Dayton Judd Biography and Net Worth

Director of Lifevantage


Mr. Judd has been an independent member of our Board since February 2024. Mr. Judd has served as the Chief Executive Officer of FitLife Brands, Inc. (NASDAQ: FTLF) ("FitLife"), a national provider of innovative and proprietary nutritional supplements and wellness products for health-conscious consumers, since February 2018, and founder and Managing Member of Sudbury Capital Management, LLC, a provider of investment advisory services, since 2012. Prior to that, he served as a Portfolio Manager for Q Investments, L.P., a multi-billion-dollar hedge fund, from 2007 through 2011, and held various positions at McKinsey & Company, Inc., a global management consulting firm, from 1996 to 1998 and again from 2000 to 2007. Mr. Judd currently serves as Chairman of FitLife, where he has served as a director since 2017. Mr. Judd also serves as a director of Optex Systems Holdings, Inc. (NASDAQ: OPXS), a manufacturer of optical sighting systems and assemblies, where he has served as a director since October 2022, and as Audit Committee Chair. Mr. Judd is a Certified Public Accountant. He received his Masters of Business Administration with high distinction from Harvard Business School, where he was a Baker Scholar, and earned his Master of Science and Bachelor of Science degrees, summa cum laude, in Accounting from Brigham Young University. The Board believes that Mr. Judd's leadership experience in nutritional supplements and financial fields qualifies him to be on the Board.

What is Dayton Judd's net worth?

The estimated net worth of Dayton Judd is at least $442.07 thousand as of February 27th, 2026. Mr. Judd owns 69,859 shares of Lifevantage stock worth more than $442,068 as of September 18th. This net worth evaluation does not reflect any other investments that Mr. Judd may own. Learn More about Dayton Judd's net worth.

How do I contact Dayton Judd?

The corporate mailing address for Mr. Judd and other Lifevantage executives is 3300 Triumph Blvd, Suite 700, Lehi, UT, 84043. Lifevantage can also be reached via phone at (801) 432-9000 and via email at [email protected]. Learn More on Dayton Judd's contact information.

Has Dayton Judd been buying or selling shares of Lifevantage?

Dayton Judd has not been actively trading shares of Lifevantage over the course of the past ninety days. Most recently, on Monday, March 2nd, Dayton Judd bought 10,500 shares of Lifevantage stock. The stock was acquired at an average cost of $4.53 per share, with a total value of $47,565.00. Following the completion of the transaction, the director now directly owns 80,359 shares of the company's stock, valued at $364,026.27. Learn More on Dayton Judd's trading history.

Who are Lifevantage's active insiders?

Lifevantage's insider roster includes Carl Aure (CFO), Michael Beindorff (Director), Dayton Judd (Director), and Darwin Lewis (Director). Learn More on Lifevantage's active insiders.

Are insiders buying or selling shares of Lifevantage?

In the last year, Lifevantage insiders bought shares 6 times. They purchased a total of 39,012 shares worth more than $183,849.56. In the last year, insiders at the sold shares 5 times. They sold a total of 57,608 shares worth more than $386,116.12. The most recent insider tranaction occured on September, 14th when insider Kristen Cunningham sold 8,901 shares worth more than $55,008.18. Insiders at Lifevantage own 22.0% of the company. Learn More about insider trades at Lifevantage.

Information on this page was last updated on 9/14/2026.

Dayton Judd Insider Trading History at Lifevantage

Transaction DateBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
3/2/2026Buy10,500$4.53$47,565.0080,359View SEC Filing Icon  
2/27/2026Buy18,097$4.63$83,789.1169,859View SEC Filing Icon  
2/26/2026Buy4,600$4.58$21,068.0051,762View SEC Filing Icon  
8/25/2023Buy5,490$4.95$27,175.50749,325View SEC Filing Icon  
8/23/2023Buy3,788$4.76$18,030.88736,609View SEC Filing Icon  
See Full Table

Dayton Judd Buying and Selling Activity at Lifevantage

This chart shows Dayton Judd's buying and selling at Lifevantage by year and by quarter.

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Lifevantage Company Overview

Lifevantage logo
LifeVantage Corporation engages in the identification, research, development, formulation, and sale of advanced nutrigenomic activators, dietary supplements, nootropics, pre- and pro-biotics, weight management, skin and hair care, bath and body, and targeted relief products. It offers Protandim, a dietary supplement; LifeVantage Omega+, a dietary supplement that combines DHA and EPA Omega-3 fatty acids, Omega-7 fatty acids, and vitamin D3; LifeVantage ProBio, a dietary supplement to support gut health; PhysIQ, a weight management system; LifeVantage IC Bright, a supplement to support eye and brain health, reduce eye fatigue and strain, supports cognitive functions, and support normal sleep patterns; Petandim for Dogs, a supplement to combat oxidative stress in dogs; and Axio, a nootropic energy drink mix. The company also provides anti-aging skin care products, including liquid collagen, facial cleansers, perfecting lotions, eye serums, anti-aging creams, hand creams, beauty serum, as well as hair care products, such as invigorating shampoos, nourishing conditioners, and scalp serums under the LifeVantage TrueScience brand name. In addition, it offers bath and body, and targeted relief products, such as body lotion, body wash, body butter, deodorant, soothing balm, and body rub under the TrueScience brand name. It sells its products through its website and network of independent distributors in the United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium, New Zealand, Singapore, and the Philippines. The company was founded in 2003 and is headquartered in Lehi, Utah.
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Today's Range

Now: $6.48
Low: $6.14
High: $6.50

50 Day Range

MA: $6.41
Low: $6.11
High: $6.84

2 Week Range

Now: $6.48
Low: $3.90
High: $11.71

Volume

27,996 shs

Average Volume

253,671 shs

Market Capitalization

$81.19 million

P/E Ratio

16.20

Dividend Yield

3.24%

Beta

0.73