.02M0.1%-39.2%0.092%Search for SEC Filing on Google Icon
11/17/2025Algert Global LLC618,133$17.25M0.3%N/A0.523%Search for SEC Filing on Google Icon
11/17/2025Alliancebernstein L.P.158,789$4.43M0.0%-4.3%0.134%Search for SEC Filing on Google Icon
11/17/2025Ameriprise Financial Inc.253,143$7.06M0.0%-10.7%0.214%Search for SEC Filing on Google Icon
11/14/2025Creative Planning23,353$0.65M0.0%-2.8%0.020%Search for SEC Filing on Google Icon
11/14/2025Schonfeld Strategic Advisors LLC219,603$6.13M0.0%+201.9%0.186%Search for SEC Filing on Google Icon
11/14/2025Raymond James Financial Inc.624,589$17.43M0.0%-6.2%0.529%Search for SEC Filing on Google Icon
11/14/2025Redwood Investment Management LLC113,162$3.16M0.3%-20.9%0.096%Search for SEC Filing on Google Icon
11/14/2025Hotchkis & Wiley Capital Management LLC465,375$12.98M0.0%-10.2%0.394%Search for SEC Filing on Google Icon
11/14/2025California State Teachers Retirement System107,064$2.99M0.0%-6.7%0.091%Search for SEC Filing on Google Icon
11/14/2025Zurcher Kantonalbank Zurich Cantonalbank 32,045$0.89M0.0%+7.1%0.027%Search for SEC Filing on Google Icon
11/14/2025UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC401,478$11.20M0.0%-29.5%0.340%Search for SEC Filing on Google Icon
11/14/2025Concentric Capital Strategies LP20,321$0.57M0.0%N/A0.017%Search for SEC Filing on Google Icon
11/14/2025Quinn Opportunity Partners LLC112,572$3.14M0.2%-63.4%0.095%Search for SEC Filing on Google Icon
11/13/2025Boston Partners4,021,078$112.18M0.1%+2.1%3.404%Search for SEC Filing on Google Icon
11/13/2025Johnson Financial Group Inc.3,717$0.10M0.0%+15,387.5%0.003%Search for SEC Filing on Google Icon
11/13/2025Invesco Ltd.462,781$12.91M0.0%-1.2%0.392%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.168,678$4.71M0.0%+25.0%0.143%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets45,393$1.27M0.0%-84.9%0.038%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.68,454$1.91M0.0%-4.0%0.058%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc195,493$5.45M0.0%-2.3%0.165%Search for SEC Filing on Google Icon
11/13/2025Swiss National Bank223,800$6.24M0.0%-0.3%0.189%Search for SEC Filing on Google Icon
11/13/2025WINTON GROUP Ltd295,687$8.25M0.3%+449.9%0.250%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.56,116$1.57M0.0%+109.3%0.047%Search for SEC Filing on Google Icon
11/13/2025Kiltearn Partners LLP228,320$6.37M1.3%-7.9%0.193%Search for SEC Filing on Google Icon
11/13/2025First Trust Advisors LP294,165$8.21M0.0%-1.6%0.249%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC296,883$8.28M0.0%+116.4%0.251%Search for SEC Filing on Google Icon
11/12/2025Perennial Investment Advisors LLC8,000$0.22M0.0%N/A0.007%Search for SEC Filing on Google Icon
11/12/2025Crossmark Global Holdings Inc.82,349$2.30M0.0%-31.8%0.070%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP6,597,336$184.07M0.0%+0.4%5.584%Search for SEC Filing on Google Icon
11/12/2025Mcdonald Partners LLC20,325$0.57M0.2%-2.4%0.017%Search for SEC Filing on Google Icon
11/12/2025Cresset Asset Management LLC10,461$0.29M0.0%N/A0.009%Search for SEC Filing on Google Icon
11/12/2025Picton Mahoney Asset Management33,127$0.92M0.0%N/A0.028%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.213,534$5.96M0.0%+44.5%0.181%Search for SEC Filing on Google Icon
11/12/2025New Age Alpha Advisors LLC101,310$2.83M0.1%-2.2%0.086%Search for SEC Filing on Google Icon
11/12/2025American Century Companies Inc.3,946,754$110.11M0.1%+1.6%3.341%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP67,932$1.90M0.1%+23.9%0.058%Search for SEC Filing on Google Icon
11/12/2025Aster Capital Management DIFC Ltd2,011$56K0.0%-91.1%0.002%Search for SEC Filing on Google Icon
11/12/2025Handelsbanken Fonder AB39,623$1.11M0.0%+14.8%0.034%Search for SEC Filing on Google Icon
11/12/2025Xponance Inc.16,593$0.46M0.0%+22.8%0.014%Search for SEC Filing on Google Icon
11/12/2025Intech Investment Management LLC10,568$0.30M0.0%-58.8%0.009%Search for SEC Filing on Google Icon
Data available starting January 2016

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Harley-Davidson logo
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Read More on Harley-Davidson

Today's Range

Now: $19.94
Low: $19.52
High: $20.35

50 Day Range

MA: $21.38
Low: $19.54
High: $24.49

52 Week Range

Now: $19.94
Low: $19.33
High: $31.25

Volume

2,652,036 shs

Average Volume

2,752,284 shs

Market Capitalization

$2.36 billion

P/E Ratio

4.84

Dividend Yield

3.68%

Beta

1.39

Who are the company insiders with the largest holdings of Harley-Davidson?

Harley-Davidson's top insider investors include:
  1. Luke Christopher Mansfield (Insider)
  2. Maryrose Sylvester (Director)
  3. Rafeh Masood (Director)
Learn More about top insider investors at Harley-Davidson.

Who are the major institutional investors of Harley-Davidson?

Harley-Davidson's top institutional investors include:
  1. Vanguard Group Inc. — 9.69%
  2. SG Americas Securities LLC — 0.93%
  3. Universal Beteiligungs und Servicegesellschaft mbH — 0.19%
  4. IMC Chicago LLC — 0.00%
  5. Retirement Systems of Alabama — 0.12%
  6. Diversified Trust Co. — 0.10%
Learn More about top institutional investors of Harley-Davidson stock.

Which major investors are selling Harley-Davidson stock?

Within the previous quarter, HOG stock was sold by these institutional investors:
  1. Vanguard Group Inc.
  2. UBS Group AG
  3. Twelve Points Wealth Management LLC
  4. CWM LLC
  5. Oppenheimer & Co. Inc.
  6. TD Waterhouse Canada Inc.
  7. Matrix Trust Co
  8. Nisa Investment Advisors LLC

Which major investors are buying Harley-Davidson stock?

Within the last quarter, HOG stock was acquired by institutional investors including:
  1. SG Americas Securities LLC
  2. IMC Chicago LLC
  3. Universal Beteiligungs und Servicegesellschaft mbH
  4. State of New Jersey Common Pension Fund D
  5. New York State Teachers Retirement System
  6. Skylands Capital LLC
  7. Mitsubishi UFJ Trust & Banking Corp
  8. Zurcher Kantonalbank Zurich Cantonalbank