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MAX Insider Trading

Insider Ownership Percentage: 13.44%
Insider Buying (Last 12 Months): $297,600.00
Insider Selling (Last 12 Months): $297,872.55

MediaAlpha Insider Trading History Chart

This chart shows the insider buying and selling history at MediaAlpha by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

MediaAlpha Share Price & Price History

Current Price: $12.78
Price Change: ▼ Price Decrease of -0.463 (-3.50%)
As of 11/13/2025 04:58 PM ET

This chart shows the closing price history over time for MAX up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

MediaAlpha Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
8/12/2025Kathy P VrabeckDirectorBuy31,000$9.60$297,600.00129,657View SEC Filing Icon  
8/12/2025Keith CramerCROSell20,000$9.73$194,600.00167,200View SEC Filing Icon  
8/11/2025Keith CramerCROSell4,753$10.03$47,672.59187,200View SEC Filing Icon  
8/8/2025Keith CramerCROSell4,916$11.31$55,599.96191,953View SEC Filing Icon  
10/30/2024Eugene NonkoInsiderSell72,000$20.67$1,488,240.001,550,990View SEC Filing Icon  
5/10/2024Insignia Capital Partners Gp,Major ShareholderSell2,589,800$19.00$49,206,200.00View SEC Filing Icon  
5/7/2024Mountains Insurance Grou WhiteMajor ShareholderSell5,000,200$19.00$95,003,800.0017,856,614View SEC Filing Icon  
3/12/2024Insignia Capital Partners Gp,Major ShareholderSell2,950,000$19.85$58,557,500.0050,000View SEC Filing Icon  
6/30/2023Mountains Insurance Grou WhiteDirectorBuy5,916,816$10.00$59,168,160.0022,856,814View SEC Filing Icon  
2/27/2023Steven YiInsiderSell30,698$15.71$482,265.581,036,553View SEC Filing Icon  
2/24/2023Steven YiInsiderSell50,000$16.34$817,000.001,067,251View SEC Filing Icon  
2/21/2023Steven YiInsiderSell1,402$15.07$21,128.141,117,251View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for MediaAlpha (NYSE:MAX)

64.39% of MediaAlpha stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at MAX by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

