GEN Insider Trading

Insider Ownership Percentage: 9.70%
Insider Buying (Last 12 Months): $216,880.00
Insider Selling (Last 12 Months): $21,935,685.72

Gen Digital Insider Trading History Chart

This chart shows the insider buying and selling history at Gen Digital by year and by quarter.

Skip ChartChart Data in Insider Trading History Table

Gen Digital Share Price & Price History

Current Price: $29.89
Price Change: ▲ Price Increase of +0.76 (2.61%)
As of 11/2/2026 04:00 PM ET

This chart shows the closing price history over time for GEN up to the past year.

Skip Chart and Table DataPrice Data in Insider Trading History Table
Days: 30 | 90 | 365

Gen Digital Insider Trading History

Transaction DateInsider NameTitleBuy/SellNumber of SharesAverage Share PriceTotal TransactionShares Held After TransactionDetails
9/4/2026Bryan Seuk KoCOOSell28,248$30.67$866,366.16744,262View SEC Filing Icon  
8/27/2026Ondrej VlcekDirectorSell200,000$30.00$6,000,000.003,332,904View SEC Filing Icon  
8/25/2026Ondrej VlcekDirectorSell152,358$29.00$4,418,382.003,532,904View SEC Filing Icon  
8/21/2026Ondrej VlcekDirectorSell47,462$29.00$1,376,398.003,685,262View SEC Filing Icon  
8/19/2026Ondrej VlcekDirectorSell100,000$28.00$2,800,000.003,732,724View SEC Filing Icon  
8/17/2026Travis Michael WitteveenInsiderSell440$28.06$12,346.40496,545View SEC Filing Icon  
8/10/2026Travis Michael WitteveenInsiderSell30,000$29.42$882,600.00496,545View SEC Filing Icon  
6/10/2026Ondrej VlcekDirectorSell100,000$24.78$2,478,000.003,832,724View SEC Filing Icon  
6/4/2026John C ChrystalDirectorBuy3,000$27.06$81,180.0031,419View SEC Filing Icon  
2/17/2026Natalie Marie DerseCFOSell794$23.62$18,754.28456,678View SEC Filing Icon  
12/10/2025Ondrej VlcekDirectorSell113,674$27.12$3,082,838.883,932,980View SEC Filing Icon  
11/13/2025John C ChrystalDirectorBuy5,000$27.14$135,700.0028,419View SEC Filing Icon  
5/16/2025Nora DenzelDirectorSell31,646$28.76$910,138.9634,860View SEC Filing Icon  
See Full Table

SEC Filings (Institutional Ownership Changes) for Gen Digital (NASDAQ:GEN)

81.38% of Gen Digital stock is owned by institutions. Institutional ownership can be a sign of analyst confidence in the fundamentals of the stock.

Institutional Buying and Selling by Quarter

This chart shows the instiutional buying and selling at GEN by year and by quarter.

Skip Institutional Buying and Selling Chart and Table DataRead Chart Data in Institutional Trading History Table

