MAX Insider Trading

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Insider Trading History
Frequently Asked Questions
About

Insider Ownership Percentage: 11.53%

Insider Buying (Last 12 Months): $297,600.00

Insider Selling (Last 12 Months): $2,593,846.55

MediaAlpha Insider Trading History Chart

MediaAlpha Share Price & Price History

^$13.00

▼ -0.093 (-0.71%)

As of 12/12/2025 04:59 PM ET

Days: 30 | 90 | 365

MediaAlpha Insider Trading History

Transaction Date	Insider Name	Title	Buy/Sell	Number of Shares	Average Share Price	Total Transaction	Shares Held After Transaction
12/12/2025	Jeffrey B Coyne	General Counsel	Sell	5,000	$13.16	$65,800.00	441,783
12/12/2025	Kuanling Amy Yeh	CTO	Sell	3,000	$13.16	$39,480.00	399,662
12/10/2025	Eugene Nonko	Director	Sell	5,400	$13.50	$72,900.00	1,063,048
12/10/2025	Eugene Nonko	Director	Sell	6,700	$13.49	$90,383.00	1,623,120
12/10/2025	Kuanling Amy Yeh	CTO	Sell	12,000	$13.49	$161,880.00	402,662
12/10/2025	Steven Yi	Insider	Sell	8,000	$13.50	$108,000.00	2,903,330
12/8/2025	Eugene Nonko	Director	Sell	5,400	$13.09	$70,686.00	1,073,848
12/8/2025	Eugene Nonko	Director	Sell	6,700	$13.09	$87,703.00	1,636,520
12/8/2025	Steven Yi	Insider	Sell	8,000	$13.07	$104,560.00	2,919,330
12/3/2025	Eugene Nonko	Director	Sell	5,400	$13.38	$72,252.00	1,079,248
12/3/2025	Eugene Nonko	Director	Sell	6,700	$13.38	$89,646.00	1,643,220
12/3/2025	Steven Yi	Insider	Sell	8,000	$13.37	$106,960.00	2,927,330
12/1/2025	Eugene Nonko	Director	Sell	5,400	$12.60	$68,040.00	1,090,048
12/1/2025	Eugene Nonko	Director	Sell	6,700	$12.61	$84,487.00	1,656,620
12/1/2025	Steven Yi	Insider	Sell	8,000	$12.60	$100,800.00	2,943,330
11/26/2025	Eugene Nonko	Director	Sell	5,400	$12.48	$67,392.00	1,095,448
11/26/2025	Eugene Nonko	Director	Sell	6,700	$12.48	$83,616.00	1,663,320
11/26/2025	Steven Yi	Insider	Sell	8,000	$12.48	$99,840.00	2,951,330
11/24/2025	Eugene Nonko	Director	Sell	5,400	$11.93	$64,422.00	1,106,248
11/24/2025	Eugene Nonko	Director	Sell	6,700	$11.93	$79,931.00	1,676,720
11/24/2025	Steven Yi	Insider	Sell	8,000	$11.88	$95,040.00	2,967,330
11/19/2025	Eugene Nonko	Director	Sell	5,400	$11.63	$62,802.00	1,111,648
11/19/2025	Eugene Nonko	Director	Sell	6,700	$11.63	$77,921.00	1,683,420
11/19/2025	Steven Yi	Insider	Sell	8,000	$11.72	$93,760.00	2,975,330
11/17/2025	Eugene Nonko	Director	Sell	5,400	$12.33	$66,582.00	1,122,448
11/17/2025	Eugene Nonko	Director	Sell	6,700	$12.33	$82,611.00	1,696,820
11/17/2025	Steven Yi	Insider	Sell	8,000	$12.31	$98,480.00	2,991,330
8/12/2025	Kathy P Vrabeck	Director	Buy	31,000	$9.60	$297,600.00	129,657
8/12/2025	Keith Cramer	CRO	Sell	20,000	$9.73	$194,600.00	167,200
8/11/2025	Keith Cramer	CRO	Sell	4,753	$10.03	$47,672.59	187,200
8/8/2025	Keith Cramer	CRO	Sell	4,916	$11.31	$55,599.96	191,953
10/30/2024	Eugene Nonko	Insider	Sell	72,000	$20.67	$1,488,240.00	1,550,990
5/10/2024	Insignia Capital Partners Gp,	Major Shareholder	Sell	2,589,800	$19.00	$49,206,200.00
5/7/2024	Mountains Insurance Grou White	Major Shareholder	Sell	5,000,200	$19.00	$95,003,800.00	17,856,614
3/12/2024	Insignia Capital Partners Gp,	Major Shareholder	Sell	2,950,000	$19.85	$58,557,500.00	50,000
6/30/2023	Mountains Insurance Grou White	Director	Buy	5,916,816	$10.00	$59,168,160.00	22,856,814
2/27/2023	Steven Yi	Insider	Sell	30,698	$15.71	$482,265.58	1,036,553
2/24/2023	Steven Yi	Insider	Sell	50,000	$16.34	$817,000.00	1,067,251
2/21/2023	Steven Yi	Insider	Sell	1,402	$15.07	$21,128.14	1,117,251