MediaAlpha Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/13/2025Arrowstreet Capital Limited Partnership520,452$5.92M0.0%+7.5%0.799%Search for SEC Filing on Google Icon
11/13/2025Sei Investments Co.62,721$0.71M0.0%-45.9%0.096%Search for SEC Filing on Google Icon
11/13/2025UBS Group AG138,186$1.57M0.0%-73.8%0.212%Search for SEC Filing on Google Icon
11/13/2025BNP Paribas Financial Markets193,587$2.20M0.0%+122.4%0.297%Search for SEC Filing on Google Icon
11/13/2025Mackenzie Financial Corp15,117$0.17M0.0%+43.1%0.023%Search for SEC Filing on Google Icon
11/13/2025Franklin Resources Inc.317,972$3.62M0.0%+1,480.6%0.488%Search for SEC Filing on Google Icon
11/13/2025FourThought Financial Partners LLC24,691$0.28M0.0%N/A0.038%Search for SEC Filing on Google Icon
11/13/2025Legal & General Group Plc33,934$0.39M0.0%-6.6%0.052%Search for SEC Filing on Google Icon
11/13/2025Russell Investments Group Ltd.51,634$0.59M0.0%-4.7%0.079%Search for SEC Filing on Google Icon
11/13/2025Dynamic Technology Lab Private Ltd29,237$0.33M0.1%+170.5%0.045%Search for SEC Filing on Google Icon
11/13/2025Blair William & Co. IL66,197$0.75M0.0%+3.4%0.102%Search for SEC Filing on Google Icon
11/12/2025Barclays PLC85,840$0.98M0.0%-24.5%0.132%Search for SEC Filing on Google Icon
11/12/2025Dimensional Fund Advisors LP118,692$1.35M0.0%+85.1%0.182%Search for SEC Filing on Google Icon
11/12/2025Cresset Asset Management LLC15,741$0.18M0.0%N/A0.024%Search for SEC Filing on Google Icon
11/12/2025Victory Capital Management Inc.710,819$8.09M0.0%+1,261.9%1.091%Search for SEC Filing on Google Icon
11/12/2025Quantbot Technologies LP38,615$0.44M0.0%+87.5%0.059%Search for SEC Filing on Google Icon
11/12/2025Intech Investment Management LLC12,407$0.14M0.0%-32.9%0.019%Search for SEC Filing on Google Icon
11/10/2025AXQ Capital LP23,144$0.26M0.1%N/A0.036%Search for SEC Filing on Google Icon
11/10/2025Semanteon Capital Management LP44,583$0.51M0.6%+344.7%0.068%Search for SEC Filing on Google Icon
11/7/2025Vanguard Group Inc.2,600,621$29.60M0.0%-9.0%3.828%Search for SEC Filing on Google Icon
11/7/2025JPMorgan Chase & Co.1,058,441$12.05M0.0%+95.2%1.558%Search for SEC Filing on Google Icon
11/6/2025Rhumbline Advisers53,590$0.61M0.0%-3.7%0.079%Search for SEC Filing on Google Icon
11/4/2025State of Wyoming46,225$0.53M0.1%+718.9%0.068%Search for SEC Filing on Google Icon
11/4/2025Principal Financial Group Inc.24,716$0.28M0.0%N/A0.036%Search for SEC Filing on Google Icon
11/3/2025AlphaQuest LLC9,859$0.11M0.0%-57.4%0.015%Search for SEC Filing on Google Icon
10/31/2025Y Intercept Hong Kong Ltd207,616$2.36M0.1%+27.6%0.306%Search for SEC Filing on Google Icon
10/30/2025Teacher Retirement System of Texas80,530$0.92M0.0%-46.3%0.119%Search for SEC Filing on Google Icon
10/30/2025Olympiad Research LP15,492$0.18M0.2%N/A0.023%Search for SEC Filing on Google Icon
10/30/2025Universal Beteiligungs und Servicegesellschaft mbH29,864$0.34M0.0%-13.7%0.044%Search for SEC Filing on Google Icon
10/29/2025Wealth Enhancement Advisory Services LLC20,212$0.23M0.0%+37.0%0.030%Search for SEC Filing on Google Icon
10/23/2025SG Americas Securities LLC24,038$0.27M0.0%+131.0%0.035%Search for SEC Filing on Google Icon
10/20/2025VIRGINIA RETIREMENT SYSTEMS ET Al24,500$0.28M0.0%+22.5%0.036%Search for SEC Filing on Google Icon
10/15/2025CWM LLC38,383$0.44M0.0%+69.2%0.056%Search for SEC Filing on Google Icon
10/15/2025Pacer Advisors Inc.246,427$2.80M0.0%-26.2%0.363%Search for SEC Filing on Google Icon
8/27/2025Squarepoint Ops LLC58,666$0.64M0.0%-56.4%0.086%Search for SEC Filing on Google Icon
8/18/2025Nomura Holdings Inc.39,015$0.43M0.0%N/A0.057%Search for SEC Filing on Google Icon
8/15/2025Tower Research Capital LLC TRC 5,551$61K0.0%+28.0%0.008%Search for SEC Filing on Google Icon
8/15/2025Voleon Capital Management LP18,048$0.20M0.0%N/A0.027%Search for SEC Filing on Google Icon
8/15/2025Shay Capital LLC670,000$7.34M0.8%+17.2%1.000%Search for SEC Filing on Google Icon
8/15/2025Man Group plc21,145$0.23M0.0%N/A0.032%Search for SEC Filing on Google Icon
8/15/2025Lazard Asset Management LLC389,806$4.27M0.0%N/A0.582%Search for SEC Filing on Google Icon
8/15/2025Engineers Gate Manager LP69,184$0.76M0.0%+6.3%0.103%Search for SEC Filing on Google Icon
8/15/2025BNP Paribas Financial Markets87,048$0.95M0.0%+122.4%0.130%Search for SEC Filing on Google Icon
8/15/2025Brevan Howard Capital Management LP18,468$0.20M0.0%N/A0.028%Search for SEC Filing on Google Icon
8/15/2025Balyasny Asset Management L.P.36,236$0.40M0.0%-58.2%0.054%Search for SEC Filing on Google Icon
8/15/2025Bank of America Corp DE225,789$2.47M0.0%-14.7%0.337%Search for SEC Filing on Google Icon
8/15/2025Ameriprise Financial Inc.28,470$0.31M0.0%N/A0.042%Search for SEC Filing on Google Icon
8/15/2025AQR Capital Management LLC601,593$6.59M0.0%+7.9%0.897%Search for SEC Filing on Google Icon
8/14/2025PDT Partners LLC165,540$1.81M0.1%+27.6%0.247%Search for SEC Filing on Google Icon
8/14/2025Lighthouse Investment Partners LLC37,987$0.42M0.0%-73.6%0.057%Search for SEC Filing on Google Icon