Gen Digital Institutional Trading History

Reporting DateHedge FundShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
11/2/2026Platform Technology Partners11,444$0.25M0.0%-7.9%0.002%Search for SEC Filing on Google Icon
11/2/2026Inscription Capital LLC9,189$0.20M0.0%N/A0.002%Search for SEC Filing on Google Icon
11/2/2026Commonwealth Equity Services LLC31,668$0.70M0.0%-1.9%0.005%Search for SEC Filing on Google Icon
10/31/2026Cowa LLC20,073$0.44M0.1%+15.8%0.003%Search for SEC Filing on Google Icon
10/31/2026Chicago Partners Investment Group LLC24,004$0.60M0.0%N/A0.004%Search for SEC Filing on Google Icon
10/31/2026Covestor Ltd3,716$82K0.0%-12.3%0.001%Search for SEC Filing on Google Icon
10/30/2026Rakuten Investment Management Inc.95,942$2M0.0%+7.9%0.016%Search for SEC Filing on Google Icon
10/30/2026Oregon Public Employees Retirement Fund66,232$1.46M0.0%-2.2%0.011%Search for SEC Filing on Google Icon
10/30/2026Gallacher Capital Management LLC16,662$0.37M0.3%-50.4%0.003%Search for SEC Filing on Google Icon
10/29/2026Bank Julius Baer & Co. Ltd Zurich2,000$44K0.0%N/A0.000%Search for SEC Filing on Google Icon
10/29/2026Sumitomo Mitsui Trust Group Inc.1,259,716$27.74M0.0%+2.6%0.210%Search for SEC Filing on Google Icon
10/29/2026Mirae Asset Global Investments Co. Ltd.315,333$6.94M0.0%N/A0.053%Search for SEC Filing on Google Icon
10/29/2026ProShare Advisors LLC154,833$3.41M0.0%-0.5%0.026%Search for SEC Filing on Google Icon
10/29/2026Vise Technologies Inc.22,698$0.50M0.0%N/A0.004%Search for SEC Filing on Google Icon
10/29/2026State of Wyoming14,171$0.31M0.0%+46.9%0.002%Search for SEC Filing on Google Icon
10/28/2026Choreo LLC11,204$0.25M0.0%N/A0.002%Search for SEC Filing on Google Icon
10/28/2026Childress Capital Advisors LLC12,086$0.27M0.0%-9.3%0.002%Search for SEC Filing on Google Icon
10/28/2026D.A. Davidson & CO.14,975$0.33M0.0%+6.4%0.003%Search for SEC Filing on Google Icon
10/28/2026BOKF NA39,050$0.86M0.0%N/A0.000%Search for SEC Filing on Google Icon
10/27/2026Convergence Financial LLC64,839$1.43M0.2%-29.9%0.011%Search for SEC Filing on Google Icon
10/27/2026Generali Asset Management SPA SGR15,213$0.34M0.0%-39.2%0.003%Search for SEC Filing on Google Icon
10/27/2026Asset Management One Co. Ltd.612,071$13.48M0.0%-5.1%0.102%Search for SEC Filing on Google Icon
10/24/2026Valley National Advisers Inc.75,988$1.67M0.2%+154,977.6%0.013%Search for SEC Filing on Google Icon
10/23/2026Iridian Asset Management LLC CT104,730$2.31M0.8%-31.2%0.017%Search for SEC Filing on Google Icon
10/23/2026Kendall Capital Management207,970$4.58M0.8%+5.2%0.035%Search for SEC Filing on Google Icon
10/23/2026Sterling Capital Management LLC14,046$0.31M0.0%-6.6%0.002%Search for SEC Filing on Google Icon
10/22/2026Yousif Capital Management LLC58,114$1.28M0.0%-2.8%0.010%Search for SEC Filing on Google Icon
10/22/2026Root Financial Partners LLC2,665$59K0.0%N/A0.000%Search for SEC Filing on Google Icon
10/22/2026Vest Financial LLC91,532$2.02M0.0%+3.1%0.015%Search for SEC Filing on Google Icon
10/21/2026Crossmark Global Holdings Inc.36,427$0.80M0.0%-62.9%0.006%Search for SEC Filing on Google Icon
10/21/2026Ellis Investment Partners LLC58,141$1.28M0.2%-1.8%0.010%Search for SEC Filing on Google Icon
10/21/2026Eagle Harbor Asset Management Inc. ADV28,058$0.62M0.5%-4.9%0.005%Search for SEC Filing on Google Icon
10/21/2026Nisa Investment Advisors LLC68,518$1.51M0.0%-2.8%0.011%Search for SEC Filing on Google Icon
10/21/2026Robeco Institutional Asset Management B.V.2,377,320$52.35M0.1%+8.0%0.397%Search for SEC Filing on Google Icon
10/20/2026Sumitomo Mitsui DS Asset Management Company Ltd84,879$1.87M0.0%+5.3%0.014%Search for SEC Filing on Google Icon
10/19/2026Grant Private Wealth Management Inc24,729$0.55M0.2%N/A0.004%Search for SEC Filing on Google Icon
10/17/2026IFP Advisors Inc28,585$0.63M0.0%+21.5%0.005%Search for SEC Filing on Google Icon
10/16/2026Vontobel Holding Ltd.16,644$0.37M0.0%N/A0.003%Search for SEC Filing on Google Icon
10/16/2026TD Waterhouse Canada Inc.69,377$1.56M0.0%-74.0%0.012%Search for SEC Filing on Google Icon
10/16/2026Pension & Wealth Management Advisors Inc.2,150$47K0.0%N/A0.000%Search for SEC Filing on Google Icon
10/16/2026Howard Capital Management LLC247,925$5.46M0.1%N/A0.041%Search for SEC Filing on Google Icon
10/16/2026Michael J. Porro & Co. Financial Advisors Inc.17,932$0.40M0.2%N/A0.003%Search for SEC Filing on Google Icon
10/15/2026Assenagon Asset Management S.A.800,557$17.63M0.0%-23.1%0.134%Search for SEC Filing on Google Icon
10/15/2026Ninety One UK Ltd2,231$49K0.0%N/A0.000%Search for SEC Filing on Google Icon
10/15/2026State of Alaska Department of Revenue51,031$1.12M0.0%-5.5%0.009%Search for SEC Filing on Google Icon
10/15/2026Fort Washington Investment Advisors Inc. OH9,684$0.21M0.0%-12.8%0.002%Search for SEC Filing on Google Icon
10/15/2026Mather Group LLC.6,805$0.15M0.0%+37.3%0.001%Search for SEC Filing on Google Icon
10/13/2026Perpetual Ltd12,813$0.28M0.0%-26.6%0.002%Search for SEC Filing on Google Icon
10/9/2026GAMMA Investing LLC38,455$0.85M0.0%+10.3%0.006%Search for SEC Filing on Google Icon