SEC Filings (Institutional Ownership Changes) for MediaAlpha (NYSE:MAX)

64.39% of MediaAlpha stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

MediaAlpha Institutional Trading History

Reporting Date	Hedge Fund	Shares Held	Market Value	% of Portfolio	Quarterly Change in Shares	Ownership in Company
11/17/2025	Jacobs Levy Equity Management Inc.	560,765	$6.38M	0.0%	+19.4%	0.860%
11/17/2025	PharVision Advisers LLC	24,480	$0.28M	0.2%	N/A	0.038%
11/17/2025	Virtus Advisers LLC	18,711	$0.21M	0.1%	+316.6%	0.029%
11/17/2025	Voleon Capital Management LP	32,090	$0.37M	0.0%	+77.8%	0.049%
11/17/2025	Verition Fund Management LLC	41,253	$0.47M	0.0%	-4.5%	0.063%
11/17/2025	Quarry LP	4,087	$47K	0.0%	+43.3%	0.006%
11/17/2025	Qube Research & Technologies Ltd	504,342	$5.74M	0.0%	-4.2%	0.774%
11/17/2025	Prelude Capital Management LLC	26,892	$0.31M	0.0%	N/A	0.041%
11/17/2025	Nomura Holdings Inc.	52,965	$0.60M	0.0%	+35.8%	0.081%
11/17/2025	Mariner LLC	61,909	$0.71M	0.0%	+30.4%	0.095%
11/17/2025	Mercer Global Advisors Inc. ADV	12,840	$0.15M	0.0%	N/A	0.020%
11/17/2025	Millennium Management LLC	1,429,556	$16.27M	0.0%	+680.9%	2.194%
11/17/2025	MIRAE ASSET GLOBAL ETFS HOLDINGS Ltd.	15,657	$0.18M	0.0%	-14.2%	0.024%
11/17/2025	Lighthouse Investment Partners LLC	353,930	$4.03M	0.1%	+831.7%	0.543%
11/17/2025	Jain Global LLC	31,143	$0.35M	0.0%	N/A	0.048%
11/17/2025	Brevan Howard Capital Management LP	12,289	$0.14M	0.0%	-33.5%	0.019%
11/17/2025	Cannell & Spears LLC	25,700	$0.29M	0.0%	-34.3%	0.039%
11/17/2025	Clearline Capital LP	1,290,849	$14.69M	0.7%	-9.4%	1.981%
11/17/2025	Bank of America Corp DE	82,079	$0.93M	0.0%	-63.6%	0.126%
11/17/2025	Boothbay Fund Management LLC	70,666	$0.80M	0.0%	N/A	0.108%
11/17/2025	Algert Global LLC	275,387	$3.13M	0.1%	+20.4%	0.423%
11/14/2025	Creative Planning	19,529	$0.22M	0.0%	+27.4%	0.030%
11/14/2025	Lazard Asset Management LLC	294,796	$3.36M	0.0%	-24.4%	0.452%
11/14/2025	Raymond James Financial Inc.	41,408	$0.47M	0.0%	+629.1%	0.064%
11/14/2025	Virtu Financial LLC	12,749	$0.15M	0.0%	N/A	0.020%
11/14/2025	Zurcher Kantonalbank Zurich Cantonalbank	18,642	$0.21M	0.0%	+56.3%	0.029%
11/14/2025	Shay Capital LLC	790,100	$8.99M	0.8%	+17.9%	1.212%
11/14/2025	Brooklyn Investment Group	38,856	$0.44M	0.0%	+2,324.0%	0.060%
11/14/2025	UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC	71,458	$0.81M	0.0%	-42.4%	0.110%
11/14/2025	Two Sigma Investments LP	22,524	$0.26M	0.0%	-65.9%	0.035%
11/14/2025	Squarepoint Ops LLC	30,658	$0.35M	0.0%	-47.7%	0.047%
11/13/2025	Arrowstreet Capital Limited Partnership	520,452	$5.92M	0.0%	+7.5%	0.799%
11/13/2025	Sei Investments Co.	62,721	$0.71M	0.0%	-45.9%	0.096%
11/13/2025	UBS Group AG	138,186	$1.57M	0.0%	-73.8%	0.212%
11/13/2025	BNP Paribas Financial Markets	193,587	$2.20M	0.0%	+122.4%	0.297%
11/13/2025	Mackenzie Financial Corp	15,117	$0.17M	0.0%	+43.1%	0.023%
11/13/2025	Franklin Resources Inc.	317,972	$3.62M	0.0%	+1,480.6%	0.488%
11/13/2025	FourThought Financial Partners LLC	24,691	$0.28M	0.0%	N/A	0.038%
11/13/2025	Legal & General Group Plc	33,934	$0.39M	0.0%	-6.6%	0.052%
11/13/2025	Russell Investments Group Ltd.	51,634	$0.59M	0.0%	-4.7%	0.079%
11/13/2025	Dynamic Technology Lab Private Ltd	29,237	$0.33M	0.1%	+170.5%	0.045%
11/13/2025	Blair William & Co. IL	66,197	$0.75M	0.0%	+3.4%	0.102%
11/12/2025	Barclays PLC	85,840	$0.98M	0.0%	-24.5%	0.132%
11/12/2025	Dimensional Fund Advisors LP	118,692	$1.35M	0.0%	+85.1%	0.182%
11/12/2025	Cresset Asset Management LLC	15,741	$0.18M	0.0%	N/A	0.024%
11/12/2025	Victory Capital Management Inc.	710,819	$8.09M	0.0%	+1,261.9%	1.091%
11/12/2025	Quantbot Technologies LP	38,615	$0.44M	0.0%	+87.5%	0.059%