8/14/2025Raymond James Financial Inc.5,679$62K0.0%N/A0.008%Search for SEC Filing on Google Icon
8/14/2025Canada Pension Plan Investment Board125,400$1.37M0.0%N/A0.187%Search for SEC Filing on Google Icon
8/14/2025The Manufacturers Life Insurance Company 12,757$0.14M0.0%+13.4%0.019%Search for SEC Filing on Google Icon
8/14/2025Nebula Research & Development LLC25,141$0.28M0.0%-32.2%0.038%Search for SEC Filing on Google Icon
8/14/2025Qube Research & Technologies Ltd526,349$5.76M0.0%+12.1%0.785%Search for SEC Filing on Google Icon
8/14/2025Broad Bay Capital Management LP2,498,507$27.36M3.2%-9.1%3.727%Search for SEC Filing on Google Icon
8/14/2025Divisadero Street Capital Management LP86,907$0.95M0.1%N/A0.130%Search for SEC Filing on Google Icon
8/14/2025Cerity Partners LLC20,071$0.22M0.0%+23.6%0.030%Search for SEC Filing on Google Icon
8/13/2025Amundi57,537$0.60M0.0%N/A0.086%Search for SEC Filing on Google Icon
8/13/2025Marshall Wace LLP165,627$1.81M0.0%-63.9%0.247%Search for SEC Filing on Google Icon
8/13/2025Invesco Ltd.10,701$0.12M0.0%N/A0.016%Search for SEC Filing on Google Icon
8/13/2025Arrowstreet Capital Limited Partnership484,342$5.30M0.0%+63.6%0.723%Search for SEC Filing on Google Icon
8/13/2025Quantbot Technologies LP20,594$0.23M0.0%-20.8%0.031%Search for SEC Filing on Google Icon
8/13/2025Virtus Advisers LLC4,491$49K0.1%-76.0%0.007%Search for SEC Filing on Google Icon
8/13/2025New York State Common Retirement Fund6,264$69K0.0%-36.5%0.009%Search for SEC Filing on Google Icon
8/13/2025Hsbc Holdings PLC51,550$0.56M0.0%+2.3%0.077%Search for SEC Filing on Google Icon
8/13/2025Russell Investments Group Ltd.54,176$0.59M0.0%+50.8%0.081%Search for SEC Filing on Google Icon
8/12/2025XTX Topco Ltd13,985$0.15M0.0%N/A0.021%Search for SEC Filing on Google Icon
8/12/2025Rhumbline Advisers55,622$0.61M0.0%+34.4%0.083%Search for SEC Filing on Google Icon
8/12/2025Franklin Resources Inc.20,117$0.22M0.0%-57.6%0.030%Search for SEC Filing on Google Icon
8/12/2025Legal & General Group Plc36,315$0.40M0.0%+29.3%0.054%Search for SEC Filing on Google Icon
8/12/2025Hillsdale Investment Management Inc.359,200$3.93M0.1%+67.4%0.536%Search for SEC Filing on Google Icon
8/12/2025JPMorgan Chase & Co.542,246$5.94M0.0%+75.9%0.809%Search for SEC Filing on Google Icon
8/12/2025Swiss National Bank58,700$0.64M0.0%-15.4%0.088%Search for SEC Filing on Google Icon
8/12/2025Dynamic Technology Lab Private Ltd10,808$0.12M0.0%-75.0%0.016%Search for SEC Filing on Google Icon
8/11/2025Semanteon Capital Management LP10,025$0.11M0.2%N/A0.015%Search for SEC Filing on Google Icon
8/11/2025Universal Beteiligungs und Servicegesellschaft mbH34,617$0.38M0.0%+106.7%0.052%Search for SEC Filing on Google Icon
8/8/2025Intech Investment Management LLC18,502$0.20M0.0%+6.4%0.028%Search for SEC Filing on Google Icon
8/8/2025Creative Planning15,331$0.17M0.0%N/A0.023%Search for SEC Filing on Google Icon
8/8/2025Geode Capital Management LLC764,702$8.38M0.0%+5.1%1.141%Search for SEC Filing on Google Icon
8/7/2025Acadian Asset Management LLC532,437$5.82M0.0%+65.7%0.794%Search for SEC Filing on Google Icon
8/7/2025Campbell & CO Investment Adviser LLC26,254$0.29M0.0%+21.1%0.039%Search for SEC Filing on Google Icon
8/7/2025Connor Clark & Lunn Investment Management Ltd.26,987$0.30M0.0%-34.6%0.040%Search for SEC Filing on Google Icon
8/7/2025Los Angeles Capital Management LLC119,528$1.31M0.0%-19.5%0.178%Search for SEC Filing on Google Icon
8/6/2025Fox Run Management L.L.C.27,238$0.30M0.0%-42.4%0.041%Search for SEC Filing on Google Icon
8/5/2025Corton Capital Inc.18,865$0.21M0.2%+8.2%0.028%Search for SEC Filing on Google Icon
8/1/2025Teacher Retirement System of Texas149,933$1.64M0.0%+651.7%0.224%Search for SEC Filing on Google Icon
8/1/2025Y Intercept Hong Kong Ltd162,747$1.78M0.0%+519.1%0.243%Search for SEC Filing on Google Icon
7/31/2025AlphaQuest LLC23,150$0.25M0.0%-55.6%0.035%Search for SEC Filing on Google Icon
7/29/2025VIRGINIA RETIREMENT SYSTEMS ET Al20,000$0.22M0.0%N/A0.030%Search for SEC Filing on Google Icon
7/28/2025Allianz Asset Management GmbH70,276$0.77M0.0%-56.6%0.105%Search for SEC Filing on Google Icon
7/25/2025Allspring Global Investments Holdings LLC39,582$0.43M0.0%-6.4%0.059%Search for SEC Filing on Google Icon
7/25/2025CWM LLC22,681$0.25M0.0%+37.3%0.034%Search for SEC Filing on Google Icon
7/17/2025Janney Montgomery Scott LLC81,723$0.90M0.0%N/A0.122%Search for SEC Filing on Google Icon
7/10/2025Wealth Enhancement Advisory Services LLC14,757$0.16M0.0%N/A0.022%Search for SEC Filing on Google Icon
7/9/2025Pallas Capital Advisors LLC10,175$0.11M0.0%N/A0.015%Search for SEC Filing on Google Icon
6/27/2025Goldman Sachs Group Inc.736,531$6.81M0.0%-8.5%1.099%Search for SEC Filing on Google Icon
5/29/2025Rhumbline Advisers41,388$0.38M0.0%-4.7%0.062%Search for SEC Filing on Google Icon
5/21/2025Acadian Asset Management LLC321,302$2.96M0.0%-27.8%0.479%Search for SEC Filing on Google Icon
5/19/2025Jane Street Group LLC120,424$1.11M0.0%-3.1%0.180%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
MediaAlpha logo
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
Read More on MediaAlpha