10/8/2026Farther Finance Advisors LLC13,415$0.30M0.0%+12.6%0.002%Search for SEC Filing on Google Icon
10/8/2026Artemis Investment Management LLP550,971$12.13M0.1%+285.2%0.092%Search for SEC Filing on Google Icon
10/8/2026Everhart Financial Group Inc.17,660$0.39M0.0%-6.9%0.003%Search for SEC Filing on Google Icon
10/7/2026Investors Research Corp4,000$88K0.0%-13.0%0.001%Search for SEC Filing on Google Icon
9/9/2026National Pension Service257,971$6.42M0.0%+254.6%0.043%Search for SEC Filing on Google Icon
9/9/2026Capital Analysts LLC7,337$0.18M0.0%+38.7%0.001%Search for SEC Filing on Google Icon
9/9/2026Integrated Wealth Concepts LLC7,098$0.18M0.0%N/A0.001%Search for SEC Filing on Google Icon
9/9/2026IFP Advisors Inc23,527$0.59M0.0%-5.6%0.004%Search for SEC Filing on Google Icon
9/9/2026Baird Financial Group Inc.91,109$2.27M0.0%+6.1%0.015%Search for SEC Filing on Google Icon
9/8/2026Allworth Financial LP8,932$0.22M0.0%+13.0%0.001%Search for SEC Filing on Google Icon
9/8/2026Arizona State Retirement System151,945$3.78M0.0%+6.7%0.025%Search for SEC Filing on Google Icon
9/8/2026Empirical Finance LLC20,252$0.50M0.0%+3.4%0.003%Search for SEC Filing on Google Icon
9/8/2026Nykredit A S106,381$2.65M0.0%N/A0.018%Search for SEC Filing on Google Icon
8/27/2026Corient Private Wealth LP162,997$4.06M0.0%+8.3%0.027%Search for SEC Filing on Google Icon
8/26/2026Amundi3,325,613$82.78M0.0%-19.9%0.556%Search for SEC Filing on Google Icon
8/26/2026HighTower Advisors LLC18,836$0.47M0.0%-32.9%0.003%Search for SEC Filing on Google Icon
8/23/2026HB Wealth Management LLC19,724$0.49M0.0%+11.1%0.003%Search for SEC Filing on Google Icon
8/23/2026Saudi Central Bank37,096$0.92M0.0%+91.7%0.006%Search for SEC Filing on Google Icon
8/22/2026Syon Capital LLC28,499$0.71M0.0%+128.0%0.005%Search for SEC Filing on Google Icon
8/22/2026denkapparat Operations GmbH27,994$0.70M0.2%N/A0.005%Search for SEC Filing on Google Icon
8/22/2026TD Waterhouse Canada Inc.266,947$6.97M0.0%-30.1%0.045%Search for SEC Filing on Google Icon
8/22/2026NEOS Investment Management LLC90,547$2.25M0.0%-2.1%0.015%Search for SEC Filing on Google Icon
8/21/2026iSAM Funds UK Ltd13,600$0.34M0.2%N/A0.002%Search for SEC Filing on Google Icon
8/21/2026Nykredit A S108,629$2.70M0.0%N/A0.018%Search for SEC Filing on Google Icon
8/21/2026B. Metzler seel. Sohn & Co. AG186,155$4.63M0.0%-4.3%0.031%Search for SEC Filing on Google Icon
8/20/2026Railway Pension Investments Ltd1,320,600$32.87M0.4%+98.6%0.221%Search for SEC Filing on Google Icon
8/20/2026Cookson Peirce & Co. Inc.12,231$0.30M0.0%+5.1%0.002%Search for SEC Filing on Google Icon
8/20/2026Greenwood Capital Associates LLC42,076$1.05M0.1%N/A0.007%Search for SEC Filing on Google Icon
8/20/2026Greenleaf Trust11,540$0.29M0.0%-18.6%0.002%Search for SEC Filing on Google Icon
8/19/2026UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC8,155,355$202.99M0.0%-0.5%1.362%Search for SEC Filing on Google Icon
8/19/2026New Mexico Educational Retirement Board27,397$0.68M0.0%+7.9%0.005%Search for SEC Filing on Google Icon
8/19/2026Royal London Asset Management Ltd.225,446$5.61M0.0%-7.2%0.038%Search for SEC Filing on Google Icon
8/19/2026Mufg Securities Americas Inc.16,601$0.41M0.0%+8.9%0.003%Search for SEC Filing on Google Icon
8/19/2026Van ECK Associates Corp55,348$1.38M0.0%+101.3%0.009%Search for SEC Filing on Google Icon
8/19/2026Nissay Asset Management Corp Japan71,163$1.77M0.0%+2.8%0.012%Search for SEC Filing on Google Icon
8/19/2026Hsbc Holdings PLC1,324,155$32.98M0.0%+49.4%0.221%Search for SEC Filing on Google Icon
8/19/2026Wellington Management Group LLP934,617$23.26M0.0%+105.1%0.156%Search for SEC Filing on Google Icon
8/18/2026Beacon Pointe Advisors LLC11,530$0.29M0.0%N/A0.002%Search for SEC Filing on Google Icon
8/18/2026Livforsakringsbolaget Skandia Omsesidigt6,849$0.17M0.0%N/A0.001%Search for SEC Filing on Google Icon
8/18/2026Rakuten Investment Management Inc.88,928$2.23M0.0%N/A0.015%Search for SEC Filing on Google Icon
8/18/2026Empowered Funds LLC510,452$12.71M0.1%N/A0.085%Search for SEC Filing on Google Icon
8/18/2026United Capital Financial Advisors LLC21,004$0.52M0.0%N/A0.004%Search for SEC Filing on Google Icon
8/18/2026Coastal Bridge Advisors LLC69,628$1.73M0.1%N/A0.012%Search for SEC Filing on Google Icon
8/18/2026Public Employees Retirement System of Ohio153,654$3.82M0.0%N/A0.026%Search for SEC Filing on Google Icon
8/17/2026Redwood Investment Management LLC46,846$1.17M0.1%N/A0.008%Search for SEC Filing on Google Icon
8/17/2026Corient Private Wealth LP188,558$4.69M0.0%N/A0.032%Search for SEC Filing on Google Icon
8/17/2026Bank of America Corp DE2,491,103$62M0.0%N/A0.416%Search for SEC Filing on Google Icon
8/15/2026Freestone Grove Partners LP142,733$3.55M0.0%N/A0.024%Search for SEC Filing on Google Icon
8/15/2026Man Group plc226,487$5.64M0.0%N/A0.038%Search for SEC Filing on Google Icon
8/15/2026Jupiter Topco LLC725,522$18.06M0.0%N/A0.121%Search for SEC Filing on Google Icon
8/14/2026Hsbc Holdings PLC1,324,155$32.98M0.0%N/A0.221%Search for SEC Filing on Google Icon
Data available starting January 2016

