LifeSafe Holdings plc, the holding company of the Group, which operates a fire safety technology business with innovative fire safety products, and has developed what the Board believes to be a market disrupting, eco-friendly fluid that extinguishes five types of fire. The Board believes that the Group’s fluid technology has an international addressable market that can save many lives and will protect properties and belongings.
The Company was founded as Firescue UK LTD in 2015, in order to develop an innovative, novel and eco-friendly fluid capable of extinguishing multiple types of fire. Following a successful testing programme, an initial patent application was submitted in April 2017 directed to the Company’s FER1000 fluid. At that time, the Company was focused on selling the fluid to the traditional fire safety industry as a replacement for traditional extinguishing media.
In April 2019, Dominic Berger joined the management team as Executive Chairman. Subsequently, in 2020, Neil Smith, previously chief executive officer of FireAngel Safety Technology Group plc (‘FireAngel’), was contracted as a consultant, and was appointed Chief Executive Officer in October 2021. Most recently, in January 2022, Mike Stilwell, who had worked with Neil Smith at FireAngel, joined as Chief Financial Officer.
Following a strategic review, the Board re-focused the sale of the Company’s products towards end-user consumers and rebranded under the StaySafe brand. In July 2021, the Board re-named the Company LifeSafe Holdings Limited.
The Group’s best-selling product, the StaySafe 5-in-1, which is verified to extinguish five types of fire, was subsequently launched on Amazon Prime in the UK in August 2021, in selected European countries in October 2021, in the US in February 2022 and, most recently, in Canada in April 2022. The StaySafe 5-in-1 became Amazon Prime’s top selling fire extinguisher in the UK within the same month.
LifeSafe is developing new fluid derivatives and products for launch in 2023.
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