Today's Range

Now: $12.78
Low: $12.61
High: $13.13

50 Day Range

MA: $12.03
Low: $10.45
High: $13.49

52 Week Range

Now: $12.78
Low: $7.33
High: $13.85

Volume

516,464 shs

Average Volume

596,323 shs

Market Capitalization

$832.68 million

P/E Ratio

N/A

Dividend Yield

N/A

Beta

1.21

Who are the company insiders with the largest holdings of MediaAlpha?

MediaAlpha's top insider investors include:
  1. Mountains Insurance Grou White (Major Shareholder)
  2. Eugene Nonko (Insider)
  3. Keith Cramer (CRO)
  4. Kathy P Vrabeck (Director)
  5. Insignia Capital Partners Gp, (Major Shareholder)
Learn More about top insider investors at MediaAlpha.

Who are the major institutional investors of MediaAlpha?

MediaAlpha's top institutional shareholders include:
  1. Vanguard Group Inc. — 3.83%
  2. JPMorgan Chase & Co. — 1.56%
  3. Victory Capital Management Inc. — 1.09%
  4. Arrowstreet Capital Limited Partnership — 0.80%
  5. Franklin Resources Inc. — 0.49%
  6. Pacer Advisors Inc. — 0.36%
Learn More about top institutional investors of MediaAlpha stock.

Which institutional investors are selling MediaAlpha stock?

During the previous quarter, MAX stock was sold by these institutional investors:
  1. UBS Group AG
  2. Vanguard Group Inc.
  3. Pacer Advisors Inc.
  4. Teacher Retirement System of Texas
  5. Sei Investments Co.
  6. Barclays PLC
  7. AlphaQuest LLC
  8. Intech Investment Management LLC

Which institutional investors are buying MediaAlpha stock?

In the last quarter, MAX stock was acquired by institutional investors including:
  1. Victory Capital Management Inc.
  2. JPMorgan Chase & Co.
  3. Franklin Resources Inc.
  4. BNP Paribas Financial Markets
  5. Dimensional Fund Advisors LP
  6. Y Intercept Hong Kong Ltd
  7. State of Wyoming
  8. Arrowstreet Capital Limited Partnership