11/12/2025	Intech Investment Management LLC	12,407	$0.14M	0.0%	-32.9%	0.019%
11/10/2025	AXQ Capital LP	23,144	$0.26M	0.1%	N/A	0.036%
11/10/2025	Semanteon Capital Management LP	44,583	$0.51M	0.6%	+344.7%	0.068%
11/7/2025	Vanguard Group Inc.	2,600,621	$29.60M	0.0%	-9.0%	3.828%
11/7/2025	JPMorgan Chase & Co.	1,058,441	$12.05M	0.0%	+95.2%	1.558%
11/6/2025	Rhumbline Advisers	53,590	$0.61M	0.0%	-3.7%	0.079%
11/4/2025	State of Wyoming	46,225	$0.53M	0.1%	+718.9%	0.068%
11/4/2025	Principal Financial Group Inc.	24,716	$0.28M	0.0%	N/A	0.036%
11/3/2025	AlphaQuest LLC	9,859	$0.11M	0.0%	-57.4%	0.015%
10/31/2025	Y Intercept Hong Kong Ltd	207,616	$2.36M	0.1%	+27.6%	0.306%
10/30/2025	Teacher Retirement System of Texas	80,530	$0.92M	0.0%	-46.3%	0.119%
10/30/2025	Olympiad Research LP	15,492	$0.18M	0.2%	N/A	0.023%
10/30/2025	Universal Beteiligungs und Servicegesellschaft mbH	29,864	$0.34M	0.0%	-13.7%	0.044%
10/29/2025	Wealth Enhancement Advisory Services LLC	20,212	$0.23M	0.0%	+37.0%	0.030%
10/23/2025	SG Americas Securities LLC	24,038	$0.27M	0.0%	+131.0%	0.035%
10/20/2025	VIRGINIA RETIREMENT SYSTEMS ET Al	24,500	$0.28M	0.0%	+22.5%	0.036%
10/15/2025	CWM LLC	38,383	$0.44M	0.0%	+69.2%	0.056%
10/15/2025	Pacer Advisors Inc.	246,427	$2.80M	0.0%	-26.2%	0.363%
8/27/2025	Squarepoint Ops LLC	58,666	$0.64M	0.0%	-56.4%	0.086%
8/18/2025	Nomura Holdings Inc.	39,015	$0.43M	0.0%	N/A	0.057%
8/15/2025	Tower Research Capital LLC TRC	5,551	$61K	0.0%	+28.0%	0.008%
8/15/2025	Voleon Capital Management LP	18,048	$0.20M	0.0%	N/A	0.027%
8/15/2025	Shay Capital LLC	670,000	$7.34M	0.8%	+17.2%	1.000%
8/15/2025	Man Group plc	21,145	$0.23M	0.0%	N/A	0.032%
8/15/2025	Lazard Asset Management LLC	389,806	$4.27M	0.0%	N/A	0.582%
8/15/2025	Engineers Gate Manager LP	69,184	$0.76M	0.0%	+6.3%	0.103%
8/15/2025	BNP Paribas Financial Markets	87,048	$0.95M	0.0%	+122.4%	0.130%
8/15/2025	Brevan Howard Capital Management LP	18,468	$0.20M	0.0%	N/A	0.028%
8/15/2025	Balyasny Asset Management L.P.	36,236	$0.40M	0.0%	-58.2%	0.054%
8/15/2025	Bank of America Corp DE	225,789	$2.47M	0.0%	-14.7%	0.337%
8/15/2025	Ameriprise Financial Inc.	28,470	$0.31M	0.0%	N/A	0.042%
8/15/2025	AQR Capital Management LLC	601,593	$6.59M	0.0%	+7.9%	0.897%
8/14/2025	PDT Partners LLC	165,540	$1.81M	0.1%	+27.6%	0.247%
8/14/2025	Lighthouse Investment Partners LLC	37,987	$0.42M	0.0%	-73.6%	0.057%
8/14/2025	Raymond James Financial Inc.	5,679	$62K	0.0%	N/A	0.008%
8/14/2025	Canada Pension Plan Investment Board	125,400	$1.37M	0.0%	N/A	0.187%
8/14/2025	The Manufacturers Life Insurance Company	12,757	$0.14M	0.0%	+13.4%	0.019%
8/14/2025	Nebula Research & Development LLC	25,141	$0.28M	0.0%	-32.2%	0.038%
8/14/2025	Qube Research & Technologies Ltd	526,349	$5.76M	0.0%	+12.1%	0.785%
8/14/2025	Broad Bay Capital Management LP	2,498,507	$27.36M	3.2%	-9.1%	3.727%
8/14/2025	Divisadero Street Capital Management LP	86,907	$0.95M	0.1%	N/A	0.130%
8/14/2025	Cerity Partners LLC	20,071	$0.22M	0.0%	+23.6%	0.030%
8/13/2025	Amundi	57,537	$0.60M	0.0%	N/A	0.086%
8/13/2025	Marshall Wace LLP	165,627	$1.81M	0.0%	-63.9%	0.247%
8/13/2025	Invesco Ltd.	10,701	$0.12M	0.0%	N/A	0.016%
8/13/2025	Arrowstreet Capital Limited Partnership	484,342	$5.30M	0.0%	+63.6%	0.723%
8/13/2025	Quantbot Technologies LP	20,594	$0.23M	0.0%	-20.8%	0.031%
8/13/2025	Virtus Advisers LLC	4,491	$49K	0.1%	-76.0%	0.007%
8/13/2025	New York State Common Retirement Fund	6,264	$69K	0.0%	-36.5%	0.009%
8/13/2025	Hsbc Holdings PLC	51,550	$0.56M	0.0%	+2.3%	0.077%
8/13/2025	Russell Investments Group Ltd.	54,176	$0.59M	0.0%	+50.8%	0.081%
8/12/2025	XTX Topco Ltd	13,985	$0.15M	0.0%	N/A	0.021%
8/12/2025	Rhumbline Advisers	55,622	$0.61M	0.0%	+34.4%	0.083%