See Full Table
Gen Digital logo
Gen Digital Inc. engages in the provision of cyber safety solutions for consumers in the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. The company offers security and performance products under Norton, Avast, Avira, AVG, and CCleaner brands that provide real-time protection and maintenance for PCs, Macs, and mobile devices against malware, viruses, adware, and other online threats. It also provides identity protection solutions, including LifeLock Identity Theft Protection, Avast and AVG Secure Identity, Norton Identity Theft Protection, and Dark Web Monitoring for monitoring of credit reports, financial accounts, the dark web, and social media accounts to help safeguard customers' personal information. In addition, the company offers Virtual Private Network (VPN) solutions under Norton, Avast and AVG brands to enhance security and online privacy that allows customers to securely transmit and access private information, such as passwords, bank details, and credit card numbers, when using public Wi-Fi on PCs, Macs, and mobile iOS and Android devices; AntiTrack and Secure Browser products which helps to keep personal information and browsing activity anonymous while browsing online; and Privacy Monitor Assistant and BreachGuard products for removing customers' data from public data broker sites; and ReputationDefender, a white glove service that helps customers manage all aspects of their personal branding online, including search results, social media sites, and overall web presence. It markets and sells its products and related services through retailers, telecom service providers, hardware original equipment manufacturers, and employee benefit providers, as well as e-commerce platform. The company was formerly known as NortonLifeLock Inc. and changed its name to Gen Digital Inc. in November 2022. Gen Digital Inc. was founded in 1982 and is headquartered in Tempe, Arizona.
Read More on Gen Digital