Data available starting January 2016

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

Today's Range

Now: $13.00

$12.98

$13.46

50 Day Range

MA: $12.14

$10.45

$13.71

52 Week Range

Now: $13.00

$7.33

$13.92

Volume

715,235 shs

Average Volume

480,917 shs

Market Capitalization

$847.01 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.21

Who are the company insiders with the largest holdings of MediaAlpha?: MediaAlpha's top insider investors include:
Mountains Insurance Grou White (Major Shareholder)
Steven Yi (Insider)
Eugene Nonko (Director)
Eugene Nonko (Insider)
Jeffrey B Coyne (General Counsel)
Kuanling Amy Yeh (CTO)
Keith Cramer (CRO)
Kathy P Vrabeck (Director)
Insignia Capital Partners Gp, (Major Shareholder)
Learn More about top insider investors at MediaAlpha.
Who are the major institutional investors of MediaAlpha?: MediaAlpha's top institutional shareholders include:
Vanguard Group Inc. — 3.83%
Millennium Management LLC — 2.19%
Clearline Capital LP — 1.98%
JPMorgan Chase & Co. — 1.56%
Shay Capital LLC — 1.21%
Victory Capital Management Inc. — 1.09%
Learn More about top institutional investors of MediaAlpha stock.
Which institutional investors are selling MediaAlpha stock?: During the previous quarter, MAX stock was sold by these institutional investors:
UBS Group AG
Vanguard Group Inc.
Bank of America Corp DE
Clearline Capital LP
Lazard Asset Management LLC
Pacer Advisors Inc.
Teacher Retirement System of Texas
Sei Investments Co.
In the previous year, company insiders that have sold MediaAlpha company stock include:
Mountains Insurance Grou White (Major Shareholder)
Steven Yi (Insider)
Eugene Nonko (Director)
Eugene Nonko (Insider)
Jeffrey B Coyne (General Counsel)
Learn More investors selling MediaAlpha stock.
Which institutional investors are buying MediaAlpha stock?: Within the previous quarter, MAX stock was acquired by institutional investors including:
Millennium Management LLC
Victory Capital Management Inc.
JPMorgan Chase & Co.
Lighthouse Investment Partners LLC
Franklin Resources Inc.
Shay Capital LLC
BNP Paribas Financial Markets
Jacobs Levy Equity Management Inc.