Today's Range

Now: $29.89
Low: $29.01
High: $30.68

50 Day Range

MA: $26.50
Low: $20.85
High: $31.41

52 Week Range

Now: $29.89
Low: $17.78
High: $31.65

Volume

9,556,440 shs

Average Volume

7,242,939 shs

Market Capitalization

$17.73 billion

P/E Ratio

15.02

Dividend Yield

1.72%

Beta

1.24

Who are the company insiders with the largest holdings of Gen Digital?

Gen Digital's top insider shareholders include:
  1. Peter A Feld (Director)
  2. Ondrej Vlcek (Director)
  3. Ondrej Vlcek (President)
  4. Bryan Seuk Ko (COO)
  5. Travis Michael Witteveen (Insider)
  6. Natalie Marie Derse (CFO)
  7. Samir Kapuria (President)
  8. Matthew Charles Brown (CAO)
  9. Matthew Charles Brown (CFO)
  10. Nora Denzel (Director)
Learn More about top insider investors at Gen Digital.

Who are the major institutional investors of Gen Digital?

Gen Digital's top institutional shareholders include:
  1. Robeco Institutional Asset Management B.V. — 0.40%
  2. Sumitomo Mitsui Trust Group Inc. — 0.21%
  3. Assenagon Asset Management S.A. — 0.13%
  4. Asset Management One Co. Ltd. — 0.10%
  5. Artemis Investment Management LLP — 0.09%
  6. Mirae Asset Global Investments Co. Ltd. — 0.05%
Learn More about top institutional investors of Gen Digital stock.

Which institutional investors are selling Gen Digital stock?

During the previous quarter, GEN stock was sold by these institutional investors:
  1. Assenagon Asset Management S.A.
  2. TD Waterhouse Canada Inc.
  3. Crossmark Global Holdings Inc.
  4. Iridian Asset Management LLC CT
  5. Asset Management One Co. Ltd.
  6. Convergence Financial LLC
  7. Gallacher Capital Management LLC
  8. Generali Asset Management SPA SGR
In the previous year, company insiders that have sold Gen Digital company stock include:
  1. Ondrej Vlcek (Director)
  2. Bryan Seuk Ko (COO)
  3. Travis Michael Witteveen (Insider)
  4. Natalie Marie Derse (CFO)
Learn More investors selling Gen Digital stock.

Which institutional investors are buying Gen Digital stock?

During the previous quarter, GEN stock was purchased by institutional investors including:
  1. Artemis Investment Management LLP
  2. Mirae Asset Global Investments Co. Ltd.
  3. Howard Capital Management LLC
  4. Robeco Institutional Asset Management B.V.
  5. Valley National Advisers Inc.
  6. BOKF NA
  7. Sumitomo Mitsui Trust Group Inc.
  8. Grant Private Wealth Management Inc